DOOG

AI visibility and ranking for Pet: Australia

DOOG (Dog Owners Outdoor Gear) was founded in 2007 by Jamie and Jessica Knight on Sydney's Northern Beaches, starting with the "Walkie Belt" hip belt designed to solve their own dog-walking gear frustrations.

DOOG
appears in
2.0
% of measured AI answers in this industry and market.

Found score

Track DOOG’s AI visibility weekly →

AI visibility scores and ranking

Data through

November 1, 2026

Updated

November 1, 2026

Latest scan visibility

2.2

November 1, 2026

Overall visibility

2.0

25 October – 1 November 2026 (scan 2 of 4)

Industry rank

20

Within this industry and market

Published scan history

Across 14 recorded scans from 16 August 2026 to 1 November 2026, DOOG's single-scan score moved from 2.0% to 2.2%, up 0.2 percentage points. Latest recorded scan 2.2% on 1 November 2026; combined-window score 2.0%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 2.0% over 25 October – 1 November 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
16 August 20262.0%
19 August 20263.1%
22 August 20262.0%
25 August 20261.8%
30 August 20261.6%
6 September 20261.8%
13 September 20262.0%
20 September 20261.1%
27 September 20261.6%
4 October 20260.7%
11 October 20261.6%
18 October 20260.9%
25 October 20261.8%
1 November 20262.2%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

2.7%

Perplexity Logo

Perplexity

1.0%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

2.3%

25 October – 1 November 2026 (scan 2 of 4)

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ChatGPT names DOOG most often.

It appears in 2.7% of collected ChatGPT answers and 1.0% of Perplexity answers: a difference of 1.7 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 11 of 150 questions.

DOOG appears in at least one collected answer to 7.3% of the tracked questions. That is question coverage; the 2.0% visibility score measures its share of individual answers.

Across 14 published scans, visibility ranged from 0.7% to 3.1%. The latest scan was 2.2% on 1 November 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

25 October – 1 November 2026 (scan 2 of 4)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best Australian made pet products
  • Best Australian owned pet brands
  • Best Australian pet brands
  • Best car seat for dogs Australia
  • Best dog accessories Australia
  • Best dog collars Australia

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best Australian pet brands (Black Hawk, Ivory Coat, Lyka)
  • Which Australian pet brands are actually good (Black Hawk, Prime100, Meals for Mutts)
  • Best Australian dog food brands (Prime100, Lyka, Black Hawk)
  • Which pet food brands are actually Australian owned (SavourLife, Black Hawk, Ivory Coat)
  • Best pet brand made in Australia certified (Scratch, Petz Park, Lyka)
  • Best Australian pet food vs imported pet food (Lyka, Scratch, Frontier Pets)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best dog collars Australia

From the recorded answer

Best for Outdoor & Beach Adventures: DOOG (Dog Owners Outdoor Gear) …
Read recorded answer

Recorded answer text · Google AI Overviews · 1 November 2026

The best dog collars in Australia depend on your dog's lifestyle, coat type, and training needs. Top-rated options span comfort, outdoor durability, and classic leather craftsmanship:

### Top Dog Collar Brands & Picks in Australia

- Best for Outdoor & Beach Adventures: DOOG (Dog Owners Outdoor Gear) - Highlights: Neoprene flat collars designed for Aussie conditions (beach runs, bushwalks, and hot summer days). - Why it fits: Cushions the skin, repels water, stays cool, and prevents chafing starting around $19.99. - Best Everyday & Padded Option: EzyDog Australia - Highlights: The Neo Classic Collar features fast-drying, soft neoprene padding with reflective stitching, starting around $36.99 (alongside budget everyday options from $16.99). - Why it fits: Great for active dogs who swim or spend hours outdoors, backed by a 1-year warranty. - Best Full-Grain Leather: Aussie Paws Co and Rogue Royalty - Highlights: Handcrafted full-grain or vegetable-tanned Italian leather with solid brass or metal hardware (priced around $48-$70 AUD). - Why it fits: Extremely durable, ages with a rich patina, and handles heavy-duty or working dog applications (such as Rogue Royalty's SupaTuff or brass slip/martingale ranges). - Best Anti-Escape & Everyday Webbing: Red Dingo Australia - Highlights: Soft nylon webbing with marine-grade stainless steel hardware and bucklebone side-releases tested for heavy pulling force. - Why it fits: Reliable everyday durability and Martingale/anti-escape variations for narrow-headed breeds like Whippets and Greyhounds. - Best Designer & Fashion Styles: Dizzy Dog Collars and Kip&Co - Highlights: Vibrant prints, tartans, gingham, and canvas/neoprene options ranging from $14.95 to $50.00 AUD. - Why it fits: Fun aesthetic statements for smaller or fashion-conscious pets.

