PAW by Blackmores
AI Visibility Score and Ranking for
Pet
PAW by Blackmores is the pet health arm of Blackmores, offering veterinary-formulated supplements and skin-care products for dogs and cats across joint, skin and digestive health.
PAW by Blackmores ranks #11 in the AU Pet AI Visibility Index with a Visibility Score of 4.9/100 — named in 66 of 1347 AI answers across 17 of 150 tracked questions, averaging position 1.7 when mentioned.
11
·new
4.9
Visibility score
66
Appearances
17
Prompts hit, of 10
3
Days seen
1.7
Average position
Where {{BRAND}} sits in {{INDUSTRY}}
How it works
The questions shoppers ask. Every day. Every platform.
1. We ask what shoppers ask
150 questions per industry, drawn from real search and AI query data — not questions a brand would write about itself.
2. We ask every day, on every platform.
ChatGPT, Perplexity and Google's AI Overviews. Fourteen consecutive days. Hundreds of answers per industry.
3. We record who gets named.
Every brand mention, its position in the answer, and which platform said it. The Visibility Score is the share of answers a brand appears in. Nothing weighted, nothing modelled.
How every volume is measured
A fixed battery of questions per vertical, asked daily on ChatGPT, Perplexity and Google AI Overviews across the full scan window. Visibility Score is the share of all answers that named the brand. Every population is frozen before scoring, with a documented cut log.
Read the full methodologyFrequently asked questions
What is PAW by Blackmores' AI Visibility Score?
PAW by Blackmores has an AI Visibility Score of 4.9 in the AU Pet AI Visibility Index, ranked #11.
How often does AI recommend PAW by Blackmores?
PAW by Blackmores was named in 66 of 1347 AI answers analysed, across 17 tracked questions, averaging position 1.7 when mentioned.
How is the AI Visibility Score calculated?
We asked ChatGPT, Perplexity and Google's AI Overviews the questions Australian pet owners actually ask, and tracked how often each brand was named. Full methodology at flux.agency/found/methodology.
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