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PAW by Blackmores

PAW by Blackmores

AI visibility and ranking for Pet: Australia

PAW by Blackmores is the pet health arm of Blackmores, offering veterinary-formulated supplements and skin-care products for dogs and cats across joint, skin and digestive health.

PAW by Blackmores
appears in
5.7
% of measured AI answers in this industry and market.

Found score

Track PAW by Blackmores’s AI visibility weekly →

AI visibility scores and ranking

Data through

November 8, 2026

Updated

November 8, 2026

Latest scan visibility

6.2

November 8, 2026

Overall visibility

5.7

25 October – 8 November 2026 (scan 3 of 4)

Industry rank

8

Within this industry and market

Published scan history

Across 15 recorded scans from 16 August 2026 to 8 November 2026, PAW by Blackmores's single-scan score moved from 5.1% to 6.2%, up 1.1 percentage points. Latest recorded scan 6.2% on 8 November 2026; combined-window score 5.7%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 5.7% over 25 October – 8 November 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
16 August 20265.1%
19 August 20264.7%
22 August 20264.9%
25 August 20264.2%
30 August 20263.1%
6 September 20264.2%
13 September 20262.9%
20 September 20263.6%
27 September 20264.7%
4 October 20263.6%
11 October 20263.6%
18 October 20264.4%
25 October 20265.6%
1 November 20265.3%
8 November 20266.2%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

7.1%

Perplexity Logo

Perplexity

8.2%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

1.8%

25 October – 8 November 2026 (scan 3 of 4)

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Perplexity names PAW by Blackmores most often.

It appears in 8.2% of collected Perplexity answers and 1.8% of Google AI Overviews answers: a difference of 6.4 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 20 of 150 questions.

PAW by Blackmores appears in at least one collected answer to 13.3% of the tracked questions. That is question coverage; the 5.7% visibility score measures its share of individual answers.

Across 15 published scans, visibility ranged from 2.9% to 6.2%. The latest scan was 6.2% on 8 November 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

25 October – 8 November 2026 (scan 3 of 4)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best Australian made pet products
  • Best Australian owned pet brands
  • Best Australian pet brand that ships internationally
  • Best Australian pet brands
  • Best anxiety relief for dogs Australia
  • Best award winning Australian pet brands

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best independent pet brands Australia (Lyka, Scratch, Frontier Pets)
  • Which pet food brands are actually Australian owned (SavourLife, Scratch, Meals for Mutts)
  • Best Australian dog food brands (Prime100, Black Hawk, SavourLife)
  • Which Australian pet brands are sold overseas (Rufus & Coco, Black Hawk, Aussie Dog Products)
  • Best Australian pet food vs imported pet food (Black Hawk, LifeWise, Meals for Mutts)
  • What pet food brands do Australians actually buy (Black Hawk, Ivory Coat, SavourLife)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best joint supplements for dogs Australia

From the recorded answer

PAW Blackmores OsteoCare Joint Protect: A convenient daily chew featuring green-lipped mussel and natural anti-inflammatories.[]( …
Read recorded answer

Recorded answer text · Google AI Overviews · 8 November 2026

The top vet-recommended and popular dog joint supplements in Australia depend on your dog's specific needs, dietary sensitivities, and preferred format:

- Antinol Plus / Rapid: Made from a marine lipid blend (including green-lipped mussel and krill oil), this is a top pick by Australian vets for fast-acting anti-inflammatory support. It is well-tolerated and ideal for dogs with food allergies or sensitivities. Available at Pet Circle. - 4Cyte Canine Joint Support: A well-rounded, multi-ingredient option containing Epiitalis, green-lipped mussel, abalone, and marine/shark cartilage (available in gel or pellets). - Petz Park Hip + Joint: A popular grain-free powder made in Australia with glucosamine and high levels of MSM for joint lubrication and pain reduction. - ZamiPet Joint Protect: A tasty Australian-chicken-flavoured soft chew packed with glucosamine, chondroitin, hyaluronic acid, and MSM. - Rose Hip Vital Canine: Uses pure, scientifically backed rosehip powder (GOPO) to target inflammation and support joint mobility. - PAW Blackmores OsteoCare Joint Protect: A convenient daily chew featuring green-lipped mussel and natural anti-inflammatories.

### Key Ingredients to Look For

- Omega-3 Fatty Acids (EPA/DHA) & Marine Lipids: Best for cellular-level anti-inflammatory action (found in Antinol and fish/mussel oils). - Green-Lipped Mussel (GLM): A rich natural source of omega-3s, chondroitin, and glucosamine. - Glucosamine & Chondroitin: Supports cartilage repair and joint fluid retention. - MSM (Methylsulfonylmethane): Acts as a natural anti-inflammatory and pain reducer.

To help narrow down the best option, tell me:

- What breed, age, or weight is your dog? - Are you dealing with preventative care or existing arthritis/stiffness? - Does your dog prefer chews, powders, or liquids/oils?

ChatGPT

The question asked

Best Australian pet brands

From the recorded answer

!PAW By Blackmores Coat Skin And Nails Chews For Dogs 600g - $49.99 …
Read recorded answer

Recorded answer text · ChatGPT · 8 November 2026

Australia has some excellent homegrown pet brands, particularly in premium pet food, treats, accessories, grooming and pet lifestyle products.

Here are my picks for some of the best Australian pet brands, based on product reputation, Australian ownership or manufacturing, and market presence.

# Best Australian pet brands

## 1\. Food and nutrition

!Sustainable Australian dog food: how Lyka is leading the way | Lyka Blog

Lyka

Premium fresh dog food, personalised meal plans and convenient subscriptions.

