Pet AI Visibility Index: Australia
We asked ChatGPT, Perplexity and Google's AI Overviews the same 150 questions Australian pet owners actually ask. That is 900 answers analysed across 2 scans, 30 August – 6 September 2026.
900
answers33
brandsThe leaderboard
Every brand in this vertical, scored on the same questions across every surface.
What the data shows
Never named: the brands AI didn't mention.
5 of 33 tracked brands were never named once across the 900 answers analysed: PetHaus, My Perfect Pet, Charlie's Pet, The Saltiest Dog and Barx + Boo.
The ladder so far.
Black Hawk leads with a Visibility Score of 25.2 (227 of 900 answers, 66 of 150 questions), followed by Prime100 at 17.3 and Scratch at 12.2.
Instagram size doesn't predict AI visibility.
Pablo & Co has the largest Instagram following in the tracked population (213,892 followers) but ranks #14 on AI visibility (3.0/100), behind Black Hawk, which leads the index at 25.2/100.
Common questions
Which Pet brand does AI recommend most?
Black Hawk ranks first in the AU Pet AI Visibility Index with a Visibility Score of 25.2.
How many Pet brands does Found measure?
Found measures 33 Australian Pet brands, scanned 30 August – 6 September 2026 across ChatGPT, Perplexity and Google AI Overviews.
How is the Pet Visibility Score calculated?
We asked ChatGPT, Perplexity and Google's AI Overviews the same questions Australian pet owners actually ask, scanned 30 August – 6 September 2026, with 900 answers analysed. Here is who the machines recommend.
Where can I see the full methodology?
The full method, including question selection, scan cadence, population rules and scoring, is published at flux.agency/found/methodology.
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