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Ode to Self

Ode to Self

AI visibility and ranking for Fragrance & Perfume: Australia

Fragrance & Perfume [AU]
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Queensland fragrance brand founded by naturopath Laura Ballin, using 100% botanical perfumes.

Ode to Self
appears in
0.1
% of measured AI answers in this industry and market.

Found score

Track Ode to Self’s AI visibility weekly →

AI visibility scores and ranking

Data through

November 8, 2026

Updated

November 8, 2026

Latest scan visibility

0.0

November 8, 2026

Overall visibility

0.1

21 August – 8 November 2026 (scans 1–13)

Industry rank

31

Within this industry and market

Published scan history

Across 13 recorded scans from 21 August 2026 to 8 November 2026, Ode to Self's single-scan score moved from 0.0% to 0.0%, unchanged (0.0 percentage points). Latest recorded scan 0.0% on 8 November 2026; combined-window score 0.1%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 0.1% over 21 August – 8 November 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20260.0%
24 August 20260.0%
30 August 20260.0%
6 September 20260.0%
13 September 20260.4%
20 September 20260.2%
27 September 20260.2%
4 October 20260.2%
11 October 20260.2%
18 October 20260.2%
25 October 20260.2%
1 November 20260.0%
8 November 20260.0%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

0.2%

Perplexity Logo

Perplexity

0.2%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

0.0%

21 August – 8 November 2026 (scans 1–13)

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ChatGPT names Ode to Self most often.

It appears in 0.2% of collected ChatGPT answers and 0.0% of Google AI Overviews answers: a difference of 0.2 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 4 of 150 questions.

Ode to Self appears in at least one collected answer to 2.7% of the tracked questions. That is question coverage; the 0.1% visibility score measures its share of individual answers.

Across 13 published scans, visibility ranged from 0.0% to 0.4%. The latest scan was 0.0% on 8 November 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August – 8 November 2026 (scans 1–13)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best Australian natural perfume brands
  • Best natural perfume Australia
  • Best non toxic perfume Australia
  • Best small batch perfume Australia

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best independent perfume brands Australia (Mihan Aromatics, Goldfield & Banks, Who is Elijah)
  • Best Australian fragrance brands you've never heard of (Mihan Aromatics, Who is Elijah, Perdrisât)
  • Underrated Australian perfume brands (Mihan Aromatics, Perdrisât, Vararoha)
  • Best indie perfume brands Australia (Mihan Aromatics, Who is Elijah, Grandiflora)
  • Best new Australian perfume brands (Tsu Lange Yor, Ficifolia, (S)MER)
  • Best Australian perfumers (Goldfield & Banks, Who is Elijah, Maison Balzac)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

ChatGPT

The question asked

Best non toxic perfume Australia

From the recorded answer

### 2\. Ode to Self …
Read recorded answer

Recorded answer text · ChatGPT · 25 October 2026

If you're looking for the best non-toxic perfumes in Australia, I'd start with Australian-made brands that are transparent about their ingredients, avoid phthalates, and offer natural or botanical fragrance options.

One important caveat: “non-toxic” and “clean perfume” aren't regulated guarantees. Natural ingredients can still cause irritation or allergies, so the best choice depends on whether you want fewer synthetic ingredients, a gentler scent, or a perfume that lasts all day. www.vamsbeauty.comwww.odetoself.com.au

## Best non-toxic perfumes to try in Australia

!Vahy Tarkine 100% Natural Perfume | One Fine Secret Australia

### 1\. VAHY

(Best overall starting point)

A contemporary, luxury-style Australian perfume brand with fresh citrus, florals and deeper woody scents. Its free-from promise excludes phthalates and petrochemicals, among other ingredients. www.vahy.co

Try\: Neon Neroli for a bright scent or Ember Haze for something warmer.

Discovery set: \$42 AUD for three 2 ml samples.

Shop VAHY

---

![Natural Perfume Brands for Men & Women (2025) - Sensoriam](

### 2\. Ode to Self

(Best for a fully botanical formula)

Uses natural essential oils, resins and absolutes, with organic coconut or jojoba oil, or organic sugarcane alcohol as the base. The brand says its perfumes contain no synthetic fragrance, phthalates or parabens. www.odetoself.com.auwww.vamsbeauty.com

Try if\: you prefer a botanical, natural perfumery style rather than conventional designer perfume.

