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Frontier Pets

Frontier Pets

AI visibility and ranking for Pet: Australia

Frontier Pets was founded by Diana Scott after she found she couldn't source sustainably-farmed, minimally-processed pet food for her own animals.

Frontier Pets
appears in
10.4
% of measured AI answers in this industry and market.

Found score

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AI visibility scores and ranking

Data through

October 11, 2026

Updated

October 11, 2026

Latest scan visibility

12.4

October 11, 2026

Overall visibility

10.4

27 September – 11 October 2026 (scan 3 of 4)

Industry rank

6

Within this industry and market

Published scan history

Across 11 recorded scans from 16 August 2026 to 11 October 2026, Frontier Pets's single-scan score moved from 8.2% to 12.4%, up 4.2 percentage points. Latest recorded scan 12.4% on 11 October 2026; combined-window score 10.4%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 10.4% over 27 September – 11 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
16 August 20268.2%
19 August 20268.0%
22 August 20269.1%
25 August 20269.8%
30 August 202610.2%
6 September 202611.3%
13 September 202610.9%
20 September 202610.0%
27 September 20268.7%
4 October 202610.2%
11 October 202612.4%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

10.4%

Perplexity Logo

Perplexity

6.2%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

14.7%

27 September – 11 October 2026 (scan 3 of 4)

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Google AI Overviews names Frontier Pets most often.

It appears in 14.7% of collected Google AI Overviews answers and 6.2% of Perplexity answers: a difference of 8.5 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 47 of 150 questions.

Frontier Pets appears in at least one collected answer to 31.3% of the tracked questions. That is question coverage; the 10.4% visibility score measures its share of individual answers.

Across 11 published scans, visibility ranged from 8.0% to 12.4%. The latest scan was 12.4% on 11 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

27 September – 11 October 2026 (scan 3 of 4)

Share of collected answers naming each brand

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best Australian cat food brands
  • Best Australian dog food brands
  • Best Australian owned dog food brand
  • Best Australian pet brand that ships internationally
  • Best Australian pet brands
  • Best Australian pet food vs imported pet food

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best Australian pet brands (Prime100, DOGUE, Black Hawk)
  • Best Australian owned pet brands (Black Hawk, Ivory Coat, Petzyo)
  • Best Australian dog food brands (Prime100, Black Hawk, SavourLife)
  • Best alternative to Ivory Coat (Ivory Coat, Black Hawk, SavourLife)
  • Best dog food Australia (Lyka, Black Hawk, Ivory Coat)
  • Best pet brand for value for money Australia (Prime100, Petzyo, Black Hawk)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best raw dog food Australia

From the recorded answer

Frontier Pets: Known for ethical, human-grade, free-range sourcing and convenient freeze-dried raw recipes (such as free-range goat, beef, and chicken) that you rehydrate with water.[]( …
Read recorded answer

Recorded answer text · Google AI Overviews · 11 October 2026

!Raw Dog Food, from Scratch Top-rated commercial raw and Biologically Appropriate Raw Food (BARF) dog food brands in Australia combine human-grade meats, organs, crushed bone, and wholesome vegetables.

- Big Dog Pet Foods: One of Australia's pioneering and most widely available frozen BARF brands, offering core blends, single-protein allergy diets (kangaroo, turkey, goat), and specialized health patties/rolls. - Frontier Pets: Known for ethical, human-grade, free-range sourcing and convenient freeze-dried raw recipes (such as free-range goat, beef, and chicken) that you rehydrate with water. - Raw & Fresh: Popular for weekly farm-to-table, fresh-made raw meal bowls, single-protein packs, and raw bones delivered directly to your door. - Proudi: A well-regarded option offering balanced frozen raw and BARF-style patties designed to meet strict nutritional standards. - Petzyo: Features Australian-made raw patties incorporating human-grade single proteins combined with functional add-ons like Tasmanian salmon, kelp, and turmeric.

You can read detailed independent evaluations and owner feedback on the Pet Food Reviews Australia guide.

ChatGPT

The question asked

Best Australian cat food brands

From the recorded answer

6\. Frontier Pets* …
Read recorded answer

Recorded answer text · ChatGPT · 11 October 2026

# Best Australian cat food brands

If you're looking for quality cat food made in Australia, I'd compare brands on nutritional completeness, quality of ingredients, wet-food options, life-stage suitability and value for money\.

One important distinction: an Australian-owned brand, a brand manufactured in Australia, and a brand that simply uses Australian ingredients are not necessarily the same thing.

For everyday feeding, prioritise food labelled complete and balanced for your cat's life stage. Meat-heavy ingredients are a plus, but a premium-looking ingredient list alone doesn't guarantee better nutrition.

## My shortlist of brands to consider

![ADVANCE™ Adult Chicken - ADVANCE™ Pet](

1\. Advance

(Best all-round value)

A practical everyday option with dry and wet food, kitten and adult formulas, and specialist varieties. A good starting point if you want established nutrition-focused food without paying the very highest prices. petreviews.com.auvetslovepets.com.aupetreviews.com.au

Best for: everyday feeding and a range of life stages.

---

!Black Hawk Original Chicken Adult Cat Food Petbarn

2\. Black Hawk

A mid-to-premium option with dry and wet products. Worth comparing if you want an Australian-made dry food from an established brand. Check the country of manufacture on the particular product, especially for wet varieties. pikko.com.aupetreviews.com.auvetslovepets.com.au

Best for: everyday feeding at a moderate premium.

