Found
/
The List
/
Pet
/

Petzyo

Petzyo

AI visibility and ranking for Pet: Australia

Petzyo was founded in 2017 by engineer David Latimer after he struggled to find dog food with transparent ingredients and sourcing for his own dog.

Petzyo
appears in
5.9
% of measured AI answers in this industry and market.

Found score

Track Petzyo’s AI visibility weekly →

AI visibility scores and ranking

Data through

November 1, 2026

Updated

November 1, 2026

Latest scan visibility

5.8

November 1, 2026

Overall visibility

5.9

25 October – 1 November 2026 (scan 2 of 4)

Industry rank

8

Within this industry and market

Published scan history

Across 14 recorded scans from 16 August 2026 to 1 November 2026, Petzyo's single-scan score moved from 5.8% to 5.8%, unchanged (0.0 percentage points). Latest recorded scan 5.8% on 1 November 2026; combined-window score 5.9%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 5.9% over 25 October – 1 November 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
16 August 20265.8%
19 August 20266.9%
22 August 20266.9%
25 August 20266.2%
30 August 20266.0%
6 September 20267.6%
13 September 20265.8%
20 September 20266.7%
27 September 20266.2%
4 October 20266.4%
11 October 20264.4%
18 October 20266.0%
25 October 20266.0%
1 November 20265.8%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

5.7%

Perplexity Logo

Perplexity

6.7%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

5.3%

25 October – 1 November 2026 (scan 2 of 4)

Claude LogoDeep Seek LogoGrok Logo

See insights from more platforms.

Track your brand everywhere its mentioned with Lift.

Explore Lift →

Perplexity names Petzyo most often.

It appears in 6.7% of collected Perplexity answers and 5.3% of Google AI Overviews answers: a difference of 1.4 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 28 of 150 questions.

Petzyo appears in at least one collected answer to 18.7% of the tracked questions. That is question coverage; the 5.9% visibility score measures its share of individual answers.

Across 14 published scans, visibility ranged from 4.4% to 7.6%. The latest scan was 5.8% on 1 November 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

25 October – 1 November 2026 (scan 2 of 4)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best Australian dog food brands
  • Best Australian owned dog food brand
  • Best Australian owned pet brands
  • Best Australian sourced pet food Australia
  • Best B Corp pet brand Australia
  • Best cheap dog food that is still good Australia

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best Australian owned pet brands (SavourLife, Ivory Coat, Black Hawk)
  • Best independent pet brands Australia (Frontier Pets, Lyka, Meals for Mutts)
  • Best Australian pet brands (Black Hawk, Ivory Coat, Lyka)
  • Which pet food brands are actually Australian owned (SavourLife, Black Hawk, Ivory Coat)
  • Best pet brand made in Australia certified (Scratch, Petz Park, Lyka)
  • Best Australian made pet products (Black Hawk, Ivory Coat, SavourLife)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Which Australian pet brands are actually good

From the recorded answer

Petzyo: A direct-to-consumer Australian tech-driven brand offering transparent, natural kibble and BARF (Biologically Appropriate Raw Food) raw meals with sustainable packaging.
Read recorded answer

Recorded answer text · Google AI Overviews · 1 November 2026

Several Australian pet brands and locally made-or-owned favorites stand out for quality ingredients, veterinary backing, or ethical production:

- Black Hawk: One of the most popular Australian-developed dog and cat food brands. Known for wholesome recipes featuring real meat and limited fillers, making it a common go-to for pets with sensitive tummies. - Advance: Scientifically backed, locally tested dog and cat diets formulated by Mars Petcare with a strong focus on digestion, skin, coat, and urinary health. - Petzyo: A direct-to-consumer Australian tech-driven brand offering transparent, natural kibble and BARF (Biologically Appropriate Raw Food) raw meals with sustainable packaging. - LifeWise: Formulated by Australian animal scientists focusing on functional, hypoallergenic nutrition, gut health, and sensitive skin diets. - Frontier Pets: An ethically focused, Australian-owned brand based in New South Wales specializing in high-welfare, organic, freeze-dried raw pet food that supports sustainable local farmers. - Bell & Bone: A trusted Australian treat brand well-known for functional, all-natural dental sticks and training treats. - SavourLife: An Australian-owned and made natural food and treat brand that donates 50% of its profits to pet rescue organizations across the country.

