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Grimoire Parfums

Grimoire Parfums

AI visibility and ranking for Fragrance & Perfume: Australia

Fragrance & Perfume [AU]
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Melbourne fragrance brand founded by Troy, a former artist.

Grimoire Parfums
appears in
0.9
% of measured AI answers in this industry and market.

Found score

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AI visibility scores and ranking

Data through

November 8, 2026

Updated

November 8, 2026

Latest scan visibility

2.0

November 8, 2026

Overall visibility

0.9

21 August – 8 November 2026 (scans 1–13)

Industry rank

21

Within this industry and market

Published scan history

Across 13 recorded scans from 21 August 2026 to 8 November 2026, Grimoire Parfums's single-scan score moved from 1.1% to 2.0%, up 0.9 percentage points. Latest recorded scan 2.0% on 8 November 2026; combined-window score 0.9%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 0.9% over 21 August – 8 November 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20261.1%
24 August 20260.2%
30 August 20260.7%
6 September 20260.4%
13 September 20260.2%
20 September 20260.7%
27 September 20260.7%
4 October 20261.1%
11 October 20260.7%
18 October 20261.1%
25 October 20260.9%
1 November 20261.6%
8 November 20262.0%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

1.6%

Perplexity Logo

Perplexity

0.9%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

0.1%

21 August – 8 November 2026 (scans 1–13)

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ChatGPT names Grimoire Parfums most often.

It appears in 1.6% of collected ChatGPT answers and 0.1% of Google AI Overviews answers: a difference of 1.5 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 15 of 150 questions.

Grimoire Parfums appears in at least one collected answer to 10.0% of the tracked questions. That is question coverage; the 0.9% visibility score measures its share of individual answers.

Across 13 published scans, visibility ranged from 0.2% to 2.0%. The latest scan was 2.0% on 8 November 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August – 8 November 2026 (scans 1–13)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best Australian fragrance brands
  • Best Australian fragrance brands you've never heard of
  • Best Australian owned fragrance brands
  • Best Australian perfumers
  • Best artisan perfume Australia
  • Best fragrance houses Australia

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best new Australian perfume brands (Tsu Lange Yor, Ficifolia, (S)MER)
  • Best Australian perfumers (Goldfield & Banks, Who is Elijah, Maison Balzac)
  • Best fragrance houses Australia (Goldfield & Banks, Mihan Aromatics, The Raconteur)
  • Which Australian perfume brands are actually good (Goldfield & Banks, Who is Elijah, Grandiflora)
  • Best Australian owned fragrance brands (Goldfield & Banks, Who is Elijah, Mihan Aromatics)
  • Best Australian perfume brands (Goldfield & Banks, Who is Elijah, Cygnet Perfumery)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Underrated Australian perfume brands

From the recorded answer

Grimoire Parfums …
Read recorded answer

Recorded answer text · Google AI Overviews · 8 November 2026

Here are several underrated and independent Australian perfume brands crafting unique, local-leaning fragrances:

- Mihan Aromatics - Vibe: Hand-made in Melbourne using an organic sugarcane base, focusing on high-concentration (30%) gender-neutral niche profiles that capture specific Australian moods and places. - Standout scent: Sienna Brume (notes of sea air, bergamot, soft coconut, cucumber, vanilla, and juniper berry). - Recreation Bondi Beach - Vibe: Clean, luxury, 100% natural, and non-toxic fine fragrances made in Australia. - Standout scent: Undone (ripe fig, creamy amber, cassis, bitter orange, orris, and praline). - Cygnet Perfumery - Vibe: Plant-based fine fragrances built around harmony with nature, featuring a signature perfume base of Spiritus Vini distilled in the Barossa Valley. - Grimoire Parfums - Vibe: Independent, myth-and-folklore-inspired artisanal house crafting bold, story-driven scents rather than mass-market crowd-pleasers. - Standout scent: Nøkken (mysterious and deep). - Perdrisât Perfume - Vibe: Small-batch, handcrafted creations embodying a minimalist Melbourne aesthetic.

