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Huds and Toke

Huds and Toke

AI visibility and ranking for Pet: Australia

Huds and Toke is a Queensland pet treat company founded in 2014 by Russell and Emma Gibbons on the Sunshine Coast, growing from a home-based operation into a purpose-built manufacturing facility.

Huds and Toke
appears in
1.7
% of measured AI answers in this industry and market.

Found score

Track Huds and Toke’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 11, 2026

Updated

October 11, 2026

Latest scan visibility

1.6

October 11, 2026

Overall visibility

1.7

27 September – 11 October 2026 (scan 3 of 4)

Industry rank

19

Within this industry and market

Published scan history

Across 11 recorded scans from 16 August 2026 to 11 October 2026, Huds and Toke's single-scan score moved from 2.0% to 1.6%, down 0.4 percentage points. Latest recorded scan 1.6% on 11 October 2026; combined-window score 1.7%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 1.7% over 27 September – 11 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
16 August 20262.0%
19 August 20261.1%
22 August 20262.0%
25 August 20261.8%
30 August 20260.9%
6 September 20261.3%
13 September 20261.6%
20 September 20261.1%
27 September 20261.6%
4 October 20262.0%
11 October 20261.6%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

1.3%

Perplexity Logo

Perplexity

2.7%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

1.1%

27 September – 11 October 2026 (scan 3 of 4)

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Perplexity names Huds and Toke most often.

It appears in 2.7% of collected Perplexity answers and 1.1% of Google AI Overviews answers: a difference of 1.6 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 12 of 150 questions.

Huds and Toke appears in at least one collected answer to 8.0% of the tracked questions. That is question coverage; the 1.7% visibility score measures its share of individual answers.

Across 11 published scans, visibility ranged from 0.9% to 2.0%. The latest scan was 1.6% on 11 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

27 September – 11 October 2026 (scan 3 of 4)

Share of collected answers naming each brand

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best Australian made pet products
  • Best Australian owned pet brands
  • Best Australian pet brand that ships internationally
  • Best Australian pet brands
  • Best Christmas gifts for pets Australia
  • Best cat treats Australia

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best independent pet brands Australia (EzyDog, Black Hawk, Ivory Coat)
  • Which pet food brands are actually Australian owned (SavourLife, Prime100, Meals for Mutts)
  • Best Australian owned pet brands (Black Hawk, Ivory Coat, Petzyo)
  • Best award winning Australian pet brands (Rufus & Coco, Outback Tails, Frontier Pets)
  • What pet food brands do Australians actually buy (Black Hawk, LifeWise, Ivory Coat)
  • Which Australian pet brands are actually good (Prime100, Frontier Pets, SavourLife)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best cat treats Australia

From the recorded answer

Huds and Toke / Farmer Pete's: Australian-made, natural, grain-free and filler-free options featuring single-protein dehydrated meats, fish nibbles, and lamb lung.
Read recorded answer

Recorded answer text · Google AI Overviews · 11 October 2026

The top cat treats available in Australia span different categories based on your cat's specific health and taste needs:

- Inaba Churu Purée: Creamy, high-moisture (91%) meat tubes made with wild-caught tuna or farm-raised chicken, low in calories (about 6 calories per tube) and great for hand-feeding or disguising medication (around $33-$38 for a 50-pack). - Dine Creamy Treats / Sheba Meaty Sticks: Popular sachet and stick formats widely found in local supermarkets and pet stores for daily rewarding or using on lick mats.

### Best Crunchy & Dental Treats

Vet-recommended, crunchy treats designed with an abrasive texture to reduce tartar buildup and support dental hygiene (available in flavours like oven-roasted chicken and salmon, around $25-$37).A cult-favourite crunchy-outside, soft-inside treat containing under 2 calories per piece, making them ideal for light training or daily rewards (around $8-$11).Show more

### Best Natural, Freeze-Dried & Single-Protein Treats

- Huds and Toke / Farmer Pete's: Australian-made, natural, grain-free and filler-free options featuring single-protein dehydrated meats, fish nibbles, and lamb lung. - Vetalogica Vitarapid / Hemp Clinicals: Functional treats formulated with added joint-support nutrients (glucosamine, chondroitin, omega oils) or calming ingredients.

