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DOOG

AI visibility and ranking for Pet: Australia

DOOG (Dog Owners Outdoor Gear) was founded in 2007 by Jamie and Jessica Knight on Sydney's Northern Beaches, starting with the "Walkie Belt" hip belt designed to solve their own dog-walking gear frustrations.

DOOG
appears in
1.3
% of measured AI answers in this industry and market.

Found score

Track DOOG’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 11, 2026

Updated

October 11, 2026

Latest scan visibility

1.6

October 11, 2026

Overall visibility

1.3

27 September – 11 October 2026 (scan 3 of 4)

Industry rank

22

Within this industry and market

Published scan history

Across 11 recorded scans from 16 August 2026 to 11 October 2026, DOOG's single-scan score moved from 2.0% to 1.6%, down 0.4 percentage points. Latest recorded scan 1.6% on 11 October 2026; combined-window score 1.3%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 1.3% over 27 September – 11 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
16 August 20262.0%
19 August 20263.1%
22 August 20262.0%
25 August 20261.8%
30 August 20261.6%
6 September 20261.8%
13 September 20262.0%
20 September 20261.1%
27 September 20261.6%
4 October 20260.7%
11 October 20261.6%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

1.6%

Perplexity Logo

Perplexity

0.0%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

2.2%

27 September – 11 October 2026 (scan 3 of 4)

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Google AI Overviews names DOOG most often.

It appears in 2.2% of collected Google AI Overviews answers and 0.0% of Perplexity answers: a difference of 2.2 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 8 of 150 questions.

DOOG appears in at least one collected answer to 5.3% of the tracked questions. That is question coverage; the 1.3% visibility score measures its share of individual answers.

Across 11 published scans, visibility ranged from 0.7% to 3.1%. The latest scan was 1.6% on 11 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

27 September – 11 October 2026 (scan 3 of 4)

Share of collected answers naming each brand

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best Australian owned pet brands
  • Best award winning Australian pet brands
  • Best car seat for dogs Australia
  • Best dog accessories Australia
  • Best dog collars Australia
  • Best gifts for dog lovers Australia

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best Australian pet brands (Prime100, DOGUE, Black Hawk)
  • Best independent pet brands Australia (EzyDog, Black Hawk, Ivory Coat)
  • Which pet food brands are actually Australian owned (SavourLife, Prime100, Meals for Mutts)
  • What pet food brands do Australians actually buy (Black Hawk, LifeWise, Ivory Coat)
  • Which Australian pet brands are actually good (Prime100, Frontier Pets, SavourLife)
  • Best Australian dog food brands (Prime100, Black Hawk, SavourLife)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best dog collars Australia

From the recorded answer

DOOG: Renowned for comfortable, neoprene-padded flat collars ideal for everyday walks and larger active Aussie breeds (starting around $19.99) via DOOG.
Read recorded answer

Recorded answer text · Google AI Overviews · 11 October 2026

The best dog collars available in Australia span several trusted local and international brands, categorized by use and material:

- EzyDog: Known for durable, active gear. Popular choices include the Neo Classic Collar (padded, fast-drying neoprene with reflective piping, starting around $36.99) and the Double Up Collar (extra-secure dual D-ring design) via EzyDog Australia. - Rogue Royalty: Specializes in heavy-duty and luxury leather or tactical gear. They offer full-grain bridle leather, Nappa lining, and SupaTuff nylon webbing with solid brass or stainless steel hardware, featured via Rogue Royalty (priced roughly $50-$70). - Personalised Pet Collars: A popular Australian-owned family business on the NSW Central Coast specializing in custom-embroidered, high-visibility collars and walking bundles ranging from $32.95 to $49.95 via Personalised Pet Collars. - DOOG: Renowned for comfortable, neoprene-padded flat collars ideal for everyday walks and larger active Aussie breeds (starting around $19.99) via DOOG. - Red Dingo: Famous for sturdy standard nylon and "Bucklebone" side-release collars featuring high tensile-strength marine-grade stainless steel D-rings tested for heavy pulling via Red Dingo Australia.

---

### Best Types by Use Case

- Everyday Comfort / Swimming: Neoprene-lined or PVC-coated waterproof collars (e.g., EzyDog Neo Classic, DOOG padded series) resist odours and dry quickly. - Heavy-Duty & Working Dogs: Full-grain leather or double-ply nylon webbing with reinforced metal hardware (e.g., Rogue Royalty SupaTuff line). - Escape-Prone / Slim Necks (Greyhounds, Whippets): Martingale-style or limited-slip collars (e.g., Red Dingo or PetCircle options) tighten gently under tension to prevent slipping out. - ID & Identification: Custom embroidered nylon or leather collars that eliminate the jingle of metal tags (e.g., Pet Collars Australia).

If you'd like to narrow down the right option, tell me:

- What breed or size of dog do you have? - Is it for everyday wear, swimming, pulling, or training? - Do you prefer leather, nylon, or waterproof material?

