Meals for Mutts
AI Visibility Score and Ranking for
Pet: Australia
Meals for Mutts is an Australian pet food brand built around single-protein and hypoallergenic formulations, using alternative meats such as kangaroo, duck, lamb and goat instead of common allergens like beef.
Meals for Mutts ranks #10 in the AU Pet AI Visibility Index with a Visibility Score of 4.6/100. It was named in 41 of 900 AI answers across 22 of 150 tracked questions, averaging position 3.7 when mentioned.
4.6
Visibility score
10
Found Rank
0
Movement vs last window
3.7
Avg. position when mentioned
22
Prompts hit, of 150
Meals for Mutts vs Pet
Running at 0.9x the Pet category average — a little behind the field.
4
4
Coffee
Where this brand sits in its industry
How it works
The questions shoppers ask. Every week. Every platform.
1. We ask what shoppers ask
150 questions per industry, drawn from real search and AI query data, not questions a brand would write about itself.
2. We ask every week, on every platform.
ChatGPT, Perplexity and Google's AI Overviews. Weekly scans, accumulated across a rolling scan window. Hundreds of answers per industry.
3. We record who gets named.
Every brand mention, its position in the answer, and which platform said it. The Visibility Score is the share of answers a brand appears in. Nothing weighted, nothing modelled.
How the score is measured
A fixed battery of questions per vertical, asked weekly on ChatGPT, Perplexity and Google AI Overviews and accumulated across the full scan window. Visibility Score is the share of all answers that named the brand. Every population is frozen before scoring, with a documented cut log.
Read the full methodologyFrequently asked questions
What is Meals for Mutts’ AI Visibility Score?
Meals for Mutts has an AI Visibility Score of 4.6 in the AU Pet AI Visibility Index, ranked #10.
How often does AI recommend Meals for Mutts?
Meals for Mutts was named in 41 of 900 AI answers analysed, across 22 tracked questions, averaging position 3.7 when mentioned.
How is the AI Visibility Score calculated?
We asked ChatGPT, Perplexity and Google's AI Overviews the questions Australian pet owners actually ask, and tracked how often each brand was named. Full methodology at flux.agency/found/methodology.
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