Mihan Aromatics
AI Visibility Score and Ranking for
Fragrance & Perfume: Australia
Melbourne indie fragrance house founded 2017 by Josh and Jules, known for place-inspired scents.
Mihan Aromatics ranks #3 in the AU Fragrance & Perfume AI Visibility Index with a Visibility Score of 14.7/100. It was named in 464 of 3,150 AI answers across 51 of 150 tracked questions, averaging position 2.6 when mentioned.
Over the last 7 weekly scans, Mihan Aromatics's scan score moved from 12.9 on 21 August 2026 to 11.8 on 27 September 2026, down 1.1 points.
14.7
Visibility score
3
Found Rank
0
Movement vs last window
2.6
Avg. position when mentioned
51
Prompts hit, of 150
Visibility score over time
Scored every week on the same 150 shopper questions across ChatGPT, Perplexity and Google AI Overviews. Each point is the score from that week's scan.
Mihan Aromatics vs Fragrance & Perfume
Running at 4.6x the Fragrance & Perfume category average — clearly ahead of the field.
15
3
Where this brand sits in its industry
How it works
The questions shoppers ask. Every week. Every platform.
1. We ask what shoppers ask
150 questions per industry, drawn from real search and AI query data, not questions a brand would write about itself.
2. We ask every week, on every platform.
ChatGPT, Perplexity and Google's AI Overviews. Weekly scans, accumulated across a rolling scan window. Hundreds of answers per industry.
3. We record who gets named.
Every brand mention, its position in the answer, and which platform said it. The Visibility Score is the share of answers a brand appears in. Nothing weighted, nothing modelled.
How AI answers shopper questions about this brand
Questions where AI names Mihan Aromatics
- Best perfume brands Australia
- Best Australian alternative to French perfume brands
- Best Australian fragrance brands you've never heard of
- Best Australian perfumers
- Best independent perfume brands Australia
- Best local perfume brands Australia
Questions where AI names other brands instead
- Best Australian native ingredient perfume (Goldfield & Banks, The Raconteur, Grandiflora)
- Best affordable perfume brands Australia (Who is Elijah, Glasshouse Fragrances, Goldfield & Banks)
- Best Australian fragrance brands stocked at Mecca (Tsu Lange Yor, Goldfield & Banks, Who is Elijah)
- Best cruelty free perfume Australia (Who is Elijah, Dusk, Goldfield & Banks)
- Best natural perfume Australia (Ayu, Wyalba, Váhy)
- Best non toxic perfume Australia (Odesse, Wyalba, Ayu)
What AI says about Mihan Aromatics
Other Australian perfume brands include: Mihan Aromatics Ayu Orok Fragrances Gorgeous Nothings Among Australia's most celebrated perfume maisons are Who Is Elijah, Roemy, Aesop Fragrances and Goldfield & Banks.
Google AI Overviews, 27 September 2026
Other Australian houses worth exploring include Mihan Aromatics, particularly if you like atmospheric, unusual scents, and Odesse, which focuses on Australian-made solid fragrances.
ChatGPT, 27 September 2026
If you want the best artisan perfume in Australia, the strongest picks from the results are Vararoha, Aromantik, and Mihan Aromatics because they are explicitly described as independent, handcrafted, natural, or artisanal Australian fragrance houses.
Perplexity, 27 September 2026
How the score is measured
A fixed battery of questions per vertical, asked weekly on ChatGPT, Perplexity and Google AI Overviews and accumulated across the full scan window. Visibility Score is the share of all answers that named the brand. Every population is frozen before scoring, with a documented cut log.
Read the full methodologyFrequently asked questions
What is Mihan Aromatics's AI Visibility Score?
Mihan Aromatics has an AI Visibility Score of 14.7 in the AU Fragrance & Perfume AI Visibility Index, ranked #3.
How often does AI recommend Mihan Aromatics?
Mihan Aromatics was named in 464 of 3,150 AI answers analysed, across 51 tracked questions, averaging position 2.6 when mentioned.
How is the AI Visibility Score calculated?
We asked ChatGPT, Perplexity and Google's AI Overviews the questions Australian fragrance shoppers actually ask, and tracked how often each brand was named. Full methodology at flux.agency/found/methodology.
Now you know the gap. Here's how it closes.
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