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Prime100

Prime100

AI Visibility Score and Ranking for

Pet: Australia

Pet [AU]
Ranked
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Prime100 makes Australian-manufactured dog and cat food built around single-source proteins — including chicken, kangaroo, wild boar, venison and crocodile — sold as fresh rolls, slow-cooked meals, air-dried and raw frozen formats.

Prime100 ranks #2 in the AU Pet AI Visibility Index with a Visibility Score of 17.3/100. It was named in 156 of 900 AI answers across 57 of 150 tracked questions, averaging position 2.2 when mentioned.

17.3

Visibility score

2

Found Rank

0

Movement vs last window

2.2

Avg. position when mentioned

57

Prompts hit, of 150

Prime100 vs Pet

Running at 3.8x the Pet category average — clearly ahead of the field.

Prime100 (you) — 16.4
Pet category average — 4.3

16

4

Coffee

What's working
Working
1. Ranks near the top when mentioned
When AI names Prime100, it tends to place it early, averaging position 2.2 among the brands mentioned.
2. Shows up across a spread of questions
Named in 57 of 150 tracked questions (38%), spanning ChatGPT, Perplexity and Google AI Overviews.
3. Strongest on ChatGPT
ChatGPT gives Prime100 its highest appearance rate, naming it in 22.0% of that platform's answers.
What could improve
Improve
1. Thin on Google AI Overviews
Appears in just 13.3% of Google AI Overviews answers, the weakest of the three platforms tracked.
2. Breadth still has room to grow
Named in 57 of 150 questions, so there is room to extend beyond its current question coverage.
3. Visibility score has room to climb
A visibility score of 17.3/100 places it at rank #2 of 33 tracked brands in this vertical.

Where this brand sits in its industry

Not every platform agrees.

AI platforms don't agree with each other. Here's how the score breaks down, and which one rates it highest.

ChatGPT 22.0% · Perplexity 16.7% · AI Overviews 13.3%

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How it works

The questions shoppers ask. Every week. Every platform.

1. We ask what shoppers ask

150 questions per industry, drawn from real search and AI query data, not questions a brand would write about itself.

2. We ask every week, on every platform.

ChatGPT, Perplexity and Google's AI Overviews. Weekly scans, accumulated across a rolling scan window. Hundreds of answers per industry.

3. We record who gets named.

Every brand mention, its position in the answer, and which platform said it. The Visibility Score is the share of answers a brand appears in. Nothing weighted, nothing modelled.

How the score is measured

A fixed battery of questions per vertical, asked weekly on ChatGPT, Perplexity and Google AI Overviews and accumulated across the full scan window. Visibility Score is the share of all answers that named the brand. Every population is frozen before scoring, with a documented cut log.

Read the full methodology

Frequently asked questions

What is Prime100’s AI Visibility Score?

Prime100 has an AI Visibility Score of 17.3 in the AU Pet AI Visibility Index, ranked #2.

How often does AI recommend Prime100?

Prime100 was named in 156 of 900 AI answers analysed, across 57 tracked questions, averaging position 2.2 when mentioned.

How is the AI Visibility Score calculated?

We asked ChatGPT, Perplexity and Google's AI Overviews the questions Australian pet owners actually ask, and tracked how often each brand was named. Full methodology at flux.agency/found/methodology.

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