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Outback Tails

Outback Tails

AI visibility and ranking for Pet: Australia

Outback Tails makes waxed-canvas walking gear, dog beds, toys and grooming products themed around the Australian landscape.

Outback Tails
appears in
2.4
% of measured AI answers in this industry and market.

Found score

Track Outback Tails’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 11, 2026

Updated

October 11, 2026

Latest scan visibility

3.1

October 11, 2026

Overall visibility

2.4

27 September – 11 October 2026 (scan 3 of 4)

Industry rank

12

Within this industry and market

Published scan history

Across 11 recorded scans from 16 August 2026 to 11 October 2026, Outback Tails's single-scan score moved from 2.7% to 3.1%, up 0.4 percentage points. Latest recorded scan 3.1% on 11 October 2026; combined-window score 2.4%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 2.4% over 27 September – 11 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
16 August 20262.7%
19 August 20263.3%
22 August 20263.3%
25 August 20262.9%
30 August 20263.3%
6 September 20262.7%
13 September 20263.8%
20 September 20263.6%
27 September 20262.4%
4 October 20261.8%
11 October 20263.1%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

1.3%

Perplexity Logo

Perplexity

1.6%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

4.4%

27 September – 11 October 2026 (scan 3 of 4)

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Google AI Overviews names Outback Tails most often.

It appears in 4.4% of collected Google AI Overviews answers and 1.3% of ChatGPT answers: a difference of 3.1 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 13 of 150 questions.

Outback Tails appears in at least one collected answer to 8.7% of the tracked questions. That is question coverage; the 2.4% visibility score measures its share of individual answers.

Across 11 published scans, visibility ranged from 1.8% to 3.8%. The latest scan was 3.1% on 11 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

27 September – 11 October 2026 (scan 3 of 4)

Share of collected answers naming each brand

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best Australian made pet products
  • Best Australian pet brands
  • Best Instagram famous pet brand Australia
  • Best award winning Australian pet brands
  • Best boutique dog brands Australia
  • Best dog conditioner Australia

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best Australian pet brands (Prime100, DOGUE, Black Hawk)
  • Best independent pet brands Australia (EzyDog, Black Hawk, Ivory Coat)
  • Which pet food brands are actually Australian owned (SavourLife, Prime100, Meals for Mutts)
  • Best Australian owned pet brands (Black Hawk, Ivory Coat, Petzyo)
  • What pet food brands do Australians actually buy (Black Hawk, LifeWise, Ivory Coat)
  • Which Australian pet brands are actually good (Prime100, Frontier Pets, SavourLife)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best dog toys Australia

From the recorded answer

Best Eco-Friendly & Sustainable Toy: Outback Tails Wool Dog Toys ($19.90 - $21.95 …
Read recorded answer

Recorded answer text · Google AI Overviews · 11 October 2026

The best dog toys in Australia are categorized by play style, durability, and enrichment needs from trusted local and global brands:

- Best Classic Chew & Stuffing Toy: KONG Classic ($13.29 - $19.99 AUD) or KONG Extreme ($15.99 - $40.00 AUD for heavy chewers). Great for stuffing with peanut butter, kibble, or treat paste to fight boredom and separation anxiety. - Best Mental Enrichment & Puzzle Toys: Nina Ottosson by Outward Hound Puzzles ($24.99 - $79.99 AUD, including levels 1 to 4 like the Twister and MultiPuzzle ) and West Paw Toppl / Qwizl ($35.99 - $54.99 AUD). Available via Dog Games Australia or DOGUE. - Best Eco-Friendly & Sustainable Toy: Outback Tails Wool Dog Toys ($19.90 - $21.95 AUD), such as their award-winning Kezza the Kangaroo or Pam the Prawn, made with natural wool, non-toxic vegetable dyes, and a recycled water bottle crunch core. - Best Fetch & Rubber Ball: Chuckit! Ultra Ball (durable, high-bounce, and water-floating) or Benebone Wishbone Chew (flavor-infused nylon for dental health). - Best General Selection & Retailers: You can browse wide ranges based on size, age, and chew strength through Pet Circle, Budget Pet Products, and DOGUE Australia.