Shop Ode to Self

---

![Wild Woud 100% Natural Perfume - Alcohol Free Fragrance

- Vanessa Megan Skincare](

### 3\. Vanessa Megan

Best for natural luxury

Offers natural perfumes made with botanical ingredients. Wild Wøud is worth exploring if you enjoy earthy, woody fragrances. The brand's products are featured among Australia's natural fragrance options. cleanandconscious.com.aucleannectarine.com.au

Shop Vanessa Megan

---

!Natural Perfume 5-Pack Full Collection | Viva La Body (Save 15% + Free AU Shipping)

### 4\. Viva La Body

Best affordable solid perfume

A locally made, plant-based solid perfume option for people who prefer a balm over an alcohol-based spray. It is described as using natural ingredients and essential oils. goforzero.com.au

Shop Viva La Body

---

![Natural Perfume Roller Australia | Jojoba Oil Roll-On Perfume - Little Brown Goose](

### 5\. Little Brown Goose

Best budget-friendly option

Handmade in Geelong, with a 100 ml perfume range advertised as phthalate-free, paraben-free and sulphate-free. A good option if you want a larger bottle for less money. www.littlebrowngoose.com.au

Listed price: \$41.95 AUD.

Shop Little Brown Goose

## What should you look for in a non-toxic perfume?

- Clear ingredient exclusions\: Check for explicit phthalate-free and paraben-free claims. - Full ingredient transparency\: Ideally, the brand explains its fragrance ingredients instead of relying solely on the word “parfum.” - Natural versus synthetic\: Natural isn't automatically safer; essential oils can also trigger skin reactions. - A sample before a full bottle\: Test on a small patch of skin and see how the fragrance develops over several hours. www.odetoself.com.auwww.vamsbeauty.com

## Let me narrow it down to your ideal perfume

1\. What kind of scent do you love?

Warm vanilla, amber or musky

Floral, feminine and elegant

Fresh, clean and citrusy

Woody, earthy or unisex

Sweet, creamy or gourmand

---

2\. What's your budget in AUD?

Under \$50

\$50-\$120

\$120+

---

3\. What's most important?

No synthetic fragrance; natural ingredients only

Phthalate-free, with some synthetic ingredients acceptable

Gentler option for sensitive skin

Long-lasting fragrance with a considered ingredient list

---

4\. Which format do you prefer?

Perfume spray

Roll-on perfume oil

Solid perfume balm

Open to anything

[Find my best matches]

Perplexity

The question asked

Best small batch perfume Australia

From the recorded answer

If you want the best small-batch perfume in Australia, the strongest options from the results are Ode to Self, The Lost Perfumer, Aromantik, Raye Parfum, and Motel Paradise.
Read recorded answer

Recorded answer text · Perplexity · 27 September 2026

If you want the best small-batch perfume in Australia, the strongest options from the results are Ode to Self, The Lost Perfumer, Aromantik, Raye Parfum, and Motel Paradise.

A practical shortlist:

- Ode to Self - 100% natural, hand-crafted in Australia, cruelty-free, and explicitly described as slow made and small batch. - The Lost Perfumer - botanical perfumes, handcrafted, and clearly positioned as slow-made, small-batch. - Aromantik - each perfume and sample vial is blended, poured, packaged, and labelled by hand in very small batches. - Raye Parfum - perfumes made in small batches with an emphasis on quality control. - Motel Paradise - designed, developed, hand-filled, and assembled in Sydney, with products made in small batches.

If you care most about natural ingredients, Ode to Self and The Lost Perfumer stand out. If you want a more boutique artisan feel, Aromantik and Raye Parfum are strong picks. If you want an Australia-made studio fragrance, Motel Paradise is a good option.

If you want, I can also narrow this down by women's, men's, natural, long-lasting, or budget small-batch perfumes in Australia.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Ode to Self

Fragrance & Perfume

21 August – 8 November 2026 (scans 1–13)

0.1

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

8

Answers naming the brand

5839

Answers collected

0.1

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Ode to Self ranks #31 among 36 tracked brands for Fragrance & Perfume · Australia (21 August – 8 November 2026). Its visibility is 0.1%. It was named in 8 of 5,839 AI answers across 4 of 150 tracked questions, averaging position 1.5 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 0.1% AI visibility for Ode to Self in Fragrance & Perfume · Australia, measured over 21 August – 8 November 2026. It ranks #31 among 36 tracked brands.

How often does AI mention this brand?

Ode to Self was named in 8 of 5,839 collected AI answers, across 4 of 150 tracked questions, for Fragrance & Perfume · Australia (21 August – 8 November 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Ode to Self by all 5,839 answers in the published Fragrance & Perfume · Australia sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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Every shopper question this brand is missing from, the split across ChatGPT, Perplexity and Google AI Overviews, and what is causing the gap.
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