You can browse a massive range of options, filter by dietary needs, or set up autoship savings through major local retailers like Pet Circle or Petbarn.If you'd like to narrow this down, tell me:

- What is your main goal? (Dental care, weight management, daily training, or enticing a picky eater) - Does your cat have any food allergies or sensitivities? (e.g., grain or specific protein allergies)

ChatGPT

The question asked

Best Christmas gifts for pets Australia

From the recorded answer

Shop: Huds and Toke's 2026 dog Christmas gift guide\.
Read recorded answer

Recorded answer text · ChatGPT · 11 October 2026

# Best Christmas gifts for pets in Australia 2026 🎄🐾

The best pet Christmas gifts are a mix of fun, enrichment and a little festive indulgence. For an Australian summer Christmas, I'd prioritise interactive toys, treat puzzles, cooling accessories and locally made pet treats over novelty items your pet will use only once.

These are my top picks for different pets and budgets, based on Australian pet retailers and 2026 gift guides. www.petbarn.com.auhudsandtoke.com.auwww.farmcitypets.com.au

## The best gift ideas

![Balle de reniflage pour chien-occupation & stimulation mentale - Les Toutous Zen](

1\. Snuffle mat or treat puzzle

(Best overall)

Budget: \$15-\$50+

Great for curious dogs who love sniffing, searching and earning their treats. Choose a washable design and supervise the first few sessions.

hudsandtoke.com.auwww.petanthemz.com

---

![Kitty Christmas Swap N Play Wand For Cats 47cm - RSPCA World for Pets](

2\. Interactive cat toys

Budget: \$10-\$30

Feather wands, crinkle toys, toy mice and tunnels are lovely options for cats who enjoy chasing and pouncing. A wand toy is especially good for shared playtime.

Shop: Petbarn's cat Christmas gift guide\. www.petbarn.com.au

---

![Christmas Dog Treats - 12 Dog Biscuits Box - golden BARKery](

3\. Australian-made Christmas treat box

Budget: \$5-\$30+

Festive dog biscuits, treat bonbons and small gift boxes make easy stocking fillers. Look for treats suited to the pet's size, dietary needs and usual food.

Shop: Huds and Toke's 2026 dog Christmas gift guide\. www.petbarn.com.auhudsandtoke.com.auwww.farmcitypets.com.auwww.petanthemz.com

---

![Cool Paws Self-Cooling Pet Mat - Foldable Gel Comfort Mat - Ome Earth](

4\. Cooling mat or summer bed

Budget: \$20-\$70+

A practical gift for dogs who tend to overheat in December. Choose a size that lets them stretch out comfortably and use it in a shaded, cool area.

---

![Best Christmas Gift Ideas for your Dogs | Australian Dog Lover](

5\. A personalised pet Christmas stocking

Budget: \$15-\$40+

Fill it with a favourite toy, a few treats and a practical accessory. It's a thoughtful gift for your own pet or a friend who treats theirs like family.

---

!Chuckit Amphibious Bumper Bastao Flutuante para Cachorro

6\. Summer adventure bundle

Budget: \$25-\$80+

A floating fetch toy, portable water bowl and travel water bottle make a great bundle for dogs who enjoy beach trips, park visits and outdoor adventures. Keep exercise to cooler parts of the day.

---

!GUUSII HOME Cat Window Bed Hammock Cordless Perch Window Sill Seat for Indoor Cats Kitty Shelves with Sturdy Suction Cups Washable Plush Cushion 53 * on OnBuy

7\. A cosy cat window perch

Budget: \$25-\$70+

Ideal for indoor cats who love watching birds and the neighbourhood. Check the window attachment and weight rating carefully before use.

