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OMM

OMM

AI visibility and ranking for Outdoor & Adventure: United Kingdom

Outdoor & Adventure [UK]
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Lancaster brand making lightweight racing and hiking gear.

OMM
appears in
1.4
% of measured AI answers in this industry and market.

Found score

Track OMM’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 25, 2026

Updated

October 25, 2026

Latest scan visibility

1.3

October 25, 2026

Overall visibility

1.4

21 August 2026 – 25 October 2026 (scans 1–11)

Industry rank

24

Within this industry and market

Published scan history

Across 11 recorded scans from 21 August 2026 to 25 October 2026, OMM's single-scan score moved from 1.3% to 1.3%, unchanged (0.0 percentage points). Latest recorded scan 1.3% on 25 October 2026; combined-window score 1.4%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 1.4% over 21 August 2026 – 25 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20261.3%
24 August 20262.0%
30 August 20261.1%
6 September 20262.2%
13 September 20261.8%
20 September 20260.9%
27 September 20260.4%
4 October 20260.9%
11 October 20260.9%
18 October 20262.2%
25 October 20261.3%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

1.3%

Perplexity Logo

Perplexity

2.6%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

0.2%

21 August 2026 – 25 October 2026 (scans 1–11)

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Perplexity names OMM most often.

It appears in 2.6% of collected Perplexity answers and 0.2% of Google AI Overviews answers: a difference of 2.4 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 16 of 150 questions.

OMM appears in at least one collected answer to 10.7% of the tracked questions. That is question coverage; the 1.4% visibility score measures its share of individual answers.

Across 11 published scans, visibility ranged from 0.4% to 2.2%. The latest scan was 1.3% on 25 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 25 October 2026 (scans 1–11)

Share of collected answers naming each brand

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best British hiking brands
  • Best British made outdoor gear
  • Best British outdoor brand vs imported outdoor brand
  • Best British outdoor brands
  • Best British owned outdoor brands
  • Best Instagram famous outdoor brand UK

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best British made outdoor gear (PHD Designs, Keela, Buffalo Systems)
  • Best British hiking brands (Rab, Mountain Equipment, Montane)
  • Which British outdoor brands are sold overseas (Alpkit, Rab, Berghaus)
  • Best British camping brands (Terra Nova Equipment, Vango, Alpkit)
  • Best British made vs imported camping gear (Snugpak, Terra Nova Equipment, PHD Designs)
  • Best award winning British outdoor brands (Rab, Alpkit, Paramo)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best new British outdoor brands

From the recorded answer

The OMM (Original Mountain Marathon): Based in Lancaster, OMM focuses on ultra-lightweight trail racing and mountain marathon equipment, compression wear, and specialized backpacks.
Read recorded answer

Recorded answer text · Google AI Overviews · 18 October 2026

Top British outdoor and technical apparel brands span high-alpine mountaineering, cold-weather expeditions, and durable country wear:

- Rab: Founded in Alfreton in 1980, Rab is a premier climbing and mountaineering brand renowned for high-performance down jackets (like the Neutrino Pro) and technical shell jackets. - Berghaus: Established in Sunderland in 1966, this B-Corp offers hiking apparel, extensive backpack selections, and a free repair service. - Jöttnar: Founded in Cardiff by former Royal Marines, Jöttnar specializes in extreme cold-weather and high-alpine mountaineering gear using DownTek insulation. - Montane: Based in Northumberland, Montane builds lightweight, high-output technical gear designed for moving fast across difficult terrain and volatile weather. - Alpkit: A UK B-Corp based in the East Midlands offering direct-to-consumer functional outdoor clothing, camping equipment, and trekking poles. - Fortis Clothing: A British-made specialist producing field-proven outdoor apparel, technical field jackets, and durable outdoor legwear with built-in waterproofing. - The OMM (Original Mountain Marathon): Based in Lancaster, OMM focuses on ultra-lightweight trail racing and mountain marathon equipment, compression wear, and specialized backpacks. - Shackleton: An extreme-cold expedition brand providing heavy-duty down jackets and merino wool base layers engineered for polar-grade environments.

If you let me know what specific activity you are planning (such as winter mountaineering, multi-day hiking, trail running, or casual country walks) and your budget range, I can narrow down the best brand and specific kit recommendations for you.

