Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Close search
Get your industry’s AI rankings every Monday. Track it →
Found
/
The List
/
Fragrance & Perfume
/

Mihan Aromatics

Mihan Aromatics

AI visibility and ranking for Fragrance & Perfume: Australia

Fragrance & Perfume [AU]
Visit website ↗

Melbourne indie fragrance house founded 2017 by Josh and Jules, known for place-inspired scents.

Mihan Aromatics
appears in
14.7
% of measured AI answers in this industry and market.

Found score

Track Mihan Aromatics’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 18, 2026

Updated

October 18, 2026

Latest scan visibility

14.8

October 18, 2026

Overall visibility

14.7

21 August – 18 October 2026 (scans 1–10)

Industry rank

3

Within this industry and market

Published scan history

Across 10 recorded scans from 21 August 2026 to 18 October 2026, Mihan Aromatics's single-scan score moved from 12.9% to 14.8%, up 1.9 percentage points. Latest recorded scan 14.8% on 18 October 2026; combined-window score 14.7%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 14.7% over 21 August – 18 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 202612.9%
24 August 202615.3%
30 August 202617.6%
6 September 202615.6%
13 September 202617.3%
20 September 202612.7%
27 September 202611.8%
4 October 202613.6%
11 October 202616.1%
18 October 202614.8%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

14.8%

Perplexity Logo

Perplexity

14.7%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

14.7%

21 August – 18 October 2026 (scans 1–10)

Claude LogoDeep Seek LogoGrok Logo

See insights from more platforms.

Track your brand everywhere its mentioned with Lift.

Explore Lift →

ChatGPT names Mihan Aromatics most often.

It appears in 14.8% of collected ChatGPT answers and 14.7% of Google AI Overviews answers: a difference of 0.1 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 58 of 150 questions.

Mihan Aromatics appears in at least one collected answer to 38.7% of the tracked questions. That is question coverage; the 14.7% visibility score measures its share of individual answers.

Across 10 published scans, visibility ranged from 11.8% to 17.6%. The latest scan was 14.8% on 18 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August – 18 October 2026 (scans 1–10)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best Australian alternative to French perfume brands
  • Best Australian fragrance brands
  • Best Australian fragrance brands stocked at Mecca
  • Best Australian fragrance brands you've never heard of
  • Best Australian made cologne
  • Best Australian made fragrance

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best indie perfume brands Australia (Who is Elijah, Grandiflora, Goldfield & Banks)
  • Best sustainable perfume brands Australia (Tulita, Váhy, Who is Elijah)
  • Best Australian made fragrance (Goldfield & Banks, Váhy, The Raconteur)
  • Best unisex perfume brands Australia (Who is Elijah, SŚAINT, Tsu Lange Yor)
  • Best Australian natural perfume brands (Váhy, Ode to Self, The Raconteur)
  • Best affordable perfume brands Australia (Glasshouse Fragrances, Who is Elijah, MCoBeauty)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best Australian perfume brands

From the recorded answer

Mihan Aromatics: A Melbourne-born unisex perfume brand capturing distinct urban and nature-inspired vignettes of Fitzroy life and the Australian earth.
Read recorded answer

Recorded answer text · Google AI Overviews · 18 October 2026

Australia has a thriving independent and niche fragrance scene that highlights native botanicals, sustainable ingredients, and unique storytelling.

### Top Australian Perfume Brands

- Goldfield & Banks: Australia's first luxury botanical fragrance house, known for high-concentration perfumes featuring native ingredients like Daintree sandalwood, coastal moss, and red-back ginger (popular scents include Silky Woods, Pacific Rock Moss, and Ingenious Ginger). - Who Is Elijah: A cruelty-free, Sydney-founded minimalist house famous for clean, gender-neutral, and skin-scent favorites like Chemical Addiction, Nomad, and His | Her. - Aesop: Internationally renowned for its plant-based formulations and complex, woody, and earthy aromas (such as Hwyl). - Tsu Lange Yor: Founded by Troye Sivan and his brother Steele Mellet, offering artistic, independent fragrances and home scents like TLY55. - Mihan Aromatics: A Melbourne-born unisex perfume brand capturing distinct urban and nature-inspired vignettes of Fitzroy life and the Australian earth. - Map Of The Heart: An emotional, storytelling-driven brand housed in distinct anatomical heart-shaped bottles, featuring signature scents like Clear Heart. - Perdrisat: A boutique Melbourne-based label releasing limited-run, cinematic and avant-garde fragrances (such as Pretty Boy and Sycophant). - Odesse: Known for pioneering and popularizing high-end, refillable, wax-based solid perfumes like Rose Wood. - Recreation Beauty: Clean, 100% natural, and non-toxic perfume formulas (including Undone ) made for sensitive skin. - Chasing Scents: An artisanal house inspired by the delicate, complex art of tea brewing and botanical infusions.

