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Huds and Toke

Huds and Toke

AI visibility and ranking for Pet: Australia

Huds and Toke is a Queensland pet treat company founded in 2014 by Russell and Emma Gibbons on the Sunshine Coast, growing from a home-based operation into a purpose-built manufacturing facility.

Huds and Toke
appears in
2.6
% of measured AI answers in this industry and market.

Found score

Track Huds and Toke’s AI visibility weekly →

AI visibility scores and ranking

Data through

November 1, 2026

Updated

November 1, 2026

Latest scan visibility

3.6

November 1, 2026

Overall visibility

2.6

25 October – 1 November 2026 (scan 2 of 4)

Industry rank

16

Within this industry and market

Published scan history

Across 14 recorded scans from 16 August 2026 to 1 November 2026, Huds and Toke's single-scan score moved from 2.0% to 3.6%, up 1.6 percentage points. Latest recorded scan 3.6% on 1 November 2026; combined-window score 2.6%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 2.6% over 25 October – 1 November 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
16 August 20262.0%
19 August 20261.1%
22 August 20262.0%
25 August 20261.8%
30 August 20260.9%
6 September 20261.3%
13 September 20261.6%
20 September 20261.1%
27 September 20261.6%
4 October 20262.0%
11 October 20261.6%
18 October 20262.2%
25 October 20261.6%
1 November 20263.6%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

3.0%

Perplexity Logo

Perplexity

2.0%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

2.7%

25 October – 1 November 2026 (scan 2 of 4)

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ChatGPT names Huds and Toke most often.

It appears in 3.0% of collected ChatGPT answers and 2.0% of Perplexity answers: a difference of 1.0 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 13 of 150 questions.

Huds and Toke appears in at least one collected answer to 8.7% of the tracked questions. That is question coverage; the 2.6% visibility score measures its share of individual answers.

Across 14 published scans, visibility ranged from 0.9% to 3.6%. The latest scan was 3.6% on 1 November 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

25 October – 1 November 2026 (scan 2 of 4)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best Australian made pet products
  • Best Australian owned pet brands
  • Best Australian pet brand that ships internationally
  • Best Christmas gifts for pets Australia
  • Best cat brand for a birthday gift Australia
  • Best cat treats Australia

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best independent pet brands Australia (Frontier Pets, Lyka, Meals for Mutts)
  • Best Australian pet brands (Black Hawk, Ivory Coat, Lyka)
  • Which Australian pet brands are actually good (Black Hawk, Prime100, Meals for Mutts)
  • Best Australian dog food brands (Prime100, Lyka, Black Hawk)
  • Which pet food brands are actually Australian owned (SavourLife, Black Hawk, Ivory Coat)
  • Best pet brand made in Australia certified (Scratch, Petz Park, Lyka)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best cat treats Australia

From the recorded answer

Huds and Toke: Australian-made, grain-free options like Fish Nibbles, Chicken Chews, and Green-Lipped Mussels from a HACCP-certified kitchen on the Sunshine Coast.
Read recorded answer

Recorded answer text · Google AI Overviews · 1 November 2026

Finding the right cat treat in Australia depends on your cat's specific health needs, age, and texture preferences. Popular and vet-recommended options available in Australia are categorized below by type and purpose:

### Top Categories and Brands in Australia

- Creamy / Lickable Treats (High Value & Bonding): - Inaba Churu: A viral, creamy puree tube high in moisture (around 91%) and low in calories, ideal for hand-feeding, bonding, or hiding medication. Available in packs like the Inaba Churu Cat Treat Tuna & Chicken 50 Pack. Opinions on Reddit's r/CatAdvice reflect mixed opinions where most cats love Churu, though a few dislike the texture. - Crunchy & Training Treats: - Temptations Cat Treats: Crunchy on the outside with a soft center, under 2 calories per treat, and nutritionally balanced for daily rewards. - Dental Care Treats: - Greenies Feline Dental Treats: Accepted by the Veterinary Oral Health Council (VOHC) to help control tartar and clean teeth. - All-Natural & Single-Ingredient (Australian-Made): - Huds and Toke: Australian-made, grain-free options like Fish Nibbles, Chicken Chews, and Green-Lipped Mussels from a HACCP-certified kitchen on the Sunshine Coast. - Vetalogica: Grain-free natural treats such as Vetalogica Kangaroo Cat Treats. - Frontier Pets: Freeze-dried raw single-source protein treats (like kangaroo or beef hearts). - Farmer Pete's: Dehydrated Australian meats including crocodile, shark, emu, and lamb.

### Quick Feeding Tips

- Calorie Limit: Keep treats to no more than 10% of your cat's total daily caloric intake to prevent weight gain. - Check the Label: Look for grain-free or single-ingredient options if your cat suffers from sensitive digestion or food allergies.

To help narrow down the best choice, tell me:

- What is the goal? (e.g., daily training, dental health, joint support, or just spoiling them) - Does your cat have any allergies or sensitive tummy issues?

ChatGPT

The question asked

Best Australian made pet products

From the recorded answer

4\. Huds and Toke* …
Read recorded answer

Recorded answer text · ChatGPT · 1 November 2026

Australia has some fantastic locally made pet brands, particularly in dog beds, toys, treats, grooming, collars and leads. I've put together a shortlist of brands worth looking at, prioritising products actually manufactured in Australia rather than simply Australian-owned businesses.

