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Vango

Vango

AI visibility and ranking for Outdoor & Adventure: United Kingdom

Outdoor & Adventure [UK]
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Glasgow tent and camping brand.

Vango
appears in
12.6
% of measured AI answers in this industry and market.

Found score

Track Vango’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 4, 2026

Updated

October 4, 2026

Latest scan visibility

13.8

October 4, 2026

Overall visibility

12.6

21 August 2026 – 4 October 2026 (scans 1–8)

Industry rank

6

Within this industry and market

Published scan history

Across 8 recorded scans from 21 August 2026 to 4 October 2026, Vango's single-scan score moved from 12.7% to 13.8%, up 1.1 percentage points. Latest recorded scan 13.8% on 4 October 2026; combined-window score 12.6%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 12.6% over 21 August 2026 – 4 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 202612.7%
24 August 202612.2%
30 August 202613.3%
6 September 202612.2%
13 September 202610.4%
20 September 202614.0%
27 September 202612.0%
4 October 202613.8%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

14.2%

Perplexity Logo

Perplexity

15.0%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

8.6%

21 August 2026 – 4 October 2026 (scans 1–8)

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Perplexity names Vango most often.

It appears in 15.0% of collected Perplexity answers and 8.6% of Google AI Overviews answers: a difference of 6.4 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 72 of 150 questions.

Vango appears in at least one collected answer to 48.0% of the tracked questions. That is question coverage; the 12.6% visibility score measures its share of individual answers.

Across 8 published scans, visibility ranged from 10.4% to 14.0%. The latest scan was 13.8% on 4 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 4 October 2026 (scans 1–8)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best British camping brands
  • Best British hiking brands
  • Best British made outdoor gear
  • Best British made vs imported camping gear
  • Best British outdoor brands
  • Best British owned outdoor brands

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Which British outdoor brands are actually good (Rab, Montane, Mountain Equipment)
  • Best British hiking brands (Berghaus, Montane, Rab)
  • Best independent outdoor gear brands UK (PHD Designs, Alpkit, Montane)
  • Best new British outdoor brands (Atom Packs, Rab, Berghaus)
  • Best award winning British outdoor brands (Rab, Mountain Equipment, Alpkit)
  • Best brand recommended by outdoor instructors UK (Rab, Mountain Equipment, Paramo)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best British camping brands

From the recorded answer

Vango is the top British camping brand for overall family and backpacking gear, celebrated for its durability in the unpredictable UK climate.
Read recorded answer

Recorded answer text · Google AI Overviews · 4 October 2026

Vango is the top British camping brand for overall family and backpacking gear, celebrated for its durability in the unpredictable UK climate.

### Top British Camping Brands

- Vango: Founded in Scotland in 1966, Vango is a household name across UK campsites. They specialize in everything from massive family air-beam tents to ultralight backpacking shelters like the Vango Nevis 300 Tent, which is frequently recommended for the Duke of Edinburgh (D of E) expeditions. - Terra Nova and Wild Country: Based in Derbyshire, England, Terra Nova engineers world-renowned, bombproof 4-season expedition tents (such as the Laser and Quasar ranges). Their sister brand, Wild Country, offers award-winning, budget-friendlier designs derived from the same high-end alpine knowledge. - Alpkit: A Derbyshire-based outdoor brand born out of a passion for self-supported grit and mountain sports. They make highly practical, value-focused camping gear, sleeping mats, and technical apparel designed by real outdoor users. - Mountain Equipment: Operating out of Greater Manchester since 1961, they are elite specialists in down insulation, sleeping bags, and technical mountain wear meant for cold, wet British conditions. - Rab: Founded in Sheffield by Rab Carrington, this iconic brand is globally famous for high-performance down jackets, sleeping bags, and lightweight shelters tailored for serious backpackers and mountaineers.

If you tell me what type of camping you plan to do (such as family car camping, lightweight wild camping, or festival trips) and your approximate budget, I can recommend the ideal brand and specific setup for your needs.

ChatGPT

The question asked

Best British outdoor brands

From the recorded answer

| Vango | Tents & family camping | Strong choice for general camping | …
Read recorded answer

Recorded answer text · ChatGPT · 4 October 2026

If you mean British-founded outdoor brands, rather than brands merely sold in Britain, these are the ones I'd put at the top of the list. Current UK outdoor-brand rankings especially highlight Rab, Alpkit, Berghaus, Montane and Mountain Equipment. flux.agencyflux.agency

| Brand | Best for | My take | |---|---|---| | Rab | Down, insulation, mountain clothing | ⭐ Best all-round technical choice | | Mountain Equipment | Mountaineering, expedition gear | ⭐ Best for serious mountain use | | Montane | Lightweight hiking/running gear | ⭐ Best for fast & light | | Berghaus | Hiking, waterproofs, backpacks | ⭐ Best heritage all-rounder | | Alpkit | Camping, backpacking, clothing | ⭐ Best value | | Páramo | Wet/windy UK conditions | ⭐ Best specialist waterproofs | | Terra Nova | Lightweight tents | ⭐ Best for backpacking shelters | | Keela | Hard-wearing waterproofs | Great value, particularly for wet UK weather | | Vango | Tents & family camping | Strong choice for general camping | | Craghoppers | Walking/travel clothing | More affordable, less technical |