---

!Ziwi Peak chicken cat food: Air-Dried Chicken Recipe 1kg - Petroom

3\. ZIWI Peak

A premium, meat-rich option available in air-dried and wet formats. A strong contender if ingredient composition and a concentrated, meat-focused diet are priorities. It is New Zealand-made, not Australian-made\. pikko.com.aupetreviews.com.auvetslovepets.com.au

Best for: premium feeding and meat-focused recipes.

---

!SavourLife Chicken Adult Dry Cat Food | Top dogs on price | Pet Circle

4\. SavourLife

An Australian brand worth considering for a locally made dry-food option. Compare its complete adult or kitten recipes, ingredient list and cost per day against other everyday foods. www.petfoodreviews.com.aupikko.com.au

Best for: shoppers wanting Australian-made options.

---

!Ivory Coat - Grain Free Indoor Adult Dry Cat Food Chicken & Kangaroo (4kg) - Pets Domain

5\. Ivory Coat

Another option to compare for everyday dry feeding. Look at the specific formula's nutritional statement and protein sources rather than choosing solely because it is grain-free. pikko.com.aupetreviews.com.auwww.petfoodreviews.com.au

Best for: comparing locally manufactured dry-food options.

---

!Free-Range Chicken | Raw Freeze-Dried Cat Food 300g

6\. Frontier Pets

A specialist freeze-dried option for owners interested in less conventional feeding formats. Confirm that the particular cat recipe is nutritionally complete, and follow safe handling and storage instructions for raw products. www.petfoodreviews.com.aupikko.com.au

Best for: owners exploring freeze-dried feeding.

## Which type of cat food is best?

| Your priority | Where I'd start | |--------|--------| | Best everyday all-rounder | Advance | | Australian-made dry food | Black Hawk or SavourLife | | Premium, meat-rich food | ZIWI Peak | | Freeze-dried feeding | Frontier Pets | | Wet food for hydration | Compare complete wet meals from Advance and other reputable brands |

My main recommendation\: Start by comparing Advance and Black Hawk for everyday feeding, then consider a premium brand such as ZIWI Peak if your budget allows. These are starting points, not a definitive nutritional ranking.

A few important checks before buying\:

- Complete vs complementary\: Some wet foods, including certain Applaws products, are intended for supplemental feeding rather than as a complete diet. Check the individual label. www.petfoodreviews.com.aupikko.com.au - Wet food\: Including complete wet food can help increase your cat's water intake. - Life stage\: Kittens, adults and seniors may have different nutritional needs. - Medical conditions\: Urinary, kidney, allergy or weight problems may require a specific diet recommended by your vet.

## Let me narrow it down for your cat

1\. How old is your cat?

Kitten (under 1 year)

Adult (1-7 years)

Senior (8+ years)

---

2\. What type of food do you prefer?

Wet food

Dry food

A mix of wet and dry

Fresh or raw food

---

3\. What's your budget?

Budget-friendly

Mid-range

Premium - happy to pay more

---

4\. What's most important to you?

Best overall nutrition

Made in Australia

High meat content

Sensitive stomach or allergies

Good for a fussy eater

[Find the best options for my cat]

Perplexity

The question asked

Best human grade dog food Australia

From the recorded answer

Frontier Pets - freeze-dried raw food using human-grade ingredients, with named protein first and formulas marketed for all life stages.
Read recorded answer

Recorded answer text · Perplexity · 11 October 2026

For most Australian dogs, Lyka is the strongest human-grade option overall: it uses gently cooked fresh food, delivers tailored portions, and ranked highest in a 2026 Australian comparison.

Other good options:

- Proudi - frozen BARF-style patties made with human-grade Australian meat, organs and bone; best suited to owners comfortable feeding raw food. - Frontier Pets - freeze-dried raw food using human-grade ingredients, with named protein first and formulas marketed for all life stages. - Rara Fresh - fresh-food delivery option worth considering if you prefer chilled meals rather than raw or freeze-dried food. - Petbarn human-grade range - convenient retail options, including gently cooked kangaroo meals.

What to check before buying:

- Choose a food labelled complete and balanced for your dog's life stage-not merely “human-grade.” Human-grade describes ingredient handling and suitability for human food standards; it does not automatically prove nutritional completeness. - Prefer products with clearly named meats, feeding directions, calorie information and batch-quality testing. Veterinary guidance also recommends checking that the food meets recognised nutritional standards such as AAFCO or FEDIAF. - Treat raw diets cautiously, especially in homes with young children, elderly people, pregnant people or immunocompromised individuals. - Transition gradually over about a week and ask your veterinarian before changing food if your dog has allergies, pancreatitis, kidney disease or other medical conditions.

Best simple pick: Lyka for fresh cooked food; Proudi if specifically seeking raw food; Frontier Pets if convenience and shelf stability matter.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Frontier Pets

Pet

27 September – 11 October 2026 (scan 3 of 4)

10.4

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

141

Answers naming the brand

1350

Answers collected

10.4

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Frontier Pets ranks #6 among 33 tracked brands for Pet · Australia (27 September – 11 October 2026). Its visibility is 10.4%. It was named in 141 of 1,350 AI answers across 47 of 150 tracked questions, averaging position 2.4 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 10.4% AI visibility for Frontier Pets in Pet · Australia, measured over 27 September – 11 October 2026. It ranks #6 among 33 tracked brands.

How often does AI mention this brand?

Frontier Pets was named in 141 of 1,350 collected AI answers, across 47 of 150 tracked questions, for Pet · Australia (27 September – 11 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Frontier Pets by all 1,350 answers in the published Pet · Australia sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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