OEX

AI Visibility Score and Ranking for

Outdoor & Adventure: United Kingdom

Outdoor & Adventure [UK]

Ranked

Budget-friendly camping and hiking gear brand.

OEX ranks #15 in the UK Outdoor & Adventure AI Visibility Index with a Visibility Score of 2.9/100. It was named in 53 of 1,800 AI answers across 24 of 150 tracked questions, averaging position 2.2 when mentioned.

2.9

Visibility score

Found Rank

-2

Movement vs last window

2.2

Avg. position when mentioned

Prompts hit, of 150

OEX vs Outdoor & Adventure

Running at 0.6x the Outdoor & Adventure category average — a little behind the field.

OEX (you) — 3.1

Outdoor & Adventure category average — 4.8

What's working

Working

1. Ranks near the top when mentioned

When AI names OEX, it tends to place it early, averaging position 2.2 among the brands mentioned.

2. Shows up across a spread of questions

Named in 24 of 150 tracked questions (16%), spanning ChatGPT, Perplexity and Google AI Overviews.

3. Strongest on ChatGPT

ChatGPT gives OEX its highest appearance rate, naming it in 4.8% of that platform's answers.

What could improve

Improve

1. Thin on Perplexity

Appears in just 1.8% of Perplexity answers, the weakest of the three platforms tracked.

2. Breadth still has room to grow

Named in 24 of 150 questions, so there is room to extend beyond its current question coverage.

3. Visibility score has room to climb

A visibility score of 2.9/100 places it at rank #15 of 38 tracked brands in this vertical.

Where this brand sits in its industry

Rab

29.6

rab-uk

Alpkit

27.1

alpkit-uk

Berghaus

15.8

berghaus-uk

Montane

15.3

montane-uk

Mountain Equipment

13.1

mountain-equipment-uk

Vango

12.6

vango-uk

Paramo

11.6

paramo-uk

Craghoppers

5.1

craghoppers-uk

Regatta

4.8

regatta-uk

Terra Nova Equipment

4.3

terra-nova-equipment-uk

How it works

The questions shoppers ask. Every week. Every platform.

1. We ask what shoppers ask

150 questions per industry, drawn from real search and AI query data, not questions a brand would write about itself.

2. We ask every week, on every platform.

ChatGPT, Perplexity and Google's AI Overviews. Weekly scans, accumulated across a rolling scan window. Hundreds of answers per industry.

3. We record who gets named.

Every brand mention, its position in the answer, and which platform said it. The Visibility Score is the share of answers a brand appears in. Nothing weighted, nothing modelled.

How the score is measured

A fixed battery of questions per vertical, asked weekly on ChatGPT, Perplexity and Google AI Overviews and accumulated across the full scan window. Visibility Score is the share of all answers that named the brand. Every population is frozen before scoring, with a documented cut log.

Read the full methodology

Frequently asked questions

What is OEX's AI Visibility Score?

OEX has an AI Visibility Score of 2.9 in the UK Outdoor & Adventure AI Visibility Index, ranked #15.

How often does AI recommend OEX?

OEX was named in 53 of 1,800 AI answers analysed, across 24 tracked questions, averaging position 2.2 when mentioned.

How is the AI Visibility Score calculated?

We asked ChatGPT, Perplexity and Google's AI Overviews the questions British hikers and campers actually ask, and tracked how often each brand was named. Full methodology at flux.agency/found/methodology.

Want the full picture?

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OEX