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Rufus & Coco

Rufus & Coco

AI visibility and ranking for Pet: Australia

Rufus & Coco is an Australian pet care brand founded by Anneke van den Broek, built around grooming and wellbeing products such as shampoos, dental care and biodegradable waste bags, designed and packaged to a standard closer to human personal care products than typical pet aisle items.

Rufus & Coco
appears in
1.7
% of measured AI answers in this industry and market.

Found score

Track Rufus & Coco’s AI visibility weekly →

AI visibility scores and ranking

Data through

November 8, 2026

Updated

November 8, 2026

Latest scan visibility

1.6

November 8, 2026

Overall visibility

1.7

25 October – 8 November 2026 (scan 3 of 4)

Industry rank

22

Within this industry and market

Published scan history

Across 15 recorded scans from 16 August 2026 to 8 November 2026, Rufus & Coco's single-scan score moved from 1.8% to 1.6%, down 0.2 percentage points. Latest recorded scan 1.6% on 8 November 2026; combined-window score 1.7%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 1.7% over 25 October – 8 November 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
16 August 20261.8%
19 August 20261.3%
22 August 20261.3%
25 August 20261.3%
30 August 20261.1%
6 September 20261.6%
13 September 20260.9%
20 September 20261.6%
27 September 20260.9%
4 October 20261.6%
11 October 20260.7%
18 October 20260.7%
25 October 20261.3%
1 November 20262.2%
8 November 20261.6%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

2.0%

Perplexity Logo

Perplexity

2.7%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

0.4%

25 October – 8 November 2026 (scan 3 of 4)

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Perplexity names Rufus & Coco most often.

It appears in 2.7% of collected Perplexity answers and 0.4% of Google AI Overviews answers: a difference of 2.3 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 9 of 150 questions.

Rufus & Coco appears in at least one collected answer to 6.0% of the tracked questions. That is question coverage; the 1.7% visibility score measures its share of individual answers.

Across 15 published scans, visibility ranged from 0.7% to 2.2%. The latest scan was 1.6% on 8 November 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

25 October – 8 November 2026 (scan 3 of 4)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best award winning Australian pet brands
  • Best cat litter Australia
  • Best dog grooming products Australia
  • Best female founded pet brands Australia
  • Best kitten starter kit Australia
  • Best pet brand sustainability credentials Australia

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best Australian owned pet brands (Black Hawk, SavourLife, Ivory Coat)
  • Best Australian pet brands (Black Hawk, Ivory Coat, Lyka)
  • Best independent pet brands Australia (Lyka, Scratch, Frontier Pets)
  • Which pet food brands are actually Australian owned (SavourLife, Scratch, Meals for Mutts)
  • Best Australian made pet products (Black Hawk, Aussie Dog Products, Ivory Coat)
  • Which Australian pet brands are actually good (Black Hawk, Prime100, SavourLife)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best cat litter Australia

From the recorded answer

Best Tofu / Plant-Based Litter: Michu Tofu Cat Litter (or Rufus & Coco Wee Kitty) - *T …
Read recorded answer

Recorded answer text · Google AI Overviews · 1 November 2026

The best cat litter in Australia depends on whether you prefer eco-friendly paper, plant-based tofu, natural wheat, or heavy-duty clumping clay.

### Top Cat Litter Types & Brands in Australia

- Best Eco-Friendly / Paper Litter: Breeder's Choice Paper Pellets - Type: Recycled paper (non-clumping) - Pros: Virtually dust-free, lightweight, biodegradable, and safe for kittens. - Cons: Non-clumping means you replace the whole tray more frequently; some cats dislike the feel of the pellets. - Price: Around $20 - $32 (available at Woolworths, Petbarn, and Petstock). - Best Tofu / Plant-Based Litter: Michu Tofu Cat Litter (or Rufus & Coco Wee Kitty) - Type: Soybean/plant fiber (clumping and flushable options) - Pros: Low dust, locks in odours well, lightweight, and flushes easily in small amounts. - Price: Around $44 for multi-packs at Petbarn. - Best Natural Wheat Litter: Wonder Wheat - Type: 100% Australian-grown wheat (non-clumping) - Pros: Uses natural protein enzymes to neutralise odors without chemicals; very long-lasting. - Price: Around $20 - $26. - Best Clumping / Odour Control: World's Best Cat Litter or Cat's Best Original - Type: Whole-kernel corn or active wood fibres - Pros: Tight clumping, superior multi-cat odour control, and flushable (corn-based). - Cons: Higher price point ($45-$99 depending on bag size). - Best Clay / Budget Top-Up: Chandler Original Attapulgite Clay - Type: Australian natural clay - Pros: Inexpensive and reliable for quick top-ups. - Price: Around $9 for a small bag.

(Note: On community platforms like ProductReview.com.au, ratings vary heavily depending on whether owners prioritize tracking, dust reduction, or multi-cat odour strength). To help narrow down the best choice, tell me:

- How many cats do you have? - Do you prefer clumping or non-clumping? - Is flushing or eco-friendliness a priority for your household?

ChatGPT

The question asked

Best pet shampoo Australia

From the recorded answer

!Rufus and Coco 2 In 1 Oatmeal Wash | Top dogs on price | Pet Circle …
Read recorded answer

Recorded answer text · ChatGPT · 8 November 2026

If you're looking for the best pet shampoo in Australia, my top recommendation is Dermcare Aloveen Oatmeal Shampoo, particularly if your pet has sensitive, dry or itchy skin.

I've compared Australian veterinary recommendations, product reviews and availability.

