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Olly's Box

Olly's Box

AI visibility and ranking for Pet: Australia

Olly's Box is a Brisbane-founded subscription service that ships a monthly box of dog toys, treats and accessories, curated by size and age so subscribers don't receive duplicate or mismatched items.

Olly's Box
appears in
1.3
% of measured AI answers in this industry and market.

Found score

Track Olly's Box’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 18, 2026

Updated

October 18, 2026

Latest scan visibility

0.7

October 18, 2026

Overall visibility

1.3

27 September – 18 October 2026 (scan 4 of 4)

Industry rank

21

Within this industry and market

Published scan history

Across 12 recorded scans from 16 August 2026 to 18 October 2026, Olly's Box's single-scan score moved from 1.8% to 0.7%, down 1.1 percentage points. Latest recorded scan 0.7% on 18 October 2026; combined-window score 1.3%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 1.3% over 27 September – 18 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
16 August 20261.8%
19 August 20261.6%
22 August 20261.8%
25 August 20261.8%
30 August 20261.6%
6 September 20261.8%
13 September 20261.1%
20 September 20261.8%
27 September 20262.0%
4 October 20261.1%
11 October 20261.6%
18 October 20260.7%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

2.3%

Perplexity Logo

Perplexity

0.7%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

1.0%

27 September – 18 October 2026 (scan 4 of 4)

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ChatGPT names Olly's Box most often.

It appears in 2.3% of collected ChatGPT answers and 0.7% of Perplexity answers: a difference of 1.6 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 5 of 150 questions.

Olly's Box appears in at least one collected answer to 3.3% of the tracked questions. That is question coverage; the 1.3% visibility score measures its share of individual answers.

Across 12 published scans, visibility ranged from 0.7% to 2.0%. The latest scan was 0.7% on 18 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

27 September – 18 October 2026 (scan 4 of 4)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best dog brand for a birthday gift Australia
  • Best gifts for dog lovers Australia
  • Best pet gift sets Australia
  • Best pet subscription deals Australia
  • Best subscription pet box Australia

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best Australian pet brands (Black Hawk, Frontier Pets, Ivory Coat)
  • Which pet food brands are actually Australian owned (Meals for Mutts, Prime100, SavourLife)
  • Best independent pet brands Australia (Lyka, Prime100, Frontier Pets)
  • Which Australian pet brands are actually good (Lyka, Scratch, Prime100)
  • Best Australian dog food brands (Prime100, Black Hawk, SavourLife)
  • Best Australian owned pet brands (SavourLife, Scratch, Ivory Coat)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best subscription pet box Australia

From the recorded answer

Olly's Box (~$45-$55/month) …
Read recorded answer

Recorded answer text · Google AI Overviews · 11 October 2026

The best subscription pet boxes in Australia depend on your pet's specific needs, such as heavy chewing, natural treats, or interactive toys:

### Top Dog Subscription Boxes

- Olly's Box (~$45-$55/month) - Best for: Overall value and variety (Australia's original dog subscription box since 2014). - Contents: Interactive toys and natural, Australian-made treats curated for your pup with free shipping. - Happy Paws Pack (From $52/month on prepaid plans or $55/month flexible) - Best for: Customisation (Offers Original, Active, Puppy, Treat-only, and Power Chewer boxes for heavy chewers). - Contents: 2 unique themed toys and 2 bags of all-natural Australian-made single-ingredient treats. - Pet Circle The Curious Box (~$31.41 per box / 6-week cycle) - Best for: Toy lovers. - Contents: 5 top-rated items including plush and interactive toys/treats (valued around $78 RRP) refreshing every six weeks. - Tuff Dog Subscription Box by Rover Pet Products (From $69/month) - Best for: Destructive chewers. - Contents: 1 ultra-tough natural latex chew toy, 1 ultra-tough nylon chew toy, and 2 bags of Aussie treats with a 21-day replacement guarantee on toys. - Ultimutt Dog Box by Laila and Me (~$89/month) - Best for: Natural, single-ingredient treats. - Contents: 4 or more full-size single-ingredient treat bags (100% Australian-sourced, vet-approved, and grain-free).

### Top Cat & Multi-Pet Boxes

- Petbites Australia Cat/Dog Boxes (Small from $30-$40/month, Medium/Large scaled higher) - Best for: Budget-friendly scaling and multi-pet households. - Contents: Curated toys, grooming goods, and treats with free Australia-wide shipping. - Pawfect Surprise (Starts around $39-$69/month depending on tier) - Best for: Tailored wellness and personal questionnaires. - Contents: Cuddly toys, chews, grooming, and wellness items for both dogs and cats.

If you let me know what kind of pet you have (dog or cat), their size/weight, and whether they are a gentle player or a heavy chewer, I can recommend the exact right box for them.

ChatGPT

The question asked

Best pet subscription deals Australia

From the recorded answer

!Olly's Box - Australia's Original Dog Subscription Box …
Read recorded answer

Recorded answer text · ChatGPT · 18 October 2026

# Best pet subscription deals in Australia (2026)

If you're looking to save money on pet subscriptions, there are two main options: monthly boxes of toys and treats or repeat deliveries of food and everyday essentials\. The best deal depends on whether you want a fun surprise for your pet or ongoing savings on things you already buy.

