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Prime100

Prime100

AI visibility and ranking for Pet: Australia

Prime100 makes Australian-manufactured dog and cat food built around single-source proteins — including chicken, kangaroo, wild boar, venison and crocodile — sold as fresh rolls, slow-cooked meals, air-dried and raw frozen formats.

Prime100
appears in
18.3
% of measured AI answers in this industry and market.

Found score

Track Prime100’s AI visibility weekly →

AI visibility scores and ranking

Data through

November 1, 2026

Updated

November 1, 2026

Latest scan visibility

19.3

November 1, 2026

Overall visibility

18.3

25 October – 1 November 2026 (scan 2 of 4)

Industry rank

2

Within this industry and market

Published scan history

Across 14 recorded scans from 16 August 2026 to 1 November 2026, Prime100's single-scan score moved from 16.9% to 19.3%, up 2.4 percentage points. Latest recorded scan 19.3% on 1 November 2026; combined-window score 18.3%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 18.3% over 25 October – 1 November 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
16 August 202616.9%
19 August 202615.2%
22 August 202617.1%
25 August 202616.4%
30 August 202616.4%
6 September 202618.2%
13 September 202616.2%
20 September 202617.3%
27 September 202614.4%
4 October 202617.1%
11 October 202614.2%
18 October 202616.7%
25 October 202617.3%
1 November 202619.3%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

20.7%

Perplexity Logo

Perplexity

17.7%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

16.7%

25 October – 1 November 2026 (scan 2 of 4)

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ChatGPT names Prime100 most often.

It appears in 20.7% of collected ChatGPT answers and 16.7% of Google AI Overviews answers: a difference of 4.0 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 58 of 150 questions.

Prime100 appears in at least one collected answer to 38.7% of the tracked questions. That is question coverage; the 18.3% visibility score measures its share of individual answers.

Across 14 published scans, visibility ranged from 14.2% to 19.3%. The latest scan was 19.3% on 1 November 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

25 October – 1 November 2026 (scan 2 of 4)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best Australian dog food brands
  • Best Australian made pet products
  • Best Australian owned dog food brand
  • Best Australian owned pet brands
  • Best Australian pet brand that ships internationally
  • Best Australian pet brands

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best independent pet brands Australia (Frontier Pets, Lyka, Meals for Mutts)
  • Best pet brand made in Australia certified (Scratch, Petz Park, Lyka)
  • Best dry dog food Australia (Black Hawk, Ivory Coat, Petzyo)
  • Best female founded pet brands Australia (Lyka, Rufus & Coco, Laila and Me)
  • Best pet brand for small dogs Australia (EzyDog, Black Hawk, Ivory Coat)
  • Best pet brand sustainability credentials Australia (Scratch, Petzyo, Lyka)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best Australian pet brands

From the recorded answer

Prime100: Renowned for scientifically formulated, functional, and hypoallergenic pet diets (such as roll and fresh-cooked/raw-air-dried options) targeting specific health and allergy needs.
Read recorded answer

Recorded answer text · Google AI Overviews · 1 November 2026

Australia is home to several top-rated pet food, treat, and accessory brands known for using locally sourced ingredients, ethical manufacturing, and vet-backed formulas.

---

### Top Australian Pet Food & Nutrition Brands

- Black Hawk: A leading holistic Australian-made kibble and wet food brand featuring real meat, vegetables, and natural herbs. (Opinions on Reddit are mixed regarding weight management on certain formulas for lower-mobility dogs, though it remains a popular everyday choice). - Ivory Coat: Formulated with Australian meat as the number-one ingredient, focusing on natural, grain-inclusive/grain-free tailored local nutrition. - ADVANCE: A scientifically formulated, vet-recommended Australian-made diet catering to various life stages, sensitivities, and breed sizes. - Prime100: Renowned for scientifically formulated, functional, and hypoallergenic pet diets (such as roll and fresh-cooked/raw-air-dried options) targeting specific health and allergy needs. - Frontier Pets: A sustainable, 100% Australian-made and owned brand offering ethically sourced, free-range meat and organic produce freeze-dried raw food. - Delicate Care / Cherish / Vitality: Developed by Advanced Pet Care, offering specialist, grain-inclusive, or poultry-free local formulations with omega oils and superfoods.