### My top 5

1. Rab - probably the first British brand I'd look at. Particularly excellent for down jackets, insulation and mountain clothing. flux.agencyflux.agency

### [Rab Microlight Alpine Jacket]() £210.00

2. Mountain Equipment - go here when you're buying for Scottish winter, climbing or genuinely demanding conditions.

3. Montane - excellent if you prefer lightweight kit and move quickly in the hills.

4. Berghaus - one of Britain's classic outdoor brands, with a particularly strong heritage in waterproofs and packs. It also has very high UK brand awareness. www.statista.com

5. Alpkit - arguably the best place to start if you want good British outdoor gear without spending Rab/Mountain Equipment money.

### One important distinction

British brand ≠ British-made. Most of these brands design/develop products in Britain but manufacture internationally. If your priority is actually made in the UK, the list gets much shorter; brands such as Terra Nova and specialist manufacturers become more interesting. www.outr.co.uk

If you tell me what you're buying - waterproof jacket, fleece, walking trousers, boots, backpack, tent, or everyday outdoor clothing - I can rank the best 5 British brands for that specific category and give you current products/prices.

Perplexity

The question asked

Best camping equipment UK

From the recorded answer

Tent: Vango, Coleman, Eurohike or Decathlon Quechua. Choose a fully waterproof model with a sewn-in groundsheet; an inflatable tent is convenient for family camping and wet weather.
Read recorded answer

Recorded answer text · Perplexity · 4 October 2026

For most UK campsites, prioritise waterproofing, warmth, wind resistance and easy packing. A strong all-round kit list is:

- Tent: Vango, Coleman, Eurohike or Decathlon Quechua. Choose a fully waterproof model with a sewn-in groundsheet; an inflatable tent is convenient for family camping and wet weather. - Sleeping bag: A 3-season bag rated around 0-5°C for spring to autumn. Add a fleece liner for colder nights. - Sleeping mat or air bed: Insulated self-inflating mat for comfort and warmth; a thicker air bed suits car camping. - Camping stove: Cadac Safari Chef 2 for versatile campsite cooking, or an MSR PocketRocket for compact backpacking. - Fuel and cookware: Compatible gas canister, pan, mug, bowl, cutlery, lighter and wind shield. - Lighting: Headtorch for moving around at night, plus a rechargeable or battery lantern for the tent and cooking area. - Seating and shelter: Folding chair, camping table and tarp or gazebo-especially useful in Britain's unpredictable weather. - Weather protection: Waterproof jacket, waterproof trousers, warm layers, spare socks, sun cream and a dry bag. - Practical essentials: Mallet, tent pegs, guy lines, power bank, rubbish bags, first-aid kit, toilet paper, hand sanitiser and a multi-tool. - For campsites with electricity: Take the correct UK electric-hook-up cable and check the site's connection requirements beforehand.

### Best choices by camping style

| Use | Recommended type | |---|---| | Family/car camping | Large Vango, Coleman or Quechua tent; thick air beds; Cadac stove | | Budget camping | Quechua or Eurohike tent; basic foam mats; compact gas stove | | Backpacking | Lightweight 1-2-person tent; insulated sleeping mat; MSR PocketRocket | | Wet-weather camping | Sewn-in groundsheet, strong guy lines, spacious porch and waterproof storage | | Festival camping | Inexpensive 2-3-person tent, compact sleeping bag, headtorch and earplugs |

Before buying, compare packed size, weight, materials, compatibility and ease of packing, not just the headline price. For UK conditions, a slightly heavier tent with a proper waterproof flysheet is usually a better choice than an ultralight fair-weather model.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Vango

Outdoor & Adventure

21 August 2026 – 4 October 2026 (scans 1–8)

12.6

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

453

Answers naming the brand

3600

Answers collected

12.6

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Vango ranks #6 among 38 tracked brands for Outdoor & Adventure · United Kingdom (21 August 2026 – 4 October 2026). Its visibility is 12.6%. It was named in 453 of 3,600 AI answers across 72 of 150 tracked questions, averaging position 1.9 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 12.6% AI visibility for Vango in Outdoor & Adventure · United Kingdom, measured over 21 August 2026 – 4 October 2026. It ranks #6 among 38 tracked brands.

How often does AI mention this brand?

Vango was named in 453 of 3,600 collected AI answers, across 72 of 150 tracked questions, for Outdoor & Adventure · United Kingdom (21 August 2026 – 4 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Vango by all 3,600 answers in the published Outdoor & Adventure · United Kingdom sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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