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Loess

AI visibility and ranking for Fragrance & Perfume: Australia

Fragrance & Perfume [AU]
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Sydney fragrance brand.

Loess
appears in
0.3
% of measured AI answers in this industry and market.

Found score

Track Loess’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 18, 2026

Updated

October 18, 2026

Latest scan visibility

0.2

October 18, 2026

Overall visibility

0.3

21 August – 18 October 2026 (scans 1–10)

Industry rank

26

Within this industry and market

Published scan history

Across 10 recorded scans from 21 August 2026 to 18 October 2026, Loess's single-scan score moved from 0.2% to 0.2%, unchanged (0.0 percentage points). Latest recorded scan 0.2% on 18 October 2026; combined-window score 0.3%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 0.3% over 21 August – 18 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20260.2%
24 August 20260.4%
30 August 20260.0%
6 September 20260.0%
13 September 20260.2%
20 September 20260.7%
27 September 20260.2%
4 October 20260.4%
11 October 20260.2%
18 October 20260.2%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

0.7%

Perplexity Logo

Perplexity

0.0%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

0.1%

21 August – 18 October 2026 (scans 1–10)

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ChatGPT names Loess most often.

It appears in 0.7% of collected ChatGPT answers and 0.0% of Perplexity answers: a difference of 0.7 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 3 of 150 questions.

Loess appears in at least one collected answer to 2.0% of the tracked questions. That is question coverage; the 0.3% visibility score measures its share of individual answers.

Across 10 published scans, visibility ranged from 0.0% to 0.7%. The latest scan was 0.2% on 18 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August – 18 October 2026 (scans 1–10)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best Australian perfume Sydney
  • Best sustainable perfume brands Australia
  • Best vegan perfume brands Australia

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best local perfume brands Australia (Goldfield & Banks, Who is Elijah, Mihan Aromatics)
  • Best Australian fragrance brands you've never heard of (Goldfield & Banks, Perdrisât, Map of the Heart)
  • Best Australian owned fragrance brands (Goldfield & Banks, Who is Elijah, Map of the Heart)
  • Underrated Australian perfume brands (Goldfield & Banks, Mihan Aromatics, SŚAINT)
  • Best Australian fragrance brands (Goldfield & Banks, Mihan Aromatics, Who is Elijah)
  • Best Australian perfume brands (Goldfield & Banks, Mihan Aromatics, Who is Elijah)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best Australian perfume Sydney

From the recorded answer

Loess Ceder …
Read recorded answer

Recorded answer text · Google AI Overviews · 20 September 2026

The top-rated Australian perfume available in Sydney is [Goldfield & Banks Silky Woods Eau de Parfum ](, priced at 258 AUD for a 50ml bottle.

### Top Australian Fragrances to Try

- Goldfield & Banks Silky Woods Eau de Parfum - Price: 258 AUD (50ml) - Scent Profile: A luxurious gourmand and woody blend featuring sustainably harvested agarwood from the Daintree Rainforest, vanilla, leather, saffron, and native Australian sandalwood. - Why it's great: Celebrates native ingredients with an 8-10 hour longevity and a unique gold-infused bottle design. - **[Goldfield & Banks Pacific Rock Moss Eau de Parfum ]( - Price: Around 280 AUD for a 100ml set (including a 10ml travel spray) - Scent Profile: Marine notes, Italian lemon, sage, and aromatic coastal woods. - Why it's great: Captures the crisp freshness of the Australian sea spray and sunlit waves. - Who is Elijah (Hand-filled in Sydney) - Why it's great: A cruelty-free, independent local brand focusing on sustainable, modern minimalist scents crafted right in Sydney. - Loess Ceder - Price: Independent local pricing - Scent Profile: Fresh, wearable day-to-day notes of bay leaf, vetiver, and hay. - Why it's great: Vegan-friendly, cruelty-free, and crafted locally in Sydney with 100% recyclable packaging.

### Where to Shop Niche Perfumes in Sydney

---

A Fragrance State of Mind Located at 282-290 Oxford St, Unit 101, Bondi Junction NSW 2022 (stocks brands like Goldfield & Banks). ---

![]( Libertine Parfumerie 4.1 (157) Perfume store Open Ground Floor, Myer Sydney City, 436 George St Directions Website Locations across Sydney including Paddington and Chatswood for high-end luxury niche labels. ---

![]( Mecca Flagship 4.4 (971) Cosmetics store Open George Street &, Market St CallDirections Website Offers an extensive curated selection of niche perfumes and complimentary sample consultations.If you'd like to narrow this down, please let me know:

- Your preferred scent notes (fresh/marine, warm/woody, or sweet/floral) - Whether you want something daily wear or for evening/special occasions - Your target budget range

I can give you a more tailored recommendation.

ChatGPT

The question asked

Best sustainable perfume brands Australia

From the recorded answer

!Loess Reverie Eau de Parfum | Marz Designs …
Read recorded answer

Recorded answer text · ChatGPT · 18 October 2026

# Best sustainable perfume brands in Australia

If you're looking for a more sustainable perfume in Australia, I'd focus on brands that are transparent about their ingredients, packaging, refill options and ethical sourcing - rather than brands that simply use words like natural, clean or eco-friendly\.

There are a few good directions to explore: Australian-made fragrances, botanical perfumes, refillable luxury scents and brands that minimise packaging waste.

