Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Close search
Get your industry’s AI rankings every Monday. Track it →
Your brandBook a Call
Found
/
The List
/
Outdoor & Adventure
/

Wild Country

Wild Country

AI visibility and ranking for Outdoor & Adventure: United Kingdom

Outdoor & Adventure [UK]
Visit website ↗

Climbing hardware brand and sister brand to Rab.

Wild Country
appears in
1.6
% of measured AI answers in this industry and market.

Found score

Track Wild Country’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 25, 2026

Updated

October 25, 2026

Latest scan visibility

2.7

October 25, 2026

Overall visibility

1.6

21 August 2026 – 25 October 2026 (scans 1–11)

Industry rank

21

Within this industry and market

Published scan history

Across 11 recorded scans from 21 August 2026 to 25 October 2026, Wild Country's single-scan score moved from 1.1% to 2.7%, up 1.6 percentage points. Latest recorded scan 2.7% on 25 October 2026; combined-window score 1.6%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 1.6% over 21 August 2026 – 25 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20261.1%
24 August 20261.6%
30 August 20261.1%
6 September 20261.1%
13 September 20261.8%
20 September 20261.8%
27 September 20260.4%
4 October 20261.1%
11 October 20262.9%
18 October 20262.0%
25 October 20262.7%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

1.6%

Perplexity Logo

Perplexity

1.8%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

1.4%

21 August 2026 – 25 October 2026 (scans 1–11)

Claude LogoDeep Seek LogoGrok Logo

See insights from more platforms.

Track your brand everywhere its mentioned with Lift.

Explore Lift →

Perplexity names Wild Country most often.

It appears in 1.8% of collected Perplexity answers and 1.4% of Google AI Overviews answers: a difference of 0.4 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 23 of 150 questions.

Wild Country appears in at least one collected answer to 15.3% of the tracked questions. That is question coverage; the 1.6% visibility score measures its share of individual answers.

Across 11 published scans, visibility ranged from 0.4% to 2.9%. The latest scan was 2.7% on 25 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 25 October 2026 (scans 1–11)

Share of collected answers naming each brand

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best British camping brands
  • Best British made outdoor gear
  • Best British made vs imported camping gear
  • Best British owned outdoor brands
  • Best award winning British outdoor brands
  • Best brand for tents that last UK

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best British outdoor brands (Rab, Mountain Equipment, Berghaus)
  • Which British outdoor brands are actually good (Rab, Mountain Equipment, Montane)
  • Best British made outdoor gear (PHD Designs, Keela, Buffalo Systems)
  • Best British hiking brands (Rab, Mountain Equipment, Montane)
  • Which British outdoor brands are sold overseas (Alpkit, Rab, Berghaus)
  • Best award winning British outdoor brands (Rab, Alpkit, Paramo)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best independent outdoor gear brands UK

From the recorded answer

Terra Nova / Wild Country (Derbyshire, England): World-renowned for engineering ultra-lightweight, high-performance expedition and backpacking tents.
Read recorded answer

Recorded answer text · Google AI Overviews · 25 October 2026

Independent and specialist UK outdoor gear and clothing brands focus on technical craftsmanship, durable materials, and designs tailored specifically for British weather conditions.

### Technical Apparel & Waterproofs

- Keela (Glenrothes, Scotland): Famous for rugged, tactical, and mountain-rescue-approved waterproof layers (such as the Keela Munro Jacket ) featuring specialized condensation-control systems. - Finisterre (Cornwall, England): A B-Corp coastal and cold-water surf/outdoor brand known for sustainable Merino wool knits, recycled outerwear, and durable weather-resistant shells. - Páramo Directional Clothing (West Yorkshire, England): Renowned for unique directional waterproof fabrics that actively pump moisture away without relying on traditional fragile membranes. - Buffalo Systems (Sheffield, England): The pioneer of classic pile-and-Pertex active mountain shirts and windproof smocks built for harsh Scottish and northern winters. - Arthur Beale (London / UK): Historically rooted in maritime and expedition rope-making, crafting heavy-duty natural oiled-wool pullovers (like the Erebus ) and canvas smocks.

### Backpacks, Shelter & Hardgoods

- Alpkit (Nottinghamshire / Derbyshire): An employee-owned favorite for bikepacking, camping mats, minimalist rucksacks, and reliable everyday adventure gear. - Atom Packs (Keswick, Lake District): A specialized cottage-industry maker building custom, ultralight minimalist rucksacks tailored for long-distance hikers. - Terra Nova / Wild Country (Derbyshire, England): World-renowned for engineering ultra-lightweight, high-performance expedition and backpacking tents. - DMM Wales (Llanberis, Snowdonia): An independent manufacturer crafting high-strength climbing and mountaineering hardware right in North Wales. - Snugpak (Keighley, West Yorkshire): A long-standing British producer of synthetic sleeping bags, insulated jackets, and bivvi bags used by military and outdoor survivalists.