---

### How to Choose the Right Style

- Flat/Side-Release Collars: Best for daily wear and ID tags. Look for neoprene padding if your dog has sensitive skin or pulls. - Martingale Collars: Best for dogs that slip out of traditional collars (like Greyhounds or Whippets) or need gentle training feedback. - Waterproof/PVC Collars: Best for dogs that love muddy creeks, the ocean, or rainy winter walks because they won't absorb odors or moisture. - Leather Collars: Best for classic style and long-term durability, though best kept dry rather than submerged in saltwater. - Fit Check: Always leave enough room to comfortably fit two fingers between the collar and your dog's neck.

If you tell me your dog's breed (or size) and what you plan to use the collar for (everyday walks, swimming, anti-pull training, or style), I can recommend the exact right fit and brand.

ChatGPT

The question asked

Best Australian made pet products

From the recorded answer

| DOOG | Walking accessories | …
Read recorded answer

Recorded answer text · ChatGPT · 1 November 2026

Australia has some fantastic locally made pet brands, particularly in dog beds, toys, treats, grooming, collars and leads. I've put together a shortlist of brands worth looking at, prioritising products actually manufactured in Australia rather than simply Australian-owned businesses.

## Best Australian-made pet brands

!Snooza Calming Snuggler | Buy Direct

1\. Snooza

(Bedding)

- Premium dog beds and calming beds. - Australian pet bedding brand with locally made products. - Great option for quality and comfort.

Website: Snooza

---

!Aussie Dog 15cm Medium Rattle Tucker Ball Treat Food Dispenser 10-15kg Dogs Toy | The Warehouse

2\. Aussie Dog

(Toys)

- Manufactured in Melbourne. - Durable enrichment toys. - Particularly good for active dogs and heavy chewers.

Website: Aussie Dog

---

!Black Dog Wear Standard Collar Small - RSPCA VIC

3\. Blackdog Wear

(Collars and leads)

- Manufactured in Lilydale, Victoria. - Collars, head collars and training accessories. - Excellent locally manufactured option.

Website: Blackdog Wear

---

!オーストラリアのペットスナックブランドが日本上陸! かわいいだけではない愛情たっぷりおやつの輸入販売開始 | ハズアンドトーク

4\. Huds and Toke

(Treats)

- Family-run Australian business. - Small-batch treats made in Queensland. - Dog, cat and other animal treats.

Website: Huds and Toke

---

!Melanie Newman Salon Essentials | The Everyday Collection

5\. Melanie Newman Salon Essentials

(Grooming)

- Manufactured in Melbourne. - Premium shampoos, conditioners and grooming products. - Professional-quality grooming range.

Website: Melanie Newman

---

!Healthy Treats for Dogs - Bell and Bone

6\. Bell & Bone

(Treats and dental care)

- Melbourne-based business. - Australian-made dog treats. - Focus on natural ingredients and dental health.

Website: Bell & Bone

---

!Fido's Everyday Shampoo for Regular Grooming

7\. Fido's

(Pet care)

- Australian-owned and manufactured. - Shampoos, conditioners and healthcare products. - Established family business.

