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Ivory Coat

Ivory Coat

AI visibility and ranking for Pet: Australia

Ivory Coat was founded in 2013 by Steven Devereaux-Stanford, initially as a natural pet shampoo line before expanding into grain-free dog and cat food formulated to support digestive and skin health.

Ivory Coat
appears in
10.2
% of measured AI answers in this industry and market.

Found score

Track Ivory Coat’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 11, 2026

Updated

October 11, 2026

Latest scan visibility

10.2

October 11, 2026

Overall visibility

10.2

27 September – 11 October 2026 (scan 3 of 4)

Industry rank

7

Within this industry and market

Published scan history

Across 11 recorded scans from 16 August 2026 to 11 October 2026, Ivory Coat's single-scan score moved from 11.8% to 10.2%, down 1.6 percentage points. Latest recorded scan 10.2% on 11 October 2026; combined-window score 10.2%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 10.2% over 27 September – 11 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
16 August 202611.8%
19 August 202611.6%
22 August 202610.9%
25 August 202610.7%
30 August 202612.7%
6 September 202611.1%
13 September 202611.6%
20 September 20269.8%
27 September 202610.4%
4 October 202610.0%
11 October 202610.2%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

10.9%

Perplexity Logo

Perplexity

9.6%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

10.2%

27 September – 11 October 2026 (scan 3 of 4)

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ChatGPT names Ivory Coat most often.

It appears in 10.9% of collected ChatGPT answers and 9.6% of Perplexity answers: a difference of 1.3 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 40 of 150 questions.

Ivory Coat appears in at least one collected answer to 26.7% of the tracked questions. That is question coverage; the 10.2% visibility score measures its share of individual answers.

Across 11 published scans, visibility ranged from 9.8% to 12.7%. The latest scan was 10.2% on 11 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

27 September – 11 October 2026 (scan 3 of 4)

Share of collected answers naming each brand

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best Australian cat food brands
  • Best Australian dog food brands
  • Best Australian made pet products
  • Best Australian owned dog food brand
  • Best Australian owned pet brands
  • Best Australian pet brands

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Which Australian pet brands are actually good (Prime100, Frontier Pets, SavourLife)
  • Best Australian pet brand that ships internationally (Aussie Dog Products, EzyDog, Petz Park)
  • Best Australian pet food vs imported pet food (LifeWise, Meals for Mutts, Prime100)
  • Best Australian sourced pet food Australia (Scratch, SavourLife, LifeWise)
  • Best dog food under $80 Australia (SavourLife, Black Hawk, Petzyo)
  • Best female founded pet brands Australia (Lyka, Outback Tails, Coco & Pud)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best Australian pet brands

From the recorded answer

Ivory Coat: Offers complete and balanced natural wet and dry food, treats, and grooming items with locally sourced Australian meat as the primary ingredient (and supports Aussie Helpers charity).
Read recorded answer

Recorded answer text · Google AI Overviews · 11 October 2026

Australia features many top-rated, locally-owned pet brands known for natural ingredients, sustainable manufacturing, and quality design.

### Best Australian Pet Food & Treat Brands

- Black Hawk: A leading natural pet food brand manufactured in rural New South Wales using Australian meats, fresh vegetables, pulses, and herbs. - Ivory Coat: Offers complete and balanced natural wet and dry food, treats, and grooming items with locally sourced Australian meat as the primary ingredient (and supports Aussie Helpers charity). - SavourLife: A family-owned Australian pet food company that donates 50% of its profits to pet rescue organizations. - Advance: Scientifically formulated pet diets developed using research from the Waltham Centre for Pet Nutrition, manufactured in Bathurst and Wodonga, NSW. - Be Frank: Based in the Hawkesbury Valley, this brand provides balanced dog and cat meals using a "Transparency Tracker" so owners can view batch-level ingredient data. - Laila and Me: Popular for single-ingredient, additive-free natural Aussie dog treats.