To help you narrow this down, let me know:

- Are you looking for apparel (jackets, mid-layers) or hard goods (tents, rucksacks, camping gear)? - What specific type of activity (e.g., hillwalking, wild camping, bushcraft, fastpacking) are you shopping for?

ChatGPT

The question asked

Best British camping brands

From the recorded answer

Wild Country - more affordable backpacking tents from the Terra Nova family.
Read recorded answer

Recorded answer text · ChatGPT · 25 October 2026

The best British camping brands depend on whether you want traditional canvas tents, lightweight backpacking gear, family camping equipment, or premium outdoor clothing. The UK has several excellent homegrown brands, ranging from heritage manufacturers to modern technical specialists.

Here's a shortlist worth considering, with an emphasis on British heritage, reputation and what each brand does best.

## Best British camping brands

!Vango AirBeam Tents - Quick Pitching Vango Air Tents - WM Camping

1\. Vango - Best all-rounder

Scottish origins · Mid-range

A strong choice for family camping, inflatable tents, sleeping bags and camping furniture. A good starting point for UK campsite holidays.

Website: vango.co.uk

---

![Green Terra Nova Voyager Two-Person Tent - GO Outdoors](

2\. Terra Nova - Best premium tents

Derbyshire · Premium

Renowned for lightweight backpacking and expedition tents. Ideal for wild camping, long-distance hiking and challenging mountain weather. Some tents are made in the UK. www.livefortheoutdoors.comwww.terra-nova.co.ukwww.bctshop.co.ukmakeitbritish.co.uk

Website: terra-nova.co.uk

---

!Ultra 1 Ultralight 1-Person Sub 900g Bikepacking Tent

3\. Alpkit - Best value for adventurous campers

British outdoor brand · Budget to mid-range

Offers tents, sleeping bags, backpacks, sleeping mats and clothing. Particularly appealing for bikepacking, hiking and weekend wild camps. www.outr.co.ukmakeitbritish.co.ukwww.bctshop.co.ukwww.terra-nova.co.uk

Website: alpkit.com

---

!Discovery 6 Berth Inflatable Tent | OLPRO

4\. OLPRO - Best for family camping

Family and leisure camping

Worth considering for spacious tunnel tents, inflatable air tents and campervan awnings, especially if comfort and usable living space matter most.

Website: olproshop.com

---

!Rab Ascent -18°C Down Sleeping Bag - Women's - Regular - Left Zip | Outside.co.uk

5\. Rab - Best sleeping bags and insulation

Technical outdoor gear · Premium

An excellent brand to explore for down sleeping bags, insulated jackets and mountain clothing for cold-weather camping. More focused on technical equipment than family tents.

Website: rab.equipment

---

![Women's Lightweight Jackets - Waterproof & Down

- Montane - UK](

6\. Montane - Best lightweight clothing

Hiking and fast-and-light adventures

Specialises in lightweight waterproofs, insulating layers and outdoor clothing. Particularly suitable for campers who hike to their pitch rather than drive to it.

Website: montane.com

---

!Snugpak Softie Elite 3 - Synthetic sleeping bag | Free EU Delivery | Bergfreunde

7\. Snugpak - Best for rugged camping

Practical and expedition-oriented

Known for sleeping bags, insulated clothing and compact outdoor equipment. A good option for campers who prioritise warmth, durability and practical kit.

Website: snugpak.com

## Other British names worth knowing

- Wild Country - more affordable backpacking tents from the Terra Nova family. - Mountain Equipment - premium sleeping bags, tents and cold-weather kit. - Buffalo Systems - distinctive, hard-wearing clothing for cold, wet conditions. - BCT Outdoors - traditional canvas tents and glamping equipment manufactured in Scotland. www.bctshop.co.ukwww.terra-nova.co.ukmakeitbritish.co.uk

## Which should you choose?

| Your camping style | My pick | |--------|--------| | Family holidays at campsites | Vango or OLPRO | | Wild camping and backpacking | Terra Nova or Alpkit | | Best value for a complete kit | Alpkit or Vango | | Cold-weather camping | Rab or Mountain Equipment | | Traditional canvas camping | BCT Outdoors | | Rugged sleeping bags and insulation | Snugpak |

One important distinction\: British brand does not necessarily mean British-made. If buying British-manufactured equipment is important to you, check the country of manufacture for the specific product rather than relying on the brand's origins.

