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Outback Tails

Outback Tails

AI visibility and ranking for Pet: Australia

Outback Tails makes waxed-canvas walking gear, dog beds, toys and grooming products themed around the Australian landscape.

Outback Tails
appears in
3.2
% of measured AI answers in this industry and market.

Found score

Track Outback Tails’s AI visibility weekly →

AI visibility scores and ranking

Data through

November 1, 2026

Updated

November 1, 2026

Latest scan visibility

2.7

November 1, 2026

Overall visibility

3.2

25 October – 1 November 2026 (scan 2 of 4)

Industry rank

13

Within this industry and market

Published scan history

Across 14 recorded scans from 16 August 2026 to 1 November 2026, Outback Tails's single-scan score moved from 2.7% to 2.7%, unchanged (0.0 percentage points). Latest recorded scan 2.7% on 1 November 2026; combined-window score 3.2%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 3.2% over 25 October – 1 November 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
16 August 20262.7%
19 August 20263.3%
22 August 20263.3%
25 August 20262.9%
30 August 20263.3%
6 September 20262.7%
13 September 20263.8%
20 September 20263.6%
27 September 20262.4%
4 October 20261.8%
11 October 20263.1%
18 October 20262.4%
25 October 20263.8%
1 November 20262.7%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

1.7%

Perplexity Logo

Perplexity

4.0%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

4.0%

25 October – 1 November 2026 (scan 2 of 4)

Claude LogoDeep Seek LogoGrok Logo

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Perplexity names Outback Tails most often.

It appears in 4.0% of collected Perplexity answers and 1.7% of ChatGPT answers: a difference of 2.3 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 14 of 150 questions.

Outback Tails appears in at least one collected answer to 9.3% of the tracked questions. That is question coverage; the 3.2% visibility score measures its share of individual answers.

Across 14 published scans, visibility ranged from 1.8% to 3.8%. The latest scan was 2.7% on 1 November 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

25 October – 1 November 2026 (scan 2 of 4)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best Australian owned pet brands
  • Best Australian pet brands
  • Best Instagram famous pet brand Australia
  • Best award winning Australian pet brands
  • Best boutique dog brands Australia
  • Best dog toys Australia

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best Australian owned pet brands (SavourLife, Ivory Coat, Black Hawk)
  • Best Australian pet brands (Black Hawk, Ivory Coat, Lyka)
  • Which Australian pet brands are actually good (Black Hawk, Prime100, Meals for Mutts)
  • Best Australian dog food brands (Prime100, Lyka, Black Hawk)
  • Which pet food brands are actually Australian owned (SavourLife, Black Hawk, Ivory Coat)
  • Best pet brand made in Australia certified (Scratch, Petz Park, Lyka)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best dog toys Australia

From the recorded answer

Best Aussie-Themed & Sustainable Toys: Outback Tails - Price: ~ …
Read recorded answer

Recorded answer text · Google AI Overviews · 1 November 2026

!Organic Dog Toys Australia | Buy Non-Toxic Toys | Drovers Dog... Choosing the best dog toy depends on your dog's size, chewing strength, and whether they need physical exercise or brain stimulation.

### 1. Best Overall Chew & Treat Toy: KONG Classic

- Price: ~$14.99 - $19.18 AUD - Why it's great: The iconic red rubber beehive is a staple in Australian pet homes. It provides an unpredictable bounce for fetch and can be stuffed with peanut butter, kibble, or treats to fight boredom and ease separation anxiety. - Best for: Average chewers, puppies, and everyday enrichment. Available via Aussie Pooch Nutrition & Wellbeing.

### 2. Best for Tough & Aggressive Chewers: KONG Extreme

- Price: ~$14.99 - $21.22 AUD - Why it's great: Made from KONG's toughest black rubber formula, this version is engineered to withstand determined, heavy-duty chewers. Like the Classic, it can be stuffed with pastes or snacks. - Best for: Power chewers and high-energy dogs.

### 3. Best Puzzle & Enrichment Toy: Nina Ottosson Dog Tornado

- Price: ~$39.99 - $44.95 AUD (available at Woolworths) - Why it's great: A Level 2 interactive puzzle featuring 12 treat compartments across four spinning layers. It challenges your dog to use their nose and paws to uncover hidden kibble or treats, slowing down fast eaters and stopping boredom. - Best for: Mental stimulation on rainy days or quiet indoor play.

