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Prime100

Prime100

AI visibility and ranking for Pet: Australia

Prime100 makes Australian-manufactured dog and cat food built around single-source proteins — including chicken, kangaroo, wild boar, venison and crocodile — sold as fresh rolls, slow-cooked meals, air-dried and raw frozen formats.

Prime100
appears in
15.3
% of measured AI answers in this industry and market.

Found score

Track Prime100’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 11, 2026

Updated

October 11, 2026

Latest scan visibility

14.2

October 11, 2026

Overall visibility

15.3

27 September – 11 October 2026 (scan 3 of 4)

Industry rank

2

Within this industry and market

Published scan history

Across 11 recorded scans from 16 August 2026 to 11 October 2026, Prime100's single-scan score moved from 16.9% to 14.2%, down 2.7 percentage points. Latest recorded scan 14.2% on 11 October 2026; combined-window score 15.3%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 15.3% over 27 September – 11 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
16 August 202616.9%
19 August 202615.2%
22 August 202617.1%
25 August 202616.4%
30 August 202616.4%
6 September 202618.2%
13 September 202616.2%
20 September 202617.3%
27 September 202614.4%
4 October 202617.1%
11 October 202614.2%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

19.6%

Perplexity Logo

Perplexity

14.0%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

12.2%

27 September – 11 October 2026 (scan 3 of 4)

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ChatGPT names Prime100 most often.

It appears in 19.6% of collected ChatGPT answers and 12.2% of Google AI Overviews answers: a difference of 7.4 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 62 of 150 questions.

Prime100 appears in at least one collected answer to 41.3% of the tracked questions. That is question coverage; the 15.3% visibility score measures its share of individual answers.

Across 11 published scans, visibility ranged from 14.2% to 18.2%. The latest scan was 14.2% on 11 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

27 September – 11 October 2026 (scan 3 of 4)

Share of collected answers naming each brand

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best Australian dog food brands
  • Best Australian owned pet brands
  • Best Australian pet brand that ships internationally
  • Best Australian pet brands
  • Best Australian pet food vs imported pet food
  • Best Australian sourced pet food Australia

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best Australian owned pet brands (Black Hawk, Ivory Coat, Petzyo)
  • Best Australian owned dog food brand (Scratch, Ivory Coat, Lyka)
  • Best Australian pet brand that ships internationally (Aussie Dog Products, EzyDog, Petz Park)
  • Best dog food under $80 Australia (SavourLife, Black Hawk, Petzyo)
  • Which pet brands are actually ethical Australia (Frontier Pets, Scratch, SavourLife)
  • Best Australian cat food brands (Ivory Coat, Black Hawk, LifeWise)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best Australian dog food brands

From the recorded answer

Prime100: Functional, single-protein fresh rolls and tailored meals ideal for elimination diets and sensitive stomachs.
Read recorded answer

Recorded answer text · Google AI Overviews · 11 October 2026

Top-rated dog food brands in Australia span scientific, natural, and fresh/raw categories depending on your dog's specific needs and budget:

- Hill's Science Diet: Precision-formulated for specific life stages, sensitivities, and health conditions. - Royal Canin: Tailored breed- and size-specific nutrition backed by clinical research. - Advance: An Australian-made, scientifically developed everyday brand recommended by local vets and breeders.

### Natural & High-Protein Australian Brands

- Black Hawk: Famous for high-meat and single- or red-meat recipes (such as Australian lamb and beef) free from artificial additives, wheat, and corn. - Scratch: Vet-formulated, grain-free gut health recipes made fresh monthly in New South Wales with local hormone-free meats. - Ivory Coat & Savourlife: Popular local options focusing on natural ingredients, native proteins like kangaroo, and balanced whole foods.

### Fresh, Raw & Air-Dried Options

- Prime100: Functional, single-protein fresh rolls and tailored meals ideal for elimination diets and sensitive stomachs. - Ziwi Peak: Air-dried, high-meat nutrition that mimics a raw diet with shelf-stable convenience. - Lyka & Big Dog: Freshly cooked custom-delivered meals or pre-made BARF raw patties. You can read independent evaluations via Pet Food Reviews Australia.

To help narrow down the best choice, tell me:

- Your dog's age (puppy, adult, or senior) and breed/size - Whether they have sensitivities, allergies, or a sensitive stomach - Your preferred format (dry kibble, wet food, raw, or fresh delivery)

ChatGPT

The question asked

Best Australian pet brands

From the recorded answer

!Our Product Range | Prime100 …
Read recorded answer

Recorded answer text · ChatGPT · 11 October 2026

If you're looking for the best Australian pet brands, I'd start with brands that offer good-quality food, practical accessories, durable toys or treats that support local animal rescues. The best choice depends on whether you want Australian-owned brands, products actually made in Australia, or premium products available here.

## Best Australian pet brands to know

!Australian Made Premium Dog Food | Single Source Protein Dog Food | Vetalogica

1\. Vetalogica

(Premium food)

Australian pet food, treats and wellness products for dogs and cats. A good starting point if you want a locally made, premium range.

