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Ode to Self

Ode to Self

AI visibility and ranking for Fragrance & Perfume: Australia

Fragrance & Perfume [AU]
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Queensland fragrance brand founded by naturopath Laura Ballin, using 100% botanical perfumes.

Ode to Self
appears in
0.2
% of measured AI answers in this industry and market.

Found score

Track Ode to Self’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 18, 2026

Updated

October 18, 2026

Latest scan visibility

0.2

October 18, 2026

Overall visibility

0.2

21 August – 18 October 2026 (scans 1–10)

Industry rank

30

Within this industry and market

Published scan history

Across 10 recorded scans from 21 August 2026 to 18 October 2026, Ode to Self's single-scan score moved from 0.0% to 0.2%, up 0.2 percentage points. Latest recorded scan 0.2% on 18 October 2026; combined-window score 0.2%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 0.2% over 21 August – 18 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20260.0%
24 August 20260.0%
30 August 20260.0%
6 September 20260.0%
13 September 20260.4%
20 September 20260.2%
27 September 20260.2%
4 October 20260.2%
11 October 20260.2%
18 October 20260.2%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

0.2%

Perplexity Logo

Perplexity

0.3%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

0.0%

21 August – 18 October 2026 (scans 1–10)

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Perplexity names Ode to Self most often.

It appears in 0.3% of collected Perplexity answers and 0.0% of Google AI Overviews answers: a difference of 0.3 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 3 of 150 questions.

Ode to Self appears in at least one collected answer to 2.0% of the tracked questions. That is question coverage; the 0.2% visibility score measures its share of individual answers.

Across 10 published scans, visibility ranged from 0.0% to 0.4%. The latest scan was 0.2% on 18 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August – 18 October 2026 (scans 1–10)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best Australian natural perfume brands
  • Best natural perfume Australia
  • Best small batch perfume Australia

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best local perfume brands Australia (Goldfield & Banks, Who is Elijah, Mihan Aromatics)
  • Best Australian fragrance brands you've never heard of (Goldfield & Banks, Perdrisât, Map of the Heart)
  • Best Australian owned fragrance brands (Goldfield & Banks, Who is Elijah, Map of the Heart)
  • Underrated Australian perfume brands (Goldfield & Banks, Mihan Aromatics, SŚAINT)
  • Best Australian fragrance brands (Goldfield & Banks, Mihan Aromatics, Who is Elijah)
  • Best Australian perfume brands (Goldfield & Banks, Mihan Aromatics, Who is Elijah)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

ChatGPT

The question asked

Best Australian natural perfume brands

From the recorded answer

## 1\. Ode to Self …
Read recorded answer

Recorded answer text · ChatGPT · 18 October 2026

Australia has some lovely independent fragrance houses, particularly if you're looking for natural, botanical, plant-based or low-tox perfumes rather than conventional designer fragrances.

One important distinction: natural perfume usually means a fragrance made with essential oils, botanical extracts and other naturally derived aromatic materials. Some Australian niche brands use a blend of natural and synthetic ingredients, so it's worth checking each brand's ingredient list if you want a strictly all-natural formula.

## My top Australian natural perfume brands

![Natural Perfume Brands for Men & Women (2025) - Sensoriam](

## 1\. Ode to Self

(Best for 100% natural)

A great starting point if you want a genuinely botanical fragrance. The brand states that it uses natural essential oils, resins and absolutes, with organic plant-oil or sugarcane-alcohol bases and no synthetic fragrance. www.odetoself.com.au

Explore\: Ode to Self

---

!Buy AER No.02 Cade Sample Vial Online | Fragrance Artisans

## 2\. Archer Farrar

(Best for sophisticated botanical scents)

A Sydney perfume atelier using essential oils, CO₂ extracts, absolutes and resins. Its approach is close to traditional botanical perfumery, with carefully composed scents that go beyond simple essential-oil blends. archerfarrar.com.au

Explore\: Archer Farrar

---

!DANCING AT DAWN - Natural Perfume

## 3\. Rose & Co. Botanicals

(Best for artisan perfumery)

An Australian maker of plant-based natural eau de parfum, with a focus on botanical ingredients, traditional perfumery and sensitive-skin-conscious formulation.