## Best Australian-made pet brands

!Snooza Calming Snuggler | Buy Direct

1\. Snooza

(Bedding)

- Premium dog beds and calming beds. - Australian pet bedding brand with locally made products. - Great option for quality and comfort.

Website: Snooza

---

!Aussie Dog 15cm Medium Rattle Tucker Ball Treat Food Dispenser 10-15kg Dogs Toy | The Warehouse

2\. Aussie Dog

(Toys)

- Manufactured in Melbourne. - Durable enrichment toys. - Particularly good for active dogs and heavy chewers.

Website: Aussie Dog

---

!Black Dog Wear Standard Collar Small - RSPCA VIC

3\. Blackdog Wear

(Collars and leads)

- Manufactured in Lilydale, Victoria. - Collars, head collars and training accessories. - Excellent locally manufactured option.

Website: Blackdog Wear

---

!オーストラリアのペットスナックブランドが日本上陸! かわいいだけではない愛情たっぷりおやつの輸入販売開始 | ハズアンドトーク

4\. Huds and Toke

(Treats)

- Family-run Australian business. - Small-batch treats made in Queensland. - Dog, cat and other animal treats.

Website: Huds and Toke

---

!Melanie Newman Salon Essentials | The Everyday Collection

5\. Melanie Newman Salon Essentials

(Grooming)

- Manufactured in Melbourne. - Premium shampoos, conditioners and grooming products. - Professional-quality grooming range.

Website: Melanie Newman

---

!Healthy Treats for Dogs - Bell and Bone

6\. Bell & Bone

(Treats and dental care)

- Melbourne-based business. - Australian-made dog treats. - Focus on natural ingredients and dental health.

Website: Bell & Bone

---

!Fido's Everyday Shampoo for Regular Grooming

7\. Fido's

(Pet care)

- Australian-owned and manufactured. - Shampoos, conditioners and healthcare products. - Established family business.

Website: Fido's

---

!Australian Dog Food Since 1983 | Fresh, Raw & Steam Cooked Pet Food | Ecopet

8\. Ecopet

(Food)

- Melbourne-origin business. - Australian-made cooked rolls and fresh meats. - Locally sourced ingredients.

Website: Ecopet

www.petcircle.com.auwww.fidos.com.auwww.ecopet.com.auhudsandtoke.com.aupeto.com.au

## Other Australian brands worth investigating

| Brand | Product category | |--------|--------| | Vetalogica | Food and supplements | | SavourLife | Food and treats | | Breeder's Choice | Cat litter | | PAW by Blackmores | Supplements | | DOOG | Walking accessories | | Huskimo | Pet clothing |

www.petcircle.com.auwww.petcircle.com.aupeto.com.auwww.petcircle.com.au

## What I'd recommend looking at

If you're interested in supporting Australian manufacturing, I'd pay particular attention to Snooza, Aussie Dog, Blackdog Wear and Melanie Newman. These offer a good variety of physical pet products beyond food and treats.

One important distinction: Australian-owned, Australian-designed and Australian-made aren't necessarily the same thing. Check individual product labels because some brands manufacture only selected products locally.

## A question to narrow down the best brands

Are you researching these products because you want to buy Australian-made products, or are you looking at potential brands to stock or collaborate with?

I can also put together a more comprehensive list of smaller Australian-made pet brands and independent manufacturers, including emerging businesses that are less well known.

Perplexity

The question asked

Best dog brand for a birthday gift Australia

From the recorded answer

Huds and Toke* is the best all-round dog birthday-gift brand in Australia. Its Australian-made range includes dog-safe birthday cakes, decorated biscuits, gift boxes, party bundles, and accessories, making it easy to create a complete present.
Read recorded answer

Recorded answer text · Perplexity · 1 November 2026

Huds and Toke is the best all-round dog birthday-gift brand in Australia. Its Australian-made range includes dog-safe birthday cakes, decorated biscuits, gift boxes, party bundles, and accessories, making it easy to create a complete present.

Good options include:

- Best complete gift: Puppy Birthday Party Pack - about AU$36, with assorted birthday treats. - Best small gift: A birthday bone or decorated cookie, from roughly AU$5-$18. - Best photo-friendly extra: Happy Birthday bandana, about AU$5.95. - Best gift for someone else's dog: A ready-made gift box, since it combines treats and presentation in one package.

Check the dog's allergies and dietary restrictions first, and avoid giving human chocolate or sugar-free products.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Huds and Toke

Pet

25 October – 1 November 2026 (scan 2 of 4)

2.6

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

23

Answers naming the brand

900

Answers collected

2.6

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Huds and Toke ranks #16 among 33 tracked brands for Pet · Australia (25 October – 1 November 2026). Its visibility is 2.6%. It was named in 23 of 900 AI answers across 13 of 150 tracked questions, averaging position 1.7 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 2.6% AI visibility for Huds and Toke in Pet · Australia, measured over 25 October – 1 November 2026. It ranks #16 among 33 tracked brands.

How often does AI mention this brand?

Huds and Toke was named in 23 of 900 collected AI answers, across 13 of 150 tracked questions, for Pet · Australia (25 October – 1 November 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Huds and Toke by all 900 answers in the published Pet · Australia sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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Every shopper question this brand is missing from, the split across ChatGPT, Perplexity and Google AI Overviews, and what is causing the gap.
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