Are you mainly interested in traditional British canvas camping brands, modern technical gear, or the best British brands regardless of price? I can narrow the list down accordingly.

Perplexity

The question asked

Best hiking tent UK

From the recorded answer

| Best budget lightweight tent | Wild Country Zephyros Compact 2 | Under 2 kg, easy to pitch, wind-stable and typically under £200; interior and porch are snug. | …
Read recorded answer

Recorded answer text · Perplexity · 25 October 2026

The MSR Hubba Hubba LT is the best all-round hiking tent for most UK conditions: lightweight, spacious for two, well ventilated and suitable for three-season backpacking.

| Best for | Tent | Why choose it | |---|---|---| | Best overall | MSR Hubba Hubba LT | Strong balance of weight, interior space, ventilation and weather protection. | | Best lightweight option | Durston X-Mid II Solid | Excellent weight-to-space ratio; best suited to hikers comfortable using trekking poles. | | Best value | Vango Banshee 200 | Durable, stable and around £125, though its porch is relatively small. | | Best budget lightweight tent | Wild Country Zephyros Compact 2 | Under 2 kg, easy to pitch, wind-stable and typically under £200; interior and porch are snug. | | Best for extra living space | Sea to Summit Telos TR2 | Roomier design and better comfort for longer trips or poor weather. | | Best solo ultralight option | Big Agnes Tiger Wall UL1 | About 850 g and designed for three-season trekking, though expensive and less suited to severe winds. |

### What to look for in a UK hiking tent

- Three-season rating: Suitable for spring to autumn, including typical UK rain and moderate wind. - Waterproofing: Aim for a flysheet hydrostatic head of roughly 2,000-3,000 mm or higher; around 5,000 mm for the groundsheet offers extra wet-weather security. - Weight: Around 1-2 kg is typical for lightweight backpacking tents; heavier models generally provide more space or durability. - Wind stability: Prioritise a robust pole structure and multiple guy points for exposed hills and moorland. - Porch space: Especially important for storing wet boots and packs in persistent rain.

Bottom line: Choose the MSR Hubba Hubba LT for the best overall package, the Vango Banshee 200 if value matters most, or the Wild Country Zephyros Compact 2 for an affordable, genuinely hiking-focused two-person tent.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

Your questions. Your market. Your next move.

Track your own prompts with Lift.

Go beyond the public list. Choose questions about your products, competitors and customers, then track how AI answers them over time.

Chat GPT logo

Which running shoes suit wide feet?

Product fit

Perplexity Logo

What are good alternatives to my usual skincare brand?

Comparison

Claude Logo

Which sofa brands deliver to regional Australia?

Market

Deep Seek Logo

Which protein powders contain no dairy?

Product fit

Grok Logo

Is this brand worth the premium?

Brand perception

Chat GPT logo

Which outdoor brands offer repair services?

Purchase intent

Perplexity Logo

What should I compare before buying a home gym?

Discovery

Claude Logo

Which coffee subscription suits a small office?

Audience

Deep Seek Logo

What do shoppers say about this brand’s sizing?

Brand perception

Explore Lift →

Illustrative prompts · tailored to your tracking plan

Pause animation

Found / Brand snapshot

Wild Country

Outdoor & Adventure

21 August 2026 – 25 October 2026 (scans 1–11)

1.6

%

AI visibility

Free industry report

See the bigger picture in your industry

Get the industry report by email. Compare brand rankings and AI platform results in your market, then share the findings with your team.

Industry rankings / Brand visibility / Platform comparisons

Get the free industry report →

A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

79

Answers naming the brand

4947

Answers collected

1.6

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Wild Country ranks #21 among 38 tracked brands for Outdoor & Adventure · United Kingdom (21 August 2026 – 25 October 2026). Its visibility is 1.6%. It was named in 79 of 4,947 AI answers across 23 of 150 tracked questions, averaging position 4.0 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 1.6% AI visibility for Wild Country in Outdoor & Adventure · United Kingdom, measured over 21 August 2026 – 25 October 2026. It ranks #21 among 38 tracked brands.

How often does AI mention this brand?

Wild Country was named in 79 of 4,947 collected AI answers, across 23 of 150 tracked questions, for Outdoor & Adventure · United Kingdom (21 August 2026 – 25 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Wild Country by all 4,947 answers in the published Outdoor & Adventure · United Kingdom sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

Close
Found by Flux
Get the full AI search report
Every shopper question this brand is missing from, the split across ChatGPT, Perplexity and Google AI Overviews, and what is causing the gap.
Where should we send it?
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.