If you'd like to narrow these down, tell me:

- What scent families do you usually prefer (woody, floral, fresh, or spicy)? - Are you looking for something unisex?

ChatGPT

The question asked

Best independent perfume brands Australia

From the recorded answer

Grimoire Parfums - dark, imaginative, mythology-inspired fragrances.
Read recorded answer

Recorded answer text · ChatGPT · 8 November 2026

Australia has a genuinely exciting independent perfume scene, particularly in Melbourne and Sydney. There are some excellent smaller fragrance houses making sophisticated, unusual scents that feel quite different from mainstream designer perfumes.

I've put together a shortlist prioritising independent Australian brands, niche perfumery, distinctive compositions and interesting founders, rather than simply Australian-owned beauty brands.

# Best independent Australian perfume brands

## My top picks

![The Guide to Australian Parfum | Mihan Aromatics

- Mihan Aromatics ™](

1\. Mihan Aromatics

(Top pick)

Melbourne

Beautifully atmospheric, contemporary fragrances inspired by Melbourne, nature and emotion. Particularly interesting if you like earthy, woody and unconventional compositions.

Website: Mihan Aromatics

---

!Dive into the Season mit Goldfield & Banks

2\. Goldfield & Banks

Sydney / Australia

More established than some of the micro-brands, but a standout Australian niche house. Beautiful use of Australian botanicals and native ingredients, with polished French perfumery influences.

Explore Pacific Rock Moss, Silky Woods and Bohemian Lime.

Website: Goldfield & Banks

---

![THE GARDEN EAU DE PARFUM

- TSU LANGE YOR](

3\. Tsu Lange Yor

Melbourne - Carlton

A particularly interesting creative label. Fragrance, design and lifestyle intersect here. Its Garden collection features Fig, Orange Grove and Tomato.

Website: Tsu Lange Yor

---

!WHISKY - Perdrisât - JUNGLES

4\. Perdrisât

Melbourne

Small-batch, artistic perfumery. Each fragrance is developed around a character, scene or story. Particularly appealing if you enjoy conceptual niche fragrance.

Website: Perdrisât

---

!Chasing Scents - Artisan Tea Perfumes

5\. Chasing Scents

Australia

A distinctive perfume house exploring tea as its central inspiration. A great choice if you enjoy nuanced, textured, atmospheric fragrances.

Website: Chasing Scents

---

![Odesse | Solid Perfume - Found My Way Invercargill](

6\. Odesse

Australia

Particularly interesting for its solid perfumes, refillable formats and modern approach to fragrance.

Website: Odesse

---

!ÖRÖK FRAGRANCES

7\. ÖRÖK Fragrances

Melbourne

A bold, contemporary fragrance house exploring queer identity, nightlife, culture and personal storytelling. Definitely worth investigating if you want something less conventional.

Website: ÖRÖK

---

![Gods Wait to Delight in You - Credo](

8\. Gorgeous Nothings

Melbourne

An emerging luxury perfume house with an artistic sensibility. Its debut fragrance was developed with French master perfumer Pierre Negrin and uses upcycled fragrance concentrate.

Website: Gorgeous Nothings

---

!Ficifolia Fragrances - Australian-inspired Perfumery

9\. Ficifolia

Melbourne

Fragrances built around memories, places and Australian urban experiences. A lovely concept-led brand.

Website: Ficifolia

---

!Daintree Rain Tea | Raconteur | Bloom Perfumery London

10\. The Raconteur

Australia

Focuses on Australian native botanicals and the natural landscape. Particularly appealing if you like distinctive Australian ingredients and botanical perfumery.

