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Petzyo

Petzyo

AI visibility and ranking for Pet: Australia

Pet [AU]
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Petzyo was founded in 2017 by engineer David Latimer after he struggled to find dog food with transparent ingredients and sourcing for his own dog.

Petzyo
appears in
5.7
% of measured AI answers in this industry and market.

Found score

Track Petzyo’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 11, 2026

Updated

October 11, 2026

Latest scan visibility

4.4

October 11, 2026

Overall visibility

5.7

27 September – 11 October 2026 (scan 3 of 4)

Industry rank

8

Within this industry and market

Published scan history

Across 11 recorded scans from 16 August 2026 to 11 October 2026, Petzyo's single-scan score moved from 5.8% to 4.4%, down 1.4 percentage points. Latest recorded scan 4.4% on 11 October 2026; combined-window score 5.7%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 5.7% over 27 September – 11 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
16 August 20265.8%
19 August 20266.9%
22 August 20266.9%
25 August 20266.2%
30 August 20266.0%
6 September 20267.6%
13 September 20265.8%
20 September 20266.7%
27 September 20266.2%
4 October 20266.4%
11 October 20264.4%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

6.9%

Perplexity Logo

Perplexity

7.3%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

2.9%

27 September – 11 October 2026 (scan 3 of 4)

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What the results show

Perplexity names Petzyo most often.

It appears in 7.3% of collected Perplexity answers and 2.9% of Google AI Overviews answers: a difference of 4.4 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 34 of 150 questions.

Petzyo appears in at least one collected answer to 22.7% of the tracked questions. That is question coverage; the 5.7% visibility score measures its share of individual answers.

Across 11 published scans, visibility ranged from 4.4% to 7.6%. The latest scan was 4.4% on 11 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

27 September – 11 October 2026 (scan 3 of 4)

Share of collected answers naming each brand

Explore other markets.

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best Australian dog food brands
  • Best Australian made pet products
  • Best Australian owned dog food brand
  • Best Australian owned pet brands
  • Best Australian pet brands
  • Best Australian sourced pet food Australia

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best Australian pet brands (Prime100, DOGUE, Black Hawk)
  • Best independent pet brands Australia (EzyDog, Black Hawk, Ivory Coat)
  • Best award winning Australian pet brands (Rufus & Coco, Outback Tails, Frontier Pets)
  • What pet food brands do Australians actually buy (Black Hawk, LifeWise, Ivory Coat)
  • Best Australian dog food brands (Prime100, Black Hawk, SavourLife)
  • Best Australian pet brand that ships internationally (Aussie Dog Products, EzyDog, Petz Park)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best raw dog food Australia

From the recorded answer

Petzyo: Features Australian-made raw patties incorporating human-grade single proteins combined with functional add-ons like Tasmanian salmon, kelp, and turmeric.
Read recorded answer

Recorded answer text · Google AI Overviews · 11 October 2026

!Raw Dog Food, from Scratch Top-rated commercial raw and Biologically Appropriate Raw Food (BARF) dog food brands in Australia combine human-grade meats, organs, crushed bone, and wholesome vegetables.

- Big Dog Pet Foods: One of Australia's pioneering and most widely available frozen BARF brands, offering core blends, single-protein allergy diets (kangaroo, turkey, goat), and specialized health patties/rolls. - Frontier Pets: Known for ethical, human-grade, free-range sourcing and convenient freeze-dried raw recipes (such as free-range goat, beef, and chicken) that you rehydrate with water. - Raw & Fresh: Popular for weekly farm-to-table, fresh-made raw meal bowls, single-protein packs, and raw bones delivered directly to your door. - Proudi: A well-regarded option offering balanced frozen raw and BARF-style patties designed to meet strict nutritional standards. - Petzyo: Features Australian-made raw patties incorporating human-grade single proteins combined with functional add-ons like Tasmanian salmon, kelp, and turmeric.

You can read detailed independent evaluations and owner feedback on the Pet Food Reviews Australia guide.

ChatGPT

The question asked

Best Australian owned pet brands

From the recorded answer

!Petzyo Kibble That Counts Chicken & Turkey with Superfood Extras 16kg …
Read recorded answer

Recorded answer text · ChatGPT · 11 October 2026

# Best Australian-owned pet brands 🇦🇺

If you want to support Australian-owned businesses when shopping for your pets, there are some excellent options across food, treats, toys, accessories and grooming.

I've prioritised brands identified as Australian-owned or family-owned, rather than simply brands that sell products in Australia. One important distinction: Australian-owned doesn't always mean Australian-made, so it's worth checking the origin of individual products too. www.petcircle.com.auwww.petfoodreviews.com.au

## My top picks by category

!SavourLife Grain Free Salmon Adult Dog Food 2.5kg Petbarn

1\. SavourLife

(Best for giving back)

Dog food and treats, with a charitable mission supporting dog rescue organisations. A great choice if you want your everyday purchases to support animal welfare.

Ownership: Australian family-owned · Australian-made products available

Shop SavourLife

---

!Kazoo Purple Frisbee Dog Toy - Kazoo Pet Co

2\. Kazoo

(Best all-round accessories)

A broad range of pet beds, toys, grooming products and everyday accessories. A useful starting point for shopping for both dogs and cats.

Ownership: Australian family business

Shop Kazoo

---

!Grain Free Kangaroo Meat Dry Dog Food | Vetalogica Naturals

3\. Vetalogica

Best for nutrition and supplements

Natural pet food, treats and supplements for owners looking for more specialised nutrition options.

Ownership: Australian-owned · Australian-made products

Shop Vetalogica

---

!Aussie Dog Home Alone

4\. Aussie Dog

Best for durable toys

Australian-made enrichment toys designed for active dogs and interactive play. Particularly worth a look if you prefer products manufactured locally.

