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Who is Elijah

Who is Elijah

AI visibility and ranking for Fragrance & Perfume: Australia

Fragrance & Perfume [AU]
Visit website ↗

Sydney fragrance brand and dedicated perfume store.

Who is Elijah
appears in
16.1
% of measured AI answers in this industry and market.

Found score

Track Who is Elijah’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 18, 2026

Updated

October 18, 2026

Latest scan visibility

17.0

October 18, 2026

Overall visibility

16.1

21 August – 18 October 2026 (scans 1–10)

Industry rank

2

Within this industry and market

Published scan history

Across 10 recorded scans from 21 August 2026 to 18 October 2026, Who is Elijah's single-scan score moved from 15.1% to 17.0%, up 1.9 percentage points. Latest recorded scan 17.0% on 18 October 2026; combined-window score 16.1%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 16.1% over 21 August – 18 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 202615.1%
24 August 202618.0%
30 August 202616.0%
6 September 202615.6%
13 September 202616.0%
20 September 202614.9%
27 September 202615.8%
4 October 202615.1%
11 October 202617.2%
18 October 202617.0%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

15.0%

Perplexity Logo

Perplexity

16.9%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

16.3%

21 August – 18 October 2026 (scans 1–10)

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Perplexity names Who is Elijah most often.

It appears in 16.9% of collected Perplexity answers and 15.0% of ChatGPT answers: a difference of 1.9 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 77 of 150 questions.

Who is Elijah appears in at least one collected answer to 51.3% of the tracked questions. That is question coverage; the 16.1% visibility score measures its share of individual answers.

Across 10 published scans, visibility ranged from 14.9% to 18.0%. The latest scan was 17.0% on 18 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August – 18 October 2026 (scans 1–10)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best Australian alternative to French perfume brands
  • Best Australian fragrance brands
  • Best Australian fragrance brands stocked at Mecca
  • Best Australian fragrance brands you've never heard of
  • Best Australian made cologne
  • Best Australian made fragrance

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Underrated Australian perfume brands (Goldfield & Banks, Mihan Aromatics, SŚAINT)
  • Best fragrance houses Australia (Goldfield & Banks, Map of the Heart, Chasing Scents)
  • Best artisan perfume Australia (Goldfield & Banks, Ayu, Mihan Aromatics)
  • Best perfume brands from Melbourne (Mihan Aromatics, Perdrisât, Goldfield & Banks)
  • Best Australian made fragrance (Goldfield & Banks, Váhy, The Raconteur)
  • Best handmade perfume Australia (Perdrisât, Mihan Aromatics, Váhy)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best Australian perfume brands

From the recorded answer

Who Is Elijah: A cruelty-free, Sydney-founded minimalist house famous for clean, gender-neutral, and skin-scent favorites like Chemical Addiction, Nomad, and His | Her.
Read recorded answer

Recorded answer text · Google AI Overviews · 18 October 2026

Australia has a thriving independent and niche fragrance scene that highlights native botanicals, sustainable ingredients, and unique storytelling.

### Top Australian Perfume Brands

- Goldfield & Banks: Australia's first luxury botanical fragrance house, known for high-concentration perfumes featuring native ingredients like Daintree sandalwood, coastal moss, and red-back ginger (popular scents include Silky Woods, Pacific Rock Moss, and Ingenious Ginger). - Who Is Elijah: A cruelty-free, Sydney-founded minimalist house famous for clean, gender-neutral, and skin-scent favorites like Chemical Addiction, Nomad, and His | Her. - Aesop: Internationally renowned for its plant-based formulations and complex, woody, and earthy aromas (such as Hwyl). - Tsu Lange Yor: Founded by Troye Sivan and his brother Steele Mellet, offering artistic, independent fragrances and home scents like TLY55. - Mihan Aromatics: A Melbourne-born unisex perfume brand capturing distinct urban and nature-inspired vignettes of Fitzroy life and the Australian earth. - Map Of The Heart: An emotional, storytelling-driven brand housed in distinct anatomical heart-shaped bottles, featuring signature scents like Clear Heart. - Perdrisat: A boutique Melbourne-based label releasing limited-run, cinematic and avant-garde fragrances (such as Pretty Boy and Sycophant). - Odesse: Known for pioneering and popularizing high-end, refillable, wax-based solid perfumes like Rose Wood. - Recreation Beauty: Clean, 100% natural, and non-toxic perfume formulas (including Undone ) made for sensitive skin. - Chasing Scents: An artisanal house inspired by the delicate, complex art of tea brewing and botanical infusions.

You can explore curated selections and niche stockists via LORE Perfumery or shop local collections directly through Sephora Australia.If you'd like to narrow down the list, tell me:

- What scent profile do you prefer (woody, fresh/aquatic, floral, or sweet/gourmand)? - Are you looking for a gender-neutral or specific style of fragrance?

ChatGPT

The question asked

Best perfume brands Australia

From the recorded answer

!Who Is Elijah Nomad EDP 50ML - Cosmetics Squad …
Read recorded answer

Recorded answer text · ChatGPT · 18 October 2026

Australia has a great range of perfume brands, from affordable everyday fragrances to luxury designer and niche perfumes. If you're looking for the best perfume brands to buy in Australia in 2026, these are the ones I'd recommend exploring.

## 1\. Best perfume brands in Australia

!Goldfield & Banks Sunset Hour Eau de Parfum 50ml | LOOKFANTASTIC

1\. Goldfield & Banks

(Best Australian luxury)

Australian-inspired luxury fragrances featuring native botanicals and coastal, woody and fresh notes. A great choice if you want something distinctive and premium.

