Pet

AI Visibility Index

Scan 1 of 4, live: 450 answers across ChatGPT, Perplexity and Google AI Overviews, put to 34 Australian pet brands. Updates automatically as further scans land.

Scan window

16 August 2026 (scan 1 of 4 — live, updates automatically after each scan)

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450

answers·

34

brands

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WHAT WE FOUND

24.4

Black Hawk's AI Visibility Score — the most-recommended Australian pet brand, scan 1

6 / 34

brands scored zero mentions across 450 answers (ghosts)

2 of top 3

top-3 AU pet brands are foreign-owned — Black Hawk (NZ) and Ivory Coat (China) — undisclosed in AI's answers

THE LADDER

The top 10

Every brand in this vertical, scored on the same questions across every surface. These are the ten AI recommends most.

FOR CONTEXT

Pet food ownership in Australia runs through Auckland and Beijing: Black Hawk (NZ-listed EBOS Group, via Masterpet) and Ivory Coat (China-led New Hope Group consortium since 2017) are AI's #1 and #3 recommended "Australian" pet brands. Australia also has no dedicated pet food regulator or mandatory recall regime.

METHODOLOGY

How the ladder works

Same questions, every brand, every day, across the full window. The score is appearance rate. No single-run snapshots, no cherry-picking.

Read the full methodology

DATA INFRASTRUCTURE BY SEARCHABLE · METHODOLOGY BY FLUX

YOUR NUMBER EXISTS

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