Based in Melbourne · Local manufacturing

Shop Aussie Dog

---

!Kangaroo Dental Chews | Kangaroo Dog Treats | Kangaroo, Mint & Turmeric Dental Sticks - Bell and Bone

5\. Bell & Bone

Best for dental treats

A Melbourne-origin brand focused on dog treats, including dental chews and reward treats.

Australian brand · Australian-made products available

Shop Bell & Bone

---

![Bundle & Save - DOOG (Dog Owners Outdoor Gear)](

6\. DOOG

Best for walking and outdoor gear

Practical walking accessories and products for people who love taking their dogs on adventures. Designed and tested in Sydney's Northern Beaches.

Australian-designed brand

Shop DOOG

---

![Dog Harnesses - Pablo & Co. Boutique](

7\. Pablo & Co

Best for stylish accessories

Colourful collars, harnesses, leads, apparel and accessories for pets with personality.

Australian pet accessories business

Shop Pablo & Co

These selections draw on Australian pet retailer guides and local lifestyle coverage. peto.com.auwww.petcircle.com.auwww.broadsheet.com.au

## More Australian-owned brands worth knowing

!Instinctive Bite Digestion & Immune Balance Kangaroo Grain Free Dry Dog Food | Top dogs on price | Pet Circle

Instinctive Bite - Dog food and dental treats, with products made in NSW and Australian-sourced ingredients in its range. www.petcircle.com.auwww.petcircle.com.au

!Petzyo Kibble That Counts Chicken & Turkey with Superfood Extras 16kg

Petzyo - Direct-to-consumer dog food, including kibble and raw food options. www.petcircle.com.auwww.petfoodreviews.com.au

!Natures Cuts Kangaroo Chews | Top dogs on price | Pet Circle

Nature's Cuts - Natural dog treats, including animal-protein chews. www.petcircle.com.auwww.petcircle.com.au

![Petite Dog Pamper Duo

- Bondi Wash](

Bondi Wash - Botanical dog washes, conditioners and grooming sprays. peto.com.auwww.petcircle.com.auwww.broadsheet.com.au

!Sustainable Australian dog food: how Lyka is leading the way | Lyka Blog

Lyka - Fresh prepared dog meals delivered to your door. Worth considering if you're looking for a fresh-food alternative to conventional kibble. sitchu.com.aulifeintheoutback.com.au

## How to choose genuinely Australian brands

Before buying, I would check three things\:

- Ownership\: Is the business Australian-owned, or is it owned by an overseas parent company? - Manufacturing\: Is the specific product made in Australia, or merely designed or packaged here? - Ingredients and sourcing\: Are ingredients Australian-sourced, and are the claims clearly explained?

For a broader starting point, Pet Circle's guide to Australian-made pet products covers food, toys and grooming. www.petcircle.com.auwww.petcircle.com.au

My shortlist\: SavourLife for treats and charitable impact, Aussie Dog for locally made toys, Vetalogica for nutrition, and Pablo & Co for stylish accessories.

One question so I can make this list more useful: Are you looking for brands for your own pet, or researching Australian-owned brands to stock, partner with or feature in a business? The best shortlist would be quite different depending on your goal.

Perplexity

The question asked

Best Australian made pet products

From the recorded answer

Petzyo - highly rated Australian-made dog food, including salmon and oceanfish recipes.
Read recorded answer

Recorded answer text · Perplexity · 11 October 2026

Some of the best Australian-made pet products include:

- Vetalogica Naturals - premium Australian-made dog and cat food, treats and health products; produced in Sydney. - Petzyo - highly rated Australian-made dog food, including salmon and oceanfish recipes. - Instinctive Bite - Australian-owned dog food, with most products made in New South Wales; check individual labels because some air-dried products are made in New Zealand. - OPTIMUM - locally developed pet-food recipes produced in Bathurst, NSW, and Wodonga, Victoria. - Huds and Toke - Australian pet treats made at the company's facility on Queensland's Sunshine Coast. - Next Generation - a broad range of 100% Australian-made pet treats. - Australian-made dog beds from Superior Pet Goods - locally produced beds designed for durability and reduced transport distance. - Australian-made beds featured by Pretty Fluffy - a useful shortlist of local brands; look for the audited Australian Made kangaroo logo when verifying origin.

Best overall picks by category:

| Category | Recommendation | |---|---| | Premium food | Vetalogica Naturals | | Dry dog food | Petzyo or Instinctive Bite | | Everyday food | OPTIMUM | | Treats | Huds and Toke or Next Generation | | Dog beds | Superior Pet Goods | | Sustainability | Australian-made beds and biodegradable grooming products, such as M Pet bamboo wipes. |

Check the packaging for “Australian Made” rather than relying only on “Australian owned,” since ownership and manufacturing location can differ.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Petzyo

Pet

27 September – 11 October 2026 (scan 3 of 4)

5.7

%

AI visibility

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How we measure AI visibility

A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

77

Answers naming the brand

1350

Answers collected

5.7

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Petzyo ranks #8 among 33 tracked brands for Pet · Australia (27 September – 11 October 2026). Its visibility is 5.7%. It was named in 77 of 1,350 AI answers across 34 of 150 tracked questions, averaging position 3.0 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 5.7% AI visibility for Petzyo in Pet · Australia, measured over 27 September – 11 October 2026. It ranks #8 among 33 tracked brands.

How often does AI mention this brand?

Petzyo was named in 77 of 1,350 collected AI answers, across 34 of 150 tracked questions, for Pet · Australia (27 September – 11 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Petzyo by all 1,350 answers in the published Pet · Australia sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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