### 4. Best Fetch Toy: Chuckit! Ultra Ball

- Price: ~$8.99 - $17.99 AUD (depending on size/pack) - Why it's great: Built from high-bounce, durable natural rubber, these balls float in water and stand up to enthusiastic retrieving. They are compatible with standard Chuckit! launchers. - Best for: High-energy dogs that love running and water play.

### 5. Best Aussie-Themed & Sustainable Toys: Outback Tails

- Price: ~$19.90 - $24.95 AUD - Why it's great: Inspired by Australian wildlife and indigenous art, these toys (like Pam the Prawn ) are crafted from sustainable materials like tightly woven natural wool wrapped around a recycled plastic bottle, creating a crunchy sound dogs love. - Best for: Eco-conscious pet owners and light-to-moderate play.

---

For more ideas on keeping your dog mentally sharp, check out the Pet Circle Vet's Guide to Dog Toys or browse popular picks on the Amazon.com.au Best Sellers in Dog Toys.If you'd like to narrow down the options, tell me:

- What breed or size is your dog? - Are they a gentle player or a heavy chewer? - Are you looking for indoor puzzle games or outdoor fetch toys?

ChatGPT

The question asked

Best award winning Australian pet brands

From the recorded answer

!Dog Grooming Kit | Outback Tails …
Read recorded answer

Recorded answer text · ChatGPT · 1 November 2026

Here's a shortlist of some of the best award-winning Australian pet brands, covering pet food, treats, toys, accessories, grooming and wellness.

I've prioritised Australian-founded or Australian-owned brands with identifiable award recognition, rather than simply popular brands.

# Top award-winning Australian pet brands

## 1\. Recognised international and Australian award winners

!Ivory Coat Grain Free Ocean Fish and Salmon Adult Dog Dry Food 13kg - Habitat Pet Supplies

1\. Ivory Coat

(World Branding Award winner)

- Category: Premium dog food / kibble. - 2025-26 World Branding Awards, National tier. - Australian-owned natural pet food brand.

awards.brandingforum.orgwww.petcircle.com.au

---

!Dog Food | Australian Made | Black Hawk Premium Dog Food - Black Hawk

2\. Black Hawk

(World Branding Award winner)

- Category: Premium dog food. - 2025-26 World Branding Awards. - Also multiple Canstar Blue dog food customer satisfaction awards.

awards.brandingforum.orgwww.canstarblue.com.au

---

!Happy the Bird - Medium Dog Toy - Kazoo Pet Co

3\. Kazoo

(World Branding Award winner)

- Category: Pet toys. - 2025-26 World Branding Awards. - Strong range of toys and pet accessories.

awards.brandingforum.orgmodernslaveryregister.gov.au

---

!Dog Grooming Kit | Outback Tails

4\. Outback Tails

(Five 2025 award wins)

- Clean + Conscious Awards 2025. - Gold and Editor's Choice for its Kezza the Kangaroo toy and Natural Dog Wash. - Sustainability-focused accessories and natural pet care.

www.vetpracticemag.com.auwww.australiandoglover.com

---

!New Year, New Haul for Your Cat

5\. Rufus & Coco

(Australian Brand Awards 2025)

- ABA100 Product Innovation winner. - Recognised for Wee Kitty pH Health Check Litter. - Grooming, hygiene, litter and accessories.

australianbrandawards.com.au

---

![Dog Poo Bag Holder for dog poop bags for dog leash or bag - FurSentials®](

6\. FurSentials

(2024 APAC Australian Made Award)

- Recognised for innovation in pet care. - Known for its Poop Pal dog-walking product. - Focus on practical and sustainable accessories.

fursentials.com

## 2\. Other established Australian pet brands worth considering

!Making pets healthier & pet parents happier | Prime100

Prime100

Dog nutrition. Canstar Blue 2026 top dog food brand.

awards.brandingforum.orgwww.canstarblue.com.au

!SavourLife Dog Treat Australian Lamb Strips 165g

SavourLife

Natural treats and food. Donates 50% of profits to pet rescue organisations.

awards.brandingforum.orgwww.petcircle.com.au

!Immune Vitamins For Dogs | Dog Immune System Supplements | Vetalogica

Vetalogica

Pet nutrition, supplements and wellness.

awards.brandingforum.orgwww.petcircle.com.au

!Aussie Dog 15cm Medium Rattle Tucker Ball Treat Food Dispenser 10-15kg Dogs Toy | The Warehouse

