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DOGUE

DOGUE

AI visibility and ranking for Pet: Australia

DOGUE began as a single pet store in Sydney's eastern suburbs, founded by Margaret Hennessy, before growing into a multi-category lifestyle brand covering apparel, bedding, feeding, grooming and health products for dogs and cats.

DOGUE
appears in
2.4
% of measured AI answers in this industry and market.

Found score

Track DOGUE’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 11, 2026

Updated

October 11, 2026

Latest scan visibility

2.7

October 11, 2026

Overall visibility

2.4

27 September – 11 October 2026 (scan 3 of 4)

Industry rank

13

Within this industry and market

Published scan history

Across 11 recorded scans from 16 August 2026 to 11 October 2026, DOGUE's single-scan score moved from 4.4% to 2.7%, down 1.7 percentage points. Latest recorded scan 2.7% on 11 October 2026; combined-window score 2.4%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 2.4% over 27 September – 11 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
16 August 20264.4%
19 August 20264.9%
22 August 20263.6%
25 August 20264.2%
30 August 20263.1%
6 September 20263.8%
13 September 20263.3%
20 September 20262.7%
27 September 20262.0%
4 October 20262.4%
11 October 20262.7%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

2.2%

Perplexity Logo

Perplexity

0.7%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

4.2%

27 September – 11 October 2026 (scan 3 of 4)

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Google AI Overviews names DOGUE most often.

It appears in 4.2% of collected Google AI Overviews answers and 0.7% of Perplexity answers: a difference of 3.5 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 16 of 150 questions.

DOGUE appears in at least one collected answer to 10.7% of the tracked questions. That is question coverage; the 2.4% visibility score measures its share of individual answers.

Across 11 published scans, visibility ranged from 2.0% to 4.9%. The latest scan was 2.7% on 11 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

27 September – 11 October 2026 (scan 3 of 4)

Share of collected answers naming each brand

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best Australian made pet products
  • Best Australian owned pet brands
  • Best Australian pet brands
  • Best Instagram famous pet brand Australia
  • Best boutique dog brands Australia
  • Best car seat for dogs Australia

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Which pet food brands are actually Australian owned (SavourLife, Prime100, Meals for Mutts)
  • Best award winning Australian pet brands (Rufus & Coco, Outback Tails, Frontier Pets)
  • What pet food brands do Australians actually buy (Black Hawk, LifeWise, Ivory Coat)
  • Which Australian pet brands are actually good (Prime100, Frontier Pets, SavourLife)
  • Best Australian dog food brands (Prime100, Black Hawk, SavourLife)
  • Best Australian owned dog food brand (Scratch, Ivory Coat, Lyka)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best Australian pet brands

From the recorded answer

Australia features many top-rated, locally-owned pet brands known for natural ingredients, sustainable manufacturing, and quality design.
Read recorded answer

Recorded answer text · Google AI Overviews · 11 October 2026

Australia features many top-rated, locally-owned pet brands known for natural ingredients, sustainable manufacturing, and quality design.

### Best Australian Pet Food & Treat Brands

- Black Hawk: A leading natural pet food brand manufactured in rural New South Wales using Australian meats, fresh vegetables, pulses, and herbs. - Ivory Coat: Offers complete and balanced natural wet and dry food, treats, and grooming items with locally sourced Australian meat as the primary ingredient (and supports Aussie Helpers charity). - SavourLife: A family-owned Australian pet food company that donates 50% of its profits to pet rescue organizations. - Advance: Scientifically formulated pet diets developed using research from the Waltham Centre for Pet Nutrition, manufactured in Bathurst and Wodonga, NSW. - Be Frank: Based in the Hawkesbury Valley, this brand provides balanced dog and cat meals using a "Transparency Tracker" so owners can view batch-level ingredient data. - Laila and Me: Popular for single-ingredient, additive-free natural Aussie dog treats.

### Best Australian Pet Accessories & Lifestyle Brands

- Snooza: A well-known Melbourne-based maker of durable, high-comfort, and repairable pet beds. - EzyDog: Specializes in ergonomic, durable, and weather-resistant dog harnesses, collars, and leashes designed for active dogs. - Pablo & Co.: Known for vibrant, playful patterned collars, harnesses, apparel, and grooming essentials for dogs and cats. - Dog by Dr Lisa: A veterinary-formulated coat care and skin hygiene line created by Dr Lisa Chimes, featuring compostable wipes, leave-in conditioners, and colognes. - Nice Digs: Handcrafted in Victoria's Dandenong Ranges, producing artisan collars, leads, cushioned beds, and upcycled accessories.

If you'd like to narrow this down, let me know:

- Are you looking for food, treats, bedding, or accessories? - Is this for a dog or a cat? - Do you have any dietary sensitivities or specific sizing needs to keep in mind?

ChatGPT

The question asked

Best boutique dog brands Australia

From the recorded answer

DOGUE]( …
Read recorded answer

Recorded answer text · ChatGPT · 11 October 2026

If you're looking for the best boutique dog brands in Australia, I'd start with independent Australian labels that combine stylish design, quality materials and practical products. There are some lovely options for designer harnesses, matching leads, knitwear, beds and elevated pet accessories.

## 8 boutique dog brands worth discovering

A curated shortlist based on design, product range and Australian boutique appeal.

!Gingham Mocha Adjustable Dog Harness | Coco & Pud

1\. Coco & Pud

(Best overall luxury)

Premium dog jumpers, harnesses, collars and matching leads, with exclusive prints and thoughtful designs. Australian-owned and based in the Southern Highlands, NSW.

