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OMM

OMM

AI visibility and ranking for Outdoor & Adventure: United Kingdom

Outdoor & Adventure [UK]
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Lancaster brand making lightweight racing and hiking gear.

OMM
appears in
1.3
% of measured AI answers in this industry and market.

Found score

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AI visibility scores and ranking

Data through

October 4, 2026

Updated

October 4, 2026

Latest scan visibility

0.9

October 4, 2026

Overall visibility

1.3

21 August 2026 – 4 October 2026 (scans 1–8)

Industry rank

23

Within this industry and market

Published scan history

Across 8 recorded scans from 21 August 2026 to 4 October 2026, OMM's single-scan score moved from 1.3% to 0.9%, down 0.4 percentage points. Latest recorded scan 0.9% on 4 October 2026; combined-window score 1.3%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 1.3% over 21 August 2026 – 4 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20261.3%
24 August 20262.0%
30 August 20261.1%
6 September 20262.2%
13 September 20261.8%
20 September 20260.9%
27 September 20260.4%
4 October 20260.9%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

1.0%

Perplexity Logo

Perplexity

2.9%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

0.1%

21 August 2026 – 4 October 2026 (scans 1–8)

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Perplexity names OMM most often.

It appears in 2.9% of collected Perplexity answers and 0.1% of Google AI Overviews answers: a difference of 2.8 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 13 of 150 questions.

OMM appears in at least one collected answer to 8.7% of the tracked questions. That is question coverage; the 1.3% visibility score measures its share of individual answers.

Across 8 published scans, visibility ranged from 0.4% to 2.2%. The latest scan was 0.9% on 4 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 4 October 2026 (scans 1–8)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best British hiking brands
  • Best British outdoor brand vs imported outdoor brand
  • Best British outdoor brands
  • Best British owned outdoor brands
  • Best Instagram famous outdoor brand UK
  • Best award winning British outdoor brands

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best British outdoor brands (Rab, Berghaus, Montane)
  • Best British owned outdoor brands (Rab, Paramo, Alpkit)
  • Which British outdoor brands are sold overseas (Rab, Berghaus, Montane)
  • Best British made outdoor gear (Paramo, Terra Nova Equipment, Rab)
  • Best independent outdoor gear brands UK (PHD Designs, Alpkit, Montane)
  • Best British camping brands (Vango, Terra Nova Equipment, Rab)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best independent outdoor gear brands UK

From the recorded answer

The OMM (Original Mountain Marathon): Specializing in lightweight gear, trail racing packs, and alpine shells, OMM builds ultra-light equipment tailored for fast-paced mountain endurance and fell running.[]( []( …
Read recorded answer

Recorded answer text · Google AI Overviews · 6 September 2026

Alpkit, Hilltrek, and Páramo are among the best independent and homegrown outdoor gear brands in the UK, offering specialized, durable kit designed specifically for unpredictable British weather.Top Independent & British Outdoor Brands

- Alpkit: Based in Hathersage, Derbyshire, this independent brand designs high-value technical clothing, camping equipment, and bikepacking gear. They are widely praised by hillwalkers for balancing affordability with genuine rugged performance.[]( - Hilltrek: Operating from Aboyne in the Scottish Highlands, this small gear maker hand-crafts traditional and modern outdoor jackets and smocks using durable fabrics like heavy-duty cotton ventile.[]( - Páramo Directional Clothing: Based in East Sussex, Páramo creates unique waterproof and directional garments favored by outdoor professionals and mountain rescue teams for exceptional breathability in wet conditions.[]( - The OMM (Original Mountain Marathon): Specializing in lightweight gear, trail racing packs, and alpine shells, OMM builds ultra-light equipment tailored for fast-paced mountain endurance and fell running.[]( - Keela: A Scottish brand based in Fife, Keela designs award-winning technical outerwear using their proprietary ADS waterproof technology, heavily relied upon by rescue and tactical teams across the UK.[](

To help narrow down the best gear for your needs, let me know:

- What activity you are planning (hiking, camping, trail running, etc.) - Which specific items you are looking for (jackets, tents, rucksacks, etc.)

ChatGPT

The question asked

Best British hiking brands

From the recorded answer

| OMM | Ultralight running/hiking | Great for fast-and-light adventures | …
Read recorded answer

Recorded answer text · ChatGPT · 4 October 2026

If you mean British-founded hiking/outdoor brands, these are the ones I'd put at the top of the list:

| Brand | Best for | My take | |---|---|---| | Rab | Jackets, insulation, mountain clothing | ⭐ Best all-rounder | | Montane | Lightweight hiking, waterproofs, fast & light | ⭐ Best for lightweight kit | | Mountain Equipment | Serious mountain use, insulation, shells | ⭐ Best technical choice | | Berghaus | General hiking, waterproofs, backpacks | ⭐ Best traditional British brand | | Paramo | Wet/windy UK conditions | ⭐ Excellent for British weather | | Alpkit | Hiking & backpacking on a budget | ⭐ Best value | | Sprayway | Waterproofs and everyday hillwalking | Good value, underrated | | Keela | Hard-wearing waterproofs | Particularly good for wet conditions | | Terra Nova | Lightweight tents & shelters | Excellent for backpacking | | OMM | Ultralight running/hiking | Great for fast-and-light adventures |

These brands consistently appear in UK hiking/outdoor roundups, while specialist UK hiking testing has also featured Rab, Montane and Mountain Equipment among its standout gear brands. flux.agency

### 🏆 My top 5

1. Rab - probably the safest choice if you want one British brand that covers almost everything. Particularly strong for insulated jackets, waterproofs and mountain clothing. coastandfell.co.uk

2. Mountain Equipment - I'd choose this for more serious Scottish mountain days, winter hiking and mountaineering. Their Lightline and Saltoro ranges are particularly well established.