## Best pet shampoos in Australia

!Dermcare Aloveen Oatmeal Shampoo | Petstock.com.au

(Best overall)

1\. Dermcare Aloveen Oatmeal Shampoo

- Oatmeal and aloe vera - Soap-free, gentle formula - Good for dry and sensitive skin - Suitable for dogs and cats where label permits

My first choice for sensitive skin.

www.petcircle.com.aupetreviews.com.aupetcarecommunity.com.au

---

!Fido's Everyday Shampoo For Dogs And Cats - 500ml - Kmart

2\. Fido's Everyday Shampoo

- General-purpose everyday washing - Australian pet-care brand - Good value - Suitable for routine grooming

Best budget everyday option.

www.petcircle.com.aupetreviews.com.aupetcarecommunity.com.au

---

!PAW Sensitive Skin Shampoo | Pure Animal Wellbeing (PAW)

3\. PAW Blackmores Sensitive Skin Shampoo

- Hypoallergenic formula - Moisturising ingredients - Designed for sensitive skin - Sulphate-free

Good alternative for sensitive dogs.

www.petcircle.com.aupetreviews.com.au

---

!Dermcare Malaseb Medicated Shampoo - Brookies Rural Traders

4\. Dermcare Malaseb Medicated Shampoo

- Antibacterial and antifungal ingredients - Used for certain skin infections - Suitable for dogs and cats - Best used under veterinary direction

Best medicated option, not a regular shampoo.

www.petcircle.com.aupetreviews.com.au

---

!Rufus and Coco 2 In 1 Oatmeal Wash | Top dogs on price | Pet Circle

5\. Rufus & Coco Pet Shampoo

- Naturally derived ingredients - Australian-made range - Good for routine grooming

Best natural-style everyday option.

www.petcircle.com.aupetreviews.com.aupetcarecommunity.com.au

## Where I'd start

For most pets, I'd shortlist Aloveen for sensitive skin and Fido's for ordinary bathing. If there's persistent itching, redness or sores, get veterinary advice rather than trying different shampoos.

## A quick question so I can narrow it down

Are you looking for shampoo for\:

1\. What type of pet?

Dog

Cat

Both

---

2\. What do you need the shampoo for?

---

3\. What's most important?

[Find my best shampoo]

I'll narrow it down to the best products available in Australia rather than just the most heavily advertised brands.

Perplexity

The question asked

Best award winning Australian pet brands

From the recorded answer

Rufus & Coco - Cat litter, grooming and pet-care products; its Wee Kitty pH Health Check Litter has received Australian and US product awards.
Read recorded answer

Recorded answer text · Perplexity · 8 November 2026

Top award-winning Australian pet brands worth considering include:

- Black Hawk - Australian-made premium dog and cat food; highly commended in Finder's pet-food customer awards. - Prime100 - Australian-made, single-protein and limited-ingredient dog food; recognised in the 2026 Pet Reviews Awards. - Ivory Coat - Australian dog-food brand named National Brand of the Year in the 2025-26 World Branding Awards Animalis edition. - Rufus & Coco - Cat litter, grooming and pet-care products; its Wee Kitty pH Health Check Litter has received Australian and US product awards. - Outback Tails - Sustainable dog accessories and natural care products; its kangaroo chew toy and natural dog wash won 2025 Clean + Conscious Awards recognition. - Pet Botanica - Australian-made natural wellness products for dogs and cats; named Best Natural Pet Products Company 2026 and recognised for Australian-made products. - Conscious Pet Co. - Eco-focused, plastic-free pet toys; winner of the Diamond Organisation Sustainability Award in 2025 and 2026. - Kazoo - Australian pet-toy brand named a Brand of the Year in the 2025-26 World Branding Awards Animalis edition. - Mad Mutt - Queensland pet-accessories company named Best Pet Accessories Company in the 2024 Australian Enterprise Awards.

Best picks by category:

- Food: Black Hawk, Prime100 or Ivory Coat - Natural wellness: Pet Botanica - Eco-friendly toys: Conscious Pet Co. - Cat care and hygiene: Rufus & Coco - Sustainable accessories: Outback Tails or Mad Mutt

Awards can indicate recognition, but for food and supplements also check ingredient suitability, Australian manufacturing claims, feeding standards and your veterinarian's advice.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Which running shoes suit wide feet?

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What are good alternatives to my usual skincare brand?

Comparison

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Market

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Which protein powders contain no dairy?

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Brand perception

Chat GPT logo

Which outdoor brands offer repair services?

Purchase intent

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What should I compare before buying a home gym?

Discovery

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Which coffee subscription suits a small office?

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Found / Brand snapshot

Rufus & Coco

Pet

25 October – 8 November 2026 (scan 3 of 4)

1.7

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

23

Answers naming the brand

1350

Answers collected

1.7

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Rufus & Coco ranks #22 among 33 tracked brands for Pet · Australia (25 October – 8 November 2026). Its visibility is 1.7%. It was named in 23 of 1,350 AI answers across 9 of 150 tracked questions, averaging position 2.3 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 1.7% AI visibility for Rufus & Coco in Pet · Australia, measured over 25 October – 8 November 2026. It ranks #22 among 33 tracked brands.

How often does AI mention this brand?

Rufus & Coco was named in 23 of 1,350 collected AI answers, across 9 of 150 tracked questions, for Pet · Australia (25 October – 8 November 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Rufus & Coco by all 1,350 answers in the published Pet · Australia sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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Every shopper question this brand is missing from, the split across ChatGPT, Perplexity and Google AI Overviews, and what is causing the gap.
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