For buying these products online with competitive bulk pricing or subscriptions, many Australian pet owners use major online platforms like Pet Circle.Are you looking for dog food, cat food, or treats/accessories? Let me know your pet's age or any specific dietary needs (like grain-free or sensitive skin) for a more tailored recommendation.

ChatGPT

The question asked

Best Australian dog food brands

From the recorded answer

Petzyo]( …
Read recorded answer

Recorded answer text · ChatGPT · 1 November 2026

If you're looking for high-quality Australian dog food brands, there are some excellent options. I've compared brands based on Australian manufacturing, ingredient quality, nutritional reputation, customer feedback and food types.

Here are my recommendations for 2026.

## Best Australian dog food brands

!Anti-inflammatory dog food for pancreatitis

1\. Lyka

(Best fresh food)

- Gently cooked fresh meals. - Australian-made. - Tailored meal portions and subscription delivery. - Premium option for owners wanting fresh food.

Source: 2026 independent dog food comparison. dogfoodreviews.com.aulifeintheoutback.com.augentledogtrainers.com.au

---

!Black Hawk Original Chicken & Rice Adult Dry Dog Food | Petstock.com.au

2\. Black Hawk

(Best everyday kibble)

- Australian-made. - Good range of dry and wet food. - Established brand with broad availability. - Good everyday option.

Source: Australian dog food comparisons. www.petowise.com.auwww.petcircle.com.auvetslovepets.com.au

---

!Our Product Range | Prime100

3\. Prime100

(Best specialist diets)

- Australian-made. - Single-protein recipes available. - Rolls, air-dried and other food formats. - Worth considering for dogs with dietary sensitivities.

Winner of Canstar Blue's 2026 dog food satisfaction award. www.canstarblue.com.auvetslovepets.com.auwww.petcircle.com.au

---

![Kangaroo and Sweet Potato Grain-Free Dry Dog Food - Petzyo](

4\. Petzyo

- Australian-owned and made. - Meat-first recipes. - Direct-to-door delivery. - Convenient subscription service.

A strong option for online ordering. dogfoodreviews.com.aulifeintheoutback.com.augentledogtrainers.com.au

---

![ADVANCE™ Adult Medium Breed Chicken with Rice - ADVANCE™ Pet](

5\. Advance

- Australian-made. - Veterinary-developed nutrition. - Puppy, adult and senior formulas. - Good mainstream option.

www.canstarblue.com.auvetslovepets.com.auwww.petcircle.com.au

---

!Ivory Coat Grain Free Ocean Fish & Salm Adult Dog Food 13kg Petbarn

6\. Ivory Coat

- Australian-made. - Dry and wet food options. - Grain-free and grain-inclusive varieties. - Mid-to-premium positioning.

www.petcircle.com.aulifeintheoutback.com.au

---

!SavourLife Grain Free Australian Salmon Dry Dog Food

7\. SavourLife

- Australian-made. - Good value for money. - Dry food, wet food and treats. - Supports Australian animal rescue organisations.

dogfoodreviews.com.auwww.petcircle.com.au

## Other premium Australian brands worth considering

!Buy Australian Made Raw Freeze Dried Dog Food | Frontier Pets

Frontier Pets

Freeze-dried food.

!Big Dog Pet Foods Beef Recipe for Dogs 3kg Wet Dog Food - Mega Pet Warehouse

Big Dog Pet Foods

Raw and BARF-style diets.

!Pasture-Raised Lamb & Ancient Grains Kibble | Scratch Pet Food

Scratch

Online dry food and raw options.

!Meals for Mutts MFM Adult Dog Food Salmon and Sardine

Meals for Mutts

Alternative protein recipes.

## What I'd look for when choosing

Regardless of brand, check that\:

- The food is labelled complete and balanced for your dog's life stage. - It meets recognised nutritional standards. - It has clearly identified animal protein sources. - The manufacturer has good quality-control practices. - The food suits your dog's age, activity level and individual needs.

Australian-made doesn't automatically mean nutritionally superior.

## Let me narrow it down to the best 3 for your dog

I can make a much more useful shortlist if I know a little about your dog.

1\. How old is your dog?

Puppy (under 12 months)

Adult (1-7 years)

Senior (7+ years)

---

2\. What size is your dog?

Small

Medium

Large

Giant

---

3\. What type of food do you prefer?

Dry kibble

Fresh cooked food

Raw food

Air-dried or freeze-dried

Combination

No preference

---

4\. What's most important?