You can explore curated selections and niche stockists via LORE Perfumery or shop local collections directly through Sephora Australia.If you'd like to narrow down the list, tell me:

- What scent profile do you prefer (woody, fresh/aquatic, floral, or sweet/gourmand)? - Are you looking for a gender-neutral or specific style of fragrance?

ChatGPT

The question asked

Best fragrance brands Australia

From the recorded answer

!Australian Parfum, Made in Melbourne | Mihan Aromatics ™ …
Read recorded answer

Recorded answer text · ChatGPT · 18 October 2026

# Best fragrance brands in Australia

Australia has a great mix of luxury perfume houses, niche fragrances, affordable everyday scents, and homegrown Australian brands. The best choice depends on whether you're after a signature perfume, something long-lasting, a luxury gift, or a distinctive Australian-made fragrance.

Here are the brands I'd put on your shortlist.

## Top fragrance brands to explore

!Dior

1\. Dior

(Luxury classic)

Best for polished, recognisable fragrances with broad appeal. Explore Sauvage, J'adore and Miss Dior.

Ideal for: signature scents, gifts and versatile designer perfumes.

---

!Fragrance | Official site | CHANEL

2\. Chanel

Best for timeless, elegant fragrances. Coco Mademoiselle, Chance and Bleu de Chanel are standout ranges.

Ideal for: sophisticated everyday wear and special occasions.

---

!Maison Francis Kurkdjian Baccarat Rouge 540 Eau De Parfum |

3\. Maison Francis Kurkdjian

Best for a premium, distinctive scent. Baccarat Rouge 540 is a famous option with sweet amber and woody facets.

Ideal for: luxury fragrance lovers and statement scents.

---

!Le Labo Santal 33 Eau de Parfum, 3.4 fl oz | Costco

4\. Le Labo

Best for artistic, understated fragrances. Santal 33 is known for its woody, leathery character.

Ideal for: niche perfumes, minimalist style and unisex scents.

---

!AESOP 悟香水/熾香水/馬拉喀什馥郁香水 100ml 三款任選 (國際航空版)年中慶/禮物/送禮推薦 - PChome 24h購物

5\. Aesop

A strong Australian-founded option for earthy, botanical and woody fragrances. Try Hwyl or Marrakech Intense.

Ideal for: subtle sophistication, green notes and unisex fragrances.

---

![GOLDFIELD & BANKS Pacific Rock Moss EDP - Perfume Bar Privé](

6\. Goldfield & Banks

One of the most interesting Australian niche houses, inspired by native botanicals and Australian landscapes. Pacific Rock Moss is a great starting point.

Ideal for: fresh coastal scents, warm-weather wear and Australian luxury.

---

!NOMAD - 50ml

7\. Who Is Elijah

A modern Australian brand worth exploring for bold, contemporary fragrances and appealing packaging.

Ideal for: modern scent profiles, gifting and everyday luxury.

---

!Jo Malone London Fragrances | Sephora Malaysia

8\. Jo Malone London

Best for fresh, clean and easy-to-layer fragrances. Try Wood Sage & Sea Salt or English Pear & Freesia.

Ideal for: daytime wear, elegant gifts and lighter scents.

---

!LIBRE Eau de Parfum - Women's Vanilla Perfume | YSL Beauty

9\. Yves Saint Laurent

Best for confident, modern designer perfumes. Libre and MYSLF are popular starting points.

Ideal for: bold scents, evenings and statement fragrances.

---

!Replica Jazz Club EDT Smoky Amber Night Fragrance | Sensa Beauty

10\. Maison Margiela Replica

Best for atmospheric, memorable scents inspired by places and experiences. Explore By the Fireplace and Jazz Club.

Ideal for: cosy winter fragrances, unusual scent profiles and unisex options.

## Best Australian fragrance brands specifically

If you want to support Australian fragrance houses, these are worth investigating beyond the international designer labels. www.womensweekly.com.austylemagazines.com.auwww.bosshunting.com.au

!What Is Slow Perfumery? A Guide to Niche and Artisan Fragrance | LUMIRA

LUMIRA

Elegant, luxury-inspired personal fragrances, candles and home scents.

!Australian Parfum, Made in Melbourne | Mihan Aromatics ™

Mihan Aromatics

An independent perfumery known for expressive, unconventional fragrance compositions.

!Chasing Scents - Artisan Tea Perfumes

Chasing Scents

A distinctive choice if you love tea, botanical and nature-inspired scents.

!Space NK | Luxury Beauty | 15% Off First Order

Tsu Lange Yor

An artistic, design-led brand with fragrances inspired by identity, heritage and atmosphere.