If you'd like to narrow down the options, tell me:

- What is your dog's breed or size? - Are they a gentle player or an aggressive chewer? - Do you need something for solo mental stimulation or interactive play (like fetch or tug)?

ChatGPT

The question asked

Best sustainable pet brands Australia

From the recorded answer

Outback Tails]( …
Read recorded answer

Recorded answer text · ChatGPT · 11 October 2026

# Best sustainable pet brands in Australia

If you're looking to make your pet's lifestyle more eco-friendly, I'd focus on Australian brands that reduce packaging waste, use recycled or natural materials, offer refillable products, or make durable products that last longer.

The best choice depends on whether you're shopping for dog or cat food, toys, grooming products, accessories, or waste disposal. One important distinction: a natural or locally made product isn't automatically sustainable - ingredients, manufacturing, packaging, durability and shipping all matter.

## 7 Australian sustainable pet brands worth exploring

!Bohemi | Hemp Dog Wear Since 2018

### 1\. Bohemi Handcrafted

(Best overall for accessories)

Australian-made collars, leads and harnesses using hemp, linen and certified organic cotton. The brand has been reported as B Corp certified and offers an end-of-life recycling program. www.australiandoglover.comflux.agency

Best for: conscious shoppers who want natural materials and long-lasting design.

Shop Bohemi

---

!Anipal Piper The Platypus Recycled Dog Collar

### 2\. Anipal

Best for recycled-material accessories

Makes collars and leads for dogs and cats using recycled plastic bottles, with Australian threatened-species-inspired prints. A good option if you want practical everyday gear with an environmental angle. www.petcircle.com.auwww.enjo.com.auwww.australiandoglover.com

Best for: recycled materials, colourful prints and everyday walks.

Explore Anipal

---

![Jute Animal Dog Toy - Outback Tails](

### 3\. Aussie Dog Products

Best for durable dog toys

Worth investigating if your priority is buying toys that last rather than constantly replacing damaged ones. Some products have been reported to use recycled materials. www.australiandoglover.comflux.agency

Best for: active dogs, enrichment and reducing toy waste.

Explore Aussie Dog Products

---

!Dog by Dr Lisa Compostable Dog Poo Bags 150pk | StevieLicksx®

### 4\. DOG by Dr Lisa

Best for everyday waste management

Offers dog waste bags marketed as biodegradable and compostable. Check the specific product's certification and disposal instructions before buying. www.enjo.com.au

Best for: dog owners who want to reduce conventional plastic waste.

Shop DOG by Dr Lisa

---

!Taste Tester - Box of Dog Treats | WAG

### 5\. WAG

Best for treats and grooming

Offers natural dog treats and botanical shampoo bars, with an emphasis on sustainable sourcing. It's worth checking ingredient origins and packaging for individual products. www.petcircle.com.auwww.enjo.com.auwww.australiandoglover.com

Best for: dog treats and reducing reliance on conventional grooming products.

Explore WAG

---

!Buy Australian Made Raw Freeze Dried Dog Food | Frontier Pets

### 6\. Frontier Pets

Best for Australian-sourced pet food

Known for freeze-dried raw pet food made with free-range meat and organic produce, according to Australian pet-industry coverage. The sourcing claims are worth investigating, although this alone doesn't establish a lower overall environmental footprint. www.australiandoglover.comwww.australiandoglover.com

Best for: owners prioritising ingredient sourcing and Australian production.

Explore Frontier Pets

---

!Eco Friendly Pet Products, Dog & Cat Toys & Treats

### 7\. Biome Eco Stores

Best one-stop shop for eco pet essentials

An Australian sustainable-living retailer with a curated range of pet products, including compostable waste bags, natural grooming products and toys. Useful if you'd rather compare several brands in one place. www.biome.com.au

Best for: discovering lower-waste alternatives across multiple categories.

