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Laila and Me

Laila and Me

AI visibility and ranking for Pet: Australia

Laila and Me is a Victoria-based dog treat brand founded by Melissa Devereaux, who began making treats at home after her French bulldog, Laila, developed food allergies that required an elimination diet.

Laila and Me
appears in
2.2
% of measured AI answers in this industry and market.

Found score

Track Laila and Me’s AI visibility weekly →

AI visibility scores and ranking

Data through

November 1, 2026

Updated

November 1, 2026

Latest scan visibility

2.4

November 1, 2026

Overall visibility

2.2

25 October – 1 November 2026 (scan 2 of 4)

Industry rank

17

Within this industry and market

Published scan history

Across 14 recorded scans from 16 August 2026 to 1 November 2026, Laila and Me's single-scan score moved from 1.1% to 2.4%, up 1.3 percentage points. Latest recorded scan 2.4% on 1 November 2026; combined-window score 2.2%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 2.2% over 25 October – 1 November 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
16 August 20261.1%
19 August 20261.8%
22 August 20262.0%
25 August 20261.3%
30 August 20261.3%
6 September 20261.6%
13 September 20260.9%
20 September 20260.9%
27 September 20261.6%
4 October 20260.9%
11 October 20261.1%
18 October 20260.9%
25 October 20262.0%
1 November 20262.4%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

1.3%

Perplexity Logo

Perplexity

3.0%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

2.3%

25 October – 1 November 2026 (scan 2 of 4)

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Perplexity names Laila and Me most often.

It appears in 3.0% of collected Perplexity answers and 1.3% of ChatGPT answers: a difference of 1.7 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 10 of 150 questions.

Laila and Me appears in at least one collected answer to 6.7% of the tracked questions. That is question coverage; the 2.2% visibility score measures its share of individual answers.

Across 14 published scans, visibility ranged from 0.9% to 2.4%. The latest scan was 2.4% on 1 November 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

25 October – 1 November 2026 (scan 2 of 4)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best Australian owned pet brands
  • Best Australian pet brands
  • Best female founded pet brands Australia
  • Best freeze dried dog treats Australia
  • Best independent pet brands Australia
  • Best limited edition pet product drops Australia

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Which Australian pet brands are actually good (Black Hawk, Prime100, Meals for Mutts)
  • Best Australian dog food brands (Prime100, Lyka, Black Hawk)
  • Which pet food brands are actually Australian owned (SavourLife, Black Hawk, Ivory Coat)
  • Best pet brand made in Australia certified (Scratch, Petz Park, Lyka)
  • Best Australian made pet products (Black Hawk, Ivory Coat, SavourLife)
  • Best Australian pet food vs imported pet food (Lyka, Scratch, Frontier Pets)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best Australian pet brands

From the recorded answer

Laila and Me: Specializes in single-ingredient, allergen-friendly Aussie treats with zero fillers.
Read recorded answer

Recorded answer text · Google AI Overviews · 1 November 2026

Australia is home to several top-rated pet food, treat, and accessory brands known for using locally sourced ingredients, ethical manufacturing, and vet-backed formulas.

---

### Top Australian Pet Food & Nutrition Brands

- Black Hawk: A leading holistic Australian-made kibble and wet food brand featuring real meat, vegetables, and natural herbs. (Opinions on Reddit are mixed regarding weight management on certain formulas for lower-mobility dogs, though it remains a popular everyday choice). - Ivory Coat: Formulated with Australian meat as the number-one ingredient, focusing on natural, grain-inclusive/grain-free tailored local nutrition. - ADVANCE: A scientifically formulated, vet-recommended Australian-made diet catering to various life stages, sensitivities, and breed sizes. - Prime100: Renowned for scientifically formulated, functional, and hypoallergenic pet diets (such as roll and fresh-cooked/raw-air-dried options) targeting specific health and allergy needs. - Frontier Pets: A sustainable, 100% Australian-made and owned brand offering ethically sourced, free-range meat and organic produce freeze-dried raw food. - Delicate Care / Cherish / Vitality: Developed by Advanced Pet Care, offering specialist, grain-inclusive, or poultry-free local formulations with omega oils and superfoods.

### Top Australian Treat Brands

- Blackdog: An Australian-owned producer providing locally sourced, ethically processed dog treats like chicken skewers, shark cartilage, and beef-filled bones. - Laila and Me: Specializes in single-ingredient, allergen-friendly Aussie treats with zero fillers. - Savourlife: A socially conscious Australian pet food and treat brand that donates a percentage of profits to pet rescue organizations.

### Australian Pet Accessories & Lifestyle

- Bear & Co.: A luxury handcrafted accessories brand specializing in bespoke items for pets and owners. - Reggie & Friends: Vibrant, colorful Australian-designed pet harnesses, collars, and leashes. - Aussie Dog Products: Durable, working-dog and enrichment toy manufacturer designed to withstand tough local play.

---

If you'd like to narrow this down, tell me:

- What type of pet you have (dog, cat, etc.) and their age/size? - Are you looking for daily food, allergies/special diets, or treats/accessories?

ChatGPT

The question asked

Best pet brand for a Christmas stocking Australia

From the recorded answer

![Laila & Me Reindeer Poop Christmas Beef Treats for Dogs 50g - LIMITED …
Read recorded answer

Recorded answer text · ChatGPT · 1 November 2026

If you're looking for a lovely Australian pet brand to fill a Christmas stocking, my top recommendation would be Huds and Toke\. They're particularly good for festive pet treats, beautifully presented goodies and Christmas-themed gifts.

