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Black Hawk

Black Hawk

AI Visibility Score and Ranking for

Pet: Australia

Pet [AU]
Parkes, NSW
Ranked
Visit website ↗

Black Hawk traces its origins to a dog breeder's own recipe, built on the principle of using nutritious, real ingredients while eliminating fillers — a formula that spread through breeder networks by word of mouth before becoming a broader retail brand.

Black Hawk ranks #1 in the AU Pet AI Visibility Index with a Visibility Score of 25.2/100. It was named in 227 of 900 AI answers across 66 of 150 tracked questions, averaging position 1.8 when mentioned.

25.2

Visibility score

1

Found Rank

0

Movement vs last window

1.8

Avg. position when mentioned

66

Prompts hit, of 150

Black Hawk vs Pet

Running at 5.8x the Pet category average — a wide lead over the field.

Black Hawk (you) — 25.1
Pet category average — 4.3

25

4

Coffee

What's working
Working
1. Ranks near the top when mentioned
When AI names Black Hawk, it tends to place it early, averaging position 1.8 among the brands mentioned.
2. Shows up across a spread of questions
Named in 66 of 150 tracked questions (44%), spanning ChatGPT, Perplexity and Google AI Overviews.
3. Strongest on ChatGPT
ChatGPT gives Black Hawk its highest appearance rate, naming it in 31.7% of that platform's answers.
What could improve
Improve
1. Thin on Google AI Overviews
Appears in just 20.7% of Google AI Overviews answers, the weakest of the three platforms tracked.
2. Breadth still has room to grow
Named in 66 of 150 questions, so there is room to extend beyond its current question coverage.
3. Defending the top spot
Leads the vertical at 25.2/100. The gap to #2 is the number to watch each scan window.

Where this brand sits in its industry

Not every platform agrees.

AI platforms don't agree with each other. Here's how the score breaks down, and which one rates it highest.

ChatGPT 31.7% · Perplexity 23.3% · AI Overviews 20.7%

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How it works

The questions shoppers ask. Every week. Every platform.

1. We ask what shoppers ask

150 questions per industry, drawn from real search and AI query data, not questions a brand would write about itself.

2. We ask every week, on every platform.

ChatGPT, Perplexity and Google's AI Overviews. Weekly scans, accumulated across a rolling scan window. Hundreds of answers per industry.

3. We record who gets named.

Every brand mention, its position in the answer, and which platform said it. The Visibility Score is the share of answers a brand appears in. Nothing weighted, nothing modelled.

How the score is measured

A fixed battery of questions per vertical, asked weekly on ChatGPT, Perplexity and Google AI Overviews and accumulated across the full scan window. Visibility Score is the share of all answers that named the brand. Every population is frozen before scoring, with a documented cut log.

Read the full methodology

Frequently asked questions

What is Black Hawk’s AI Visibility Score?

Black Hawk has an AI Visibility Score of 25.2 in the AU Pet AI Visibility Index, ranked #1.

How often does AI recommend Black Hawk?

Black Hawk was named in 227 of 900 AI answers analysed, across 66 tracked questions, averaging position 1.8 when mentioned.

How is the AI Visibility Score calculated?

We asked ChatGPT, Perplexity and Google's AI Overviews the questions Australian pet owners actually ask, and tracked how often each brand was named. Full methodology at flux.agency/found/methodology.

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