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Olly's Box

Olly's Box

AI visibility and ranking for Pet: Australia

Olly's Box is a Brisbane-founded subscription service that ships a monthly box of dog toys, treats and accessories, curated by size and age so subscribers don't receive duplicate or mismatched items.

Olly's Box
appears in
1.1
% of measured AI answers in this industry and market.

Found score

Track Olly's Box’s AI visibility weekly →

AI visibility scores and ranking

Data through

November 8, 2026

Updated

November 8, 2026

Latest scan visibility

1.1

November 8, 2026

Overall visibility

1.1

25 October – 8 November 2026 (scan 3 of 4)

Industry rank

24

Within this industry and market

Published scan history

Across 15 recorded scans from 16 August 2026 to 8 November 2026, Olly's Box's single-scan score moved from 1.8% to 1.1%, down 0.7 percentage points. Latest recorded scan 1.1% on 8 November 2026; combined-window score 1.1%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 1.1% over 25 October – 8 November 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
16 August 20261.8%
19 August 20261.6%
22 August 20261.8%
25 August 20261.8%
30 August 20261.6%
6 September 20261.8%
13 September 20261.1%
20 September 20261.8%
27 September 20262.0%
4 October 20261.1%
11 October 20261.6%
18 October 20260.7%
25 October 20261.6%
1 November 20260.7%
8 November 20261.1%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

2.0%

Perplexity Logo

Perplexity

0.9%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

0.4%

25 October – 8 November 2026 (scan 3 of 4)

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ChatGPT names Olly's Box most often.

It appears in 2.0% of collected ChatGPT answers and 0.4% of Google AI Overviews answers: a difference of 1.6 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 4 of 150 questions.

Olly's Box appears in at least one collected answer to 2.7% of the tracked questions. That is question coverage; the 1.1% visibility score measures its share of individual answers.

Across 15 published scans, visibility ranged from 0.7% to 2.0%. The latest scan was 1.1% on 8 November 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

25 October – 8 November 2026 (scan 3 of 4)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best dog brand for a birthday gift Australia
  • Best gifts for dog lovers Australia
  • Best pet subscription deals Australia
  • Best subscription pet box Australia

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best Australian owned pet brands (Black Hawk, SavourLife, Ivory Coat)
  • Best Australian pet brands (Black Hawk, Ivory Coat, Lyka)
  • Best independent pet brands Australia (Lyka, Scratch, Frontier Pets)
  • Which pet food brands are actually Australian owned (SavourLife, Scratch, Meals for Mutts)
  • Best Australian made pet products (Black Hawk, Aussie Dog Products, Ivory Coat)
  • Best award winning Australian pet brands (Black Hawk, Prime100, Ivory Coat)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best pet subscription deals Australia

From the recorded answer

Olly's Box: Australia's original dog subscription service (running for 10+ years). Features interactive toys and natural Aussie-made treats with free shipping.
Read recorded answer

Recorded answer text · Google AI Overviews · 1 November 2026

Australia offers a variety of top-rated pet subscription services, ranging from monthly toy-and-treat boxes to automatic food and parasite protection deliveries.

### Top Toy & Treat Subscription Boxes

- Olly's Box: Australia's original dog subscription service (running for 10+ years). Features interactive toys and natural Aussie-made treats with free shipping. - Happy Paws Pack: Themed boxes tailored to your dog's play style (Plush, Active, Power Chewer, or Treat-only) with savings on 6-month prepaid plans and Australia-wide shipping. - Tuff Dog Subscription Box: Offered by Rover Pet Products, priced around $69/month (or $81/month with an extra toy), containing ultra-tough latex and nylon chew toys plus Australian treats with free Australia-wide/NZ shipping. - Ultimutt Dog Box: By Laila and Me for $89/month, packed with 4-5 bags of 100% Australian-sourced single-ingredient proteins and no fillers. - Pawfect Surprise: Entry-level and luxury monthly boxes for dogs and cats starting around $39/month (Pawfully Fun! Box ), scaling up to $55-$69/month for bigger assortments.

### Best Pet Food & Health Subscriptions

- Itchoff: Delivers vet-backed Nexgard Spectra flea, tick, and worming chews monthly starting at $23/month (with the first month discounted to $10). - Frontier Pets: Offers a 10% discount on set-and-forget raw freeze-dried dog and cat food subscriptions with flexible delivery frequencies. - Bowlsome: Slow-cooked fresh dog food bundles saving 11% to 12% off regular pricing (small bundles around $102/month, large loyalty bundles around $150/month ) with free shipping and loyalty gifts. - Kellyville Pets Subscribe & Save: Provides an automatic 5% discount on recurring food and treat deliveries with no lock-in contracts and easy online pausing or skipping.

If you'd like to narrow this down, let me know:

- Is your pet a dog or a cat? - Are you looking for toys/treats, fresh/raw food, or parasite/health prevention? - What is your approximate monthly budget?