Here are my top picks for Australian pet brands worth looking at.

## Best Australian pet brands for Christmas stockings

!Christmas Dog Treat Gift Box - 4 Mixed Cookies

1\. Huds and Toke

(Best overall for Christmas)

- Festive dog biscuits and Christmas treats - Beautifully decorated goodies - Christmas stockings and bon bons

Shop Huds and Toke

---

![Laila & Me Reindeer Poop Christmas Beef Treats for Dogs 50g - LIMITED - The General Paw Store](

2\. Laila and Me

- Natural Australian treats - Single-ingredient options - Lovely for health-conscious pet owners

Shop Laila and Me

---

!SavourLife Dog Treat Australian Lamb Strips 165g

3\. SavourLife

- Treats and snacks - Australian pet brand - Supports rescue organisations

Shop SavourLife

---

!FurFresh Mussel Dog And Cat Treat Christmas Ornament | Top dogs on price | Pet Circle

4\. Furfresh

- Australian natural pet treats - Fish-based treats - Great for something a little different

Shop Furfresh

---

!Pablo & Co. - Christmas Cheer Dog Bandana

5\. Pablo & Co

- Stylish bandanas - Collars and accessories - Great for a fashionable stocking

Shop Pablo & Co

Brand recommendations informed by Australian pet gift guides and local product ranges. dogloversfestival.com.auwww.petcircle.com.auhudsandtoke.com.aubowwowinsurance.com.au

## My ideal Christmas stocking !CHRISTMAS DOG TREAT COOKIE MIX - 4PCE. A great gift for dogs!Little Merry Christmas Bone - Dog Gift Box!Australian Christmas Dog Bandana - Made in Australia Gifts - Bits of Australia!Huds and Toke Christmas Dog Treat Gift Box - Mixed Christmas Cookies - 4 Piece | BIG W!Large Merry Christmas Bone Cookie Dog Treat. For Doggy Birthday times!Aussie Christmas Dog Bandana / Koala Dog Bandanas / Platypus Dog Bandanas / Kangaroo Dog Bandan - Etsy!Fa la la koala la la | The Sophisticated Pet

I'd combine\:

- A Christmas biscuit from Huds and Toke - A packet of natural treats from Laila and Me - A cute Christmas bandana - A small enrichment toy - A personalised Christmas stocking

## One question so I can narrow it down\:

Are you looking for a brand to\:

1. Buy from - a beautiful Christmas stocking for your own pet. 2. Stock in a pet shop - Australian brands suitable for retail. 3. Create a Christmas gift hamper with - premium products from different brands.

I can help find some gorgeous Australian brands, particularly independent small businesses, rather than just the big pet-store names.

Perplexity

The question asked

Best independent pet brands Australia

From the recorded answer

Laila and Me - Australian-made treats with a focus on simple ingredients.
Read recorded answer

Recorded answer text · Perplexity · 1 November 2026

Some of the best independent Australian pet brands to explore are:

- Be Frank - Fresh dog and cat food made with local ingredients and batch-level ingredient transparency. - Lyka - Premium fresh dog food delivered by subscription; a strong option for owners prioritising fresh meals. - Eureka Pet Co - Byron Bay-based high-protein dry food and treats. - Barkly - Sydney-made treats using human-grade ingredients without fillers, preservatives, salt or sugar. - Frontier Pets - Australian-focused natural pet food, particularly air-dried and raw-style products. - Bell & Bone - Dental chews and oral-care products for dogs. - Laila and Me - Australian-made treats with a focus on simple ingredients. - Snooza - Durable, washable pet beds with sustainability-focused materials. - DOOG - Practical dog-walking, travel and car accessories. - EzyDog - Durable harnesses, collars and outdoor gear. - Pablo & Co - Colourful collars, harnesses, clothing, toys and grooming products. - Houndsome - Melbourne-made collars, coats, bowls and accessories produced with local makers. - Outback Tails - Eco-conscious pet products featuring Indigenous artwork and supporting Indigenous artists.

Best starting shortlist: - Food: Be Frank, Lyka, Eureka Pet Co or Frontier Pets - Treats: Barkly, Laila and Me or Bell & Bone - Beds and accessories: Snooza, DOOG, EzyDog or Houndsome

“Independent” and “Australian” can mean different things, so check whether each product is Australian-owned, locally manufactured, or simply formulated with Australian ingredients. For complete diets, verify that the food is nutritionally balanced for your pet's species, age and health needs.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Laila and Me

Pet

25 October – 1 November 2026 (scan 2 of 4)

2.2

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

20

Answers naming the brand

900

Answers collected

2.2

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Laila and Me ranks #17 among 33 tracked brands for Pet · Australia (25 October – 1 November 2026). Its visibility is 2.2%. It was named in 20 of 900 AI answers across 10 of 150 tracked questions, averaging position 1.9 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 2.2% AI visibility for Laila and Me in Pet · Australia, measured over 25 October – 1 November 2026. It ranks #17 among 33 tracked brands.

How often does AI mention this brand?

Laila and Me was named in 20 of 900 collected AI answers, across 10 of 150 tracked questions, for Pet · Australia (25 October – 1 November 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Laila and Me by all 900 answers in the published Pet · Australia sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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Every shopper question this brand is missing from, the split across ChatGPT, Perplexity and Google AI Overviews, and what is causing the gap.
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