Price: \$\$\$ · Explore fragrances

---

![SAUVAGE EDT DECANT - DIOR | PERFUMES DE LUJO ACCESIBLES - ABSCENTS](

2\. Dior

Best for iconic designer fragrances

Known for polished, sophisticated scents, from fresh and woody men's perfumes to elegant women's florals.

Price: \$\$\$ · Explore fragrances

---

!COCO MADEMOISELLE EAU DE PARFUM SPRAY - 200 ml | CHANEL

3\. Chanel

Best for timeless elegance

A strong choice for refined, classic fragrances. Consider Coco Mademoiselle, Chance or Bleu de Chanel.

Price: \$\$\$ · Explore fragrances

---

!Who Is Elijah Nomad EDP 50ML - Cosmetics Squad

4\. Who Is Elijah

Best Australian contemporary brand

A Sydney-founded fragrance label offering gender-fluid, modern scents. Worth exploring if you want something fashionable and a little different.

Price: \$\$-\$\$\$ · Explore fragrances

---

!Libre Eau De Parfum - Yves Saint Laurent | Sephora

5\. Yves Saint Laurent

Best for bold, modern scents

Popular for statement-making fragrances with floral, amber and warm vanilla notes. Libre and Black Opium are good starting points.

Price: \$\$\$ · Explore fragrances

---

!Maison Margiela REPLICA By The Fireplace Eau de Toilette | Dillard's

6\. Maison Margiela Replica

Best for unique, memorable scents

Fragrances inspired by places and memories, including Beach Walk and By the Fireplace. Excellent if you prefer fragrances with a story.

Price: \$\$\$ · Shop at MECCA

---

![Versace Dylan Blue Pour Homme Eau De Toilette 100ml - Justmylook](

7\. Versace

Best for versatile designer scents

A good brand to investigate for fresh, aquatic, fruity and sensual fragrances, with options for both men and women.

Price: \$\$-\$\$\$ · Explore fragrances

---

!For Her Set

8\. Aerre

Best for affordable fragrances

A budget-conscious option for people who enjoy luxury-inspired scent profiles without paying designer prices.

Price: \$ · Explore fragrances

These selections reflect Australian fragrance guides and current recommendations covering both established designers and local fragrance houses. www.womensweekly.com.aufashionjournal.com.auwww.marieclaire.com.au

## 2\. Which brands are best for your budget?

| Budget in AUD | Brands to explore | Best for | |--------|--------|--------| | Under \$60 | Aerre, Zara | Affordable everyday wear | | \$60-\$150 | Calvin Klein, Versace, selected Marc Jacobs | Everyday designer perfumes | | \$150-\$300 | Dior, YSL, Chanel, Maison Margiela | Premium designer fragrances | | \$250+ | Goldfield & Banks, Creed, Parfums de Marly | Luxury and niche scents |

Indicative budget bands only; prices vary by bottle size, concentration, retailer and promotions.

## 3\. Where to buy perfume in Australia

- MECCA - designer and niche fragrances. - Adore Beauty - online fragrance shopping. - David Jones and Myer - established designer perfume counters. - Chemist Warehouse - often worth checking for discounted designer fragrances.

For Australian-made niche fragrances, Goldfield & Banks and Who Is Elijah are particularly good starting points. www.womensweekly.com.aufashionjournal.com.auwww.marieclaire.com.au

## Let me narrow it down for you

Who is the perfume for?

Women

Men

Unisex

A gift

---

What's your budget per bottle?

Under \$60

\$60-\$100

\$100-\$200

\$200-\$350

\$350+

---

What kind of scent do you prefer?

Long-lasting and attractive

Sweet, vanilla and gourmand

Fresh, clean and citrusy

Luxury and sophisticated

Strong, bold and attention-grabbing

---

Where would you like to shop?

Online in Australia

Physical stores in Sydney

Both online and in-store

[Find my best perfumes]

Perplexity

The question asked

Best Australian made perfume

From the recorded answer

Who Is Elijah - Sydney hand-filled, cruelty-free and gender-fluid fragrances; a strong choice for modern, minimalist scents.
Read recorded answer

Recorded answer text · Perplexity · 18 October 2026

Goldfield & Banks Pacific Rock Moss is the standout Australian-made perfume recommendation. It has a fresh, sophisticated coastal profile combining marine notes, sea spray and cedar, making it versatile for everyday wear and warm weather.

Other excellent Australian options:

- Who Is Elijah - Sydney hand-filled, cruelty-free and gender-fluid fragrances; a strong choice for modern, minimalist scents. - MOR Little Luxuries Peony Blossom - an affordable soft fruity-floral option, available in a compact 9 ml size. - Fragrance Theory - handcrafted in Australia, with high-concentration extrait-style inspired fragrances from around AU$39.

For one bottle, choose Pacific Rock Moss; for a budget-friendly floral, choose MOR Peony Blossom.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Who is Elijah

Fragrance & Perfume

21 August – 18 October 2026 (scans 1–10)

16.1

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

722

Answers naming the brand

4495

Answers collected

16.1

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Who is Elijah ranks #2 among 36 tracked brands for Fragrance & Perfume · Australia (21 August – 18 October 2026). Its visibility is 16.1%. It was named in 722 of 4,495 AI answers across 77 of 150 tracked questions, averaging position 2.3 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 16.1% AI visibility for Who is Elijah in Fragrance & Perfume · Australia, measured over 21 August – 18 October 2026. It ranks #2 among 36 tracked brands.

How often does AI mention this brand?

Who is Elijah was named in 722 of 4,495 collected AI answers, across 77 of 150 tracked questions, for Fragrance & Perfume · Australia (21 August – 18 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Who is Elijah by all 4,495 answers in the published Fragrance & Perfume · Australia sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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Every shopper question this brand is missing from, the split across ChatGPT, Perplexity and Google AI Overviews, and what is causing the gap.
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