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Vango

Vango

AI visibility and ranking for Outdoor & Adventure: United Kingdom

Outdoor & Adventure [UK]
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Glasgow tent and camping brand.

Vango
appears in
13.6
% of measured AI answers in this industry and market.

Found score

Track Vango’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 25, 2026

Updated

October 25, 2026

Latest scan visibility

17.0

October 25, 2026

Overall visibility

13.6

21 August 2026 – 25 October 2026 (scans 1–11)

Industry rank

5

Within this industry and market

Published scan history

Across 11 recorded scans from 21 August 2026 to 25 October 2026, Vango's single-scan score moved from 12.7% to 17.0%, up 4.3 percentage points. Latest recorded scan 17.0% on 25 October 2026; combined-window score 13.6%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 13.6% over 21 August 2026 – 25 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 202612.7%
24 August 202612.2%
30 August 202613.3%
6 September 202612.2%
13 September 202610.4%
20 September 202614.0%
27 September 202612.0%
4 October 202613.8%
11 October 202616.4%
18 October 202615.8%
25 October 202617.0%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

16.1%

Perplexity Logo

Perplexity

16.0%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

8.7%

21 August 2026 – 25 October 2026 (scans 1–11)

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ChatGPT names Vango most often.

It appears in 16.1% of collected ChatGPT answers and 8.7% of Google AI Overviews answers: a difference of 7.4 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 79 of 150 questions.

Vango appears in at least one collected answer to 52.7% of the tracked questions. That is question coverage; the 13.6% visibility score measures its share of individual answers.

Across 11 published scans, visibility ranged from 10.4% to 17.0%. The latest scan was 17.0% on 25 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 25 October 2026 (scans 1–11)

Share of collected answers naming each brand

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best British camping brands
  • Best British hiking brands
  • Best British made outdoor gear
  • Best British made vs imported camping gear
  • Best British outdoor brand that ships internationally
  • Best British outdoor brands

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best British made outdoor gear (PHD Designs, Keela, Buffalo Systems)
  • Best British hiking brands (Rab, Mountain Equipment, Montane)
  • Best award winning British outdoor brands (Rab, Alpkit, Paramo)
  • Best rated outdoor brand UK (Paramo, Rab, Montane)
  • Best Instagram famous outdoor brand UK (Berghaus, Rab, Craghoppers)
  • Best hiking gear Sheffield (Altberg Boots, Rohan, Paramo)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best British camping brands

From the recorded answer

Vango: Founded in Glasgow, a household name across the UK offering reliable family camping tents, air beams, and heritage outdoor shelters.
Read recorded answer

Recorded answer text · Google AI Overviews · 25 October 2026

Here are the top British camping and outdoor brands, categorized by their specialty:

### Tents and Shelters

- Terra Nova: Based in Derbyshire, known for engineering high-performance, lightweight expedition and backpacking tents (such as the Laser Compact series). - Vango: Founded in Glasgow, a household name across the UK offering reliable family camping tents, air beams, and heritage outdoor shelters.

### Sleeping Bags and Insulation

- Rab: Headquartered in Alfreton, Derbyshire, famous for technical down-filled sleeping bags, expedition jackets, and mountain gear. - Snugpak: Based in West Yorkshire (Keighley), specializing in rugged, tactical-grade sleeping bags and synthetic insulation trusted by military and outdoor enthusiasts. - PHD (Pacific Outdoor Equipment): Based in Yorkshire, renowned for ultra-lightweight, custom-built down sleeping bags and down layers.

### Equipment, Mats, and Cooking

- Alpkit: Based in the East Midlands/Peak District, offering direct-to-consumer gear including tents, sleeping mats, bikepacking bags, and apparel. - Multimat: UK-based manufacturer producing durable foam, self-inflating, and inflatable sleeping mats. - Ghillie Kettle Company: Midlands-based maker of traditional, natural-fuel rapid-boiling camp kettles. - Buffalo Systems: Based in Sheffield, making pile-lined and Pertex-shelled weather-resistant outdoor clothing and sleeping systems.

### Apparel and Waterproofs

- Montane: Based in Northumberland, focusing on lightweight, breathable fast-packing and alpine clothing. - Mountain Equipment: Long-standing British mountaineering brand known for technical down wear and shells. - Berghaus: Sunderland-based outdoor apparel and technical gear staple with a wide range from entry to high-alpine Gore-Tex.

If you want to narrow this down, let me know:

- What specific type of gear you need (tents, sleeping bags, cooking equipment, or clothing) - Whether you are car camping or backpacking/hiking light

ChatGPT

The question asked

Best camping gear London

From the recorded answer

!Vango Tryfan 300 3-Person Tent - liGo.co.uk …
Read recorded answer

Recorded answer text · ChatGPT · 25 October 2026

If you're looking for the best camping gear in London, I'd focus on three things: reliable waterproofing, comfort, and value for money - especially for camping in the UK, where rain and chilly nights can catch you out.

The best choice depends on whether you need a complete camping setup, lightweight gear for hiking, or just a few essentials such as a tent, sleeping bag and camping stove.

