What is 's AI visibility score?

's AI Visibility Score is out of 100 in the Australian AI Visibility Index by Flux, measured by asking ChatGPT, Perplexity and Google AI Overviews the same fixed questions every day across a full scan window.

Does ChatGPT recommend ?

Across the latest scan window, appeared in of the AI answers measured across ChatGPT, Perplexity and Google AI Overviews, hitting of the 10 tracked questions, for a Visibility Score of out of 100.

How often does AI recommend in Australia?

AI assistants named in answers on days of the scan window, giving it a Visibility Score of out of 100 among Australian brands.

THE AI VISIBILITY INDEX / AUSTRALIA

Ivory Coat

Rank

Melbourne

11.8

VISIBILITY SCORE

Appearances

Prompts hit, of 10

Days seen

2.3

Average position

WHERE THE SCORE COMES FROM

Perplexity 10.0% · ChatGPT 14.7% · AI Overviews 10.7%

Ivory Coat has an AI Visibility Score of 11.8 in the AU Pet AI Visibility Index. In scan 1 of 4 (16 August 2026), we put the same 150 questions Australian pet owners actually ask to Perplexity, ChatGPT and Google's AI Overviews. Ivory Coat was named in 53 of 450 answers, across 32 of the 150 questions, at an average position of 2.3 among the Australian brands mentioned. Ivory Coat's parent, Real Pet Food Company, was sold in 2017 to a China-led investor consortium fronted by New Hope Group for roughly A$1bn.

What moves this

THE LADDER

Where this sits

Black Hawk

24.4

Prime100

16.9

Ivory Coat

11.8

See the full index

YOUR NUMBER EXISTS

Want the full picture?

We'll send your complete Visibility Score breakdown, your average position, and the one thing costing you the most visibility. No charge, no pitch.

Get your brand's score