## Where to shop in Australia

!All Day Christmas Reindeer Plush Dog Toy Petbarn

Petbarn

Best for a one-stop shop for dog and cat toys, festive accessories and treats.

Browse Petbarn's Christmas gift guides

!Christmas Dog Treat Gift Box - 4 Mixed Cookies

Huds and Toke

Best for festive dog biscuits, treat boxes and stocking fillers.

Browse the 2026 gift guide

!Pet Enrichment Toys: Why They're Essential for Your Dog or Cat's Health

Farm City Pets

Worth browsing for practical toys, enrichment products and gifts for dog and cat lovers.

Explore its 2026 gift guide

## Find the perfect gift for your pet

Tell me a little about the pet you're buying for and I'll narrow it down to specific gifts available in Australia.

Who is the gift for?

Dog

Cat

Both dogs and cats

Bird, rabbit or other pet

---

Budget per pet

Under \$20

\$20-\$50

\$50-\$100

\$100+

---

What kind of gift?

Cute and festive

Useful and practical

Luxury or premium

Treats and toys

[Find my best gift ideas]

One Christmas safety tip: avoid giving pets chocolate, Christmas pudding, raisins, grapes or cooked bones, and keep ribbons and wrapping materials out of reach. The RSPCA recommends pet-safe treats and a quiet retreat for animals during busy celebrations. www.rspca.org.auwww.rspcansw.org.au

Perplexity

The question asked

Best Australian pet brands

From the recorded answer

Huds and Toke - stylish collars, leads, beds, and accessories.
Read recorded answer

Recorded answer text · Perplexity · 11 October 2026

Some of the best Australian pet brands depend on whether you want food, treats, accessories, or health products:

- Prime100 - Australian-made single-protein rolls and dry food; useful for dogs with food sensitivities. - Black Hawk - premium Australian pet food with dry and wet formulas for dogs and cats. - Meals for Mutts - holistic dog and cat food, including grain-free and limited-ingredient options; it has operated in Australia for more than 40 years. - Vetalogica - Sydney-made food, treats, and health products for cats and dogs. - Scratch - Australian-made, B Corp-certified pet food with a direct-to-door subscription model. - Lyka - fresh, portioned dog meals delivered chilled. - Big Dog - Australian-made raw and fresh pet food, particularly popular for dogs. - K9 Natural - freeze-dried and air-dried food; associated with Australian and New Zealand premium pet nutrition. - Huds and Toke - stylish collars, leads, beds, and accessories. - FuzzYard - colourful beds, toys, apparel, and accessories for dogs and cats. - Kazoo - broad range of toys, beds, grooming products, and accessories. - Aussie Dog - durable enrichment and chew toys designed for active dogs.

For dog food specifically, Australian vet-focused recommendations commonly include Prime100, alongside international brands such as Royal Canin, Hill's Science Diet, and Purina Pro Plan. Check that any food is labelled complete and balanced for your pet's life stage, and ask a veterinarian before changing diets.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Huds and Toke

Pet

27 September – 11 October 2026 (scan 3 of 4)

1.7

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

23

Answers naming the brand

1350

Answers collected

1.7

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Huds and Toke ranks #19 among 33 tracked brands for Pet · Australia (27 September – 11 October 2026). Its visibility is 1.7%. It was named in 23 of 1,350 AI answers across 12 of 150 tracked questions, averaging position 1.9 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 1.7% AI visibility for Huds and Toke in Pet · Australia, measured over 27 September – 11 October 2026. It ranks #19 among 33 tracked brands.

How often does AI mention this brand?

Huds and Toke was named in 23 of 1,350 collected AI answers, across 12 of 150 tracked questions, for Pet · Australia (27 September – 11 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Huds and Toke by all 1,350 answers in the published Pet · Australia sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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Every shopper question this brand is missing from, the split across ChatGPT, Perplexity and Google AI Overviews, and what is causing the gap.
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