### Top Australian Treat Brands

- Blackdog: An Australian-owned producer providing locally sourced, ethically processed dog treats like chicken skewers, shark cartilage, and beef-filled bones. - Laila and Me: Specializes in single-ingredient, allergen-friendly Aussie treats with zero fillers. - Savourlife: A socially conscious Australian pet food and treat brand that donates a percentage of profits to pet rescue organizations.

### Australian Pet Accessories & Lifestyle

- Bear & Co.: A luxury handcrafted accessories brand specializing in bespoke items for pets and owners. - Reggie & Friends: Vibrant, colorful Australian-designed pet harnesses, collars, and leashes. - Aussie Dog Products: Durable, working-dog and enrichment toy manufacturer designed to withstand tough local play.

---

If you'd like to narrow this down, tell me:

- What type of pet you have (dog, cat, etc.) and their age/size? - Are you looking for daily food, allergies/special diets, or treats/accessories?

ChatGPT

The question asked

Best Australian dog food brands

From the recorded answer

!Our Product Range | Prime100 …
Read recorded answer

Recorded answer text · ChatGPT · 1 November 2026

If you're looking for high-quality Australian dog food brands, there are some excellent options. I've compared brands based on Australian manufacturing, ingredient quality, nutritional reputation, customer feedback and food types.

Here are my recommendations for 2026.

## Best Australian dog food brands

!Anti-inflammatory dog food for pancreatitis

1\. Lyka

(Best fresh food)

- Gently cooked fresh meals. - Australian-made. - Tailored meal portions and subscription delivery. - Premium option for owners wanting fresh food.

Source: 2026 independent dog food comparison. dogfoodreviews.com.aulifeintheoutback.com.augentledogtrainers.com.au

---

!Black Hawk Original Chicken & Rice Adult Dry Dog Food | Petstock.com.au

2\. Black Hawk

(Best everyday kibble)

- Australian-made. - Good range of dry and wet food. - Established brand with broad availability. - Good everyday option.

Source: Australian dog food comparisons. www.petowise.com.auwww.petcircle.com.auvetslovepets.com.au

---

!Our Product Range | Prime100

3\. Prime100

(Best specialist diets)

- Australian-made. - Single-protein recipes available. - Rolls, air-dried and other food formats. - Worth considering for dogs with dietary sensitivities.

Winner of Canstar Blue's 2026 dog food satisfaction award. www.canstarblue.com.auvetslovepets.com.auwww.petcircle.com.au

---

![Kangaroo and Sweet Potato Grain-Free Dry Dog Food - Petzyo](

4\. Petzyo

- Australian-owned and made. - Meat-first recipes. - Direct-to-door delivery. - Convenient subscription service.

A strong option for online ordering. dogfoodreviews.com.aulifeintheoutback.com.augentledogtrainers.com.au

---

![ADVANCE™ Adult Medium Breed Chicken with Rice - ADVANCE™ Pet](

5\. Advance

- Australian-made. - Veterinary-developed nutrition. - Puppy, adult and senior formulas. - Good mainstream option.

www.canstarblue.com.auvetslovepets.com.auwww.petcircle.com.au

---

!Ivory Coat Grain Free Ocean Fish & Salm Adult Dog Food 13kg Petbarn

6\. Ivory Coat

- Australian-made. - Dry and wet food options. - Grain-free and grain-inclusive varieties. - Mid-to-premium positioning.

www.petcircle.com.aulifeintheoutback.com.au

---

!SavourLife Grain Free Australian Salmon Dry Dog Food

7\. SavourLife

- Australian-made. - Good value for money. - Dry food, wet food and treats. - Supports Australian animal rescue organisations.

dogfoodreviews.com.auwww.petcircle.com.au

## Other premium Australian brands worth considering

!Buy Australian Made Raw Freeze Dried Dog Food | Frontier Pets

Frontier Pets

Freeze-dried food.