ChatGPT

The question asked

Best subscription pet box Australia

From the recorded answer

!Olly's Box - Australia's Original Dog Subscription Box …
Read recorded answer

Recorded answer text · ChatGPT · 8 November 2026

If you're looking for a monthly subscription box that spoils your pet with toys, treats and little surprises, there are some great Australian options.

I've compared the options available in Australia for 2026. My top pick depends on whether you want a premium surprise box, good value or something customised to your pet.

## Best pet subscription boxes in Australia

!Olly's Box - Australia's Original Dog Subscription Box

1\. Olly's Box

(Best overall for dogs)

From around \$39 per box

- Australian-made natural treats - Interactive toys and accessories - Boxes tailored to your dog's size - Free Australian shipping

Explore Olly's Box

Source: Australian dog box review. gentledogtrainers.com.auwww.ollysbox.com.au

---

!Pet Subscription Box Australia | Pawfect Surprise

2\. Pawfect Surprise

(Best personalised box)

From around \$39

- Toys, natural meat treats and accessories - Grooming and wellness options - Customised to your pet - No lock-in subscription

Explore Pawfect Surprise

gentledogtrainers.com.auwww.ollysbox.com.auwww.homestolove.com.auwww.subscriptionboxaustralia.com

---

!7 Best Dog Subscription Boxes Australia: Tested & Evaluated 2025 - gentledogtrainers.com.au

3\. Ugly Box

Around \$45

- Eco-friendly packaging - Locally produced treats - Toys selected for dog size - Flexible delivery options

Explore Ugly Box

gentledogtrainers.com.auwww.subscriptionboxaustralia.com

---

!Pet Parcel - Monthly Joy for Your Pets

4\. Mindiam Pets

(Best for dogs and cats)

From \$49.99/month

- Food, toys and treats - Starter, Standard and Deluxe boxes - Can cater for dogs, cats or both - Cancel anytime, delivery included

Explore Mindiam Pets

mindiampets.com.aumindiampets.com.au

---

!The Curious Box The Spooky Curious Big Dog Box | Top dogs on price | Pet Circle

5\. The Curious Box

Price varies

- Toys and treats - Different box sizes - Contents are disclosed beforehand - Good option if you prefer knowing what you're getting

Explore Pet Circle

gentledogtrainers.com.auwww.ollysbox.com.auwww.homestolove.com.auwww.subscriptionboxaustralia.com

## My recommendation

I'd shortlist Olly's Box for a dog-focused surprise subscription, Pawfect Surprise for personalisation, and Mindiam Pets if you want a box for a cat as well.

## Let's narrow it down

Are you shopping for a dog or a cat?

1\. Which pet?

Dog 🐶

Cat 🐱

Both

---

2\. Budget per box?

Under \$30

\$30-\$50

\$50-\$80

\$80-\$120

---

3\. What would you like included?

Toys, treats and surprises

Premium treats and snacks

Toys, accessories and grooming

A mixture of everything including food

---

4\. How often?

Monthly

Every 2-3 months

One-off box

[Find my best subscription boxes]

Perplexity

The question asked

Best dog brand for a birthday gift Australia

From the recorded answer

Olly's Box - best for a subscription gift with Australian-made treats and toys.
Read recorded answer

Recorded answer text · Perplexity · 8 November 2026

Huds and Toke is the best all-round choice for a dog birthday gift in Australia. Its Australian-made Puppy Birthday Party Pack costs about AU$36 and includes a birthday cake, doggy doughnuts, carob treats and themed extras.

Other good options:

- Olly's Box - best for a subscription gift with Australian-made treats and toys. - Supaw Pet - a good premium treat-box option. - CLEAR Dog Treats - suitable for health-conscious dogs, with treats made without artificial colours, added sugar, additives or preservatives. - Snooza - best for a practical, longer-lasting present such as a quality dog bed.

For a simple gift, choose the Huds and Toke party pack. Check the dog's allergies, size and dietary restrictions before ordering.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Olly's Box

Pet

25 October – 8 November 2026 (scan 3 of 4)

1.1

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

15

Answers naming the brand

1350

Answers collected

1.1

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Olly's Box ranks #24 among 33 tracked brands for Pet · Australia (25 October – 8 November 2026). Its visibility is 1.1%. It was named in 15 of 1,350 AI answers across 4 of 150 tracked questions, averaging position 1.2 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 1.1% AI visibility for Olly's Box in Pet · Australia, measured over 25 October – 8 November 2026. It ranks #24 among 33 tracked brands.

How often does AI mention this brand?

Olly's Box was named in 15 of 1,350 collected AI answers, across 4 of 150 tracked questions, for Pet · Australia (25 October – 8 November 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Olly's Box by all 1,350 answers in the published Pet · Australia sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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Every shopper question this brand is missing from, the split across ChatGPT, Perplexity and Google AI Overviews, and what is causing the gap.
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