Laila and Me

AI visibility and ranking for Pet: Australia

Pet [AU]

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Laila and Me is a Victoria-based dog treat brand founded by Melissa Devereaux, who began making treats at home after her French bulldog, Laila, developed food allergies that required an elimination diet.

Laila and Me

appears in

1.2

% of measured AI answers in this industry and market.

Found score

Track Laila and Me’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 11, 2026

Updated

October 11, 2026

Latest scan visibility

1.1

October 11, 2026

Overall visibility

1.2

27 September – 11 October 2026 (scan 3 of 4)

Industry rank

Within this industry and market

Published scan history

Across 11 recorded scans from 16 August 2026 to 11 October 2026, Laila and Me's single-scan score moved from 1.1% to 1.1%, unchanged (0.0 percentage points). Latest recorded scan 1.1% on 11 October 2026; combined-window score 1.2%.

View recorded scan history

Individual recorded scans. Each row is one scan on one date. The published combined-window score is 1.2% over 27 September – 11 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan date	Single-scan score
16 August 2026	1.1%
19 August 2026	1.8%
22 August 2026	2.0%
25 August 2026	1.3%
30 August 2026	1.3%
6 September 2026	1.6%
13 September 2026	0.9%
20 September 2026	0.9%
27 September 2026	1.6%
4 October 2026	0.9%
11 October 2026	1.1%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

ChatGPT

1.1%

Perplexity

0.4%

AI Overviews

2.0%

27 September – 11 October 2026 (scan 3 of 4)

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Google AI Overviews names Laila and Me most often.

It appears in 2.0% of collected Google AI Overviews answers and 0.4% of Perplexity answers: a difference of 1.6 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 11 of 150 questions.

Laila and Me appears in at least one collected answer to 7.3% of the tracked questions. That is question coverage; the 1.2% visibility score measures its share of individual answers.

Across 11 published scans, visibility ranged from 0.9% to 2.0%. The latest scan was 1.1% on 11 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

27 September – 11 October 2026 (scan 3 of 4)

Black Hawk

22.8

Prime100

15.3

Lyka

12.0

Scratch

11.0

SavourLife

10.6

Share of collected answers naming each brand

Explore other markets.

Australia United States United Kingdom

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

Best Australian pet brands
Best female founded pet brands Australia
Best freeze dried dog treats Australia
Best independent pet brands Australia
Best limited edition pet product drops Australia
Best natural dog treats Australia

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

Which pet food brands are actually Australian owned (SavourLife, Prime100, Meals for Mutts)
Best Australian owned pet brands (Black Hawk, Ivory Coat, Petzyo)
Best award winning Australian pet brands (Rufus & Coco, Outback Tails, Frontier Pets)
What pet food brands do Australians actually buy (Black Hawk, LifeWise, Ivory Coat)
Which Australian pet brands are actually good (Prime100, Frontier Pets, SavourLife)
Best Australian dog food brands (Prime100, Black Hawk, SavourLife)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

11 October 2026

The question asked

Best Australian pet brands

From the recorded answer

Laila and Me: Popular for single-ingredient, additive-free natural Aussie dog treats.

Read recorded answer

Recorded answer text · Google AI Overviews · 11 October 2026

Australia features many top-rated, locally-owned pet brands known for natural ingredients, sustainable manufacturing, and quality design.

### Best Australian Pet Food & Treat Brands

- Black Hawk: A leading natural pet food brand manufactured in rural New South Wales using Australian meats, fresh vegetables, pulses, and herbs. - Ivory Coat: Offers complete and balanced natural wet and dry food, treats, and grooming items with locally sourced Australian meat as the primary ingredient (and supports Aussie Helpers charity). - SavourLife: A family-owned Australian pet food company that donates 50% of its profits to pet rescue organizations. - Advance: Scientifically formulated pet diets developed using research from the Waltham Centre for Pet Nutrition, manufactured in Bathurst and Wodonga, NSW. - Be Frank: Based in the Hawkesbury Valley, this brand provides balanced dog and cat meals using a "Transparency Tracker" so owners can view batch-level ingredient data. - Laila and Me: Popular for single-ingredient, additive-free natural Aussie dog treats.

### Best Australian Pet Accessories & Lifestyle Brands

- Snooza: A well-known Melbourne-based maker of durable, high-comfort, and repairable pet beds. - EzyDog: Specializes in ergonomic, durable, and weather-resistant dog harnesses, collars, and leashes designed for active dogs. - Pablo & Co.: Known for vibrant, playful patterned collars, harnesses, apparel, and grooming essentials for dogs and cats. - Dog by Dr Lisa: A veterinary-formulated coat care and skin hygiene line created by Dr Lisa Chimes, featuring compostable wipes, leave-in conditioners, and colognes. - Nice Digs: Handcrafted in Victoria's Dandenong Ranges, producing artisan collars, leads, cushioned beds, and upcycled accessories.

