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Meals for Mutts

Meals for Mutts

AI visibility and ranking for Pet: Australia

Meals for Mutts is an Australian pet food brand built around single-protein and hypoallergenic formulations, using alternative meats such as kangaroo, duck, lamb and goat instead of common allergens like beef.

Meals for Mutts
appears in
4.0
% of measured AI answers in this industry and market.

Found score

Track Meals for Mutts’s AI visibility weekly →

AI visibility scores and ranking

Data through

November 1, 2026

Updated

November 1, 2026

Latest scan visibility

4.0

November 1, 2026

Overall visibility

4.0

25 October – 1 November 2026 (scan 2 of 4)

Industry rank

11

Within this industry and market

Published scan history

Across 14 recorded scans from 16 August 2026 to 1 November 2026, Meals for Mutts's single-scan score moved from 4.2% to 4.0%, down 0.2 percentage points. Latest recorded scan 4.0% on 1 November 2026; combined-window score 4.0%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 4.0% over 25 October – 1 November 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
16 August 20264.2%
19 August 20265.6%
22 August 20265.3%
25 August 20264.4%
30 August 20263.8%
6 September 20265.3%
13 September 20264.4%
20 September 20263.8%
27 September 20264.9%
4 October 20265.6%
11 October 20264.7%
18 October 20263.6%
25 October 20264.0%
1 November 20264.0%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

4.0%

Perplexity Logo

Perplexity

3.7%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

4.3%

25 October – 1 November 2026 (scan 2 of 4)

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Google AI Overviews names Meals for Mutts most often.

It appears in 4.3% of collected Google AI Overviews answers and 3.7% of Perplexity answers: a difference of 0.6 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 25 of 150 questions.

Meals for Mutts appears in at least one collected answer to 16.7% of the tracked questions. That is question coverage; the 4.0% visibility score measures its share of individual answers.

Across 14 published scans, visibility ranged from 3.6% to 5.6%. The latest scan was 4.0% on 1 November 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

25 October – 1 November 2026 (scan 2 of 4)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best Australian dog food brands
  • Best Australian pet brands
  • Best Australian pet food vs imported pet food
  • Best Instagram famous pet brand Australia
  • Best alternative to Ivory Coat
  • Best dog food for puppies Australia

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best Australian owned pet brands (SavourLife, Ivory Coat, Black Hawk)
  • Best pet brand made in Australia certified (Scratch, Petz Park, Lyka)
  • Best Australian made pet products (Black Hawk, Ivory Coat, SavourLife)
  • Best Australian sourced pet food Australia (Frontier Pets, Black Hawk, Ivory Coat)
  • Best award winning Australian pet brands (Outback Tails, Black Hawk, Rufus & Coco)
  • What pet food brands do Australians actually buy (Black Hawk, SavourLife, Ivory Coat)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best independent pet brands Australia

From the recorded answer

Meals for Mutts: Widely recommended by Australian pet owners (with a general consensus on community forums like Reddit ) for its single-protein and sensitive-stomach formulas.
Read recorded answer

Recorded answer text · Google AI Overviews · 1 November 2026

Here are some of the best independent and Australian-owned pet brands across food, treats, and accessories:

### Pet Food & Nutrition

- Frontier Pets: Frontier Pets is 100% Australian made and owned, offering ethically sourced, free-range, and organic freeze-dried raw dog food and natural treats. - Lyka: A popular fresh, vet-formulated dog food delivery service made with whole, human-grade Australian ingredients tailored to your dog's specific profile. - Meals for Mutts: Widely recommended by Australian pet owners (with a general consensus on community forums like Reddit ) for its single-protein and sensitive-stomach formulas.

### Treats & Dental Care

- Blackdog: An Australian-owned and operated producer offering locally sourced, ethically processed dog treats like chicken skewers, shark cartilage, and pig ears. - Bell & Bone: Known for clean-ingredient dental sticks and training treats designed to support oral health.