Try\: Dancing at Dawn or Ode to Ocean. The brand lists both at around A\$55. www.roseandco.au

Explore\: Rose & Co. Botanicals

---

![Aphrodisia Natural Perfume, Serpentine Scents - Ritual Space](

## 4\. Serpentine Scents

Best for small-batch, nature-inspired scents

Hand-blended on Bidjigal Country in Sydney, with a collection made using organic, wildcrafted and natural botanical ingredients. A particularly interesting option if you prefer independent makers over mainstream perfume houses. serpentinescents.com.au

Explore\: Serpentine Scents

---

![Citrus Republic - The Raconteur](

## 5\. The Raconteur

Best for Australian native botanicals

An artisanal fragrance house highlighting Australian plant materials, including sandalwood, boronia and lemon myrtle. Worth exploring if you want a scent that feels distinctly Australian rather than a conventional floral perfume. Check individual formulations for synthetic ingredients. www.loreperfumery.com.au

Explore\: The Raconteur

---

!Freedom Eau De Parfum - Soft Musk Floral

## 6\. One Seed

Best for modern everyday perfume

An established natural-fragrance name to investigate if you want wearable, contemporary scents rather than perfume that smells predominantly like essential oils. The brand's formulations are described as using up to 100% natural ingredients, so check the specific perfume. byronbe.com

Explore\: One Seed

## Which one should you choose?

| If you want… | Start with | |--------|--------| | Strictly natural ingredients | Ode to Self | | Refined, artistic botanical perfumery | Archer Farrar | | An affordable artisan perfume | Rose & Co. Botanicals | | Small-batch and independent | Serpentine Scents | | Australian native plant character | The Raconteur | | An everyday signature scent | One Seed |

My personal shortlist to investigate first would be Ode to Self, Archer Farrar and Rose & Co. Botanicals\. They offer three different approaches to botanical perfumery, from explicitly all-natural formulas to more traditionally composed artisanal fragrances.

One final tip: natural does not automatically mean non-irritating or hypoallergenic. Essential oils and natural fragrance compounds can also trigger skin reactions, and longevity varies considerably between formulas.

## Let me narrow it down for you

What kind of perfume do you usually love?

1\. Your preferred scent

Fresh, green and citrusy

Floral, rose and jasmine

Woody, earthy and musky

Warm, amber, vanilla and sensual

Soft, skin-like and understated

---

2\. Your main priority

100% natural ingredients, no synthetic fragrance

Organic and ethically sourced ingredients

Natural-leaning with excellent longevity

---

3\. Budget per bottle

Under A\$50

A\$50-120

A\$120-250

Any budget for something exceptional

[Find my best matches]

Perplexity

The question asked

Best small batch perfume Australia

From the recorded answer

If you want the best small-batch perfume in Australia, the strongest options from the results are Ode to Self, The Lost Perfumer, Aromantik, Raye Parfum, and Motel Paradise.
Read recorded answer

Recorded answer text · Perplexity · 27 September 2026

If you want the best small-batch perfume in Australia, the strongest options from the results are Ode to Self, The Lost Perfumer, Aromantik, Raye Parfum, and Motel Paradise.

A practical shortlist:

- Ode to Self - 100% natural, hand-crafted in Australia, cruelty-free, and explicitly described as slow made and small batch. - The Lost Perfumer - botanical perfumes, handcrafted, and clearly positioned as slow-made, small-batch. - Aromantik - each perfume and sample vial is blended, poured, packaged, and labelled by hand in very small batches. - Raye Parfum - perfumes made in small batches with an emphasis on quality control. - Motel Paradise - designed, developed, hand-filled, and assembled in Sydney, with products made in small batches.

If you care most about natural ingredients, Ode to Self and The Lost Perfumer stand out. If you want a more boutique artisan feel, Aromantik and Raye Parfum are strong picks. If you want an Australia-made studio fragrance, Motel Paradise is a good option.

If you want, I can also narrow this down by women's, men's, natural, long-lasting, or budget small-batch perfumes in Australia.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Ode to Self

Fragrance & Perfume

21 August – 18 October 2026 (scans 1–10)

0.2

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

7

Answers naming the brand

4495

Answers collected

0.2

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Ode to Self ranks #30 among 36 tracked brands for Fragrance & Perfume · Australia (21 August – 18 October 2026). Its visibility is 0.2%. It was named in 7 of 4,495 AI answers across 3 of 150 tracked questions, averaging position 1.4 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 0.2% AI visibility for Ode to Self in Fragrance & Perfume · Australia, measured over 21 August – 18 October 2026. It ranks #30 among 36 tracked brands.

How often does AI mention this brand?

Ode to Self was named in 7 of 4,495 collected AI answers, across 3 of 150 tracked questions, for Fragrance & Perfume · Australia (21 August – 18 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Ode to Self by all 4,495 answers in the published Fragrance & Perfume · Australia sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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Every shopper question this brand is missing from, the split across ChatGPT, Perplexity and Google AI Overviews, and what is causing the gap.
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