LifeWise

AI Visibility Score and Ranking for

Pet: Australia

Pet [AU]

Ranked

LifeWise is an Australian pet food brand built around the formulation work of Bill Wiadrowski, an animal nutritionist who has been designing companion animal diets since the 1980s.

LifeWise ranks #17 in the AU Pet AI Visibility Index with a Visibility Score of 1.8/100. It was named in 16 of 900 AI answers across 10 of 150 tracked questions, averaging position 3.2 when mentioned.

1.8

Visibility score

Found Rank

Movement vs last window

3.2

Avg. position when mentioned

Prompts hit, of 150

LifeWise vs Pet

Running at 0.4x the Pet category average — well behind the field.

LifeWise (you) — 1.8

Pet category average — 4.3

Coffee

What's working

Working

1. A consistent presence in AI answers

Named 16 times across the 900-answer window, averaging position 3.2 when mentioned.

2. Shows up across a spread of questions

Named in 10 of 150 tracked questions (7%), spanning ChatGPT, Perplexity and Google AI Overviews.

3. Strongest on Perplexity

Perplexity gives LifeWise its highest appearance rate, naming it in 3.3% of that platform's answers.

What could improve

Improve

1. Thin on ChatGPT

Appears in just 0.3% of ChatGPT answers, the weakest of the three platforms tracked.

2. Breadth still has room to grow

Named in 10 of 150 questions, so there is room to extend beyond its current question coverage.

3. Visibility score has room to climb

A visibility score of 1.8/100 places it at rank #17 of 33 tracked brands in this vertical.

Where this brand sits in its industry

Black Hawk

25.2

black-hawk

Prime100

17.3

prime100

Scratch

12.2

scratch

Ivory Coat

11.9

ivory-coat

Lyka

11.7

lyka

Frontier Pets

10.8

frontier-pets

SavourLife

10.6

savourlife

Petzyo

6.8

petzyo

EzyDog

5.9

ezydog

Meals for Mutts

4.6

meals-for-mutts

How it works

The questions shoppers ask. Every week. Every platform.

1. We ask what shoppers ask

150 questions per industry, drawn from real search and AI query data, not questions a brand would write about itself.

2. We ask every week, on every platform.

ChatGPT, Perplexity and Google's AI Overviews. Weekly scans, accumulated across a rolling scan window. Hundreds of answers per industry.

3. We record who gets named.

Every brand mention, its position in the answer, and which platform said it. The Visibility Score is the share of answers a brand appears in. Nothing weighted, nothing modelled.

How the score is measured

A fixed battery of questions per vertical, asked weekly on ChatGPT, Perplexity and Google AI Overviews and accumulated across the full scan window. Visibility Score is the share of all answers that named the brand. Every population is frozen before scoring, with a documented cut log.

Read the full methodology

Frequently asked questions

What is LifeWise’s AI Visibility Score?

LifeWise has an AI Visibility Score of 1.8 in the AU Pet AI Visibility Index, ranked #17.

How often does AI recommend LifeWise?

LifeWise was named in 16 of 900 AI answers analysed, across 10 tracked questions, averaging position 3.2 when mentioned.

How is the AI Visibility Score calculated?

We asked ChatGPT, Perplexity and Google's AI Overviews the questions Australian pet owners actually ask, and tracked how often each brand was named. Full methodology at flux.agency/found/methodology.

Want the full picture?

We'll send your complete Visibility Score breakdown, your average position, and the one thing costing you the most visibility. No charge, no pitch.

Book your AI Visibility Review