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Animals in Charge

Animals in Charge

AI visibility and ranking for Pet: Australia

Animals in Charge is an Australian pet accessories brand, founded in 2021 and based on the east coast, making collars (including waterproof and designer options), rope and flat leashes, ID tags, bowls, beds and compostable poo bags.

Animals in Charge
appears in
0.4
% of measured AI answers in this industry and market.

Found score

Track Animals in Charge’s AI visibility weekly →

AI visibility scores and ranking

Data through

November 8, 2026

Updated

November 8, 2026

Latest scan visibility

0.7

November 8, 2026

Overall visibility

0.4

25 October – 8 November 2026 (scan 3 of 4)

Industry rank

26

Within this industry and market

Published scan history

Across 15 recorded scans from 16 August 2026 to 8 November 2026, Animals in Charge's single-scan score moved from 0.4% to 0.7%, up 0.3 percentage points. Latest recorded scan 0.7% on 8 November 2026; combined-window score 0.4%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 0.4% over 25 October – 8 November 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
16 August 20260.4%
19 August 20260.4%
22 August 20260.4%
25 August 20260.7%
30 August 20260.2%
6 September 20260.4%
13 September 20260.0%
20 September 20260.2%
27 September 20260.4%
4 October 20260.4%
11 October 20260.4%
18 October 20260.2%
25 October 20260.2%
1 November 20260.4%
8 November 20260.7%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

0.2%

Perplexity Logo

Perplexity

0.7%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

0.4%

25 October – 8 November 2026 (scan 3 of 4)

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Perplexity names Animals in Charge most often.

It appears in 0.7% of collected Perplexity answers and 0.2% of ChatGPT answers: a difference of 0.5 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 2 of 150 questions.

Animals in Charge appears in at least one collected answer to 1.3% of the tracked questions. That is question coverage; the 0.4% visibility score measures its share of individual answers.

Across 15 published scans, visibility ranged from 0.0% to 0.7%. The latest scan was 0.7% on 8 November 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

25 October – 8 November 2026 (scan 3 of 4)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best dog leads Australia
  • Best pet brand sustainability credentials Australia

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best Australian owned pet brands (Black Hawk, SavourLife, Ivory Coat)
  • Best Australian pet brands (Black Hawk, Ivory Coat, Lyka)
  • Best independent pet brands Australia (Lyka, Scratch, Frontier Pets)
  • Which pet food brands are actually Australian owned (SavourLife, Scratch, Meals for Mutts)
  • Best Australian made pet products (Black Hawk, Aussie Dog Products, Ivory Coat)
  • Best award winning Australian pet brands (Black Hawk, Prime100, Ivory Coat)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best dog leads Australia

From the recorded answer

Best Handmade Rope Leash: Animals In Charge Rope Dog Leash …
Read recorded answer

Recorded answer text · Google AI Overviews · 8 November 2026

The best dog leashes in Australia depend on your dog's size, pulling habits, and whether you need everyday comfort, shock absorption, or heavy-duty strength:

### Top Picks for Australian Dog Owners

- Best for Pullers & Shock Absorption: EzyDog Zero Shock Lead - Price: ~$29.00 - $57.99 AUD (frequently discounted) - Why it's great: Features built-in bungee-style shock-absorbing technology that cushions sudden jolts, a traffic-control handle for close control in busy areas, and a LITE version designed specifically for dogs under 12 kg. - Where to look: View the full collection on EzyDog Australia. - Best Handmade Rope Leash: Animals In Charge Rope Dog Leash - Price: ~$50.00 AUD - Why it's great: Lovingly handmade in Melbourne using strong, soft marine-grade twisted rope and natural brass hardware that ages into a unique patina. It is sturdy, comfortable to hold, and tailored for dogs of all sizes. - Best Climbing Rope Style: Aussie Paws Co Rope Dog Leash - Price: ~$50.00 AUD - Why it's great: Built from weatherproof, lightweight nylon climbing rope with solid brass hardware (great for coastal areas) and a handy O-ring for waste bags or temporary tethering. - Best Heavy-Duty for Strong Dogs: Rogue Royalty SupaTuff Standard Dog Leash - Price: ~$68.00 AUD - Why it's great: Built as a rugged, colorfast, rust-resistant, and high-strength lead fitted with a stainless steel D-shackle clip, backed by a full replacement guarantee on workmanship. - Best Designer & Multi-Length Option: Yonder Dog Designer Lead - Why it's great: An Australian-owned and designed waterproof, flexible multi-length lead that easily adjusts from short to long mode on the fly with a comfortable hand loop. Browse options at Yonder Dog. - Best Budget-Friendly Rope Leashes: Ruff Buddy - Price: ~$34.95 - $45.95 AUD - Why it's great: An Australian brand established in 2020 offering colorful, durable rope leashes with strong locking carabiners and flexible grips. Check out the styles at Ruff Buddy.

If you let me know your dog's weight/breed and what you'll use the leash for (e.g., heavy pulling, running, hiking, or loose-lead training), I can recommend the exact right match.

ChatGPT

The question asked

Best dog leads Australia

From the recorded answer

![Animals In Charge Rope Lead - Marine Grade …
Read recorded answer

Recorded answer text · ChatGPT · 1 November 2026

The best dog lead in Australia depends on your dog's size, how much they pull, and whether you're looking for everyday walks, training, running or off-leash recall practice.

