Grimoire Parfums
AI Visibility Score and Ranking for
Fragrance & Perfume: Australia
Melbourne fragrance brand founded by Troy, a former artist.
Grimoire Parfums ranks #23 in the AU Fragrance & Perfume AI Visibility Index with a Visibility Score of 0.6/100. It was named in 18 of 3,150 AI answers across 8 of 150 tracked questions, averaging position 3.7 when mentioned.
Over the last 7 weekly scans, Grimoire Parfums's scan score moved from 1.1 on 21 August 2026 to 0.7 on 27 September 2026, down 0.4 points.
0.6
Visibility score
23
Found Rank
0
Movement vs last window
3.7
Avg. position when mentioned
8
Prompts hit, of 150
Visibility score over time
Scored every week on the same 150 shopper questions across ChatGPT, Perplexity and Google AI Overviews. Each point is the score from that week's scan.
Grimoire Parfums vs Fragrance & Perfume
Running at 0.2x the Fragrance & Perfume category average — well behind the field.
1
3
Where this brand sits in its industry
How it works
The questions shoppers ask. Every week. Every platform.
1. We ask what shoppers ask
150 questions per industry, drawn from real search and AI query data, not questions a brand would write about itself.
2. We ask every week, on every platform.
ChatGPT, Perplexity and Google's AI Overviews. Weekly scans, accumulated across a rolling scan window. Hundreds of answers per industry.
3. We record who gets named.
Every brand mention, its position in the answer, and which platform said it. The Visibility Score is the share of answers a brand appears in. Nothing weighted, nothing modelled.
How AI answers shopper questions about this brand
Questions where AI names Grimoire Parfums
- Best perfume brands from Melbourne
- Best small batch perfume Australia
- Best local perfume brands Australia
- Best Australian fragrance brands you've never heard of
- Best fragrance houses Australia
- Best handmade perfume Australia
Questions where AI names other brands instead
- Best independent perfume brands Australia (Goldfield & Banks, Mihan Aromatics, Who is Elijah)
- Best boutique perfume brands Australia (Goldfield & Banks, Mihan Aromatics, Chasing Scents)
- Best indie perfume brands Australia (Goldfield & Banks, Mihan Aromatics, Who is Elijah)
- Best Australian owned fragrance brands (Goldfield & Banks, Who is Elijah, Mihan Aromatics)
- Which Australian perfume brands are actually good (Goldfield & Banks, Who is Elijah, Mihan Aromatics)
- Best artisan perfume Australia (Goldfield & Banks, Mihan Aromatics, Vararoha)
What AI says about Grimoire Parfums
Grimoire Parfums — Australia: Handcrafted in-house in small batches, with more unusual ingredients and a strongly artistic/niche approach.
ChatGPT, 27 September 2026
If you’re looking for the best perfume brands from Melbourne, the strongest Melbourne-based names in the results are Melbourne-based luxury and niche houses like Odesse, Tulita, Grimoire Parfums, Vahy, and SOH Melbourne.
Perplexity, 27 September 2026
How the score is measured
A fixed battery of questions per vertical, asked weekly on ChatGPT, Perplexity and Google AI Overviews and accumulated across the full scan window. Visibility Score is the share of all answers that named the brand. Every population is frozen before scoring, with a documented cut log.
Read the full methodologyFrequently asked questions
What is Grimoire Parfums's AI Visibility Score?
Grimoire Parfums has an AI Visibility Score of 0.6 in the AU Fragrance & Perfume AI Visibility Index, ranked #23.
How often does AI recommend Grimoire Parfums?
Grimoire Parfums was named in 18 of 3,150 AI answers analysed, across 8 tracked questions, averaging position 3.7 when mentioned.
How is the AI Visibility Score calculated?
We asked ChatGPT, Perplexity and Google's AI Overviews the questions Australian fragrance shoppers actually ask, and tracked how often each brand was named. Full methodology at flux.agency/found/methodology.
Now you know the gap. Here's how it closes.
AI recommends what it can understand. We rebuild how your products, pages and entities are described so there is something for it to recommend. Fixed price, starts with an assessment.
See how we fix it