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DOGUE

DOGUE

AI visibility and ranking for Pet: Australia

DOGUE began as a single pet store in Sydney's eastern suburbs, founded by Margaret Hennessy, before growing into a multi-category lifestyle brand covering apparel, bedding, feeding, grooming and health products for dogs and cats.

DOGUE
appears in
2.1
% of measured AI answers in this industry and market.

Found score

Track DOGUE’s AI visibility weekly →

AI visibility scores and ranking

Data through

November 1, 2026

Updated

November 1, 2026

Latest scan visibility

1.3

November 1, 2026

Overall visibility

2.1

25 October – 1 November 2026 (scan 2 of 4)

Industry rank

18

Within this industry and market

Published scan history

Across 14 recorded scans from 16 August 2026 to 1 November 2026, DOGUE's single-scan score moved from 4.4% to 1.3%, down 3.1 percentage points. Latest recorded scan 1.3% on 1 November 2026; combined-window score 2.1%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 2.1% over 25 October – 1 November 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
16 August 20264.4%
19 August 20264.9%
22 August 20263.6%
25 August 20264.2%
30 August 20263.1%
6 September 20263.8%
13 September 20263.3%
20 September 20262.7%
27 September 20262.0%
4 October 20262.4%
11 October 20262.7%
18 October 20262.4%
25 October 20262.9%
1 November 20261.3%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

1.3%

Perplexity Logo

Perplexity

1.0%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

4.0%

25 October – 1 November 2026 (scan 2 of 4)

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Google AI Overviews names DOGUE most often.

It appears in 4.0% of collected Google AI Overviews answers and 1.0% of Perplexity answers: a difference of 3.0 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 13 of 150 questions.

DOGUE appears in at least one collected answer to 8.7% of the tracked questions. That is question coverage; the 2.1% visibility score measures its share of individual answers.

Across 14 published scans, visibility ranged from 1.3% to 4.9%. The latest scan was 1.3% on 1 November 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

25 October – 1 November 2026 (scan 2 of 4)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best Australian made pet products
  • Best Australian owned pet brands
  • Best Instagram famous pet brand Australia
  • Best boutique dog brands Australia
  • Best dog accessories Australia
  • Best dog bowls Australia

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best Australian owned pet brands (SavourLife, Ivory Coat, Black Hawk)
  • Best independent pet brands Australia (Frontier Pets, Lyka, Meals for Mutts)
  • Best Australian pet brands (Black Hawk, Ivory Coat, Lyka)
  • Which Australian pet brands are actually good (Black Hawk, Prime100, Meals for Mutts)
  • Best Australian dog food brands (Prime100, Lyka, Black Hawk)
  • Which pet food brands are actually Australian owned (SavourLife, Black Hawk, Ivory Coat)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best sustainable pet brands Australia

From the recorded answer

Australia features several top-rated sustainable and eco-friendly pet brands across accessories, grooming, and nutrition.
Read recorded answer

Recorded answer text · Google AI Overviews · 1 November 2026

Australia features several top-rated sustainable and eco-friendly pet brands across accessories, grooming, and nutrition.

### Top Sustainable Pet Brands in Australia

- Outback Tails - Focus: Ethical and sustainable dog accessories, toys, and care products. - Highlights: Multi-winner at the Clean + Conscious Awards, featuring durable designs and collaborations incorporating Indigenous art. - Kazoo Pet Co (Eco-Friendly Range) - Focus: Conscious and durable pet accessories, toys, and apparel. - Highlights: Offers 28 sustainable products including coffee wood chew sticks, compostable poop bags, and recycled toys. - Cider & Basil - Focus: Natural dog grooming and care. - Highlights: Handcrafted botanical dog shampoo bars made with solar-infused plant-based oils, natural clays, and essential oils. - Anipal - Focus: Collars, leads, and pet walkwear. - Highlights: Products are made from recycled materials such as post-consumer plastic bottles. - Beco - Focus: Eco-conscious toys, bowls, and waste management. - Highlights: Uses sustainable materials like natural rubber, hemp, bamboo, cornstarch, and recycled ocean plastics. - Open Farm / Ziwi / K9 Natural - Focus: Ethically sourced and sustainable pet food. - Highlights: Prioritizes traceable, free-range, grass-fed, or sustainably caught protein sources.