Here are the Australian options I'd shortlist, including current advertised prices and discounts where available.

## Best deals to check first

!The Curious Box The Spooky Curious Big Dog Box | Top dogs on price | Pet Circle

1\. Pet Circle - best for everyday essentials

(Best for savings)

- Auto-delivery offers a reported 5% discount on eligible products. - Also sells Curious Box dog toy-and-treat subscriptions. - A good starting point if you regularly buy pet food, litter or other supplies.

Source: Canstar Blue's 2025 customer satisfaction ratings. www.canstarblue.com.augentledogtrainers.com.au

Shop Pet Circle

---

!Olly's Box - Australia's Original Dog Subscription Box

2\. Olly's Box - best for dog lovers

- Australian-made treats and toys. - Customisable boxes, including puppy options. - Multi-month plans can be cheaper than paying month to month; free delivery is advertised.

Browse Olly's Box www.canstarblue.com.augentledogtrainers.com.au

---

!7 Best Dog Subscription Boxes Australia: Tested & Evaluated 2025 - gentledogtrainers.com.au

3\. Ugly Box - best for flexible boxes

- Options for toys, treats or a mix of both. - Choices for dogs that chew through plush toys. - Advertises free Australian shipping and flexible subscription terms.

Browse Ugly Box www.canstarblue.com.augentledogtrainers.com.au

---

!Join the VIP Club - Bell and Bone

4\. Doggo Club - best for partner discounts

- Advertised monthly membership: \$11.99\. - Annual membership advertised at \$108, reduced from \$144. - Partner offers cover food, treats, accessories and other dog-related services, with some advertised discounts up to 50%.

Check that the offers you would actually use outweigh the membership fee.

View Doggo Club membership www.doggoclub.com.au

---

!Skin & Coat+

5\. InnoVet - best for regular supplements

- 10% off eligible subscription products. - Free shipping while the subscription is active. - Minimum three-month commitment before pausing or cancelling.

View InnoVet subscriptions www.innovet.com.au

## More ways to save

- myPetPass\: If you have eligible pet insurance, advertised benefits include 20% off selected flea, tick and worm treatments, 20% off selected pet foods and 30% off your first two Lyka deliveries. Check eligibility and offers\. mypetpass.com.au - PetBites\: Worth checking for dog or cat boxes. Listed prices include small dog boxes at \$40 and small cat boxes at \$30; verify delivery costs and whether a recurring plan is cheaper. - PetSavings\: A useful place to compare retailer promotions and loyalty deals before subscribing. Browse current deals\. petsavings.com.au

Deal note\: These are advertised offers found in the search, not a guarantee that every promotion is still available at checkout on 18 October 2026. Check renewal pricing, shipping fees and cancellation conditions before signing up.

## Let me narrow it down to the best deal for you

1\. What pet do you have?

Dog

Cat

Both dog and cat

Other pet

---

2\. What kind of subscription?

Food and everyday essentials

Treats and toys box

Fresh or personalised pet food

Health products and supplements

Any type - just the best value

---

3\. Budget per month

Under \$30

\$30-\$60

\$60-\$100

\$100+

---

4\. What's most important?

Lowest total cost

Best new-customer deal

Best long-term savings

Premium quality for the price

[Find my best deals]

Perplexity

The question asked

Best dog brand for a birthday gift Australia

From the recorded answer

If you mean the best Australian dog brand for a birthday gift for a dog, Olly's Box is a strong top pick because it is specifically marketed as “Australia's #1 Dog Birthday Box” and says it is the original & highest-rated box of goodies for Aussie dogs.
Read recorded answer

Recorded answer text · Perplexity · 27 September 2026

If you mean the best Australian dog brand for a birthday gift for a dog, Olly's Box is a strong top pick because it is specifically marketed as “Australia's #1 Dog Birthday Box” and says it is the original & highest-rated box of goodies for Aussie dogs.

Other good Australian options are Huds and Toke, which offers dedicated dog birthday treats, cakes, hats, gift boxes, and bundles made for dogs, and Petbarn, which has a dedicated gifts & birthday cakes for dogs category.

If you want the quickest recommendation: - Best overall birthday gift box: Olly's Box - Best for cakes/treats/party items: Huds and Toke - Best broad retailer with many choices: Petbarn

If you want, I can narrow this down by budget, small/large dog, or whether you want treats, toys, or a gift box.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Olly's Box

Pet

27 September – 18 October 2026 (scan 4 of 4)

1.3

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

24

Answers naming the brand

1800

Answers collected

1.3

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Olly's Box ranks #21 among 33 tracked brands for Pet · Australia (27 September – 18 October 2026). Its visibility is 1.3%. It was named in 24 of 1,800 AI answers across 5 of 150 tracked questions, averaging position 1.2 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 1.3% AI visibility for Olly's Box in Pet · Australia, measured over 27 September – 18 October 2026. It ranks #21 among 33 tracked brands.

How often does AI mention this brand?

Olly's Box was named in 24 of 1,800 collected AI answers, across 5 of 150 tracked questions, for Pet · Australia (27 September – 18 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Olly's Box by all 1,800 answers in the published Pet · Australia sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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Every shopper question this brand is missing from, the split across ChatGPT, Perplexity and Google AI Overviews, and what is causing the gap.
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