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PAW by Blackmores

PAW by Blackmores

AI visibility and ranking for Pet: Australia

PAW by Blackmores is the pet health arm of Blackmores, offering veterinary-formulated supplements and skin-care products for dogs and cats across joint, skin and digestive health.

PAW by Blackmores
appears in
4.1
% of measured AI answers in this industry and market.

Found score

Track PAW by Blackmores’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 18, 2026

Updated

October 18, 2026

Latest scan visibility

4.4

October 18, 2026

Overall visibility

4.1

27 September – 18 October 2026 (scan 4 of 4)

Industry rank

11

Within this industry and market

Published scan history

Across 12 recorded scans from 16 August 2026 to 18 October 2026, PAW by Blackmores's single-scan score moved from 5.1% to 4.4%, down 0.7 percentage points. Latest recorded scan 4.4% on 18 October 2026; combined-window score 4.1%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 4.1% over 27 September – 18 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
16 August 20265.1%
19 August 20264.7%
22 August 20264.9%
25 August 20264.2%
30 August 20263.1%
6 September 20264.2%
13 September 20262.9%
20 September 20263.6%
27 September 20264.7%
4 October 20263.6%
11 October 20263.6%
18 October 20264.4%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

5.2%

Perplexity Logo

Perplexity

4.2%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

2.8%

27 September – 18 October 2026 (scan 4 of 4)

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ChatGPT names PAW by Blackmores most often.

It appears in 5.2% of collected ChatGPT answers and 2.8% of Google AI Overviews answers: a difference of 2.4 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 19 of 150 questions.

PAW by Blackmores appears in at least one collected answer to 12.7% of the tracked questions. That is question coverage; the 4.1% visibility score measures its share of individual answers.

Across 12 published scans, visibility ranged from 2.9% to 5.1%. The latest scan was 4.4% on 18 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

27 September – 18 October 2026 (scan 4 of 4)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best Australian made pet products
  • Best Australian pet brands
  • Best anxiety relief for dogs Australia
  • Best award winning Australian pet brands
  • Best budget pet products Australia
  • Best calming treats for dogs Australia

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best Australian pet brands (Black Hawk, Frontier Pets, Ivory Coat)
  • Which pet food brands are actually Australian owned (Meals for Mutts, Prime100, SavourLife)
  • Best independent pet brands Australia (Lyka, Prime100, Frontier Pets)
  • Which Australian pet brands are actually good (Lyka, Scratch, Prime100)
  • Best Australian dog food brands (Prime100, Black Hawk, SavourLife)
  • Best Australian owned pet brands (SavourLife, Scratch, Ivory Coat)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best pet supplements Australia

From the recorded answer

PAW (Pure Animal Wellbeing): A trusted vet-backed line featuring OsteoCare Chews for joint mobility and HepatoAdvanced Chews for liver function.
Read recorded answer

Recorded answer text · Google AI Overviews · 18 October 2026

Popular and reputable pet supplement brands available in Australia cover specific health needs like joint care, gut health, and skin support:

### Top Australian Pet Supplement Brands & Products

- Vetalogica: Known for Australian-made targeted formulas, including Canine Joint Support for bones and joints, Canine Senior Multi for brain and vitality support, and Canine Tranquil for emotional balance. - Petz Park: Offers range-specific powders and chews such as Dog Probiotic Powder (with prebiotic fibre), alongside eye, kidney, liver, and skin-and-coat supplements. - PAW (Pure Animal Wellbeing): A trusted vet-backed line featuring OsteoCare Chews for joint mobility and HepatoAdvanced Chews for liver function. - Rose-Hip Vital: Widely recommended by Australian pet owners and veterinarians for plant-based, natural anti-inflammatory and joint support. - Houndztooth: All-natural, Australian-made ranges including Mobility Aid, Anxiety Aid, Prodigestive Aid, and Hemp Seed Oil. - SalPet: Specialises in natural and salmon-oil-based supplements tailored for skin, coat, joint mobility, and general immunity in cats and dogs. - Purina Pro Plan Veterinary Supplements: Features clinically backed options like FortiFlora for canine and feline gut health.

---

### Key Supplement Types & What They Do

- Joint & Mobility Support: Typically feature glucosamine, chondroitin, omega-3 fatty acids, or New Zealand green-lipped mussel to help slow cartilage degradation and ease stiffness in aging pets. - Probiotics & Gut Health: Contain strains like Lactobacillus or Enterococcus faecium to regulate digestion and stool quality. - Skin, Coat & Omega Oils: Use salmon oil, hemp seed oil, or egg yolk powder to reduce flaking, improve coat sheen, and support skin barriers. - Calming & Anxiety Chews: Formulated with natural relaxants to help pets manage stress from storms, separation, or travel.

To help narrow down the best choice, tell me:

- What type of pet do you have (dog or cat), and what is their age? - What specific health goal are you targeting (e.g., joint stiffness, anxiety, digestion, or skin)?

