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Who is Elijah

Who is Elijah

AI visibility and ranking for Fragrance & Perfume: Australia

Fragrance & Perfume [AU]
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Sydney fragrance brand and dedicated perfume store.

Who is Elijah
appears in
16.0
% of measured AI answers in this industry and market.

Found score

Track Who is Elijah’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 11, 2026

Updated

October 11, 2026

Latest scan visibility

17.2

October 11, 2026

Overall visibility

16.0

21 August – 11 October 2026 (scans 1–9)

Industry rank

2

Within this industry and market

Published scan history

Across 9 recorded scans from 21 August 2026 to 11 October 2026, Who is Elijah's single-scan score moved from 15.1% to 17.2%, up 2.1 percentage points. Latest recorded scan 17.2% on 11 October 2026; combined-window score 16.0%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 16.0% over 21 August – 11 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 202615.1%
24 August 202618.0%
30 August 202616.0%
6 September 202615.6%
13 September 202616.0%
20 September 202614.9%
27 September 202615.8%
4 October 202615.1%
11 October 202617.2%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

15.4%

Perplexity Logo

Perplexity

16.7%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

15.8%

21 August – 11 October 2026 (scans 1–9)

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Perplexity names Who is Elijah most often.

It appears in 16.7% of collected Perplexity answers and 15.4% of ChatGPT answers: a difference of 1.3 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 74 of 150 questions.

Who is Elijah appears in at least one collected answer to 49.3% of the tracked questions. That is question coverage; the 16.0% visibility score measures its share of individual answers.

Across 9 published scans, visibility ranged from 14.9% to 18.0%. The latest scan was 17.2% on 11 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August – 11 October 2026 (scans 1–9)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best Australian alternative to French perfume brands
  • Best Australian fragrance brands
  • Best Australian fragrance brands stocked at Mecca
  • Best Australian fragrance brands you've never heard of
  • Best Australian made cologne
  • Best Australian made fragrance

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Underrated Australian perfume brands (SŚAINT, Goldfield & Banks, Mihan Aromatics)
  • Best niche perfume brands Australia (Grandiflora, Goldfield & Banks, Mihan Aromatics)
  • Best handmade perfume Australia (Grimoire Parfums, Perdrisât, Mihan Aromatics)
  • Best perfume brands from Melbourne (Mihan Aromatics, Váhy, Glasshouse Fragrances)
  • Best Australian perfume Melbourne (Mihan Aromatics, Goldfield & Banks, Váhy)
  • Best natural perfume Australia (Goldfield & Banks, Váhy, Ayu)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best Australian perfume brands

From the recorded answer

Who is Elijah: A cruelty-free, gender-neutral independent brand hand-filled in Sydney, famous for modern, minimalist, and skin-scent-style fragrances like Nomad, Chemical Addiction, and His | Her.
Read recorded answer

Recorded answer text · Google AI Overviews · 11 October 2026

Here are the top Australian perfume and fragrance brands known for capturing native botanicals, artisanal craftsmanship, and unique local storytelling:

- Goldfield & Banks: One of Australia's most prominent luxury niche fragrance houses, blending French botanical expertise with rare Australian native essences like sandalwood, agarwood (oud), and coastal moss (featured in popular scents like Silky Woods, Pacific Rock Moss, and Wood Infusion). - Who is Elijah: A cruelty-free, gender-neutral independent brand hand-filled in Sydney, famous for modern, minimalist, and skin-scent-style fragrances like Nomad, Chemical Addiction, and His | Her. - Tsu Lange Yor: An independent fragrance and homewares label founded by Troye Sivan and his brother Steele Mellet, offering distinctive contemporary luxury scents (such as TLY55). - Perdrisat: A boutique Melbourne-based house producing small-batch, cinematic artisanal perfumes with bold, unconventional profiles (like Pretty Boy and Sycophant). - Mihan Aromatics: A Fitzroy-inspired Melbourne brand crafting gender-neutral perfumes that capture distinct urban and natural environments across Australia. - Váhy: A Melbourne-based natural and genderless fragrance house that uses clean, ethically sourced ingredients to create delicate, botanical-driven blends (such as Isle of Blanc). - Odesse: Known for pioneering luxury, refillable wax-based solid perfumes alongside modern liquid profiles (such as Rose Wood). - Map of the Heart: A storytelling-focused brand housed in iconic heart-shaped bottles, creating emotional and evocative scents like Clear Heart. - Ayu: An artisanal natural perfume brand drawing inspiration from ancient traditions with rich, resinous, and spice-laden blends (such as Smoking Rose). - Ficifolia: A Melbourne-born label creating location- and memory-inspired scents that pay homage to iconic Australian cities and landscapes (like Oh, Darling!).