Website: Fido's

---

!Australian Dog Food Since 1983 | Fresh, Raw & Steam Cooked Pet Food | Ecopet

8\. Ecopet

(Food)

- Melbourne-origin business. - Australian-made cooked rolls and fresh meats. - Locally sourced ingredients.

Website: Ecopet

www.petcircle.com.auwww.fidos.com.auwww.ecopet.com.auhudsandtoke.com.aupeto.com.au

## Other Australian brands worth investigating

| Brand | Product category | |--------|--------| | Vetalogica | Food and supplements | | SavourLife | Food and treats | | Breeder's Choice | Cat litter | | PAW by Blackmores | Supplements | | DOOG | Walking accessories | | Huskimo | Pet clothing |

www.petcircle.com.auwww.petcircle.com.aupeto.com.auwww.petcircle.com.au

## What I'd recommend looking at

If you're interested in supporting Australian manufacturing, I'd pay particular attention to Snooza, Aussie Dog, Blackdog Wear and Melanie Newman. These offer a good variety of physical pet products beyond food and treats.

One important distinction: Australian-owned, Australian-designed and Australian-made aren't necessarily the same thing. Check individual product labels because some brands manufacture only selected products locally.

## A question to narrow down the best brands

Are you researching these products because you want to buy Australian-made products, or are you looking at potential brands to stock or collaborate with?

I can also put together a more comprehensive list of smaller Australian-made pet brands and independent manufacturers, including emerging businesses that are less well known.

Perplexity

The question asked

Best independent pet brands Australia

From the recorded answer

DOOG - Practical dog-walking, travel and car accessories.
Read recorded answer

Recorded answer text · Perplexity · 1 November 2026

Some of the best independent Australian pet brands to explore are:

- Be Frank - Fresh dog and cat food made with local ingredients and batch-level ingredient transparency. - Lyka - Premium fresh dog food delivered by subscription; a strong option for owners prioritising fresh meals. - Eureka Pet Co - Byron Bay-based high-protein dry food and treats. - Barkly - Sydney-made treats using human-grade ingredients without fillers, preservatives, salt or sugar. - Frontier Pets - Australian-focused natural pet food, particularly air-dried and raw-style products. - Bell & Bone - Dental chews and oral-care products for dogs. - Laila and Me - Australian-made treats with a focus on simple ingredients. - Snooza - Durable, washable pet beds with sustainability-focused materials. - DOOG - Practical dog-walking, travel and car accessories. - EzyDog - Durable harnesses, collars and outdoor gear. - Pablo & Co - Colourful collars, harnesses, clothing, toys and grooming products. - Houndsome - Melbourne-made collars, coats, bowls and accessories produced with local makers. - Outback Tails - Eco-conscious pet products featuring Indigenous artwork and supporting Indigenous artists.

Best starting shortlist: - Food: Be Frank, Lyka, Eureka Pet Co or Frontier Pets - Treats: Barkly, Laila and Me or Bell & Bone - Beds and accessories: Snooza, DOOG, EzyDog or Houndsome

“Independent” and “Australian” can mean different things, so check whether each product is Australian-owned, locally manufactured, or simply formulated with Australian ingredients. For complete diets, verify that the food is nutritionally balanced for your pet's species, age and health needs.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

DOOG

Pet

25 October – 1 November 2026 (scan 2 of 4)

2.0

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

18

Answers naming the brand

900

Answers collected

2.0

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, DOOG ranks #20 among 33 tracked brands for Pet · Australia (25 October – 1 November 2026). Its visibility is 2.0%. It was named in 18 of 900 AI answers across 11 of 150 tracked questions, averaging position 3.2 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 2.0% AI visibility for DOOG in Pet · Australia, measured over 25 October – 1 November 2026. It ranks #20 among 33 tracked brands.

How often does AI mention this brand?

DOOG was named in 18 of 900 collected AI answers, across 11 of 150 tracked questions, for Pet · Australia (25 October – 1 November 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming DOOG by all 900 answers in the published Pet · Australia sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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