ChatGPT

The question asked

Is PAW by Blackmores any good

From the recorded answer

Yes - PAW by Blackmores is generally a reasonable choice for pet supplements in Australia. I'd consider it a reputable brand worth looking at, but whether it's actually good* depends on which product you're buying and what you're trying to treat.
Read recorded answer

Recorded answer text · ChatGPT · 18 October 2026

Yes - PAW by Blackmores is generally a reasonable choice for pet supplements in Australia. I'd consider it a reputable brand worth looking at, but whether it's actually good depends on which product you're buying and what you're trying to treat.

PAW makes supplements and care products for dogs and cats, including joint support, digestive health, skin care and calming products. The brand is well established, and customer feedback is often positive, although reviews alone can't prove a product works. petcarecommunity.com.auwww.productreview.com.auwww.budgetpetproducts.com.au

## What the reviews suggest

!PAW OsteoAdvanced Chews 300g | vet-n-pet DIRECT

Joint supplements

Products such as OsteoAdvanced and OsteoSupport receive positive owner feedback, with some reporting improved mobility. However, the evidence for effectiveness depends on the specific ingredients and formulation. They're not a substitute for veterinary treatment of arthritis. www.budgetpetproducts.com.auwww.budgetpetproducts.com.au

---

!PAW By Blackmores DigestiCare Digestive Health Probiotic Powder For Dogs And Cats 143g - $35.95

Digestive health

DigestiCare has encouraging customer reviews, including reports of firmer stools and fewer digestive upsets. Results can vary, and the particular probiotic strains and their evidence matter. petcarecommunity.com.auwww.productreview.com.auwww.budgetpetproducts.com.au

---

!PAW Mediderm Gentle Medicated Shampoo

Skin and coat care

PAW also offers topical products. These may be useful for routine care or certain skin concerns, but persistent itching, redness or recurrent infections deserve a vet assessment. www.productreview.com.au

## My verdict

- Brand reputation\: Good - PAW says its products are developed by Australian vets. view.ceros.comwww.blackmores.com.au - Effectiveness\: Depends on the product, ingredients and your pet's needs. - Value for money\: Worth comparing with alternatives; a recognisable brand doesn't automatically mean the best value. - Safety\: Check ingredients and dosing with your vet if your pet takes medication or has an existing health condition.

One important distinction\: supplements can support a pet's health, but they shouldn't replace appropriate treatment when an illness or injury is present.

## Which PAW product are you considering?

1\. Is it for a dog or cat?

Dog

Cat

---

2\. Which product or concern?

Joint health / arthritis

Digestion / probiotics

Skin, itching or coat

Anxiety / calming

Multivitamins / general health

Other / not sure

---

3\. Age and breed (optional)

[Input placeholder: e\.g\. 9\-year\-old Labrador] (Current value unavailable.)

4\. What are you hoping it will help with? (optional)

[Textarea placeholder: e\.g\. stiff legs after walks, itchy skin, loose stools] (Current value unavailable.)

[Assess this product]

Tell me which one you're looking at, and I can give you a much more specific assessment of whether it's worth buying.

Perplexity

The question asked

Which pet brands have Black Friday sales Australia

From the recorded answer

Petbarn - up to 60% off selected products, including Royal Canin, Hill's Science Diet, Black Hawk, KONG, NexGard Spectra, PAW, Snooza and EzyDog.
Read recorded answer

Recorded answer text · Perplexity · 18 October 2026

Australian pet retailers running or typically featuring Black Friday sales include:

- Petbarn - up to 60% off selected products, including Royal Canin, Hill's Science Diet, Black Hawk, KONG, NexGard Spectra, PAW, Snooza and EzyDog. - Pet Circle - discounts across food, treats, toys, beds and parasite protection, with brands such as Royal Canin, Hill's Science Diet, Black Hawk, Advance, KONG, NexGard Spectra and Simparica Trio. - Petstock - previously advertised discounts on food, treats, health products, toys, accessories and cat litter. - PetPost - discounts on treats, toys and selected food brands, including Be Frank and LifeWise. - Swaggle - discounts on toys, accessories, food and other pet essentials. - VetSupply - offers on parasite treatments, supplements and preventative-care products. - Dog Friendly Co. - sitewide discounts on dog gear, with previous sales reaching up to 60% off. - Amazon Australia - Black Friday deals on pet toys, beds, feeding products and litter accessories. - Temple & Webster - discounts on pet furniture, beds, cat trees and accessories.

For the widest selection of pet-food and veterinary brands, Petbarn, Pet Circle and VetSupply are the main stores to check first. Sale prices and participating brands can change, so confirm the promotion on the retailer's Australian website before buying.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

PAW by Blackmores

Pet

27 September – 18 October 2026 (scan 4 of 4)

4.1

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

73

Answers naming the brand

1800

Answers collected

4.1

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, PAW by Blackmores ranks #11 among 33 tracked brands for Pet · Australia (27 September – 18 October 2026). Its visibility is 4.1%. It was named in 73 of 1,800 AI answers across 19 of 150 tracked questions, averaging position 1.5 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 4.1% AI visibility for PAW by Blackmores in Pet · Australia, measured over 27 September – 18 October 2026. It ranks #11 among 33 tracked brands.

How often does AI mention this brand?

PAW by Blackmores was named in 73 of 1,800 collected AI answers, across 19 of 150 tracked questions, for Pet · Australia (27 September – 18 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming PAW by Blackmores by all 1,800 answers in the published Pet · Australia sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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