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A woman and a man running outdoors at sunset wearing black 2XU athletic gear.

Tagalys × Flux × 2XUStrategy, storefront engineering and product discovery for a global ecommerce brand.View case study →

Outdoor & Adventure AI Visibility Index: UK

We asked ChatGPT, Perplexity and Google's AI Overviews the same 150 questions British outdoor & adventure shoppers actually ask. That is 2,700 answers analysed.

2700

answers

38

brands

The leaderboard

Every brand in this vertical, scored on the same questions across every surface.

What the data shows

Never named: the brands AI didn't mention.

1 of 38 tracked brands were never named once across the 2,700 answers analysed: Mountain King.

The ladder so far.

Rab leads with a Visibility Score of 29.9 (807 of 2,700 answers, 89 of 150 questions), followed by Alpkit at 27.0 and Berghaus at 15.8.

Common questions

Which Outdoor & Adventure brand does AI recommend most?

Rab ranks first in the UK Outdoor & Adventure AI Visibility Index with a Visibility Score of 29.9.

How many Outdoor & Adventure brands does Found measure?

Found measures 38 British Outdoor & Adventure brands, scanned 21 August – 20 September 2026 across ChatGPT, Perplexity and Google AI Overviews.

How is the Outdoor & Adventure Visibility Score calculated?

We asked ChatGPT, Perplexity and Google's AI Overviews the same questions British Outdoor & Adventure shoppers actually ask, scanned 21 August – 20 September 2026, with 2,700 answers analysed. Here is who the machines recommend.

Where can I see the full methodology?

The full method - question selection, scan cadence, population rules and scoring - is published at flux.agency/found/methodology.

Industry Leaderboards

Who does AI name first in activewear?

Which beauty brands does AI actually recommend?

Who gets named in protein, greens and collagen?

Roasters vs the pod giants.
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Local labels vs Nike and Birkenstock.

Who does AI name in swimwear?

Koala vs Ecosa vs Sheridan.
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The fastest-growing DTC category.

Bonds, Purebaby, Kip&Co: who AI actually names.

Sea to Summit vs Kathmandu vs the majors.

4x4 & Auto Electrical

Which winches, lights and battery brands do off-roaders actually search for?

Who AI recommends, from flat-pack to designer.

Salon staples vs the DTC upstarts.

Niche scents vs the global names.

Sunglasses and prescription brands AI reaches for first.

Who wins the AI shortlist, from cabin bags to hard cases.

Home gyms and cardio gear AI actually names.

Boutique distillers vs the big labels.

Educational toys vs the mass-market giants.

Leather goods vs the international houses.

Want to move up?

See why competitors rank ahead - and what you can do about it.

Agentic Commerce Assessment