## My top 7 picks

![Tulita Perfume | Official Stockist | 15% off Your First Order - Sensoriam](

1\. Tulita

(Best for refillable luxury)

A premium choice if sustainability is your main priority. The brand describes its fragrances as plant-derived and its packaging as refillable, reusable and recyclable. It also highlights ethically sourced Australian sandalwood. www.tulita.co

Style: sophisticated, botanical luxury

Shop Tulita

---

![One Seed Dreamer | Natural Perfume - Sensoriam](

2\. One Seed

(Best for natural ingredients)

An Adelaide-founded natural fragrance brand using all-natural ingredients, with at least 80% organic content according to its website. It says its perfumes are made in Australia and its packaging is recyclable or reusable where possible. oneseedperfumes.com

Style: natural, botanical, understated

Shop One Seed

---

!Solid Refillable Perfume by Odesse - Ethically So.

3\. Odesse

(Best for solid perfume)

Worth exploring if you'd prefer a compact, wax-based fragrance rather than a conventional spray. Odesse offers solid perfume and is described as Australian-made and refillable, making it an interesting option for reducing packaging waste. fashionjournal.com.au

Style: modern, portable, minimalist

Shop Odesse

---

!Viva La Body Flower Perfume | Natural, Vegan & Plastic-Free

4\. Viva La Body

Best for low-waste packaging

A standout for its solid perfumes in home-compostable tubes. Its Flower Natural Perfume uses a botanical blend featuring cedarwood, petitgrain, lavender and rose geranium. The brand is Australian-owned and made, vegan and cruelty-free. goforzero.com.au

Style: floral, herbal, earthy

Shop Viva La Body

---

!Loess Reverie Eau de Parfum | Marz Designs

5\. Loess

Best for nature-inspired fragrances

A Sydney-made fragrance brand focused on nature-inspired scents, vegan-friendly and cruelty-free formulas, and ethically sourced, fully recyclable packaging, according to its website. loessstore.com.au

Style: understated, nature-inspired

Shop Loess

---

!THIS LOVE OF MINE EAU DE PARFUM DUO

6\. Recreation Beauty

Best for contemporary fine fragrance

An Australian brand worth considering if you want a more traditional perfume experience. Its This Love of Mine fragrance has notes of basil, violet, gardenia, jasmine, tuberose and vanilla. Its natural-fragrance positioning is appealing, though I'd check the specific packaging and sourcing commitments before ranking it above refill-focused brands. www.womensweekly.com.au

Style: fresh, floral, polished

Shop Recreation Beauty

---

!Cosmedica Australia | Flora Blanca Eau de Parfum - Luxury White Floral Fragrance by Nektar

7\. Nēktar

Best for boutique Australian luxury

An Adelaide-born fragrance house making small-batch products in Australia. Its stated priorities include transparency, sustainability, vegan formulas and cruelty-free production. Check its individual product packaging details if refillability is essential to you. nektar.com.au

Style: artisanal, refined, modern

Shop Nēktar

## Which is the most sustainable?

My shortlist depends on what you value most\:

| Your priority | Start with | |--------|--------| | Refillable bottles and circular packaging | Tulita | | Natural and organic ingredients | One Seed | | Less packaging and solid perfume | Odesse or Viva La Body | | Recyclable packaging and nature-inspired scents | Loess | | Luxury with a local connection | Nēktar |

These are recommendations based on the brands' stated practices, not an independently verified environmental ranking.

## What to look for when buying sustainable perfume

- Refillability\: Reusing one bottle repeatedly can reduce packaging waste. - Ingredient transparency\: Look for disclosed ingredients and meaningful sourcing information. - Packaging\: Prefer genuinely reusable, refillable or easily recyclable components. - Ethics\: Check vegan and cruelty-free claims separately; neither automatically means a product is environmentally sustainable. - Longevity\: A fragrance you love and use consistently may be a better purchase than several bottles that go unused.

One important distinction: natural perfume isn't automatically more sustainable. Plant ingredients can have significant land, water and sourcing impacts, and natural fragrances can still trigger sensitivities.

## Help me narrow it down

What sort of perfume are you looking for? I can narrow these down to the best three options for your preferences.

1\. What scents do you like?

Floral and feminine

Fresh, citrus and clean

Woody, earthy and musky

Sweet, vanilla and warm

Unisex, niche and unusual

---

2\. What's your budget?

Under A\$50

A\$50-150

A\$150-300

A\$300+

---

3\. What's most important?

Refillable bottles and low waste

Natural or organic ingredients

Ethical sourcing, vegan and cruelty-free

The best overall environmental credentials

---

4\. Which format do you prefer?

Traditional spray perfume

Perfume oil or roll-on

Solid perfume or balm

Open to anything

[Find my best matches]

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Loess

Fragrance & Perfume

21 August – 18 October 2026 (scans 1–10)

0.3

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

12

Answers naming the brand

4495

Answers collected

0.3

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Loess ranks #26 among 36 tracked brands for Fragrance & Perfume · Australia (21 August – 18 October 2026). Its visibility is 0.3%. It was named in 12 of 4,495 AI answers across 3 of 150 tracked questions, averaging position 3.2 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 0.3% AI visibility for Loess in Fragrance & Perfume · Australia, measured over 21 August – 18 October 2026. It ranks #26 among 36 tracked brands.

How often does AI mention this brand?

Loess was named in 12 of 4,495 collected AI answers, across 3 of 150 tracked questions, for Fragrance & Perfume · Australia (21 August – 18 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Loess by all 4,495 answers in the published Fragrance & Perfume · Australia sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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Every shopper question this brand is missing from, the split across ChatGPT, Perplexity and Google AI Overviews, and what is causing the gap.
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