Rover Pet Products
AI Visibility Score and Ranking for
Pet: Australia
Rover Pet Products is a New South Wales pet bed and accessories manufacturer founded in 2015 by Bryan and Josh, who started the business from a home garage in the Hunter Valley after building a more durable dog bed for their own Springer Spaniel.
Rover Pet Products ranks #16 in the AU Pet AI Visibility Index with a Visibility Score of 1.9/100. It was named in 17 of 900 AI answers across 14 of 150 tracked questions, averaging position 1.8 when mentioned.
1.9
Visibility score
16
Found Rank
0
Movement vs last window
1.8
Avg. position when mentioned
14
Prompts hit, of 150
Rover Pet Products vs Pet
Running at 0.5x the Pet category average — a little behind the field.
2
4
Coffee
Where this brand sits in its industry
How it works
The questions shoppers ask. Every week. Every platform.
1. We ask what shoppers ask
150 questions per industry, drawn from real search and AI query data, not questions a brand would write about itself.
2. We ask every week, on every platform.
ChatGPT, Perplexity and Google's AI Overviews. Weekly scans, accumulated across a rolling scan window. Hundreds of answers per industry.
3. We record who gets named.
Every brand mention, its position in the answer, and which platform said it. The Visibility Score is the share of answers a brand appears in. Nothing weighted, nothing modelled.
How the score is measured
A fixed battery of questions per vertical, asked weekly on ChatGPT, Perplexity and Google AI Overviews and accumulated across the full scan window. Visibility Score is the share of all answers that named the brand. Every population is frozen before scoring, with a documented cut log.
Read the full methodologyFrequently asked questions
What is Rover Pet Products’ AI Visibility Score?
Rover Pet Products has an AI Visibility Score of 1.9 in the AU Pet AI Visibility Index, ranked #16.
How often does AI recommend Rover Pet Products?
Rover Pet Products was named in 17 of 900 AI answers analysed, across 14 tracked questions, averaging position 1.8 when mentioned.
How is the AI Visibility Score calculated?
We asked ChatGPT, Perplexity and Google's AI Overviews the questions Australian pet owners actually ask, and tracked how often each brand was named. Full methodology at flux.agency/found/methodology.
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