Best for: food, treats and supplements.

---

!SavourLife Kangaroo Strip Dog Treats | Top dogs on price | Pet Circle

2\. SavourLife

A particularly appealing choice for dog owners who want their purchases to support animal welfare. The brand donates 50% of profits to small Australian pet rescue organisations, according to Pet Circle's brand guide. www.petcircle.com.auwww.petcircle.com.au

Best for: dog food, treats and rescue-conscious shopping.

---

!Black Hawk Original Adult Chicken & Rice 3kg

3\. Black Hawk

A well-known option for everyday dog and cat nutrition, with a range of dry foods and other recipes.

Best for: everyday feeding.

---

!Our Product Range | Prime100

4\. Prime100

Worth considering if your dog needs a more targeted diet or single-protein food. Its products are also recognised in Australian dog-food customer satisfaction research. www.canstarblue.com.auvetslovepets.com.au

Best for: specialised dog food options.

---

!Black Dog Wear Standard Collar Small - RSPCA VIC

5\. Blackdog Wear

A locally made range of practical dog gear, including collars, leads and training equipment.

Best for: functional walking and training gear. www.petcircle.com.auwww.petcircle.com.au

---

!Lickimat for Dogs and Cats | Pets Palace Australia

6\. LickiMat

Known for lick mats that make feeding more engaging and can provide enrichment for dogs and cats.

Best for: enrichment, slow feeding and treats.

## More Australian brands worth exploring

| Brand | Best known for | |--------|--------| | Advance | Dog and cat food, including specialised diets | | Ivory Coat | Everyday premium pet food | | Instinctive Bite | Meat-focused dog food | | Dermcare | Pet shampoos and skin-care products | | Aussie Dog | Durable toys and interactive play | | Vets All Natural | Natural feeding products and supplements |

These brands span food, grooming, toys and wellness; check individual products for their manufacturing country, as Australian ownership doesn't always mean Australian-made. www.petcircle.com.auwww.petcircle.com.au

## Which type of Australian pet brand are you looking for?

1\. Which pet?

Dogs

Cats

Both dogs and cats

---

2\. What products?

Food and treats

Accessories, beds, collars and toys

Health and grooming

All pet products

---

3\. What's most important?

Australian-owned and made

Premium quality and design

Affordable and good value

Ethical and sustainable

[Find my best brands]

Perplexity

The question asked

Best dog treats Australia

From the recorded answer

Training: Small, soft, low-calorie treats such as Prime100 Kangaroo Fillets, The Pet Project Ocean Fish treats, or other single-protein air-dried treats. High-value fish treats can work especially well for difficult training.
Read recorded answer

Recorded answer text · Perplexity · 11 October 2026

The best dog treats in Australia depend on the purpose, but these are strong choices:

- Training: Small, soft, low-calorie treats such as Prime100 Kangaroo Fillets, The Pet Project Ocean Fish treats, or other single-protein air-dried treats. High-value fish treats can work especially well for difficult training. - Everyday rewards: Australian-made treats with simple ingredients, such as kangaroo, chicken, fish, or liver. Choose products made to or aligned with AS 5812 manufacturing standards where possible. - Long-lasting chews: Bully sticks can provide extended chewing and may support dental abrasion, but supervise your dog and remove small or swallowed pieces. - Dental care: Products such as Greenies Dental Treats are widely available in Australia, but dental treats should complement-not replace-brushing and veterinary dental care. - Sensitive stomachs or allergies: Choose a single-protein treat matching your dog's tolerated protein, and avoid treats containing multiple animal proteins or unnecessary additives.

Buying checklist:

- Treats should provide no more than about 10% of your dog's daily calories. - Select a size and hardness appropriate for the dog's age and jaw size. - Supervise all chews; avoid very hard items that could fracture teeth. - Avoid cooked bones, highly fatty treats, and products with unclear ingredients. - Introduce new treats gradually, especially for puppies or dogs with digestive problems.

For most dogs, a practical combination is small soft treats for training, a simple single-protein treat for daily rewards, and an occasional supervised chew.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Prime100

Pet

27 September – 11 October 2026 (scan 3 of 4)

15.3

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

206

Answers naming the brand

1350

Answers collected

15.3

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Prime100 ranks #2 among 33 tracked brands for Pet · Australia (27 September – 11 October 2026). Its visibility is 15.3%. It was named in 206 of 1,350 AI answers across 62 of 150 tracked questions, averaging position 2.2 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 15.3% AI visibility for Prime100 in Pet · Australia, measured over 27 September – 11 October 2026. It ranks #2 among 33 tracked brands.

How often does AI mention this brand?

Prime100 was named in 206 of 1,350 collected AI answers, across 62 of 150 tracked questions, for Pet · Australia (27 September – 11 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Prime100 by all 1,350 answers in the published Pet · Australia sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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