### Accessories, Gear & Lifestyle

- EzyDog: An Australian brand specializing in high-performance, durable dog harnesses, leashes, and life jackets built for active dogs and outdoor adventures. - Outback Tails: Designer dog accessories (collars, coats, and beds) featuring Indigenous artwork from the Warlukurlangu Artists Aboriginal Corporation, with a share of sales going back to the artists. - Pablo & Co.: A local favorite for stylish, vibrant pet harnesses, collars, and matching owner accessories. - Snooza Pet Products: Luxury, long-lasting pet beds engineered for comfort and design.

If you'd like to narrow this down, let me know:

- What type of pet you have (dog, cat, etc.) - What category you are looking for (food, treats, toys, or gear) - Any specific dietary needs or allergies

ChatGPT

The question asked

Best Australian dog food brands

From the recorded answer

!Meals for Mutts MFM Adult Dog Food Salmon and Sardine …
Read recorded answer

Recorded answer text · ChatGPT · 1 November 2026

If you're looking for high-quality Australian dog food brands, there are some excellent options. I've compared brands based on Australian manufacturing, ingredient quality, nutritional reputation, customer feedback and food types.

Here are my recommendations for 2026.

## Best Australian dog food brands

!Anti-inflammatory dog food for pancreatitis

1\. Lyka

(Best fresh food)

- Gently cooked fresh meals. - Australian-made. - Tailored meal portions and subscription delivery. - Premium option for owners wanting fresh food.

Source: 2026 independent dog food comparison. dogfoodreviews.com.aulifeintheoutback.com.augentledogtrainers.com.au

---

!Black Hawk Original Chicken & Rice Adult Dry Dog Food | Petstock.com.au

2\. Black Hawk

(Best everyday kibble)

- Australian-made. - Good range of dry and wet food. - Established brand with broad availability. - Good everyday option.

Source: Australian dog food comparisons. www.petowise.com.auwww.petcircle.com.auvetslovepets.com.au

---

!Our Product Range | Prime100

3\. Prime100

(Best specialist diets)

- Australian-made. - Single-protein recipes available. - Rolls, air-dried and other food formats. - Worth considering for dogs with dietary sensitivities.

Winner of Canstar Blue's 2026 dog food satisfaction award. www.canstarblue.com.auvetslovepets.com.auwww.petcircle.com.au

---

![Kangaroo and Sweet Potato Grain-Free Dry Dog Food - Petzyo](

4\. Petzyo

- Australian-owned and made. - Meat-first recipes. - Direct-to-door delivery. - Convenient subscription service.

A strong option for online ordering. dogfoodreviews.com.aulifeintheoutback.com.augentledogtrainers.com.au

---

![ADVANCE™ Adult Medium Breed Chicken with Rice - ADVANCE™ Pet](

5\. Advance

- Australian-made. - Veterinary-developed nutrition. - Puppy, adult and senior formulas. - Good mainstream option.

www.canstarblue.com.auvetslovepets.com.auwww.petcircle.com.au

---

!Ivory Coat Grain Free Ocean Fish & Salm Adult Dog Food 13kg Petbarn

6\. Ivory Coat

- Australian-made. - Dry and wet food options. - Grain-free and grain-inclusive varieties. - Mid-to-premium positioning.

www.petcircle.com.aulifeintheoutback.com.au

---

!SavourLife Grain Free Australian Salmon Dry Dog Food

7\. SavourLife

- Australian-made. - Good value for money. - Dry food, wet food and treats. - Supports Australian animal rescue organisations.

dogfoodreviews.com.auwww.petcircle.com.au

## Other premium Australian brands worth considering

!Buy Australian Made Raw Freeze Dried Dog Food | Frontier Pets

Frontier Pets

Freeze-dried food.

!Big Dog Pet Foods Beef Recipe for Dogs 3kg Wet Dog Food - Mega Pet Warehouse

Big Dog Pet Foods

Raw and BARF-style diets.

!Pasture-Raised Lamb & Ancient Grains Kibble | Scratch Pet Food

Scratch

Online dry food and raw options.

