What is 's AI visibility score?

's AI Visibility Score is out of 100 in the Australian AI Visibility Index by Flux, measured by asking ChatGPT, Perplexity and Google AI Overviews the same fixed questions every day across a full scan window.

Does ChatGPT recommend ?

Across the latest scan window, appeared in of the AI answers measured across ChatGPT, Perplexity and Google AI Overviews, hitting of the 10 tracked questions, for a Visibility Score of out of 100.

How often does AI recommend in Australia?

AI assistants named in answers on days of the scan window, giving it a Visibility Score of out of 100 among Australian brands.

THE AI VISIBILITY INDEX / AUSTRALIA

Scratch

Rank

Collingwood, VIC

0.9

VISIBILITY SCORE

Appearances

Prompts hit, of 10

Days seen

1.8

Average position

WHERE THE SCORE COMES FROM

Perplexity 0.0% · ChatGPT 1.3% · AI Overviews 1.3%

Scratch has an AI Visibility Score of 0.9 in the AU Pet AI Visibility Index. In scan 1 of 4 (16 August 2026), we put the same 150 questions Australian pet owners actually ask to Perplexity, ChatGPT and Google's AI Overviews. Scratch was named in 4 of 450 answers, across 3 of the 150 questions, at an average position of 1.8 among the Australian brands mentioned.

What moves this

THE LADDER

Where this sits

Black Hawk

24.4

Prime100

16.9

Ivory Coat

11.8

Lyka

11.6

SavourLife

10.2

Frontier Pets

8.2

Petzyo

5.8

EzyDog

5.3

Meals for Mutts

4.0

Pablo & Co

2.9

See the full index

YOUR NUMBER EXISTS

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