For a broader editorial overview, you can explore curated selections on Refinery29 or check out local indie favorites discussed by the community on Reddit.To help narrow down the best option for you, let me know:

- What scent profile do you prefer (woody, floral, fresh, or spicy/gourmand)? - Is this for daily wear or a special occasion?

ChatGPT

The question asked

Best perfume brands Australia

From the recorded answer

6\. Who Is Elijah* …
Read recorded answer

Recorded answer text · ChatGPT · 11 October 2026

# Best perfume brands in Australia

Australia has a great mix of luxury designer fragrances, niche perfumery, and homegrown Australian perfume brands. The best choice depends on whether you want a long-lasting signature scent, something elegant for everyday wear, or a unique fragrance that stands out.

Here are the brands I'd recommend exploring, including international favourites and Australian labels.

## 1\. Top perfume brands to consider

!COCO MADEMOISELLE - Eau De Parfum Vaporisateur de CHANEL ≡ SEPHORA

1\. Chanel

(Timeless luxury)

Elegant, polished and sophisticated. Great for a signature perfume that feels luxurious without being overly trendy.

Try: Coco Mademoiselle, Chance Eau Tendre

---

!Dior J'adore Eau De Parfum 100ml - Izzat Daouk Lebanon

2\. Dior

(Elegant and feminine)

Known for beautiful florals, rich compositions and sophisticated evening fragrances.

Try: J'adore, Miss Dior, Dior Sauvage

---

!Libre - Eau de Parfum lavande florale rechargeable pour femme | YVES SAINT LAURENT ≡ SEPHORA

3\. Yves Saint Laurent \(YSL)

(Bold and modern)

A strong choice for statement scents that combine florals, vanilla, woods or warm amber notes.

Try: Libre, Black Opium, MYSLF

---

!Maison Francis Kurkdjian Baccarat Rouge 540 Eau De Parfum | Fragrance-Sample.co.uk

4\. Maison Francis Kurkdjian

(Premium niche)

Ideal if you want a distinctive, expensive-smelling fragrance with a more exclusive feel.

Try: Baccarat Rouge 540, Gentle Fluidity Gold

---

!Le Labo Santal 33 Eau de Parfum, 3.4 fl oz | Costco

5\. Le Labo

(Distinctive and understated)

Best for people who prefer woody, musky, earthy fragrances rather than conventional sweet perfumes.

Try: Santal 33, Another 13, Thé Noir 29

---

!NOMAD Fragrance

6\. Who Is Elijah

(Australian favourite)

A contemporary Australian fragrance label worth exploring if you enjoy modern, sensual scents with a niche-perfume aesthetic.

Explore: His|Her, Muse, Wall Street

---

![Pacific Rock Moss - Goldfield & Banks Australia

- us.goldfieldandbanks.com](

7\. Goldfield & Banks

(Australian niche luxury)

An excellent choice for fragrances inspired by Australian landscapes, native botanicals and coastal freshness.

Try: Pacific Rock Moss, Silky Woods, Bohemian Lime

---

!English Pear & Freesia Cologne - Jo Malone London | Sephora

8\. Jo Malone London

Fresh, clean and easy to wear. Particularly good for daytime, work and people who enjoy lighter scents.

Try: English Pear & Freesia, Wood Sage & Sea Salt

## 2\. More Australian perfume brands worth discovering

These are especially worth exploring if you want to support local perfumers rather than buy only international designer labels. fashionjournal.com.auwww.womensweekly.com.au

!Petrichor Plains EDP 30ml - Lore Perfumery

Mihan Aromatics

Earthy, atmospheric and unusual scents.

Shop Mihan Aromatics

![Odesse | Solid Perfume - Found My Way Invercargill](

Odesse

Modern, portable and refillable fragrance options.

Shop Odesse

!Glasshouse Fragrances Sunsets in Capri 50mL Eau de Parfum AU | Adore Beauty

Glasshouse Fragrances

A familiar Australian name for accessible fragrance and gift options.

Shop Glasshouse

!Learn More About Us

Who Is Elijah

Contemporary scents with a bold, sensual character.

