Who is Elijah
AI Visibility Score and Ranking for
Fragrance & Perfume: Australia
Sydney fragrance brand and dedicated perfume store.
Who is Elijah ranks #2 in the AU Fragrance & Perfume AI Visibility Index with a Visibility Score of 15.9/100. It was named in 501 of 3,150 AI answers across 67 of 150 tracked questions, averaging position 2.3 when mentioned.
Over the last 7 weekly scans, Who is Elijah's scan score moved from 15.1 on 21 August 2026 to 15.8 on 27 September 2026, up 0.7 points.
Visibility score
Latest scan visibility
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Latest published scan
Overall visibility
15.9
Published window
Industry rank
2
Within this industry and market
Published scan history
Different AI.
Different visibility.
Share of answers naming this brand
Latest scan or overall score?
The latest scan is one observation. Overall visibility combines answers across the published window.
One ranking.
Two useful distinctions.
Question coverage and platform differences help explain the overall visibility.
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Questions with a mention
Questions with at least one answer naming the brand.
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Gap between platforms
Compare visibility across the platforms measured.
How this brand compares.
View industry rankingsIndustry position
In the same market.
Compare brands using the same question set and published window.
Share of collected answers naming each brand
Questions where AI names Who is Elijah
- Which Australian perfume brands are actually good
- Best Australian owned fragrance brands
- Best Australian perfume brands
- Best Australian fragrance brands
- Best award winning Australian fragrance brands
- Best local perfume brands Australia
Questions where AI names other brands instead
- Best Australian native ingredient perfume (Goldfield & Banks, The Raconteur, Grandiflora)
- Best natural perfume Australia (Ayu, Wyalba, Váhy)
- Best organic perfume Australia (Ode to Self, Tulita, Wyalba)
- Best non toxic perfume Australia (Odesse, Wyalba, Ayu)
- Best plant based perfume Australia (Cygnet Perfumery, Ficifolia, Orb Oils)
- Best perfume brands that aren't at Mecca (Goldfield & Banks, Mihan Aromatics, Dusk)
What AI says about Who is Elijah
Aesop is the most globally recognized and largest beauty and fragrance house born in Australia, though popular independent fragrance-first labels like Who Is Elijah and Goldfield & Banks lead the market specifically for dedicated Australian perfume brands.
Google AI Overviews, 27 September 2026
David Jones — Strong selection of both designer and niche fragrances, including Parfums de Marly, Creed, Penhaligon's, Kilian and Who Is Elijah.
ChatGPT, 27 September 2026
Named in the sample
Questions that bring
the brand into view.
The brand is named in at least one collected answer to each of these questions.
Examples from the published question set. A mention on one platform does not mean every platform names the brand.
Other brands in these answers
Different questions.
Different brands.
Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.
Competitor names are shown where they appear in the collected examples.
The mention is only part of the story.
AI can describe the same brand differently depending on the question. These excerpts show the context behind a mention.
Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.
Found / Brand report
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AI visibility
The full brand report
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back to your team.
Keep the brand’s visibility, platform results and competitive context together in one report.
Brand visibility / Platform breakdown / Industry position
Get the free brand reportA clear measure.
An open method.
Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.
Published window
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Answers naming the brand
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Answers collected
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AI visibility
Answers naming the brand ÷ all collected answers × 100
Ask consistently
The same industry questions across ChatGPT, Perplexity and Google AI Overviews.
Record each response
Track brand mentions and positions across the published scans.
Compare the same scope
Use the same market, category and measurement window for every comparison.
This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.
The scores,
explained.
The scope, scores and comparisons behind this brand profile.
What is Who is Elijah's AI Visibility Score?
Who is Elijah has an AI Visibility Score of 15.9 in the AU Fragrance & Perfume AI Visibility Index, ranked #2.
How often does AI recommend Who is Elijah?
Who is Elijah was named in 501 of 3,150 AI answers analysed, across 67 tracked questions, averaging position 2.3 when mentioned.
How is the AI Visibility Score calculated?
We asked ChatGPT, Perplexity and Google's AI Overviews the questions Australian fragrance shoppers actually ask, and tracked how often each brand was named. Full methodology at flux.agency/found/methodology.
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