## Best camping gear shops in London

!THE BEST 5 Shoe Stores in Camden (Updated September 2025)

### 1\. Outdoor Emporium

(Best specialist shop)

67 Camden Road, NW1 9EU

Great for tents, sleeping bags, rucksacks, camping gas and practical advice from an independent retailer. A good first stop if you want help choosing the right kit. www.outdoor-emporium.co.ukwww.google.com

4.8/5 · 020 7428 9534

Official website

---

!Sport Tech Hub by London Sport announce new partnership with Decathlon - Sports Insight

### 2\. Decathlon - Surrey Quays

(Best for budget gear)

9 Maritime Street, SE16 7FU

A strong choice for affordable starter equipment, including tents, sleeping mats, sleeping bags and cooking accessories. Useful if you need to kit yourself out without spending a fortune. www.google.com.brwww.hutar.co.uk

4.6/5

Decathlon UK

---

!Ellis Brigham Covent Garden

### 3\. Ellis Brigham - Covent Garden

10-12 Southampton Street, WC2E 7HA

Best for higher-end outdoor equipment, technical clothing, backpacks and specialist advice. The store offers tent-pitching assistance so you can assess a tent before buying. www.google.comwww.ellis-brigham.com

4.7/5

Official website and store details

---

!mindtrip

### 4\. Cotswold Outdoor - Covent Garden

4 Mercer Street, WC2H 9QB

Worth visiting for quality waterproofs, hiking equipment, sleeping systems and established outdoor brands. A good option for camping in colder or wetter conditions. www.google.comthatsup.co.uk

4.3/5

Official website

## What gear is worth buying?

!Vango Tryfan 300 3-Person Tent - liGo.co.uk

Tent

Look for a properly waterproof tent with a covered porch for wet boots and bags. Choose a 2-3 person tent for solo or two-person trips with extra storage.

!ATEPA 3-Piece Backpacking Camping Bundle - 1-Person Ultralight Tent, 3

Sleeping bag and insulated mat

Check the sleeping bag's comfort temperature rating, not just its extreme rating. Insulation beneath you is essential for staying warm.

!MSR PocketRocket 2 Mini Stove Kit | 516381

Cooking kit

A compact stove, compatible fuel, lighter, pot and reusable mug are good basics. Use stoves outdoors only, never inside a tent.

![DofE Ultimate Bundle | Lifesystems - Lifeventure](

Rain protection and essentials

Pack a waterproof jacket, head torch, first-aid kit, dry bags and a power bank.

## Let me narrow it down

What kind of camping gear are you after?

1\. Budget

Under £100

£100-£300

£300-£600

£600+

---

2\. What do you need?

General camping (tent, bed and accessories)

Lightweight backpacking and hiking

Family or car camping

Winter or cold-weather camping

Festival camping

---

3\. Preferred shopping area

Central London

North London

South London

Anywhere in London

Online delivery to London

[Find my best options]

Perplexity

The question asked

Best British outdoor brands

From the recorded answer

Vango - A dependable camping brand for tents, sleeping bags, awnings, and family camping equipment.
Read recorded answer

Recorded answer text · Perplexity · 25 October 2026

The best British outdoor brands depend on the activity, but these are the strongest choices overall:

- Rab - Best for technical mountain clothing, down jackets, waterproofs, sleeping bags, and climbing gear. It began in Sheffield in 1981 and is known for practical, hard-wearing equipment. - Mountain Equipment - Excellent for alpine, expedition, and winter gear, particularly down insulation, technical shells, and sleeping bags. - Berghaus - A leading all-rounder for hiking jackets, waterproofs, backpacks, and general mountain use; it was founded in Newcastle. - Montane - Best for lightweight, fast-and-light clothing for trail running, hiking, and mountaineering. - Terra Nova - A top choice for lightweight, expedition, and backpacking tents, with roots in Derbyshire. - Sprayway - Strong value for British hillwalking, especially waterproof jackets, fleeces, and clothing suited to cool, wet conditions. - Alpkit - Often offers very good performance and value across tents, clothing, packs, and camping equipment. - Finisterre - Best for sustainable, sea-influenced outdoor clothing, including durable jackets and merino layers. - Craghoppers - Good for travel, everyday hiking, warm-weather clothing, and practical outdoor trousers rather than extreme alpine use. - Vango - A dependable camping brand for tents, sleeping bags, awnings, and family camping equipment. - Sealskinz - Particularly good for waterproof socks, gloves, and accessories; some products are made in Norfolk. - Barbour - Best for heritage country clothing and waxed jackets rather than high-performance alpine equipment.

### Quick recommendations

| Need | Best picks | |---|---| | Technical mountain use | Rab, Mountain Equipment, Montane | | Hiking and hillwalking | Berghaus, Sprayway, Rab | | Lightweight backpacking | Alpkit, Montane, Terra Nova | | Camping | Vango, Terra Nova, Alpkit | | Sustainable lifestyle outdoor wear | Finisterre | | Country wear | Barbour | | Waterproof accessories | Sealskinz |

For a single safe choice, Rab is probably the best all-round British technical brand; Berghaus is the more versatile hiking choice, while Alpkit generally offers the strongest value.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Vango

Outdoor & Adventure

21 August 2026 – 25 October 2026 (scans 1–11)

13.6

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

674

Answers naming the brand

4947

Answers collected

13.6

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Vango ranks #5 among 38 tracked brands for Outdoor & Adventure · United Kingdom (21 August 2026 – 25 October 2026). Its visibility is 13.6%. It was named in 674 of 4,947 AI answers across 79 of 150 tracked questions, averaging position 2.0 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 13.6% AI visibility for Vango in Outdoor & Adventure · United Kingdom, measured over 21 August 2026 – 25 October 2026. It ranks #5 among 38 tracked brands.

How often does AI mention this brand?

Vango was named in 674 of 4,947 collected AI answers, across 79 of 150 tracked questions, for Outdoor & Adventure · United Kingdom (21 August 2026 – 25 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Vango by all 4,947 answers in the published Outdoor & Adventure · United Kingdom sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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Found by Flux
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Every shopper question this brand is missing from, the split across ChatGPT, Perplexity and Google AI Overviews, and what is causing the gap.
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