---

### Key Categories to Look For

- Collars & Leads: Anipal (recycled plastic), Mog and Bone (hemp). - Poop & Waste Bags: Earth Rated or Beco (compostable cornstarch or recycled materials). - Grooming: Cider & Basil or Ethique zero-waste shampoo bars. - Food & Treats: Open Farm or local ethically raised raw and natural options.

You can browse a wide selection of these eco-conscious items through the Pet Circle Ecofriendly Range.If you'd like, let me know:

- What type of pet you are shopping for (dog, cat, bird, etc.) - Which category you need most (food, toys, bedding, or grooming)

I can give you more tailored brand recommendations!

ChatGPT

The question asked

Best boutique dog brands Australia

From the recorded answer

DOGUE Bondi - Bondi Junction. Premium dog fashion, grooming and accessories.
Read recorded answer

Recorded answer text · ChatGPT · 1 November 2026

If you're looking for premium, boutique, design-led dog brands in Australia, there are some fantastic independent labels worth exploring. I've focused on brands with beautiful aesthetics, quality materials, Australian ownership and a more curated feel than mainstream pet stores.

## 15 Australian boutique dog brands worth knowing

### Luxury & designer dog accessories

!Sasha Handmade Designer Dog Collar - Molly Barker Australia

1\. Molly Barker

(Australian made)

Elegant, minimal, premium collars, leads, beds, toys and grooming accessories. Beautiful contemporary aesthetic.

Shop Molly Barker

---

!Coco & Pud - Online Pet boutique. Buy dog supplies, designer pet...

2\. Coco & Pud

Luxury dog clothing, harnesses, blankets and accessories. Beautiful prints and gift-worthy packaging.

Shop Coco & Pud

www.cocoandpud.com.au

---

!Dog Harness and Lead Set in Cream | ST ARGO

3\. St Argo

Chic vegan-leather harnesses, leads and collars. Particularly good for sophisticated colour palettes.

Shop St Argo

www.homebeautiful.com.auwww.broadsheet.com.au

---

![Australian made - Australian leather-Handcrafted Style - WK&D](

4\. Houndsome

Handcrafted collars, coats, cravats and ceramic bowls. More artisan and bespoke in feel.

www.homebeautiful.com.auwww.broadsheet.com.au

---

!Indigo Silky Smooth Luxe Adjustable Denim Dog Harness | Hendricks and Maple

5\. Hendricks & Maple

Designer harnesses, jackets, jumpers, snoods and accessories. Based in the Blue Mountains.

Shop Hendricks & Maple

www.hendricksandmaple.com

### Stylish dog lifestyle, beds & homewares

![Teddy Covers

- Barney Bed](

6\. Barney Bed

Contemporary, architectural dog beds with interchangeable covers. Excellent for design-conscious homes.

Shop Barney Bed

---

!Bouclé Pet Bed - Olive | Hommey - The Home Collective

7\. Hommey

Bouclé beds, blankets and accessories. Lovely interiors-led branding.

Shop Hommey

www.homebeautiful.com.auwww.broadsheet.com.au

---

!Colorful Leather Collars & Leashes from Nice Digs

8\. Nice Digs

Handmade beds, wool blankets, colourful collars and leads. Small-maker appeal.

www.homebeautiful.com.auwww.broadsheet.com.au

---

!These Cozy Dog Beds Feature Fabrics Found in Iconic Museums

9\. Doze

Beautifully designed dog beds using premium upholstery textiles.

www.homebeautiful.com.auwww.broadsheet.com.au

### Fun, fashion-forward boutique brands

![Strawberries: Adjustable Harness - Pablo & Co. Boutique](

10\. Pablo & Co

Bold prints, matching harnesses, collars, leads and dog clothing.

Shop Pablo & Co

www.homebeautiful.com.auwww.broadsheet.com.au

---

![Ty and I - Dog Accessories - Ty & I](

11\. TY & I

Cute coordinated harnesses, bandanas, collars and leads.

