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Vango

Vango

AI visibility and ranking for Outdoor & Adventure: United Kingdom

Outdoor & Adventure [UK]
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Glasgow tent and camping brand.

Vango
appears in
13.0
% of measured AI answers in this industry and market.

Found score

Track Vango’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 11, 2026

Updated

October 11, 2026

Latest scan visibility

16.4

October 11, 2026

Overall visibility

13.0

21 August 2026 – 11 October 2026 (scans 1–9)

Industry rank

6

Within this industry and market

Published scan history

Across 9 recorded scans from 21 August 2026 to 11 October 2026, Vango's single-scan score moved from 12.7% to 16.4%, up 3.7 percentage points. Latest recorded scan 16.4% on 11 October 2026; combined-window score 13.0%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 13.0% over 21 August 2026 – 11 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 202612.7%
24 August 202612.2%
30 August 202613.3%
6 September 202612.2%
13 September 202610.4%
20 September 202614.0%
27 September 202612.0%
4 October 202613.8%
11 October 202616.4%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

15.0%

Perplexity Logo

Perplexity

15.3%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

8.7%

21 August 2026 – 11 October 2026 (scans 1–9)

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Perplexity names Vango most often.

It appears in 15.3% of collected Perplexity answers and 8.7% of Google AI Overviews answers: a difference of 6.6 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 76 of 150 questions.

Vango appears in at least one collected answer to 50.7% of the tracked questions. That is question coverage; the 13.0% visibility score measures its share of individual answers.

Across 9 published scans, visibility ranged from 10.4% to 16.4%. The latest scan was 16.4% on 11 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 11 October 2026 (scans 1–9)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best British camping brands
  • Best British hiking brands
  • Best British made outdoor gear
  • Best British made vs imported camping gear
  • Best British outdoor brands
  • Best British owned outdoor brands

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best British made outdoor gear (Mountain King, Paramo, Snugpak)
  • Best British owned outdoor brands (Rab, Lowe Alpine, Montane)
  • Best award winning British outdoor brands (Paramo, Terra Nova Equipment, Alpkit)
  • Which British outdoor brands are actually good (Rab, Mountain Equipment, Montane)
  • Best new British outdoor brands (Hilltrek Outdoor Clothing, Rab, Alpkit)
  • Best brand recommended by outdoor instructors UK (Rab, Sprayway, Keela)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best British camping brands

From the recorded answer

Vango: Famous for family and backpacking tents, self-inflating sleeping mats (like the Shangri-La series), and reliable outdoor furniture. They are a staple of British campsites.
Read recorded answer

Recorded answer text · Google AI Overviews · 11 October 2026

The top British camping and outdoor gear brands are well-known for handling unpredictable weather, durability, and technical innovation:

### Top British Camping Brands

- Vango: Famous for family and backpacking tents, self-inflating sleeping mats (like the Shangri-La series), and reliable outdoor furniture. They are a staple of British campsites. - Alpkit: A rider- and hiker-owned British brand based in the Peak District offering high-value tents, sleeping bags, stoves, and technical apparel with strong repair and eco-friendly commitments. - Rab: Founded in Sheffield, Rab is a premier name for down sleeping bags, high-performance down jackets, and lightweight technical shells built for cold and wet conditions. - Berghaus: One of Britain's most iconic heritage outdoor firms, known for durable waterproof jackets, fleeces, and general trail gear. - Snugpak: Based in West Yorkshire, they specialize in military-grade and civilian sleeping bags, insulated jackets, and compact bivvi tents built for rugged use. - Wild Country: Sister brand to Terra Nova, renowned for lightweight, storm-worthy backpacking tents and climbing gear. - Terra Nova: Holder of Guinness World Records for the lightest tents in the world, ideal for serious ultra-light backpackers. - PHD (Pigeon Hole Designs): Founded by original talent behind specialized down gear, they custom-make ultra-high-end down sleeping bags and jackets in the UK. - Montane: Known for ultra-lightweight, breathable, and weather-resistant endurance clothing and equipment designed for fast-packing and mountain use. - Peter Storm: An accessible, budget-friendly heritage British brand (creators of the classic Kagool) found on the high street for entry-level waterproofs and camp essentials.

Are you looking for family camping gear (like large tents and airbeds), lightweight backpacking equipment, or clothing/apparel? Let me know so I can narrow down the best recommendations.

ChatGPT

The question asked

Best camping gear London

From the recorded answer

!Namiot Vango Trekkingowy 2 Osobowy Blade 200 Pamir Green - Ceny i opinie - Ceneo.pl …
Read recorded answer

Recorded answer text · ChatGPT · 11 October 2026

If you're looking for the best camping gear in London, I'd focus on shops where you can compare tents, sleeping bags, sleeping mats, backpacks and cooking equipment in person, as well as outdoor retailers with good online ranges.

For camping in the UK, prioritise waterproofing, warmth, low weight and durability - especially if you're camping in autumn or heading out in changeable weather.

## Best camping shops in London

!About Outdoor Emporium | Outdoor Emporium

### 1\. Outdoor Emporium

Camden · 4.8/5 (413 reviews)

Best for expert advice from an independent outdoor specialist, including backpacks, sleeping bags, waterproof clothing and camping accessories. thatsup.co.ukmpora.com

67 Camden Road, NW1 9EU

020 7428 9534

---

!Decathlon High Street Kensington - 146-158 Kensington High St, Kensington, London W8 7RL, UK - Hours, Directions, Reviews

### 2\. Decathlon

Surrey Quays · 4.6/5 (4,927 reviews)

Best for value for money and building a complete camping kit without spending premium-brand prices. A useful starting point for tents, sleeping mats, cooking gear and beginner equipment.