### Best Australian Pet Accessories & Lifestyle Brands

- Snooza: A well-known Melbourne-based maker of durable, high-comfort, and repairable pet beds. - EzyDog: Specializes in ergonomic, durable, and weather-resistant dog harnesses, collars, and leashes designed for active dogs. - Pablo & Co.: Known for vibrant, playful patterned collars, harnesses, apparel, and grooming essentials for dogs and cats. - Dog by Dr Lisa: A veterinary-formulated coat care and skin hygiene line created by Dr Lisa Chimes, featuring compostable wipes, leave-in conditioners, and colognes. - Nice Digs: Handcrafted in Victoria's Dandenong Ranges, producing artisan collars, leads, cushioned beds, and upcycled accessories.

If you'd like to narrow this down, let me know:

- Are you looking for food, treats, bedding, or accessories? - Is this for a dog or a cat? - Do you have any dietary sensitivities or specific sizing needs to keep in mind?

ChatGPT

The question asked

Best Australian cat food brands

From the recorded answer

!Ivory Coat - Grain Free Indoor Adult Dry Cat Food Chicken & Kangaroo (4kg) - Pets Domain …
Read recorded answer

Recorded answer text · ChatGPT · 11 October 2026

# Best Australian cat food brands

If you're looking for quality cat food made in Australia, I'd compare brands on nutritional completeness, quality of ingredients, wet-food options, life-stage suitability and value for money\.

One important distinction: an Australian-owned brand, a brand manufactured in Australia, and a brand that simply uses Australian ingredients are not necessarily the same thing.

For everyday feeding, prioritise food labelled complete and balanced for your cat's life stage. Meat-heavy ingredients are a plus, but a premium-looking ingredient list alone doesn't guarantee better nutrition.

## My shortlist of brands to consider

![ADVANCE™ Adult Chicken - ADVANCE™ Pet](

1\. Advance

(Best all-round value)

A practical everyday option with dry and wet food, kitten and adult formulas, and specialist varieties. A good starting point if you want established nutrition-focused food without paying the very highest prices. petreviews.com.auvetslovepets.com.aupetreviews.com.au

Best for: everyday feeding and a range of life stages.

---

!Black Hawk Original Chicken Adult Cat Food Petbarn

2\. Black Hawk

A mid-to-premium option with dry and wet products. Worth comparing if you want an Australian-made dry food from an established brand. Check the country of manufacture on the particular product, especially for wet varieties. pikko.com.aupetreviews.com.auvetslovepets.com.au

Best for: everyday feeding at a moderate premium.

---

!Ziwi Peak chicken cat food: Air-Dried Chicken Recipe 1kg - Petroom

3\. ZIWI Peak

A premium, meat-rich option available in air-dried and wet formats. A strong contender if ingredient composition and a concentrated, meat-focused diet are priorities. It is New Zealand-made, not Australian-made\. pikko.com.aupetreviews.com.auvetslovepets.com.au

Best for: premium feeding and meat-focused recipes.

---

!SavourLife Chicken Adult Dry Cat Food | Top dogs on price | Pet Circle

4\. SavourLife

An Australian brand worth considering for a locally made dry-food option. Compare its complete adult or kitten recipes, ingredient list and cost per day against other everyday foods. www.petfoodreviews.com.aupikko.com.au

Best for: shoppers wanting Australian-made options.

---

!Ivory Coat - Grain Free Indoor Adult Dry Cat Food Chicken & Kangaroo (4kg) - Pets Domain

5\. Ivory Coat

Another option to compare for everyday dry feeding. Look at the specific formula's nutritional statement and protein sources rather than choosing solely because it is grain-free. pikko.com.aupetreviews.com.auwww.petfoodreviews.com.au

Best for: comparing locally manufactured dry-food options.

---

!Free-Range Chicken | Raw Freeze-Dried Cat Food 300g

6\. Frontier Pets

A specialist freeze-dried option for owners interested in less conventional feeding formats. Confirm that the particular cat recipe is nutritionally complete, and follow safe handling and storage instructions for raw products. www.petfoodreviews.com.aupikko.com.au

Best for: owners exploring freeze-dried feeding.

