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Meals for Mutts

Meals for Mutts

AI visibility and ranking for Pet: Australia

Meals for Mutts is an Australian pet food brand built around single-protein and hypoallergenic formulations, using alternative meats such as kangaroo, duck, lamb and goat instead of common allergens like beef.

Meals for Mutts
appears in
5.0
% of measured AI answers in this industry and market.

Found score

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AI visibility scores and ranking

Data through

October 11, 2026

Updated

October 11, 2026

Latest scan visibility

4.7

October 11, 2026

Overall visibility

5.0

27 September – 11 October 2026 (scan 3 of 4)

Industry rank

10

Within this industry and market

Published scan history

Across 11 recorded scans from 16 August 2026 to 11 October 2026, Meals for Mutts's single-scan score moved from 4.2% to 4.7%, up 0.5 percentage points. Latest recorded scan 4.7% on 11 October 2026; combined-window score 5.0%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 5.0% over 27 September – 11 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
16 August 20264.2%
19 August 20265.6%
22 August 20265.3%
25 August 20264.4%
30 August 20263.8%
6 September 20265.3%
13 September 20264.4%
20 September 20263.8%
27 September 20264.9%
4 October 20265.6%
11 October 20264.7%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

6.0%

Perplexity Logo

Perplexity

4.9%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

4.2%

27 September – 11 October 2026 (scan 3 of 4)

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ChatGPT names Meals for Mutts most often.

It appears in 6.0% of collected ChatGPT answers and 4.2% of Google AI Overviews answers: a difference of 1.8 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 33 of 150 questions.

Meals for Mutts appears in at least one collected answer to 22.0% of the tracked questions. That is question coverage; the 5.0% visibility score measures its share of individual answers.

Across 11 published scans, visibility ranged from 3.8% to 5.6%. The latest scan was 4.7% on 11 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

27 September – 11 October 2026 (scan 3 of 4)

Share of collected answers naming each brand

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best Australian dog food brands
  • Best Australian made pet products
  • Best Australian owned dog food brand
  • Best Australian owned pet brands
  • Best Australian pet brands
  • Best Australian pet food vs imported pet food

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best independent pet brands Australia (EzyDog, Black Hawk, Ivory Coat)
  • Best Australian owned pet brands (Black Hawk, Ivory Coat, Petzyo)
  • Best award winning Australian pet brands (Rufus & Coco, Outback Tails, Frontier Pets)
  • What pet food brands do Australians actually buy (Black Hawk, LifeWise, Ivory Coat)
  • Best Australian owned dog food brand (Scratch, Ivory Coat, Lyka)
  • Best Australian pet brand that ships internationally (Aussie Dog Products, EzyDog, Petz Park)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best grain free dog food Australia

From the recorded answer

Black Hawk / Meals for Mutts / Ivory Coat: Popular Australian-accessible lines offering grain-free salmon, kangaroo, or sardine options ideal for sensitive stomachs.
Read recorded answer

Recorded answer text · Google AI Overviews · 11 October 2026

Top-rated grain-free dog food brands in Australia feature high meat content, clear ingredient sourcing, and alternatives to corn, wheat, and soy:

- Scratch (Turkey & Beef / Sensitive Kangaroo): An Australian-made, vet-formulated gut health recipe with high animal protein (around 29-30%) and zero common allergens or fillers. - Vetalogica Naturals (Grain-Free Chicken): Proudly Australian-made and owned in small batches in Sydney, offering biologically appropriate grain-free recipes. - Pet Food Australia (Kangaroo & Ocean Fish): Tailored for dogs with chicken or grain sensitivities, utilizing lean kangaroo and omega-rich fish. - Black Hawk / Meals for Mutts / Ivory Coat: Popular Australian-accessible lines offering grain-free salmon, kangaroo, or sardine options ideal for sensitive stomachs. - ZIWI Peak / K9 Natural: Premium air-dried or freeze-dried choices with ultra-high single-protein meat contents.

For a wider catalog of options and pricing, you can browse Budget Pet Products or read independent breakdowns on Pet Food Reviews Australia.To help narrow down the best choice for your dog, let me know:

- What is your dog's breed, age, and weight? - Does your dog have any specific allergies or sensitivities (like chicken or beef)? - What is your preferred budget or format (dry kibble, air-dried, or wet food)?

ChatGPT

The question asked

Best dry dog food Australia

From the recorded answer

Australian vet guides also include Ivory Coat and Meals for Mutts among alternatives worth comparing.
Read recorded answer

Recorded answer text · ChatGPT · 11 October 2026

# Best dry dog food in Australia (2026)

The best dry dog food depends on your dog's age, size, health and budget. Based on current Australian comparisons and veterinary nutrition guidance, I'd start with these brands rather than choosing purely by the words “premium” or “natural” on the bag. vetslovepets.com.auwww.petcircle.com.auwww.petcircle.com.au

## My top picks

!Black Hawk Original Lamb & Rice Adult Dry Dog Food | Petstock.com.au

## 1\. Black Hawk Original Adult Lamb & Rice

(Best all-rounder)

A good starting point for healthy adult dogs if you want an Australian-made option in a mainstream price range. Available in larger bags for multi-dog households.