9 Maritime Street, SE16 7FU

Shop online

---

!Blacks | Bloomsbury - London

### 3\. GO Outdoors Tottenham Court Road

Central London · 3.9/5 (473 reviews)

Worth comparing for a broad selection of outdoor clothing, footwear and camping essentials, particularly if you want to compare different price points.

248 Tottenham Court Road, W1T 7QZ

Shop online

---

!mindtrip

### 4\. Cotswold Outdoor

Covent Garden · 4.3/5 (691 reviews)

Best for quality hiking and backpacking gear, technical waterproofs and advice on choosing equipment for longer trips.

4 Mercer Street, WC2H 9QB

Shop online

---

!Farmfoods Ltd - Reviews, Photos & Phone Number - Updated September 2025 - Grocery Stores in Markhouse, Waltham Forest - Wheree

### 5\. Eastman Camp

Walthamstow · 4.8/5 (106 reviews)

A specialist camping shop worth considering if you want to explore camping equipment outside central London.

52 High Street, E17 7LD

Ratings and addresses are based on current search listings; check stock and opening hours before travelling. thatsup.co.uklondon.cylex-uk.co.uk

## What camping gear is worth buying?

!Namiot Vango Trekkingowy 2 Osobowy Blade 200 Pamir Green - Ceny i opinie - Ceneo.pl

Tent

Look for a fully waterproof tent with a sewn-in groundsheet if comfort and rain protection matter. Allow extra room for gear.

![Yellow OEX Fathom EV 300 Sleeping Bag - Blacks](

Sleeping bag

Check the EN/ISO comfort temperature rating rather than relying on a brand's season label.

!Sea to Summit Ether Light XT Women's Sleeping Mats, Airbeds & Cots

Sleeping mat

Insulation matters as much as cushioning, particularly for cold-weather camping.

![Beginner's Guide to Camping in South Africa | Roamrgear - Roamrgear.co.za](

Essentials

Bring a headtorch, power bank, waterproof layers, first-aid kit and suitable cooking equipment.

## Let me narrow it down

What's your budget for the gear?

Under £100

£100-£300

£300-£600

£600+

---

What kind of camping?

Festival camping

Weekend camping

Backpacking and hiking

Car camping with family

Winter camping

---

What's most important?

Best value

Premium quality

Lightweight gear

Everything in one shop

---

Where would you prefer to shop?

Central London

North London

Near Luton

Anywhere in London

Online

[Find my best options]

Perplexity

The question asked

Best British outdoor brands

From the recorded answer

Vango - Broad range of camping tents and equipment, generally strong for value.
Read recorded answer

Recorded answer text · Perplexity · 11 October 2026

The best British outdoor brands depend on the activity, but these are strong choices across hiking, climbing, mountaineering, and wet-weather use:

- Rab - Excellent down jackets, insulated layers, sleeping bags, and climbing apparel; founded in Sheffield in 1981. - Montane - Lightweight, technical clothing for fast hiking, fell running, and alpine use. - Mountain Equipment - High-end expedition clothing, down equipment, sleeping bags, and climbing gear. - Berghaus - Reliable hiking and mountaineering clothing, with a broad range from everyday waterproofs to technical shells. - Paramo - Particularly good for wet, windy British conditions; its directional-fabric system is designed for sustained rain and active use. - Arc'teryx? - Not British; often confused with British brands, but it is Canadian. - Jöttnar - Premium technical insulation and shell clothing, especially suited to winter mountaineering and ski touring. - Fjällräven? - Swedish rather than British. - Sprayway - Good-value, practical hillwalking clothing and waterproofs; founded in 1974. - Craghoppers - Affordable outdoor and travel clothing, especially for general hiking and warm-weather trips. - OMM - Very lightweight equipment and clothing for fell running, fastpacking, and minimalist mountain use. - Sealskinz - Waterproof gloves, socks, and hats for wet and cold conditions. - Terra Nova - Lightweight tents, shelters, and expedition equipment. - Vango - Broad range of camping tents and equipment, generally strong for value. - Lowe Alpine - Well-designed hiking and mountaineering backpacks.

### Quick picks

| Need | Best choices | |---|---| | Best all-round technical clothing | Rab, Montane | | Winter mountaineering | Mountain Equipment, Jöttnar, Rab | | Wet British hillwalking | Paramo, Sprayway, Rab | | Lightweight fastpacking | OMM, Montane | | Tents and shelters | Terra Nova, Vango | | Affordable outdoor gear | Craghoppers, Sprayway, Vango | | Waterproof accessories | Sealskinz |

For a single dependable British brand, Rab is the strongest all-round recommendation; for severe wet-weather walking, choose Paramo, and for lightweight fast-and-light equipment, choose OMM.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Vango

Outdoor & Adventure

21 August 2026 – 11 October 2026 (scans 1–9)

13.0

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

527

Answers naming the brand

4050

Answers collected

13.0

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Vango ranks #6 among 38 tracked brands for Outdoor & Adventure · United Kingdom (21 August 2026 – 11 October 2026). Its visibility is 13.0%. It was named in 527 of 4,050 AI answers across 76 of 150 tracked questions, averaging position 1.9 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 13.0% AI visibility for Vango in Outdoor & Adventure · United Kingdom, measured over 21 August 2026 – 11 October 2026. It ranks #6 among 38 tracked brands.

How often does AI mention this brand?

Vango was named in 527 of 4,050 collected AI answers, across 76 of 150 tracked questions, for Outdoor & Adventure · United Kingdom (21 August 2026 – 11 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Vango by all 4,050 answers in the published Outdoor & Adventure · United Kingdom sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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