Shop TY & I

tyandi.com.au

---

![Green Daisy Pattern Bailey Bundle - Bailey And Bone](

12\. Biggles & Bailey

Handmade collars, jackets, blankets and customised accessories. Based in Sydney's Sutherland Shire.

---

!DJANGO Tahoe Waterproof Dog Leashes - djangobrand.com

13\. Django & Co

Leather collars and leads, treat pouches, personalised tags and toys.

www.homebeautiful.com.auwww.broadsheet.com.au

### Grooming, treats & premium dog essentials

!Introducing our new dog care range from Bondi Wash

14\. Bondi Wash

Botanical dog washes, sprays and grooming products.

Shop Bondi Wash

!Puppy Starter Pack | Natural Puppy Treats | Barkly Treats - BARKLY

15\. Barkly

Gourmet-style natural dog treats with attractive presentation.

www.homebeautiful.com.auwww.broadsheet.com.au

## Where to shop in person in Sydney

If you'd like to discover boutique brands in person, these are worth visiting.

- Barney Bed - Paddington. Design-led beds and premium dog homewares. - LOVEDOG - Surry Hills. Luxury dog accessories, gifts and homewares. - DOGUE Bondi - Bondi Junction. Premium dog fashion, grooming and accessories. - PawsAbout Pet Boutique - Coogee. Curated accessories, treats and grooming. - Shortie Friends - Silverwater. Modern dog lifestyle products.

---

## My top picks

If I were putting together a shortlist of brands with particularly strong boutique positioning\:

| Brand | Best known for | |--------|--------| | Molly Barker | Luxury Australian-made accessories | | Coco & Pud | Premium dog fashion | | Barney Bed | Designer dog beds | | St Argo | Chic walking accessories | | Houndsome | Artisan craftsmanship | | Nice Digs | Handmade lifestyle products |

## One question: what sort of brands are you looking for?

Are you researching these as a potential business or brand opportunity, or are you looking to buy beautiful products for your own dog?

I can also put together a more specialised list of emerging Australian dog brands with a high-end aesthetic similar to luxury fashion and interiors labels.

Perplexity

The question asked

Best waterless dog shampoo Australia

From the recorded answer

DOGUE Waterless Foam Shampoo - Australian-made, with rosemary and chamomile; biodegradable, pH-balanced, and free from soap, parabens and phosphates.
Read recorded answer

Recorded answer text · Perplexity · 1 November 2026

Best overall in Australia: Petway Waterless Foam Shampoo. It's Australian-available, no-rinse, pH-balanced, soap-free, and free from parabens, phosphates, sulphates and enzymes-well suited to spot cleaning between baths.

Other good options:

- DOGUE Waterless Foam Shampoo - Australian-made, with rosemary and chamomile; biodegradable, pH-balanced, and free from soap, parabens and phosphates. - TropiClean Hypoallergenic Waterless Shampoo - a gentle option for puppies or sensitive skin, using cucumber and oatmeal extracts; massage in and brush out. - Dr ZooTalc-Free Dry Shampoo - a powder option available through Pet Circle, useful for quick coat freshening without liquid. - Douxo S3 PYO Mousse - consider this for dogs with recurring skin problems, but use it according to veterinary advice rather than as a general deodorising shampoo.

Buying advice: choose a dog-specific, soap-free, low-fragrance product; avoid human dry shampoo and products containing tea tree or other concentrated essential oils. Waterless shampoo is best for minor dirt and between-bath freshening-not for heavy mud, faeces, parasites, or diagnosed skin disease.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

DOGUE

Pet

25 October – 1 November 2026 (scan 2 of 4)

2.1

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

19

Answers naming the brand

900

Answers collected

2.1

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, DOGUE ranks #18 among 33 tracked brands for Pet · Australia (25 October – 1 November 2026). Its visibility is 2.1%. It was named in 19 of 900 AI answers across 13 of 150 tracked questions, averaging position 2.3 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 2.1% AI visibility for DOGUE in Pet · Australia, measured over 25 October – 1 November 2026. It ranks #18 among 33 tracked brands.

How often does AI mention this brand?

DOGUE was named in 19 of 900 collected AI answers, across 13 of 150 tracked questions, for Pet · Australia (25 October – 1 November 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming DOGUE by all 900 answers in the published Pet · Australia sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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