Aussie Dog

Australian-made enrichment and durable dog toys.

www.petcircle.com.au

!オーストラリア発。機能的でおしゃれな犬服・犬グッズのペットブランド「FuzzYard(ファズヤード)」|仕入れ・卸サイト USNET(ユーエスネット)

FuzzYard

Pet fashion, beds, toys and accessories.

awards.brandingforum.orgmodernslaveryregister.gov.au

!Melanie Newman Salon Essentials | Puppy Value Pack

Melanie Newman Salon Essentials

Professional pet grooming and coat care.

www.petcircle.com.au

## 3\. My strongest shortlist

If I were identifying standout Australian pet brands based on awards, brand recognition and product innovation, I'd start with\:

| Brand | Strongest area | |--------|--------| | Outback Tails | Sustainability and accessories | | Kazoo | Toys and accessories | | Rufus & Coco | Innovation and hygiene | | Ivory Coat | Pet nutrition | | Black Hawk | Premium pet food | | FurSentials | Innovative accessories | | FuzzYard | Pet fashion and lifestyle |

## 4\. What are you researching these brands for?

I can narrow this down considerably depending on your objective.

What is your main objective?

Competitor research and benchmarking

Finding brands to stock or distribute

Brand collaborations and partnerships

Best products for pets

Market research and emerging brands

---

Which category interests you?

All pet products

Dog food and treats

Accessories, toys and lifestyle

Grooming, health and wellness

Premium and luxury pet brands

---

What type of Australian brand?

Australian-owned AND Australian-made

Australian-owned, manufacturing anywhere

Australian-designed brands

Any brand popular in Australia

[Find the best brands]

I can then put together a more targeted list with actual award credentials, brand websites, product positioning and the most impressive emerging Australian pet businesses.

Perplexity

The question asked

Best independent pet brands Australia

From the recorded answer

Outback Tails - Eco-conscious pet products featuring Indigenous artwork and supporting Indigenous artists.
Read recorded answer

Recorded answer text · Perplexity · 1 November 2026

Some of the best independent Australian pet brands to explore are:

- Be Frank - Fresh dog and cat food made with local ingredients and batch-level ingredient transparency. - Lyka - Premium fresh dog food delivered by subscription; a strong option for owners prioritising fresh meals. - Eureka Pet Co - Byron Bay-based high-protein dry food and treats. - Barkly - Sydney-made treats using human-grade ingredients without fillers, preservatives, salt or sugar. - Frontier Pets - Australian-focused natural pet food, particularly air-dried and raw-style products. - Bell & Bone - Dental chews and oral-care products for dogs. - Laila and Me - Australian-made treats with a focus on simple ingredients. - Snooza - Durable, washable pet beds with sustainability-focused materials. - DOOG - Practical dog-walking, travel and car accessories. - EzyDog - Durable harnesses, collars and outdoor gear. - Pablo & Co - Colourful collars, harnesses, clothing, toys and grooming products. - Houndsome - Melbourne-made collars, coats, bowls and accessories produced with local makers. - Outback Tails - Eco-conscious pet products featuring Indigenous artwork and supporting Indigenous artists.

Best starting shortlist: - Food: Be Frank, Lyka, Eureka Pet Co or Frontier Pets - Treats: Barkly, Laila and Me or Bell & Bone - Beds and accessories: Snooza, DOOG, EzyDog or Houndsome

“Independent” and “Australian” can mean different things, so check whether each product is Australian-owned, locally manufactured, or simply formulated with Australian ingredients. For complete diets, verify that the food is nutritionally balanced for your pet's species, age and health needs.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Outback Tails

Pet

25 October – 1 November 2026 (scan 2 of 4)

3.2

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

29

Answers naming the brand

900

Answers collected

3.2

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Outback Tails ranks #13 among 33 tracked brands for Pet · Australia (25 October – 1 November 2026). Its visibility is 3.2%. It was named in 29 of 900 AI answers across 14 of 150 tracked questions, averaging position 3.1 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 3.2% AI visibility for Outback Tails in Pet · Australia, measured over 25 October – 1 November 2026. It ranks #13 among 33 tracked brands.

How often does AI mention this brand?

Outback Tails was named in 29 of 900 collected AI answers, across 14 of 150 tracked questions, for Pet · Australia (25 October – 1 November 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Outback Tails by all 900 answers in the published Pet · Australia sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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