Website: The Raconteur

fashionjournal.com.auwww.loreperfumery.com.auwww.vahy.cowhiterabbitsocial.com

## More emerging independent names worth exploring

These are particularly interesting if you want to discover brands before they become widely known\:

- House of James - creative, story-driven compositions. - Yalana Fragrances - Aboriginal-owned, founded by Wannarua woman Carly Berry. - Grimoire Parfums - dark, imaginative, mythology-inspired fragrances. - Fleurac - skin-conscious perfume oils and solid fragrances. - VAHY - natural, organic and genderless perfumery. - Loess - understated, nature-inspired fragrance.

www.scentassembly.comwww.scentassembly.comwhiterabbitsocial.com

## Where I'd start

If I were narrowing this down to five brands to investigate first\:

| Brand | What makes it interesting | |--------|--------| | Mihan Aromatics | Distinctive Melbourne identity | | Chasing Scents | Unusual tea-based perfumery | | Perdrisât | Artistic, conceptual fragrance | | ÖRÖK | Bold cultural storytelling | | Gorgeous Nothings | Emerging luxury positioning |

For Melbourne discovery, LORE Perfumery is also worth visiting. It champions independent Australian houses alongside international niche perfumery. LORE Perfumery\. www.loreperfumery.com.auwww.loreperfumery.com.au

---

## One question that would help me refine this list

Are you primarily looking for\:

1\. What sort of perfume brands appeal to you?

High-end niche - unusual, sophisticated, artistic

Natural, botanical and Australian native ingredients

Minimalist luxury - understated and elegant

Experimental and avant-garde

Small independent artisanal brands, regardless of style

---

2\. What are you looking to do?

Find perfumes to buy and wear

Research independent businesses and founders

Explore potential retail or distribution opportunities

Discover hidden gems and emerging perfumers

[Refine my shortlist]

Perplexity

The question asked

Best indie perfume brands Australia

From the recorded answer

Grimoire Parfums - Best for dark, gothic and atmospheric fragrances.
Read recorded answer

Recorded answer text · Perplexity · 8 November 2026

Some of the best Australian indie perfume brands to explore are:

- Mihan Aromatics - Distinctive, earthy fragrances often featuring Australian-native ingredients; a strong choice for artistic, unusual scents. - Who Is Elijah - Contemporary, minimalist, largely gender-neutral perfumes with a polished niche feel. - Grandiflora - Sydney-based floral-focused perfumery known for elegant, high-quality compositions. - Goldfield & Banks - More established than many indies, but still a standout Australian niche house; try Pacific Rock Moss for fresh coastal notes or Silky Woods for a richer scent. - Chasing Scents - An independent Australian house worth exploring for distinctive, small-scale releases. - Grimoire Parfums - Best for dark, gothic and atmospheric fragrances. - Hart + Hedi - A very small, under-the-radar Australian house with an artistic niche profile. - Cygnet Perfumery - A good option if you prefer genuinely small-batch independent fragrances. - Wild Hybrid - Particularly appealing for imaginative, unconventional scents; community recommendations include Purple Cream, Gin House Blues and Terpsichore. - Map of the Heart - An Australian indie/niche brand with a more conceptual, expressive approach to fragrance.

Best starting shortlist: Mihan Aromatics for Australian character, Who Is Elijah for modern minimalism, Grandiflora for florals, Goldfield & Banks for polished niche quality, and Grimoire Parfums for darker scents. Try sample sizes first, as niche perfumes can wear very differently on skin.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Grimoire Parfums

Fragrance & Perfume

21 August – 8 November 2026 (scans 1–13)

0.9

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

51

Answers naming the brand

5839

Answers collected

0.9

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Grimoire Parfums ranks #21 among 36 tracked brands for Fragrance & Perfume · Australia (21 August – 8 November 2026). Its visibility is 0.9%. It was named in 51 of 5,839 AI answers across 15 of 150 tracked questions, averaging position 4.2 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 0.9% AI visibility for Grimoire Parfums in Fragrance & Perfume · Australia, measured over 21 August – 8 November 2026. It ranks #21 among 36 tracked brands.

How often does AI mention this brand?

Grimoire Parfums was named in 51 of 5,839 collected AI answers, across 15 of 150 tracked questions, for Fragrance & Perfume · Australia (21 August – 8 November 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Grimoire Parfums by all 5,839 answers in the published Fragrance & Perfume · Australia sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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