## Which type of cat food is best?

| Your priority | Where I'd start | |--------|--------| | Best everyday all-rounder | Advance | | Australian-made dry food | Black Hawk or SavourLife | | Premium, meat-rich food | ZIWI Peak | | Freeze-dried feeding | Frontier Pets | | Wet food for hydration | Compare complete wet meals from Advance and other reputable brands |

My main recommendation\: Start by comparing Advance and Black Hawk for everyday feeding, then consider a premium brand such as ZIWI Peak if your budget allows. These are starting points, not a definitive nutritional ranking.

A few important checks before buying\:

- Complete vs complementary\: Some wet foods, including certain Applaws products, are intended for supplemental feeding rather than as a complete diet. Check the individual label. www.petfoodreviews.com.aupikko.com.au - Wet food\: Including complete wet food can help increase your cat's water intake. - Life stage\: Kittens, adults and seniors may have different nutritional needs. - Medical conditions\: Urinary, kidney, allergy or weight problems may require a specific diet recommended by your vet.

## Let me narrow it down for your cat

1\. How old is your cat?

Kitten (under 1 year)

Adult (1-7 years)

Senior (8+ years)

---

2\. What type of food do you prefer?

Wet food

Dry food

A mix of wet and dry

Fresh or raw food

---

3\. What's your budget?

Budget-friendly

Mid-range

Premium - happy to pay more

---

4\. What's most important to you?

Best overall nutrition

Made in Australia

High meat content

Sensitive stomach or allergies

Good for a fussy eater

[Find the best options for my cat]

Perplexity

The question asked

Best Australian dog food brands

From the recorded answer

Ivory Coat - widely available Australian-made dry and wet food, with grain-free and grain-inclusive options.
Read recorded answer

Recorded answer text · Perplexity · 11 October 2026

The best Australian dog-food brands depend on your dog's age, size, health needs, and whether you want Australian-made food. Strong options include:

- Prime100 - highly regarded Australian brand, especially for limited-ingredient and single-protein diets; often useful for dogs with food sensitivities. - Black Hawk - Australian-made premium dry food with formulas for different life stages and breed sizes. - Advance - Australian-made, science-focused food with veterinary and life-stage formulas. - Vetalogica - Australian-made premium food with natural-ingredient and specialised recipes. - Meals for Mutts - popular Australian brand offering grain-free and limited-ingredient options. - Lyka - fresh, gently cooked subscription meals; convenient but usually more expensive. - Scratch - Australian-made food designed around simple formulations and competitive pricing. - Ivory Coat - widely available Australian-made dry and wet food, with grain-free and grain-inclusive options. - Hill's Science Diet, Royal Canin and Purina Pro Plan - not necessarily Australian brands, but strong choices when veterinary nutrition research or a therapeutic diet matters.

### Quick picks

| Best for | Brand to consider | |---|---| | Overall Australian-made dry food | Advance or Black Hawk | | Food sensitivities | Prime100 or Meals for Mutts | | Fresh food | Lyka | | Veterinary-designed nutrition | Hill's Science Diet or Royal Canin | | Budget-conscious feeding | Advance, Optimum or Supercoat | | Wet food variety | Prime100, Ivory Coat or Applaws |

Choose a food labelled “complete and balanced” for your dog's life stage, and look for clearly identified animal proteins rather than vague ingredients such as “meat derivatives.” If your dog has allergies, kidney disease, pancreatitis, obesity, or persistent digestive problems, ask a veterinarian before changing diets.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Ivory Coat

Pet

27 September – 11 October 2026 (scan 3 of 4)

10.2

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

138

Answers naming the brand

1350

Answers collected

10.2

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Ivory Coat ranks #7 among 33 tracked brands for Pet · Australia (27 September – 11 October 2026). Its visibility is 10.2%. It was named in 138 of 1,350 AI answers across 40 of 150 tracked questions, averaging position 2.6 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 10.2% AI visibility for Ivory Coat in Pet · Australia, measured over 27 September – 11 October 2026. It ranks #7 among 33 tracked brands.

How often does AI mention this brand?

Ivory Coat was named in 138 of 1,350 collected AI answers, across 40 of 150 tracked questions, for Pet · Australia (27 September – 11 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Ivory Coat by all 1,350 answers in the published Pet · Australia sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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