## Where to shop in Australia

- Mecca - designer and niche fragrance selections. - Sephora Australia - designer perfumes and selected Australian brands. - David Jones - luxury and niche fragrance counters. - Adore Beauty - online fragrance shopping and discovery sets.

For Australian niche fragrances, start with the Goldfield & Banks official collection or browse Adore Beauty's niche fragrance guide\. www.goldfieldandbanks.comwww.adorebeauty.com.auwww.davidjones.com

## Let me narrow it down for you

1\. What's your budget in AUD?

Under \$80

\$80-\$150

\$150-\$300

\$300+

---

2\. What matters most?

Long-lasting fragrance

Luxury and exclusivity

Fresh, clean and subtle

Sweet, seductive and noticeable

Best value for money

---

3\. Who is it for?

Men

Women

Unisex

---

4\. Which brands would you prefer?

Australian brands only

International luxury brands

Both Australian and international

[Find my best fragrances]

Perplexity

The question asked

Best perfume brands Australia

From the recorded answer

Mihan Aromatics - Best for atmospheric scents inspired by Melbourne, including rain, concrete, and urban landscapes.
Read recorded answer

Recorded answer text · Perplexity · 18 October 2026

Australia has several excellent perfume brands, from premium niche houses to affordable, easy-to-find labels:

- Goldfield & Banks - Best for luxury Australian-inspired scents, especially native botanicals; try Silky Woods or Pacific Rock Moss. - Aesop - Best for minimalist, unisex fragrances with woody, herbal, and earthy profiles. The brand originated in Melbourne. - Who Is Elijah - Best for cruelty-free, gender-fluid fragrances hand-filled in Sydney; known for modern, clean compositions. - Mihan Aromatics - Best for atmospheric scents inspired by Melbourne, including rain, concrete, and urban landscapes. - M.E. - Best for contemporary Australian niche perfumery and distinctive, artistic blends. - Jardin de Parfums - Best for elegant, boutique-style fragrances with a polished feel. - Váhy - Best for ethical and sustainability-focused niche perfumery. - Jurlique - Best for lighter floral and botanical fragrances, particularly if you prefer a softer daytime scent. - MOR Boutique - Best for affordable, giftable fragrances and sweet floral or gourmand scents. - Glasshouse Fragrances - Best for accessible perfumes, body products, and candles with broad retail availability.

Best overall shortlist: 1. Goldfield & Banks for luxury 2. Aesop for understated unisex scents 3. Who Is Elijah for modern niche perfumery 4. Mihan Aromatics for uniquely Australian character 5. Glasshouse Fragrances for value and accessibility

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

Your questions. Your market. Your next move.

Track your own prompts with Lift.

Go beyond the public list. Choose questions about your products, competitors and customers, then track how AI answers them over time.

Chat GPT logo

Which running shoes suit wide feet?

Product fit

Perplexity Logo

What are good alternatives to my usual skincare brand?

Comparison

Claude Logo

Which sofa brands deliver to regional Australia?

Market

Deep Seek Logo

Which protein powders contain no dairy?

Product fit

Grok Logo

Is this brand worth the premium?

Brand perception

Chat GPT logo

Which outdoor brands offer repair services?

Purchase intent

Perplexity Logo

What should I compare before buying a home gym?

Discovery

Claude Logo

Which coffee subscription suits a small office?

Audience

Deep Seek Logo

What do shoppers say about this brand’s sizing?

Brand perception

Explore Lift →

Illustrative prompts · tailored to your tracking plan

Pause animation

Found / Brand snapshot

Mihan Aromatics

Fragrance & Perfume

21 August – 18 October 2026 (scans 1–10)

14.7

%

AI visibility

Free industry report

See the bigger picture in your industry

Get the industry report by email. Compare brand rankings and AI platform results in your market, then share the findings with your team.

Industry rankings / Brand visibility / Platform comparisons

Get the free industry report →

A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

663

Answers naming the brand

4495

Answers collected

14.7

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Mihan Aromatics ranks #3 among 36 tracked brands for Fragrance & Perfume · Australia (21 August – 18 October 2026). Its visibility is 14.7%. It was named in 663 of 4,495 AI answers across 58 of 150 tracked questions, averaging position 2.6 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 14.7% AI visibility for Mihan Aromatics in Fragrance & Perfume · Australia, measured over 21 August – 18 October 2026. It ranks #3 among 36 tracked brands.

How often does AI mention this brand?

Mihan Aromatics was named in 663 of 4,495 collected AI answers, across 58 of 150 tracked questions, for Fragrance & Perfume · Australia (21 August – 18 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Mihan Aromatics by all 4,495 answers in the published Fragrance & Perfume · Australia sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

Close
Found by Flux
Get the full AI search report
Every shopper question this brand is missing from, the split across ChatGPT, Perplexity and Google AI Overviews, and what is causing the gap.
Where should we send it?
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.