ChatGPT

The question asked

Best British outdoor brands

From the recorded answer

… www.ethicalconsumer.orgwww.outr.co.ukflux.agencywww.which.co.ukwww.which.co.uk ![Terr …
Read recorded answer

Recorded answer text · ChatGPT · 25 October 2026

Britain has some excellent outdoor brands, from heritage manufacturers making waxed jackets and walking boots to modern technical brands specialising in waterproofs, mountaineering and lightweight hiking gear.

If you're looking for the best British outdoor brands, these are the names I'd start with, depending on whether you prioritise performance, durability, heritage or value.

## The best British outdoor brands

!Frequently asked Questions about Rainjackets

1\. Rab

(Best overall technical gear)

A British mountaineering brand founded in Sheffield, known for insulated jackets, down sleeping bags, waterproof shells and serious mountain kit. A great choice for hiking, backpacking and climbing.

Best for: technical performance, warmth and mountain use.

---

!Men's MTN Guide Alpine Pro Gore-Tex Jacket - Red | Berghaus

2\. Berghaus

A long-established British outdoor name with a broad range of waterproofs, fleeces, walking trousers, backpacks and hiking equipment. Particularly good for versatile everyday outdoor use.

Best for: all-round hiking and practical outdoor clothing.

---

!Phase Lite Waterproof Jacket(フェイズライト ジャケット)カラー/Flame Orange | MONTANE

3\. Montane

Focuses on lightweight, technical clothing for fast hiking, trail running, trekking and mountaineering. Particularly appealing if you want high performance without unnecessary bulk.

Best for: lightweight layers and active mountain days.

---

!Barbour Ashby Wax Jacket | Philip Morris & Son

4\. Barbour

An iconic British countryside brand, famous for waxed cotton jackets, robust outerwear and country clothing. Excellent for rural walks and everyday wear, although its classic waxed jackets aren't substitutes for modern technical waterproof shells.

Best for: country walks, heritage style and longevity.

---

!Paramo Velez Waterproof Jacket | Tested and reviewed

5\. Páramo

Known for its distinctive waterproof and breathable clothing systems, particularly popular with walkers who spend long days outdoors in changeable British weather.

Best for: wet-weather walking and comfort over long distances.

---

!Personalise Your Gear - DMM

6\. DMM

A respected Welsh manufacturer of climbing hardware, including carabiners, belay devices, harnesses and protection equipment.

Best for: climbing and mountaineering hardware.

---

!INOV-8.COM - Three Peaks Race - The Marathon with Mountains

7\. Inov-8

Specialises in trail-running shoes and fell-running footwear, with options designed for grip on mud, rock and rough terrain.

Best for: fell running, trail running and fast-moving hikes.

## More British brands worth knowing

!Chaqueta Mountain Equipment Gasherbrum Mens Chili Red Chili Red | Barrabes

Mountain Equipment

A top choice for serious mountaineering, expedition insulation and sleeping bags. A direct competitor to Rab. flux.agencywww.outr.co.ukwww.ethicalconsumer.orgwww.which.co.ukwww.which.co.uk

![Tents for Camping, Backpacking, Bikepacking & Mountaineering | 1 to 6 Person

- Page 3](

Alpkit

Excellent for value-conscious hikers and campers, with tents, sleeping bags, clothing and accessories. flux.agencywww.outr.co.ukwww.ethicalconsumer.orgwww.which.co.ukwww.which.co.uk

!Altberg Malham Leather Walking Boots

Altberg

Particularly worth considering for robust leather walking boots, including models made in Yorkshire. flux.agencywww.outr.co.ukwww.ethicalconsumer.orgwww.which.co.ukwww.which.co.uk

!New Arrivals | Summer 2026 | Finisterre

Finisterre

A good fit for coastal walks, fleeces, casual outdoor clothing and understated British style. www.ethicalconsumer.orgwww.outr.co.ukflux.agencywww.which.co.ukwww.which.co.uk

!Terra Nova Solar Horizon 2 Tent

Terra Nova Equipment

A specialist worth investigating for lightweight tents and expedition shelters, including UK-made models. flux.agencywww.outr.co.ukwww.ethicalconsumer.orgwww.which.co.ukwww.which.co.uk

## My shortlist by category

| What you're buying | My pick | |--------|--------| | Best all-round technical clothing | Rab | | Best for wet British hills | Páramo | | Best lightweight performance | Montane | | Best mountaineering insulation | Mountain Equipment | | Best value camping equipment | Alpkit | | Best traditional country clothing | Barbour | | Best walking boots | Altberg | | Best tents | Terra Nova |

These are recommendations by speciality rather than a definitive ranking. www.ethicalconsumer.orgwww.which.co.ukwww.outr.co.ukwww.which.co.uk

One important distinction: British brand doesn't necessarily mean British-made. If buying UK-manufactured gear matters to you, check the country of manufacture for the specific product.