(Premium positioning)

Best for fresh dog food

---

!Our Product Range | Prime100

Prime100

Known for single-protein diets, chilled rolls and specialist nutrition.

Best for specialised nutrition

---

!Black Hawk High Meat Australian Poultry Dog Food Petbarn

Black Hawk

Established Australian pet food brand with dog and cat food ranges.

Best for mainstream premium food

---

!SavourLife Australian Salmon Training Treats for Dogs | Top dogs on price | Pet Circle

SavourLife

Australian treats and food, with a strong animal-rescue giving focus.

Best for purpose-led purchasing

---

!Ivory Coat Grain Free Ocean Fish & Salm Adult Dog Food 13kg Petbarn

Ivory Coat

Premium dog and cat food, including grain-free options.

Best for everyday premium nutrition

www.petcircle.com.auwww.canstarblue.com.auwww.petcircle.com.au

## 2\. Accessories, toys and lifestyle

![Fiesta - Harnais Step-In pour chiens - FuzzYard Europe](

FuzzYard

Stylish harnesses, collars, beds, toys and apparel.

(Standout lifestyle brand)

---

![Huskimo | Snow Parka Waterproof Dog Coat | Orange - Peticular](

Huskimo

Dog jackets, outdoor gear, harnesses and accessories.

---

!Eco-Friendly Pet Range | Kazoo Pet Co

Kazoo

Pet toys, beds, scratching products and accessories.

---

!Snooza Calming Snuggler | Buy Direct

Snooza

Premium pet beds and comfortable sleeping products.

www.petcircle.com.auwww.petzoo.com.au

## 3\. Health, wellness and grooming

!PAW By Blackmores Coat Skin And Nails Chews For Dogs 600g - $49.99

PAW by Blackmores

Pet supplements, joint care, digestive health and skin support.

---

![VitaRapid® Skin and Coat Daily Treats - Skin and Coat Dog Treats - Vetalogica](

Vetalogica

Pet nutrition, supplements and natural wellness products.

---

!Natural Animal Solutions - 100% Natural Ingredients - ADS Pet Store

Natural Animal Solutions

Natural health and nutritional products for companion animals.

www.petcircle.com.auwww.canstarblue.com.auwww.petcircle.com.au

## My overall shortlist

| Brand | Strongest category | |--------|--------| | FuzzYard | Design and lifestyle | | Lyka | Fresh pet food | | Prime100 | Specialised nutrition | | SavourLife | Treats and social impact | | Snooza | Premium pet beds | | Huskimo | Outdoor accessories | | PAW | Pet wellness | | Black Hawk | Everyday nutrition |

A useful distinction\: Australian-owned, Australian-designed and Australian-made are three different things. Some brands manufacture overseas, so check individual product labels if local manufacturing is important.

---

## What kind of Australian pet brands are you looking for?

I can narrow this down considerably depending on your purpose.

1\. What's your goal?

Discovering emerging Australian brands

Finding brands to stock or retail

Premium brands and market inspiration

Buying products for my pet

---

2\. Which category?

All pet products

Accessories, toys and lifestyle

Food and treats

Grooming and wellness

---

3\. What does Australian mean to you?

Australian-owned

Australian-made

Australian-designed

All of the above

[Find the best brands]

Perplexity

The question asked

Best pet supplements Australia

From the recorded answer

The best pet supplement depends on your pet's age, diet, and specific need. In Australia, reputable options commonly recommended by veterinary retailers include PAW by Blackmores, Virbac, Protexin, Vetafarm, and Natural Animal Solutions.
Read recorded answer

Recorded answer text · Perplexity · 8 November 2026

The best pet supplement depends on your pet's age, diet, and specific need. In Australia, reputable options commonly recommended by veterinary retailers include PAW by Blackmores, Virbac, Protexin, Vetafarm, and Natural Animal Solutions.

- General wellness: PAW by Blackmores Complete Wellness or Natural Animal Solutions Organic Seaweed. A complete, balanced commercial diet usually does not need added multivitamins. - Joint support: 4Cyte, Antinol Plus, or products containing green-lipped mussel, glucosamine, chondroitin, or omega-3s. - Digestive issues: Protexin probiotics, including Pro-Kolin+ for short-term gastrointestinal support; FortiFlora may also be appropriate when recommended by a veterinarian. - Skin and coat: A veterinary omega-3 product containing clearly stated EPA and DHA amounts is generally more useful than a generic “skin supplement.” - Cats: Choose cat-specific products; do not assume a dog supplement or human vitamin is safe.

Buying advice: Australian pet supplements are not uniformly regulated, so choose products with transparent ingredient amounts, species-specific dosing, batch or quality information, and veterinary support. Avoid human supplements and consult a veterinarian first if your pet is pregnant, elderly, taking medication, has kidney or liver disease, or has persistent vomiting, diarrhoea, itching, or lameness.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

PAW by Blackmores

Pet

25 October – 8 November 2026 (scan 3 of 4)

5.7

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

77

Answers naming the brand

1350

Answers collected

5.7

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, PAW by Blackmores ranks #8 among 33 tracked brands for Pet · Australia (25 October – 8 November 2026). Its visibility is 5.7%. It was named in 77 of 1,350 AI answers across 20 of 150 tracked questions, averaging position 2.2 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 5.7% AI visibility for PAW by Blackmores in Pet · Australia, measured over 25 October – 8 November 2026. It ranks #8 among 33 tracked brands.

How often does AI mention this brand?

PAW by Blackmores was named in 77 of 1,350 collected AI answers, across 20 of 150 tracked questions, for Pet · Australia (25 October – 8 November 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming PAW by Blackmores by all 1,350 answers in the published Pet · Australia sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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