I've compared Australian-available options and would start with these brands and models.

## Best dog leads in Australia - my shortlist

!EZYDOG - The Road Runner Lite Leash | Dogs in Town

1\. EzyDog Road Runner Lite

(Best for running)

## \$52.49

EzyDog Australia · 4.9/5 (313 reviews)

Comfortable hands-free running option with a strong reputation.

Shop EzyDog

---

!Halti Training Lead Black (Various Sizes) | Dog Collars, Leads and Harnesses | Webbs Garden Centres

2\. Halti Training Lead

(Best all-rounder)

Adjustable lead with multiple attachment points and different walking configurations. A versatile everyday and training choice. gentledogtrainers.com.aunestpath.com.au

---

!BioThane Long Lines Australia | Waterproof Dog Training Leads | Wildhunde

3\. Wildhunde Biothane Long Line

(Best waterproof option)

## \$54.95

Wildhunde

Waterproof, easy-clean material for beaches, muddy walks and training.

Shop Wildhunde

---

![Animals In Charge Rope Lead - Marine Grade - Bobbie Dogs](

4\. Animals in Charge Rope Leash

(Best Australian-made style)

Stylish rope lead with brass hardware. A great option if you want something simple, well-made and attractive. gentledogtrainers.com.au

---

!Ruffwear - Flagline™ Lightweight Dog Leash | CreatureLand.

5\. Ruffwear Flagline Dog Leash

## \$55.19

Wildfire Sports & Trek Australia · 4.5/5 (296 reviews)

A premium option for outdoor adventures.

Shop Ruffwear

## What type of lead should you buy?

| Your needs | What I'd choose | |--------|--------| | Everyday walking | Fixed 1.2-1.8 m lead | | Strong puller | Padded, dual-handle lead | | Beach and swimming | Waterproof Biothane | | Running | Hands-free bungee lead | | Recall training | 5-10 m long line | | Premium quality | Rope or leather lead |

For everyday walking and training, I'd generally choose a fixed-length lead over a retractable one because it gives you more consistent control. www.modernpet.com.aupuppybarks.com.au

## Let me narrow down the best ones

I can find you a much better shortlist if you tell me one thing\:

What size is your dog, and does it pull on the lead?

For example, a small Cavoodle, medium Border Collie, or large Labrador.

I can then recommend the best 5 dog leads available in Australia, including premium and Australian-made options.

Perplexity

The question asked

Best dog leads Australia

From the recorded answer

| Rope lead | Animals in Charge Rope Leash | Australian-made option rated highly among rope leads. | …
Read recorded answer

Recorded answer text · Perplexity · 8 November 2026

For most Australian dog owners, the best all-round choice is a fixed nylon or leather lead around 1.2-1.8 m long. Fixed leads provide more predictable control than retractable models and are generally better for everyday walking and lead training.

| Best for | Recommended lead | Why | |---|---|---| | Everyday walking | Fur King Ultimate 1.5 m Dog Lead | Strong, practical length and suited to regular walks. | | Best versatile/training lead | Halti Training Lead | A 2 m double-ended lead with multiple configurations for training and everyday use. | | Budget everyday option | Zenify Pets Dog Lead | Straightforward, affordable standard lead. | | Running or hands-free walking | Rogz Airtech Belt & Lead | Designed for running and hands-free use. | | Long-line recall training | Recall Line by Company of Animals | Suitable for recall practice and controlled distance work. | | Rope lead | Animals in Charge Rope Leash | Australian-made option rated highly among rope leads. | | Retractable lead | Flexi New Comfort Tape | A better-known retractable option, particularly when extra roaming distance is useful. | | Leather lead | Sirius Genuine Leather Dog Lead | Recommended as a leather option. |

Buying tips:

- Choose a padded-handle nylon lead for comfort and daily use. - Match the lead's clip and width to your dog's size and pulling strength. - Use a long line for recall training, not as a replacement for a normal walking lead. - Avoid retractable leads near roads, bicycles, crowded footpaths, and unfamiliar dogs; they offer less immediate control. - For strong pullers, pair the lead with a properly fitted front-clip or dual-clip harness rather than relying on the lead alone.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Animals in Charge

Pet

25 October – 8 November 2026 (scan 3 of 4)

0.4

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

6

Answers naming the brand

1350

Answers collected

0.4

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Animals in Charge ranks #26 among 33 tracked brands for Pet · Australia (25 October – 8 November 2026). Its visibility is 0.4%. It was named in 6 of 1,350 AI answers across 2 of 150 tracked questions, averaging position 1.5 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 0.4% AI visibility for Animals in Charge in Pet · Australia, measured over 25 October – 8 November 2026. It ranks #26 among 33 tracked brands.

How often does AI mention this brand?

Animals in Charge was named in 6 of 1,350 collected AI answers, across 2 of 150 tracked questions, for Pet · Australia (25 October – 8 November 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Animals in Charge by all 1,350 answers in the published Pet · Australia sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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Every shopper question this brand is missing from, the split across ChatGPT, Perplexity and Google AI Overviews, and what is causing the gap.
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