ChatGPT

The question asked

Best dog accessories Australia

From the recorded answer

![DOOG Australia® Outdoor Gear for Dogs & Owners …
Read recorded answer

Recorded answer text · ChatGPT · 11 October 2026

# Best dog accessories in Australia (2026)

If you're shopping for your dog in Australia, I'd focus on accessories that combine comfort, durability, safety and style\. There are some great options for everyday walks, travel, enrichment and stylish pet gear, from affordable essentials to premium Australian brands. www.homebeautiful.com.auwww.petcircle.com.ausydneydogparks.com.au

## My top picks by category

!EZYDOG CONVERT HARNESS CHARCOAL - River City Pets

1\. Best everyday walking accessory

EzyDog Convert Harness

EzyDog Australia + others · \$67.99

A sturdy harness is a great everyday investment. Check the fit around your dog's chest and shoulders before buying.

Rating: 4.9/5 (435 reviews)

Shop product

---

!Ruffwear Web Master Harness - Harnais pour chien | Achat en ligne | Alpiniste

2\. Best premium outdoor harness

Ruffwear Web Master Dog Harness - Australia Dispatch, Red Cu…

Canine Spirit Australia · \$109.95

Worth considering for hiking, outdoor adventures and dogs needing a more supportive harness design.

Rating: 4.7/5 (2900 reviews)

Shop product

---

!Active Soft Walking Dog Harness - Slate & Orange - Kazoo Pet Co

3\. Best budget-friendly harness

Kazoo Active Soft Walking Harness

Kazoo Pet Co + others · \$17.98

A lower-cost option for regular walks, especially if you want something simple and practical.

Rating: 4.4/5 (31 reviews)

Shop product

---

!KONG Classic, Durable Natural Rubber Dog Toy, Stuff Chewy Play

4\. Best enrichment accessory

KONG Classic Dog Toy

A fillable rubber toy can encourage independent play and keep dogs occupied. Choose the correct size and supervise chewing.

Browse options: PetSavings dog accessories

---

!Snuggler Dog Beds | Buy Direct from Snooza Australia

5\. Best comfort accessory

Snooza

Look for a supportive, washable dog bed matched to your dog's sleeping style and size. Snooza is one Australian brand worth exploring.

Browse: Snooza

## Best Australian stores and brands to explore

!Online Pet Shop | Food, Toys, Flea & Worming | Pet Circle

Pet Circle

A broad range of everyday accessories and Australian-made pet products.

Shop Pet Circle · www.homebeautiful.com.auwww.petcircle.com.ausydneydogparks.com.aupetsavings.com.au

![DOOG Australia® Outdoor Gear for Dogs & Owners - DOOG (Dog Owners Outdoor Gear)](

DOOG

Worth browsing for colourful walking gear and practical dog accessories.

Shop DOOG

!Snooza Dog Beds Vet Shed at Alfredo Montano blog

Snooza

A good starting point for beds and comfortable home accessories.

Shop Snooza

!Petbarn Chatswood - Reviews, Photos & Phone Number - Updated August 2025 - Pet Groomers in Willoughby, New South Wales (NSW) - Wheree

Petbarn

Useful for comparing accessories across several price ranges.

Shop Petbarn

These brands and retailers offer different ways to shop for walking equipment, beds and everyday pet supplies. For more style-focused ideas, see Home Beautiful's 2026 guide to stylish pet brands\. www.homebeautiful.com.auwww.petcircle.com.aupetsavings.com.au

## Find the best accessories for your dog

I can narrow this down to products that fit your dog and budget.

1\. How big is your dog?

Small (e.g. Chihuahua, Dachshund)

Medium (e.g. Beagle, Cocker Spaniel)

Large (e.g. Labrador, German Shepherd)

Puppy or another size

---

2\. What's your budget?

Under A\$25

A\$25-A\$75

A\$75-A\$150

A\$150+ for premium gear

---

3\. What are you shopping for?

---

4\. Preferred style

Practical and durable

Stylish and aesthetic

Luxury and premium

Affordable and cute

[Find my best matches]

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

DOOG

Pet

27 September – 11 October 2026 (scan 3 of 4)

1.3

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

17

Answers naming the brand

1350

Answers collected

1.3

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, DOOG ranks #22 among 33 tracked brands for Pet · Australia (27 September – 11 October 2026). Its visibility is 1.3%. It was named in 17 of 1,350 AI answers across 8 of 150 tracked questions, averaging position 1.9 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 1.3% AI visibility for DOOG in Pet · Australia, measured over 27 September – 11 October 2026. It ranks #22 among 33 tracked brands.

How often does AI mention this brand?

DOOG was named in 17 of 1,350 collected AI answers, across 8 of 150 tracked questions, for Pet · Australia (27 September – 11 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming DOOG by all 1,350 answers in the published Pet · Australia sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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