Best for: everyday adult feeding and value.

See product

---

!Advance All Breed Chicken and Rice Adult Dog Dry Food 20kg - Habitat Pet Supplies

## 2\. Advance Adult Dry Dog Food

(Vet-focused option)

A well-established Australian brand with formulas tailored to different life stages, sizes and needs.

Best for: owners wanting established nutritional research and a range of specialised formulas.

See product

---

!Pro Plan Adult Sensitive Skin & Stomach Medium & Large Breed Dry Dog F

## 3\. Purina Pro Plan Adult

A research-oriented range with options for sensitive skin, digestion, puppies, seniors and active dogs.

Best for: dogs needing a more targeted everyday formula.

See product

---

!Hill's Science Diet Sensitive Stomach & Skin Adult Chicken & Barley Dry Dog Food

## 4\. Hill's Science Diet Adult Sensitive Stomach & Skin

A useful option to consider for dogs with recurring mild digestive or skin sensitivities. Persistent itching, vomiting or diarrhoea warrants a veterinary check rather than relying on a food switch alone.

Best for: adult dogs with sensitive skin or digestion.

See product

---

!Royal Canin Medium Adult Dog Food | RSPCA VIC

## 5\. Royal Canin Adult

Offers size-specific and breed-specific recipes, plus veterinary diets for certain medical conditions.

Best for: owners who want a formula matched to their dog's size or specific needs.

See product

These are shortlist recommendations, not a claim that one brand is best for every dog. Australian vet guides also include Ivory Coat and Meals for Mutts among alternatives worth comparing. vetslovepets.com.auwww.petcircle.com.auwww.petcircle.com.aupetcarecommunity.com.au

## What I'd choose by need

| Your priority | Start by comparing | |--------|--------| | Best everyday option | Black Hawk Original | | Vet-focused nutrition | Advance or Purina Pro Plan | | Sensitive stomach or skin | Hill's Sensitive Stomach & Skin or Pro Plan Sensitive | | Suspected food allergy | A vet-guided elimination diet; sometimes a prescription diet | | Breed- or size-specific nutrition | Royal Canin |

One important tip: grain-free isn't automatically healthier, and a long ingredient list or high protein percentage doesn't guarantee better nutrition. Look for a complete and balanced food suitable for your dog's life stage, from a manufacturer with strong nutritional expertise, quality control and research. vetslovepets.com.auwww.petcircle.com.auwww.petcircle.com.aupetcarecommunity.com.au

## Let me narrow it down for your dog

The best choice can change quite a bit depending on your dog. How old are they, and what breed or size are they? I'll use that to recommend the most suitable options and compare approximate prices in Australia.

Perplexity

The question asked

Best Australian pet brands

From the recorded answer

Meals for Mutts - holistic dog and cat food, including grain-free and limited-ingredient options; it has operated in Australia for more than 40 years.
Read recorded answer

Recorded answer text · Perplexity · 11 October 2026

Some of the best Australian pet brands depend on whether you want food, treats, accessories, or health products:

- Prime100 - Australian-made single-protein rolls and dry food; useful for dogs with food sensitivities. - Black Hawk - premium Australian pet food with dry and wet formulas for dogs and cats. - Meals for Mutts - holistic dog and cat food, including grain-free and limited-ingredient options; it has operated in Australia for more than 40 years. - Vetalogica - Sydney-made food, treats, and health products for cats and dogs. - Scratch - Australian-made, B Corp-certified pet food with a direct-to-door subscription model. - Lyka - fresh, portioned dog meals delivered chilled. - Big Dog - Australian-made raw and fresh pet food, particularly popular for dogs. - K9 Natural - freeze-dried and air-dried food; associated with Australian and New Zealand premium pet nutrition. - Huds and Toke - stylish collars, leads, beds, and accessories. - FuzzYard - colourful beds, toys, apparel, and accessories for dogs and cats. - Kazoo - broad range of toys, beds, grooming products, and accessories. - Aussie Dog - durable enrichment and chew toys designed for active dogs.

For dog food specifically, Australian vet-focused recommendations commonly include Prime100, alongside international brands such as Royal Canin, Hill's Science Diet, and Purina Pro Plan. Check that any food is labelled complete and balanced for your pet's life stage, and ask a veterinarian before changing diets.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Meals for Mutts

Pet

27 September – 11 October 2026 (scan 3 of 4)

5.0

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

68

Answers naming the brand

1350

Answers collected

5.0

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Meals for Mutts ranks #10 among 33 tracked brands for Pet · Australia (27 September – 11 October 2026). Its visibility is 5.0%. It was named in 68 of 1,350 AI answers across 33 of 150 tracked questions, averaging position 3.2 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 5.0% AI visibility for Meals for Mutts in Pet · Australia, measured over 27 September – 11 October 2026. It ranks #10 among 33 tracked brands.

How often does AI mention this brand?

Meals for Mutts was named in 68 of 1,350 collected AI answers, across 33 of 150 tracked questions, for Pet · Australia (27 September – 11 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Meals for Mutts by all 1,350 answers in the published Pet · Australia sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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