Style: elegant, colourful, premium

Shop Coco & Pud · www.cocoandpud.com.auwww.cocoandpud.com.au

---

![Wildflowers Harness | Pablo & Co. - Unveiling Poppy](

2\. Pablo & Co

A great option for bold prints, playful collars, harnesses, leads, bandanas and seasonal dog clothing.

Style: fun, colourful, statement-making

Explore Pablo & Co · www.broadsheet.com.au

---

!BERRY SWEET Strawberry 4pce Adjustable No Pull Classic Style Dog Harness Set | Hendricks and Maple

3\. Hendricks & Maple

A boutique label based in the Blue Mountains, NSW, offering harnesses, coats, sweaters, snoods, boots and accessories for different breeds.

Style: coordinated, fashion-forward, breed-inclusive

Shop Hendricks & Maple · www.hendricksandmaple.com

---

![Ty and I - Dog Accessories - Ty & I](

4\. TY & I

Sydney-based and focused on distinctive prints, comfortable harnesses, durable leads, collars and matching sets.

Style: modern, playful, everyday chic

Discover TY & I · tyandi.com.au

---

![Bolster Dog Bed - Mocha Gingham Print - Mog & Bone](

5\. Mog & Bone

Particularly good for stylish dog beds, blankets, bowls and matching walking accessories. Its prints and neutral colour palettes are designed to complement modern interiors.

Style: contemporary, homewares-inspired

Shop Mog & Bone · mogandbone.com.aumogandbone.com.au

---

!Marshmallow Large Dog Bed in Cream, Boucle | Ineshi

6\. Snooza

An established Australian-owned brand specialising in comfortable, well-designed beds, including calming, cooling and orthopaedic options.

Style: understated, comfort-first, practical

Shop Snooza · www.snooza.com.auwww.snooza.com.au

---

![BONDI - DOGUE](

7\. DOGUE

A well-known Australian boutique dog retailer, founded in Sydney, with premium apparel, toys, accessories, beds, grooming and boarding services.

Style: luxury pet lifestyle, curated retail

Explore DOGUE · au.linkedin.com

---

![About Us - ROMIET PETS](

8\. Romiet Pet Boutique

Worth browsing for premium dog toys, accessories and giftable products if you want something a little more special than standard pet-store fare.

Style: boutique gifting, premium accessories

Shop Romiet · romiet.com

## Which brands would I shortlist?

| If you want… | Start with | |--------|--------| | Luxury dog fashion and knitwear | Coco & Pud | | Bold, Instagram-friendly accessories | Pablo & Co | | Boutique harnesses and matching sets | TY & I | | Designer beds and coordinated homewares | Mog & Bone | | Comfort-led Australian-made beds | Snooza | | A premium dog boutique shopping experience | DOGUE |

My first three to explore would be Coco & Pud, Hendricks & Maple, and Mog & Bone for a mix of boutique personality, considered design and everyday usability.

One useful distinction: Australian-owned, Australian-designed and Australian-made are not interchangeable, so check individual product listings if local manufacturing is important to you.

What kind of boutique dog brands are you most interested in?

1\. Product category

Collars, harnesses, leads and clothing

Beds, bowls and homewares

Luxury lifestyle, toys and gifts

A bit of everything

---

2\. Aesthetic

Quiet luxury, minimal and neutral

Colourful, playful and patterned

High-end designer and fashion-led

Natural, sustainable and locally made

---

3\. Price range

Affordable boutique

Mid-range to premium

Luxury, no strict budget

[Find my ideal brands]

Perplexity

The question asked

Best boutique dog brands Australia

From the recorded answer

DOGUE - A long-running Australian boutique for designer apparel, accessories, grooming and spa services; founded in Sydney in 1998.
Read recorded answer

Recorded answer text · Perplexity · 11 October 2026

Here are some of the best Australian boutique dog brands, grouped by what they do best:

- DOGUE - A long-running Australian boutique for designer apparel, accessories, grooming and spa services; founded in Sydney in 1998. - Coco & Pud - Good for stylish, more affordable luxury accessories and sustainable pet products. - Snooza - One of the strongest choices for premium dog beds, including orthopaedic designs. - PUCCI Pet Life - A luxury-focused Australian boutique stocking brands such as LISH and smith&burton. - Essential Dog - Australian-made, family-owned grooming products, including shampoos, conditioners and skin remedies. - Holly & Co - Fun, modern and durable collars, leads and other accessories. - Nicole and Baby - High-end designer pet goods, particularly if you want luxury or statement pieces. - The Dawg Studio - A good small-business option for toys, natural treats, health products and accessories, with an emphasis on Australian-owned brands.

Best overall shortlist: DOGUE for fashion and grooming, Snooza for beds, Essential Dog for grooming products, Coco & Pud for sustainable accessories, and The Dawg Studio for treats and small-batch items.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

DOGUE

Pet

27 September – 11 October 2026 (scan 3 of 4)

2.4

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

32

Answers naming the brand

1350

Answers collected

2.4

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, DOGUE ranks #13 among 33 tracked brands for Pet · Australia (27 September – 11 October 2026). Its visibility is 2.4%. It was named in 32 of 1,350 AI answers across 16 of 150 tracked questions, averaging position 2.4 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 2.4% AI visibility for DOGUE in Pet · Australia, measured over 27 September – 11 October 2026. It ranks #13 among 33 tracked brands.

How often does AI mention this brand?

DOGUE was named in 32 of 1,350 collected AI answers, across 16 of 150 tracked questions, for Pet · Australia (27 September – 11 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming DOGUE by all 1,350 answers in the published Pet · Australia sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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