!Meals for Mutts MFM Adult Dog Food Salmon and Sardine

Meals for Mutts

Alternative protein recipes.

## What I'd look for when choosing

Regardless of brand, check that\:

- The food is labelled complete and balanced for your dog's life stage. - It meets recognised nutritional standards. - It has clearly identified animal protein sources. - The manufacturer has good quality-control practices. - The food suits your dog's age, activity level and individual needs.

Australian-made doesn't automatically mean nutritionally superior.

## Let me narrow it down to the best 3 for your dog

I can make a much more useful shortlist if I know a little about your dog.

1\. How old is your dog?

Puppy (under 12 months)

Adult (1-7 years)

Senior (7+ years)

---

2\. What size is your dog?

Small

Medium

Large

Giant

---

3\. What type of food do you prefer?

Dry kibble

Fresh cooked food

Raw food

Air-dried or freeze-dried

Combination

No preference

---

4\. What's most important?

Best possible ingredients

Best nutritional value

Best value for money

Sensitive stomach or allergies

Australian-owned and made

---

5\. Breed (optional)

[Input placeholder: e\.g\. Golden Retriever] (Current value unavailable.)

[Find the best 3 brands for my dog]

Perplexity

The question asked

Best Australian pet brands

From the recorded answer

Meals for Mutts - Natural dog and cat food with specialised formulas for allergies and sensitivities.
Read recorded answer

Recorded answer text · Perplexity · 1 November 2026

Some of the best Australian pet brands-depending on whether you want food, treats, accessories, or grooming products-include:

- Black Hawk - Australian-made dog and cat food with premium and grain-free options. - Ivory Coat - Australian-made food featuring Australian meat as a primary ingredient. - Advance - Established Australian pet-food brand with dog and cat formulas, including veterinary diets. - SavourLife - Australian-made food and treats, including grain-free recipes and shelter-support initiatives. - Vetalogica - Vet-focused food, treats, and supplements for dogs and cats. - Meals for Mutts - Natural dog and cat food with specialised formulas for allergies and sensitivities. - Prime100 - Popular single-protein rolls and diets; it ranked Australia's top dog-food brand in Canstar Blue's 2026 ratings. - Be Frank - Premium dog and cat food using locally sourced ingredients and batch-level ingredient transparency. - Barkly - Australian dog treats made with simple, natural ingredients. - Pablo & Co - Colourful collars, harnesses, clothing, toys, and grooming accessories. - St Argo - Melbourne-based designer-style carriers, harnesses, and leads. - Houndsome - Locally made collars, coats, bowls, and accessories. - Breeder's Choice - Australian pioneer in eco-friendly cat litter.

Best quick picks:

| Need | Recommended brands | |---|---| | Everyday dog food | Advance, Black Hawk, Ivory Coat | | Sensitive or specialised diets | Prime100, Vetalogica, Meals for Mutts | | Treats | SavourLife, Barkly | | Cat litter | Breeder's Choice | | Stylish accessories | Pablo & Co, St Argo, Houndsome |

Check the manufacturing location on the specific product, since some Australian-owned brands make selected ranges overseas.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Meals for Mutts

Pet

25 October – 1 November 2026 (scan 2 of 4)

4.0

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

36

Answers naming the brand

900

Answers collected

4.0

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Meals for Mutts ranks #11 among 33 tracked brands for Pet · Australia (25 October – 1 November 2026). Its visibility is 4.0%. It was named in 36 of 900 AI answers across 25 of 150 tracked questions, averaging position 3.1 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 4.0% AI visibility for Meals for Mutts in Pet · Australia, measured over 25 October – 1 November 2026. It ranks #11 among 33 tracked brands.

How often does AI mention this brand?

Meals for Mutts was named in 36 of 900 collected AI answers, across 25 of 150 tracked questions, for Pet · Australia (25 October – 1 November 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Meals for Mutts by all 900 answers in the published Pet · Australia sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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Every shopper question this brand is missing from, the split across ChatGPT, Perplexity and Google AI Overviews, and what is causing the gap.
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