If you'd like to narrow this down, let me know:

- Are you looking for food, treats, bedding, or accessories? - Is this for a dog or a cat? - Do you have any dietary sensitivities or specific sizing needs to keep in mind?

ChatGPT

11 October 2026

The question asked

Best independent pet brands Australia

From the recorded answer

!Freeze-Dried Pet Treats Made in Australia | Shop Online - Laila and Me …

Read recorded answer

Recorded answer text · ChatGPT · 11 October 2026

# Best independent pet brands in Australia

If you're looking to discover independent Australian pet brands, I'd start with smaller founder-led businesses, Australian-owned food companies, and design-focused makers rather than the big multinational pet-food groups.

I've grouped these by what they do best, with an emphasis on local businesses, distinctive products, and brands with a clear point of difference. One important distinction: Australian-owned, Australian-made and independently owned aren't the same thing, so it's worth checking each brand's ownership and manufacturing details.

## Independent brands worth discovering

![Dog Harnesses - Pablo & Co. Boutique](

Pablo & Co

Accessories · Playful design

Colourful, personality-driven collars, harnesses, apparel and accessories for dogs and cats. A good example of a lifestyle-led pet brand. www.broadsheet.com.au

Explore the brand

---

![Dog Bowl Oat Small - Houndsome](

Houndsome

Premium accessories · Craftsmanship

Melbourne-based brand known for handcrafted collars, coats and distinctive accessories, with a focus on local makers and quality. www.broadsheet.com.au

Explore the brand

---

!Pasture-Raised Lamb & Ancient Grains Kibble | Scratch Pet Food

Scratch

Food · Sustainability

An Australian-owned pet-food company with a subscription model. Ethical Consumer Australia highlights its B Corp certification, local manufacturing and environmental commitments. ethical.org.auwww.petcircle.com.au

Explore the brand

---

!This Game-Changing Aussie Pet Food Brand Has Just Dropped At Petstock | URBAN LIST

Be Frank

Fresh food · Ingredient transparency

A Hawkesbury Valley pet-food business that emphasises balanced recipes and ingredient transparency, including batch-level information through its Transparency Tracker. www.broadsheet.com.au

Explore the brand

---

!Introducing our new dog care range from Bondi Wash

Bondi Wash

Grooming · Botanical care

A Sydney-born botanical brand with dog grooming and cleaning products, including washes, conditioners and kennel sprays. A strong fit for premium, design-conscious pet care. www.broadsheet.com.au

Explore the brand

---

!Freeze-Dried Pet Treats Made in Australia | Shop Online - Laila and Me

Lazy Lab

Treats · Australian ingredients

A Sydney-based dog-treat business offering Australian-made treats using meat and fish, with products such as roo sticks and fish treats. www.broadsheet.com.au

Explore the brand

!TuffMat! Orthopaedic Tough Dog Bed - Waterproof & Durable - Rover Pet Products

Rover Pet Products

Bedding · Durability · Local manufacturing

A family-owned Hunter Valley manufacturer making dog beds in Australia, with washable covers and an emphasis on durability. www.roverpetproducts.com.auwww.roverpetproducts.com.au

Explore the brand

---

!Bohemi | Hemp Dog Wear Since 2018

Bohemi

Natural materials · Ethical accessories

Worth investigating for hemp and other natural-fibre collars, leads and harnesses. It is highlighted in independent brand research for its sustainability and locally made products. flux.agency

Explore the brand

---

!Aussie Dog Home Alone Large Tough Bungee Toy For Dogs - $124.99

Aussie Dog Products

Toys · Enrichment · Durability

An Australian manufacturer to look at if you're interested in durable enrichment toys and products made with recycled materials. flux.agency

Explore the brand

---

![Lean Pork Jerky Dog Treats - Tonka & Crumb](

Tonka & Crumb

Small-batch treats · Handmade gifts

A small Sydney business making pet treats in micro-batches with locally sourced ingredients, alongside handmade accessories and gifts. www.tonkacrumb.com.au

Explore the brand

## My shortlist by category

| If you're looking for… | Start with | |--------|--------| | Stylish, boutique accessories | Pablo & Co, Houndsome | | Sustainable pet products | Scratch, Bohemi | | Australian-made dog beds | Rover Pet Products | | Fresh or transparent pet food | Be Frank, Scratch | | Natural grooming products | Bondi Wash | | Small-batch treats | Lazy Lab, Tonka & Crumb | | Durable dog toys | Aussie Dog Products |

For a broader directory of Australian-made pet products, see Pet Circle's Australian pet brands guide\. For food brands with ethical credentials, Ethical Consumer Australia's dog-food guide is also useful. ethical.org.auwww.petcircle.com.au

One question so I can make this list more useful\: are you researching independent brands as a consumer, looking for brands to stock in a retail store, or mapping the Australian pet industry for business or marketing purposes? The best shortlist would be quite different for each.