Best possible ingredients

Best nutritional value

Best value for money

Sensitive stomach or allergies

Australian-owned and made

---

5\. Breed (optional)

[Input placeholder: e\.g\. Golden Retriever] (Current value unavailable.)

[Find the best 3 brands for my dog]

Perplexity

The question asked

Best raw dog food Australia

From the recorded answer

For most Australian dogs, Big Dog Pet Foods is a strong all-round choice: its BARF-style meals contain meat, crushed bone, organs, vegetables and other functional ingredients, and are widely available locally. Petzyo Raw Royalty is another excellent option, particularly if you want Australian-made, single-protein meals delivered to your door.
Read recorded answer

Recorded answer text · Perplexity · 1 November 2026

For most Australian dogs, Big Dog Pet Foods is a strong all-round choice: its BARF-style meals contain meat, crushed bone, organs, vegetables and other functional ingredients, and are widely available locally. Petzyo Raw Royalty is another excellent option, particularly if you want Australian-made, single-protein meals delivered to your door.

### Best options by need

- Best overall frozen raw: Big Dog Pet Foods - convenient complete BARF-style patties, Australian-made and broadly available. - Best delivered raw food: Petzyo Raw Royalty - 100% raw, Australian-made, single-protein recipes and nationwide shipping. - Best for sensitive dogs: Prime100 SPD Raw Food - single-protein formulas designed for dogs with protein sensitivities. - Best freeze-dried option: Frontier Pets - useful if freezer space is limited; rehydrate before serving. - Best premium alternative: Ziwi Peak Provenance - air-dried rather than traditionally frozen raw, with a high proportion of meat ingredients. - Best fresh delivered food: Lyka - tailored meals delivered chilled, though it is gently cooked rather than fully raw.

### What to check before buying

Choose a product labelled complete and balanced for your dog's life stage. Daily meals should provide appropriate proportions of muscle meat, organs, calcium or bone, and plant ingredients; plain raw mince is generally not nutritionally complete by itself.

Handle raw food like raw meat: wash hands and bowls, keep it refrigerated or frozen, thaw it safely, and avoid leaving it at room temperature. Ask your veterinarian before feeding raw food to puppies, pregnant dogs, immunocompromised dogs, or dogs with medical conditions.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

Your questions. Your market. Your next move.

Track your own prompts with Lift.

Go beyond the public list. Choose questions about your products, competitors and customers, then track how AI answers them over time.

Chat GPT logo

Which running shoes suit wide feet?

Product fit

Perplexity Logo

What are good alternatives to my usual skincare brand?

Comparison

Claude Logo

Which sofa brands deliver to regional Australia?

Market

Deep Seek Logo

Which protein powders contain no dairy?

Product fit

Grok Logo

Is this brand worth the premium?

Brand perception

Chat GPT logo

Which outdoor brands offer repair services?

Purchase intent

Perplexity Logo

What should I compare before buying a home gym?

Discovery

Claude Logo

Which coffee subscription suits a small office?

Audience

Deep Seek Logo

What do shoppers say about this brand’s sizing?

Brand perception

Explore Lift →

Illustrative prompts · tailored to your tracking plan

Pause animation

Found / Brand snapshot

Petzyo

Pet

25 October – 1 November 2026 (scan 2 of 4)

5.9

%

AI visibility

Free industry report

See the bigger picture in your industry

Get the industry report by email. Compare brand rankings and AI platform results in your market, then share the findings with your team.

Industry rankings / Brand visibility / Platform comparisons

Get the free industry report →

A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

53

Answers naming the brand

900

Answers collected

5.9

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Petzyo ranks #8 among 33 tracked brands for Pet · Australia (25 October – 1 November 2026). Its visibility is 5.9%. It was named in 53 of 900 AI answers across 28 of 150 tracked questions, averaging position 2.8 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 5.9% AI visibility for Petzyo in Pet · Australia, measured over 25 October – 1 November 2026. It ranks #8 among 33 tracked brands.

How often does AI mention this brand?

Petzyo was named in 53 of 900 collected AI answers, across 28 of 150 tracked questions, for Pet · Australia (25 October – 1 November 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Petzyo by all 900 answers in the published Pet · Australia sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

Close
Found by Flux
Get the full AI search report
Every shopper question this brand is missing from, the split across ChatGPT, Perplexity and Google AI Overviews, and what is causing the gap.
Where should we send it?
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.