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OEX

OEX

AI visibility and ranking for Outdoor & Adventure: United Kingdom

Outdoor & Adventure [UK]
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Budget-friendly camping and hiking gear brand.

OEX
appears in
2.8
% of measured AI answers in this industry and market.

Found score

Track OEX’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 25, 2026

Updated

October 25, 2026

Latest scan visibility

4.0

October 25, 2026

Overall visibility

2.8

21 August 2026 – 25 October 2026 (scans 1–11)

Industry rank

15

Within this industry and market

Published scan history

Across 11 recorded scans from 21 August 2026 to 25 October 2026, OEX's single-scan score moved from 3.8% to 4.0%, up 0.2 percentage points. Latest recorded scan 4.0% on 25 October 2026; combined-window score 2.8%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 2.8% over 21 August 2026 – 25 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20263.8%
24 August 20262.4%
30 August 20263.1%
6 September 20262.4%
13 September 20262.7%
20 September 20262.7%
27 September 20262.4%
4 October 20262.4%
11 October 20262.7%
18 October 20262.2%
25 October 20264.0%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

4.5%

Perplexity Logo

Perplexity

1.7%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

2.2%

21 August 2026 – 25 October 2026 (scans 1–11)

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ChatGPT names OEX most often.

It appears in 4.5% of collected ChatGPT answers and 1.7% of Perplexity answers: a difference of 2.8 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 39 of 150 questions.

OEX appears in at least one collected answer to 26.0% of the tracked questions. That is question coverage; the 2.8% visibility score measures its share of individual answers.

Across 11 published scans, visibility ranged from 2.2% to 4.0%. The latest scan was 4.0% on 25 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 25 October 2026 (scans 1–11)

Share of collected answers naming each brand

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best 4x4 touring gear UK
  • Best British camping brands
  • Best British made vs imported camping gear
  • Best Christmas gifts for outdoor lovers UK
  • Best brand for tents that last UK
  • Best brand with the best warranty on camping gear UK

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Which outdoor brands are actually British owned (Rab, Lowe Alpine, Montane)
  • Best British outdoor brands (Rab, Mountain Equipment, Berghaus)
  • Best British owned outdoor brands (Rab, Montane, Paramo)
  • Best independent outdoor gear brands UK (Alpkit, Keela, Paramo)
  • Which British outdoor brands are actually good (Rab, Mountain Equipment, Montane)
  • Best British made outdoor gear (PHD Designs, Keela, Buffalo Systems)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best hiking gear Sheffield

From the recorded answer

Call Directions Website Situated in the Fox Valley shopping centre (Stocksbridge, S36 2AB), this massive 17,000-square-foot store stocks major outdoor brands like Rab, OEX, Berghaus, and Eurohike, backed by strong customer service and price-matching. Read more or check reviews on GO Outdoors Sheffield.
Read recorded answer

Recorded answer text · Google AI Overviews · 25 October 2026

You can find the best hiking gear in Sheffield at top local outdoor shops and independent specialists:

### Top Outdoor Shops in Sheffield

---

![]( Foothills Sheffield 4.9 (284) Outdoor clothing and equipment shop Closed Sheffield Call Directions Website Located as an independent specialist and home to Rohan at Foothills Sheffield Ltd., this store carries technical apparel and gear like the Lowe Alpine AirZone Active 22L Day Pack (approx. £80) and Paramo Velez Adventure Trousers (approx. £162).

---

![]( GO Outdoors (Fox Valley)3.9 (57) Camping Shop Closed Sheffield Call Directions Website Situated in the Fox Valley shopping centre (Stocksbridge, S36 2AB), this massive 17,000-square-foot store stocks major outdoor brands like Rab, OEX, Berghaus, and Eurohike, backed by strong customer service and price-matching. Read more or check reviews on GO Outdoors Sheffield.

---

![]( Blacks Sheffield 4.3 (400) Outdoor clothing and equipment shop Closed Sheffield Call Directions Website Conveniently located on The Moor in the city centre, offering a wide selection of waterproof jackets, sturdy walking boots, tents, and rucksacks with high customer praise for staff advice.

---

![]( Mountain Warehouse 4.1 (163) Outdoor clothing and equipment shop Closed Sheffield Call Directions Website Located at St. James Retail Park in Greenhill, providing budget-friendly outdoor clothing, footwear, and day-hiking accessories.

---

Peak District Specialist Shops Just a short trip from Sheffield into the Peak District, you can visit renowned independent stores like Outside Ltd in Hathersage or Hitch n Hike in Bamford for expert boot-fitting and climbing/hiking equipment.If you'd like to narrow down your options, tell me:

- What specific piece of gear do you need (boots, waterproof jacket, backpack)? - Is your budget entry-level or technical/expedition grade?

ChatGPT

The question asked

Best rooftop tent UK

From the recorded answer

![Grey OEX Vertex Lite 130 Roof Tent …
Read recorded answer

Recorded answer text · ChatGPT · 25 October 2026

If you're looking for the best rooftop tent in the UK, I'd compare hard-shell and soft-shell designs first. The best choice depends on your vehicle, how many people are sleeping in it, and whether you'll be touring in typical British weather or camping off-grid.