Shop Who Is Elijah

## 3\. Which brands are best for your needs?

| If you want… | My top picks | |--------|--------| | Luxury and sophistication | Chanel, Dior | | Strong, attention-grabbing scents | YSL, Maison Francis Kurkdjian | | Long-lasting, rich fragrances | Explore Dior, YSL and niche extrait perfumes; performance varies by scent | | Fresh, clean everyday perfume | Jo Malone London, Goldfield & Banks | | Unique niche fragrances | Le Labo, Goldfield & Banks | | Australian-made fragrance | Mihan Aromatics, Odesse, Who Is Elijah | | More affordable options | Glasshouse Fragrances, selected designer travel sizes |

## 4\. Where to shop in Australia

- MECCA - a useful starting point for niche and premium fragrance discovery. - Myer - worth checking for designer fragrances and gift sets. - David Jones - another option for premium fragrance counters. - Official brand websites - useful for checking discovery sets, samples and current collections.

My advice: try a sample on your skin before investing in an expensive bottle. A perfume can smell quite different after 30 minutes, and Brisbane's warm, humid weather can affect how a fragrance wears.

## Let me narrow it down for you

Who is the perfume for?

Women's perfume

Men's perfume

Unisex perfume

---

What's your budget in Australian dollars?

Under \$100

\$100-150

\$150-300

\$300+

---

Which scent style do you prefer?

Sweet, vanilla and gourmand

Fresh, clean and citrusy

Floral and elegant

Woody, musky and sensual

Rich, bold and luxurious

---

What's most important?

Long-lasting scent

Getting compliments

Smelling expensive

Best value for money

[Find my best perfumes]

Perplexity

The question asked

Best fragrance brands Australia

From the recorded answer

Who Is Elijah - Sydney-based, cruelty-free and gender-fluid, with modern, minimalist compositions; try Molecule 01-style musks and woody scents.
Read recorded answer

Recorded answer text · Perplexity · 11 October 2026

Australia has an excellent fragrance scene, from sophisticated niche houses to affordable, gender-neutral labels. The best brands to explore are:

- Goldfield & Banks - The standout Australian niche house, inspired by native botanicals and landscapes; try Pacific Rock Moss or Bohemian Lime. - Who Is Elijah - Sydney-based, cruelty-free and gender-fluid, with modern, minimalist compositions; try Molecule 01-style musks and woody scents. - One Seed - Vegan, natural-leaning fragrances with approachable floral, citrus and woody profiles. - The Raconteur - Small-batch Australian perfumes with artistic, story-driven compositions. - Ficifolia - Melbourne-inspired scents with polished floral, fruity and woody options; Oh, Darling! is a popular signature-style choice. - Maison Balzac - Best known for candles and home fragrance, but also offers playful, design-focused perfume products. - Lumira - Luxurious candles, home scents and fragrances with an elegant, globally influenced style. - Mihan Aromatics - Melbourne label focused on atmospheric, urban fragrances with distinctive woody and earthy notes. - Aesop - A reliable choice for refined, unisex fragrances such as Hwyl, Marrakech Intense and Tacit. - Jardin de Buis - Boutique Australian perfumery with rich, complex fragrances and a strong emphasis on craftsmanship.

### Quick recommendations

- Best overall: Goldfield & Banks - Best gender-neutral brand: Who Is Elijah - Best for natural-style scents: One Seed - Best for artistic niche perfume: The Raconteur - Best Melbourne-inspired brand: Ficifolia - Best luxury home fragrance: Lumira - Best easy-to-find option: Aesop

For the widest selection, Australian retailers such as Sephora stock several local brands, while specialist fragrance stores are better for sampling niche houses.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Who is Elijah

Fragrance & Perfume

21 August – 11 October 2026 (scans 1–9)

16.0

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

646

Answers naming the brand

4048

Answers collected

16.0

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Who is Elijah ranks #2 among 36 tracked brands for Fragrance & Perfume · Australia (21 August – 11 October 2026). Its visibility is 16.0%. It was named in 646 of 4,048 AI answers across 74 of 150 tracked questions, averaging position 2.3 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 16.0% AI visibility for Who is Elijah in Fragrance & Perfume · Australia, measured over 21 August – 11 October 2026. It ranks #2 among 36 tracked brands.

How often does AI mention this brand?

Who is Elijah was named in 646 of 4,048 collected AI answers, across 74 of 150 tracked questions, for Fragrance & Perfume · Australia (21 August – 11 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Who is Elijah by all 4,048 answers in the published Fragrance & Perfume · Australia sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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