What sort of outdoor brands are you interested in?

1\. Main interest

Technical hiking and mountain gear

Country clothing and heritage style

Camping, tents and backpacks

Trail and fell running

All outdoor clothing and footwear

---

2\. Biggest priority

Quality and durability

Actually made in Britain

Style and heritage

Value for money

---

3\. Budget

Budget

Mid-range

Premium - willing to pay for the best

[Find my best brands]

Perplexity

The question asked

Best British owned outdoor brands

From the recorded answer

OMM - A specialist British brand producing lightweight packs and clothing designed around mountain-running and endurance events.
Read recorded answer

Recorded answer text · Perplexity · 25 October 2026

The best British-owned outdoor brands depend on whether you want technical mountain gear, wet-weather clothing, camping equipment, or everyday walking kit. Strong choices include:

- Rab - Sheffield-based, independent British technical brand known for down jackets, sleeping bags, and alpine clothing. Excellent for mountaineering and cold-weather use. - Montane - A British technical brand specialising in lightweight, breathable clothing for fast-and-light hiking, fell running, and mountaineering. - Páramo - East Sussex-based and particularly well suited to Britain's prolonged wet, windy conditions; its directional clothing system is distinctive and highly regarded. - Mountain Equipment - One of Britain's leading expedition and alpine brands, especially strong for climbing, high-altitude mountaineering, down insulation, and sleeping bags. - Vango - Scottish-founded brand offering generally good-value tents and camping equipment, from family camping to wild camping. - Alpkit - A British independent brand with a broad range of affordable, innovative clothing and equipment, plus a strong repair and sustainability focus. - Berghaus - A long-established British outdoor label with a good range of waterproofs, insulated clothing, packs, and walking gear; check ownership carefully if “British-owned” is essential. - Barbour - Still family-owned and best known for waxed jackets, although it is more lifestyle-oriented than technical outdoor brands. - Regatta - British family-controlled and strong on affordable outdoor clothing and footwear for casual walking and family use, rather than demanding alpine activities. - OMM - A specialist British brand producing lightweight packs and clothing designed around mountain-running and endurance events.

### Best by use

| Need | Best choices | |---|---| | Technical mountain clothing | Rab, Mountain Equipment, Montane | | Wet British weather | Páramo, Rab, Montane | | Affordable technical gear | Alpkit, Vango | | Tents and camping | Vango, Alpkit | | Everyday walking | Berghaus, Regatta, Craghoppers | | Durable country clothing | Barbour | | Lightweight running and fastpacking | Montane, OMM |

For the strongest overall shortlist, choose Rab for technical performance, Páramo for wet UK conditions, Mountain Equipment for serious alpine use, Alpkit for value, and Vango for camping. Note that “British brand” does not always mean British-owned or British-made, so ownership and manufacturing location should be checked separately before buying.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

OMM

Outdoor & Adventure

21 August 2026 – 25 October 2026 (scans 1–11)

1.4

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

68

Answers naming the brand

4947

Answers collected

1.4

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, OMM ranks #24 among 38 tracked brands for Outdoor & Adventure · United Kingdom (21 August 2026 – 25 October 2026). Its visibility is 1.4%. It was named in 68 of 4,947 AI answers across 16 of 150 tracked questions, averaging position 7.5 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 1.4% AI visibility for OMM in Outdoor & Adventure · United Kingdom, measured over 21 August 2026 – 25 October 2026. It ranks #24 among 38 tracked brands.

How often does AI mention this brand?

OMM was named in 68 of 4,947 collected AI answers, across 16 of 150 tracked questions, for Outdoor & Adventure · United Kingdom (21 August 2026 – 25 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming OMM by all 4,947 answers in the published Outdoor & Adventure · United Kingdom sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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