- Best all-rounder\: a hard-shell tent that opens quickly and handles changeable weather well. - Best on a budget\: a folding soft-shell tent, usually offering more sleeping space for the money. - Best for frequent touring\: a lightweight hard-shell tent that's quick to pack away. - Best for a family\: a larger soft-shell tent with an annex or extended covered space.

## My top rooftop tent picks in the UK (2026)

!Tentbox Lite 2.0 | tbl2.0

(Best all-rounder)

## TentBox Lite 2.0

### £1,349.00

Merchant: Outdoor Roadie

A compact hard-shell tent for two, ideal for weekend trips and touring. Quick pop-up setup, a comfortable mattress and UK-based brand support make it a strong option for couples. www.which.co.ukbobsmechanicalrepairs.co.uk

View product

---

![Grey OEX Vertex Lite 130 Roof Tent - GO Outdoors](

(Best value)

## OEX Vertex Lite 130 Roof Tent

### £1,000.00

Merchant: GO Outdoors + others

Worth considering if you want a more affordable two-person setup. Check the current specification, weather protection and mounting compatibility before buying.

View product and price

---

![TentBox Cargo 2.0 Roof Tent

- TentBox EU](

## TentBox Cargo 2.0 Roof Tent

### £2,595.00

Merchant: Car Builder Solutions

Best premium option for extra space and convenience. A hard-shell design suited to regular touring and buyers who want integrated storage. Check the exact sleeping capacity for your group.

View product and price

One useful independent reference is Which?'s 2026 roof-tent comparison, which covers setup, weather resistance and ease of fitting. The Caravan and Motorhome Club's 2026 awards also recognised several options across different price brackets. www.which.co.ukwww.caravanclub.co.uk

## Let's narrow it down to the best one for you

The right tent depends heavily on the car and your budget.

1\. What vehicle will it go on?

SUV / crossover

4x4 / pickup

Estate car

Van

Other car

---

2\. How many people will sleep in it?

One person

Two adults

Two adults and a child

Three or four people

---

3\. What is your budget?

Under £1,000

£1,000-£1,500

£1,500-£2,500

£2,500+

---

4\. Which style do you prefer?

Hard shell - quick to open and close

Soft shell - more space for the money

Either - best overall value

---

5\. Where will you mainly camp?

UK touring, including wet weather

Summer campsites

Off-road and overlanding

Long European road trips

[Find my best rooftop tent]

Important\: Before buying, check your vehicle's permitted roof load while driving, including the tent and roof bars. Don't rely solely on the higher load limit that applies when the vehicle is parked.

Perplexity

The question asked

Best British camping brands

From the recorded answer

OEX - Good-value tents, stoves, backpacks, sleeping bags and accessories for beginners and budget-conscious campers.
Read recorded answer

Recorded answer text · Perplexity · 25 October 2026

The best British camping brands depend on what you need:

- Terra Nova - Premium lightweight tents and technical shelters for serious backpacking and mountain use. - Vango - Best all-rounder for affordable tents, family camping, sleeping bags and furniture; its range spans budget models to technical F10 tents. - Alpkit - Excellent value for lightweight tents, trekking equipment and practical outdoor gear. - Rab - Top choice for technical clothing, insulated jackets, sleeping bags and cold-weather equipment. - Mountain Equipment - Expedition-grade clothing, sleeping bags and mountaineering equipment. - Montane - Lightweight waterproofs, insulation and active outdoor clothing. - Berghaus - Durable waterproofs, hiking clothing and backpacks, particularly for demanding conditions. - Snugpak - Good sleeping bags, insulated clothing and expedition-style equipment at competitive prices. - OLPRO - Strong choice for family camping, air tents, campervan awnings and leisure equipment. - OEX - Good-value tents, stoves, backpacks, sleeping bags and accessories for beginners and budget-conscious campers.

Quick recommendations:

- Best tent brand: Terra Nova for lightweight technical camping; Vango for family camping and value. - Best budget option: Alpkit or OEX. - Best clothing and sleeping bags: Rab or Mountain Equipment. - Best family campsite setup: Vango or OLPRO. - Best rugged UK-weather clothing: Rab, Montane or Berghaus.

“British brand” does not always mean every product is manufactured in Britain, so check the individual product if UK manufacturing is a priority.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

OEX

Outdoor & Adventure

21 August 2026 – 25 October 2026 (scans 1–11)

2.8

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

139

Answers naming the brand

4947

Answers collected

2.8

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, OEX ranks #15 among 38 tracked brands for Outdoor & Adventure · United Kingdom (21 August 2026 – 25 October 2026). Its visibility is 2.8%. It was named in 139 of 4,947 AI answers across 39 of 150 tracked questions, averaging position 2.2 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 2.8% AI visibility for OEX in Outdoor & Adventure · United Kingdom, measured over 21 August 2026 – 25 October 2026. It ranks #15 among 38 tracked brands.

How often does AI mention this brand?

OEX was named in 139 of 4,947 collected AI answers, across 39 of 150 tracked questions, for Outdoor & Adventure · United Kingdom (21 August 2026 – 25 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming OEX by all 4,947 answers in the published Outdoor & Adventure · United Kingdom sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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Found by Flux
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Every shopper question this brand is missing from, the split across ChatGPT, Perplexity and Google AI Overviews, and what is causing the gap.
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