Shop Biome's pet range

## How I'd compare them

| If your priority is… | Start with | |--------|--------| | Natural-fibre accessories | Bohemi Handcrafted | | Recycled plastic products | Anipal | | Long-lasting toys | Aussie Dog Products | | Compostable waste bags | DOG by Dr Lisa | | Natural grooming and treats | WAG | | Australian-sourced food | Frontier Pets | | A range of eco-friendly essentials | Biome |

These are a shortlist of promising brands, not a verified ranking of their total environmental impact. The descriptions reflect available brand and pet-industry information. www.petcircle.com.auwww.australiandoglover.comwww.enjo.com.au

## What to check before purchasing

- Materials\: Look for specific recycled-content percentages, certified natural fibres or independently verified compostability. - Packaging\: Prefer minimal packaging, refill systems and clearly recyclable materials. - Durability\: A product that lasts longer can prevent repeat purchases and waste. - Food\: Prioritise complete and balanced nutrition, traceable ingredients and transparent sourcing over vague green claims. www.petcircle.com.auwww.petcircle.com.au

---

What kind of sustainable pet brand are you looking for? I can narrow this down to the strongest options for your needs, including smaller Australian businesses.

1\. Which pet?

Dogs

Cats

Both dogs and cats

---

2\. Which products?

Food and treats

Collars, leads, beds and accessories

Toys and enrichment

Grooming and waste products

Everything

---

3\. What's most important?

Strong sustainability credentials

Australian-made and locally owned

Ethical sourcing and animal welfare

Beautiful, premium design

Affordable eco-friendly products

---

4\. Budget

Budget-friendly

Mid-range

Premium

Flexible

[Find my best matches]

Perplexity

The question asked

Best award winning Australian pet brands

From the recorded answer

Outback Tails - Won multiple 2025 Clean + Conscious Awards for pet accessories and natural pet care, including Gold and Editor's Choice awards.
Read recorded answer

Recorded answer text · Perplexity · 11 October 2026

Here are some of the best award-winning Australian pet brands, grouped by category:

- Petstock - Best-rated pet-store retailer in the 2023 Finder Retail Awards, with 98% of surveyed customers recommending it. - Pet Circle - Canstar Blue's pet-store customer-satisfaction winner for 2021-2024, making it a strong option for online pet supplies. - Bark with Buster - Australian dog-treat brand recognised for premium, natural and nutritional treats, including a 2026 LUXlife award. - Pet Botanica - Winner of the 2026 Australian Enterprise Award for Best Natural Pet Products Company and an award for excellence in Australian-made products. - Outback Tails - Won multiple 2025 Clean + Conscious Awards for pet accessories and natural pet care, including Gold and Editor's Choice awards. - Teacup Nethies - Award-winning Australian maker of pet bedding and accessories, including recognition in the Australian Enterprise Awards. - Pet Insurance Australia - Highest-scoring provider for customer service in Canstar's 2026 Most Satisfied Customers Pet Insurance Awards. - Bow Wow Meow - Winner of the 2024 Canstar Most Satisfied Customer Award for pet insurance.

Best overall shortlist: - Treats: Bark with Buster - Natural products: Pet Botanica - Accessories and grooming: Outback Tails - Online shopping: Pet Circle - Physical stores: Petstock - Insurance: Pet Insurance Australia or Bow Wow Meow

Awards can reflect different criteria-customer satisfaction, product quality, sustainability or business performance-so check ingredients, Australian-made claims and your pet's individual needs before buying.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Outback Tails

Pet

27 September – 11 October 2026 (scan 3 of 4)

2.4

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

33

Answers naming the brand

1350

Answers collected

2.4

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Outback Tails ranks #12 among 33 tracked brands for Pet · Australia (27 September – 11 October 2026). Its visibility is 2.4%. It was named in 33 of 1,350 AI answers across 13 of 150 tracked questions, averaging position 2.4 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 2.4% AI visibility for Outback Tails in Pet · Australia, measured over 27 September – 11 October 2026. It ranks #12 among 33 tracked brands.

How often does AI mention this brand?

Outback Tails was named in 33 of 1,350 collected AI answers, across 13 of 150 tracked questions, for Pet · Australia (27 September – 11 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Outback Tails by all 1,350 answers in the published Pet · Australia sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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