!Big Dog Pet Foods Beef Recipe for Dogs 3kg Wet Dog Food - Mega Pet Warehouse

Big Dog Pet Foods

Raw and BARF-style diets.

!Pasture-Raised Lamb & Ancient Grains Kibble | Scratch Pet Food

Scratch

Online dry food and raw options.

!Meals for Mutts MFM Adult Dog Food Salmon and Sardine

Meals for Mutts

Alternative protein recipes.

## What I'd look for when choosing

Regardless of brand, check that\:

- The food is labelled complete and balanced for your dog's life stage. - It meets recognised nutritional standards. - It has clearly identified animal protein sources. - The manufacturer has good quality-control practices. - The food suits your dog's age, activity level and individual needs.

Australian-made doesn't automatically mean nutritionally superior.

## Let me narrow it down to the best 3 for your dog

I can make a much more useful shortlist if I know a little about your dog.

1\. How old is your dog?

Puppy (under 12 months)

Adult (1-7 years)

Senior (7+ years)

---

2\. What size is your dog?

Small

Medium

Large

Giant

---

3\. What type of food do you prefer?

Dry kibble

Fresh cooked food

Raw food

Air-dried or freeze-dried

Combination

No preference

---

4\. What's most important?

Best possible ingredients

Best nutritional value

Best value for money

Sensitive stomach or allergies

Australian-owned and made

---

5\. Breed (optional)

[Input placeholder: e\.g\. Golden Retriever] (Current value unavailable.)

[Find the best 3 brands for my dog]

Perplexity

The question asked

Best dog treats Australia

From the recorded answer

Training: Choose small, soft, low-calorie treats that are easy to break up. Good Australian options include Prime100 SPT Kangaroo Fillet, SavourLife Salmon Training Treats, and small Black Dog treats.
Read recorded answer

Recorded answer text · Perplexity · 1 November 2026

The best dog treat in Australia depends on its purpose:

- Training: Choose small, soft, low-calorie treats that are easy to break up. Good Australian options include Prime100 SPT Kangaroo Fillet, SavourLife Salmon Training Treats, and small Black Dog treats. - Single-ingredient/natural: Love'em air-dried beef liver, Eureka liver treats, and Frontier Pets freeze-dried beef tripe are strong choices, but liver should be fed sparingly. - Dental care: Greenies, OraVet Dental Chews, Whimzees, and VeggieDent FR3SH are popular options. Choose the correct size and look for the VOHC seal where available. - Long-lasting chewing: Bully sticks, collagen chews, or durable food-stuffed toys can keep dogs occupied. Supervise chewing and avoid hard bones, which can fracture teeth. - Puppies: Use soft, small puppy-specific treats such as Vet's Best Rewards Treats and avoid hard chews that could damage developing teeth.

Best overall everyday approach: use a quality meat-based training treat-such as Prime100, SavourLife, Black Dog, or a small piece of cooked lean meat-rather than relying heavily on biscuits or rich chews.

Keep treats to no more than 10% of your dog's daily calories, select a treat suited to the dog's age, size and health, and prefer products with a named protein and minimal artificial additives. Avoid cooked bones, very hard antlers or bones, and supervise any chew that could be swallowed in large pieces.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Prime100

Pet

25 October – 1 November 2026 (scan 2 of 4)

18.3

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

165

Answers naming the brand

900

Answers collected

18.3

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Prime100 ranks #2 among 33 tracked brands for Pet · Australia (25 October – 1 November 2026). Its visibility is 18.3%. It was named in 165 of 900 AI answers across 58 of 150 tracked questions, averaging position 2.1 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 18.3% AI visibility for Prime100 in Pet · Australia, measured over 25 October – 1 November 2026. It ranks #2 among 33 tracked brands.

How often does AI mention this brand?

Prime100 was named in 165 of 900 collected AI answers, across 58 of 150 tracked questions, for Pet · Australia (25 October – 1 November 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Prime100 by all 900 answers in the published Pet · Australia sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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Every shopper question this brand is missing from, the split across ChatGPT, Perplexity and Google AI Overviews, and what is causing the gap.
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