Perplexity

27 September 2026

The question asked

Best female founded pet brands Australia

From the recorded answer

If you mean female-founded Australian pet brands that are well known and currently active, strong options include Bell & Bone, DOG by Dr Lisa / CAT by Dr Lisa, Lyka, Melanie Newman Salon Essentials, Conscious Pet Co., and Laila and Me.

Read recorded answer

Recorded answer text · Perplexity · 27 September 2026

If you mean female-founded Australian pet brands that are well known and currently active, strong options include Bell & Bone, DOG by Dr Lisa / CAT by Dr Lisa, Lyka, Melanie Newman Salon Essentials, Conscious Pet Co., and Laila and Me.

A few standout examples:

- Bell & Bone - founded by Arianne Sackville; focused on dog dental treats and oral health. - DOG by Dr Lisa / CAT by Dr Lisa - founded by Dr Lisa Chimes; luxury pet-care brand with retail presence including Harrods. - Lyka - a female-led Australian pet-care startup listed among Aussie startups led by female founders. - Melanie Newman Salon Essentials - founded by Melanie Newman; Australian-made grooming products. - Conscious Pet Co. - founded by a woman, highlighted as a consciously positioned pet business. - Laila and Me - female-founded pet treats brand exporting internationally.

If you want the best brands by category, here's a quick shortlist:

| Category | Brand | Why it stands out | |---|---|---| | Luxury pet care | DOG by Dr Lisa / CAT by Dr Lisa | Premium positioning and notable retail recognition. | | Dental care | Bell & Bone | Clear niche and female founder credibility. | | Nutrition / fresh food | Lyka | Female-led and widely known in Australia. | | Grooming | Melanie Newman Salon Essentials | Australian-made, professional grooming range. | | Treats / wellness | Laila and Me | Export traction and wellness positioning. | | Eco-conscious goods | Conscious Pet Co. | Founded as a woman-led business. |

If you want, I can turn this into a ranked top 10 list based on popularity, premium positioning, sustainability, or product category.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Laila and Me

Pet

27 September – 11 October 2026 (scan 3 of 4)

1.2

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

Answers naming the brand

1350

Answers collected

1.2

AI visibility

Answers naming the brand ÷ all collected answers × 100

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

Record each response

Track brand mentions and positions across the published scans.

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Laila and Me ranks #23 among 33 tracked brands for Pet · Australia (27 September – 11 October 2026). Its visibility is 1.2%. It was named in 16 of 1,350 AI answers across 11 of 150 tracked questions, averaging position 2.4 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 1.2% AI visibility for Laila and Me in Pet · Australia, measured over 27 September – 11 October 2026. It ranks #23 among 33 tracked brands.

How often does AI mention this brand?

Laila and Me was named in 16 of 1,350 collected AI answers, across 11 of 150 tracked questions, for Pet · Australia (27 September – 11 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Laila and Me by all 1,350 answers in the published Pet · Australia sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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Laila and Me

AI visibility and ranking for Pet: Australia

Laila and Me is a Victoria-based dog treat brand founded by Melissa Devereaux, who began making treats at home after her French bulldog, Laila, developed food allergies that required an elimination diet.

AI visibility scores and ranking

Visibility across AI platforms

See insights from more platforms.

What the results show

Google AI Overviews names Laila and Me most often.

Named across 11 of 150 questions.

How this brand compares.

In the same market.

Explore other markets.

Questions & answers

Prompts that surface this brand

Prompts that surface other brands

Recorded AI questions and answers

Best Australian pet brands

Best independent pet brands Australia

Best female founded pet brands Australia

Track your own prompts with Lift.

See the bigger picture in your industry

How we measure AI visibility

A clear measure.
An open method.

Ask consistently

Record each response

Compare the same scope

The scores, explained.

What is this brand’s AI Visibility Score?

How often does AI mention this brand?

How is the AI Visibility Score calculated?

Laila and Me

AI visibility and ranking for Pet: Australia

Laila and Me is a Victoria-based dog treat brand founded by Melissa Devereaux, who began making treats at home after her French bulldog, Laila, developed food allergies that required an elimination diet.

AI visibility scores and ranking

Visibility across AI platforms

See insights from more platforms.

What the results show

Google AI Overviews names Laila and Me most often.

Named across 11 of 150 questions.

How this brand compares.

In the same market.

Explore other markets.

Questions & answers

Prompts that surface this brand

Prompts that surface other brands

Recorded AI questions and answers

Best Australian pet brands

Best independent pet brands Australia

Best female founded pet brands Australia

Track your own prompts with Lift.

See the bigger picture in your industry

How we measure AI visibility

A clear measure.An open method.

Ask consistently

Record each response

Compare the same scope

The scores, explained.

What is this brand’s AI Visibility Score?

How often does AI mention this brand?

How is the AI Visibility Score calculated?

A clear measure.
An open method.