### [Mountain Equipment Men's Lightline Jacket]() £280.00

3. Montane - fantastic if you prioritise low weight and breathability. Its technical clothing is aimed heavily at fast hiking, running and mountain use. flux.agencywww.ukhillwalking.com

### [Men's Montane Minimus Lite Jacket]() £125.00

4. Berghaus - a great choice if you want something slightly more traditional and versatile for UK hillwalking, with a long history in British outdoor gear. flux.agency

5. Alpkit - my pick when value for money matters. Particularly interesting for backpacking and camping rather than just clothing.

### If I were buying a British-brand hiking kit

Rab + Montane + Mountain Equipment would be my core combination. I'd add Berghaus for a robust everyday pack or walking gear, and Paramo if I regularly walked in persistent UK rain.

If you tell me whether you're looking for jackets, trousers, boots, backpacks or a complete hiking outfit, I can narrow this down to the best 5 products currently available in the UK.

Perplexity

The question asked

Which outdoor brands are actually British owned

From the recorded answer

OMM - British technical mountain-running and lightweight outdoor brand.
Read recorded answer

Recorded answer text · Perplexity · 4 October 2026

If by “British owned” you mean owned by a UK-based independent company or British family/group-not merely founded in Britain, these are among the clearest examples:

- Rab and Lowe Alpine - owned by Yorkshire-based Equip Outdoor Technologies, which also owns Togir. - Montane - British-founded and still UK-owned, with its headquarters in the UK. - Regatta, Craghoppers, Dare 2b and Mountain Warehouse - British-owned outdoor clothing businesses; Regatta is controlled by the family-run Regatta Group. - Vango, Force Ten, Highlander and Tenn Outdoors - brands within Scotland-based AMG Group. - Snugpak - British outdoor equipment brand, based in West Yorkshire. - Buffalo Systems - British technical clothing manufacturer, based in the UK. - Paramo and Nikwax - British-owned businesses based in East Sussex. - Keela - Scottish outdoor clothing company. - Jöttnar - Welsh-founded, UK-based technical clothing brand. - PHD - independent specialist sleeping-bag and clothing maker based in Yorkshire. - Crux and Lightwave - owned by Derbyshire-based Outdoor Design Logistics. - OMM - British technical mountain-running and lightweight outdoor brand. - INOV8 - British-founded fell-running and outdoor footwear brand; ownership should be checked separately if strict current ownership is essential. - Finisterre - British-founded and UK-based, though its ownership structure has changed over time. - Bridgedale - Northern Irish-founded sock brand, but it is part of the UK-based Bollin Group rather than an independent company. - Mountain Equipment, Sprayway, Páramo? - British-origin brands, but they belong to wider ownership groups, so they are not all independent.

## Frequently mistaken for British-owned

- Berghaus - British-founded, but owned by the Pentland Group, a British company; therefore British-owned, though not independent. - Speedo - British-founded and owned by Pentland, but not primarily an outdoor brand. - Blacks and Go Outdoors - UK retailers owned by JD Sports, not independent British outdoor businesses. - Cotswold Outdoor - no longer British-owned; it belongs to Outdoor & Cycle Concepts, within the European A.S. Adventure group backed by PAI Partners. - Jack Wolfskin - German-owned. - The North Face, Timberland, Vans and Eastpak - owned by VF Corporation, a US company. - Columbia - US-owned. - Salomon, Arc'teryx and Peak Performance - owned by Amer Sports, now controlled by Chinese-backed Anta Sports. - Patagonia - US-owned, despite its strong environmental reputation. - Rab? - British-owned, but not independent: it belongs to Equip Outdoor Technologies.

The shortest reliable list of genuinely British-owned major outdoor brands is therefore: Rab, Lowe Alpine, Montane, Regatta, Craghoppers, Dare 2b, Mountain Warehouse, Vango, Snugpak, Buffalo, Paramo, Nikwax, Keela, Jöttnar, PHD, Crux, Lightwave and OMM. Ownership can change, so brands such as INOV8, Finisterre and Mountain Equipment merit a current Companies House or corporate-ownership check before being classified definitively.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

OMM

Outdoor & Adventure

21 August 2026 – 4 October 2026 (scans 1–8)

1.3

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

48

Answers naming the brand

3600

Answers collected

1.3

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, OMM ranks #23 among 38 tracked brands for Outdoor & Adventure · United Kingdom (21 August 2026 – 4 October 2026). Its visibility is 1.3%. It was named in 48 of 3,600 AI answers across 13 of 150 tracked questions, averaging position 7.3 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 1.3% AI visibility for OMM in Outdoor & Adventure · United Kingdom, measured over 21 August 2026 – 4 October 2026. It ranks #23 among 38 tracked brands.

How often does AI mention this brand?

OMM was named in 48 of 3,600 collected AI answers, across 13 of 150 tracked questions, for Outdoor & Adventure · United Kingdom (21 August 2026 – 4 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming OMM by all 3,600 answers in the published Outdoor & Adventure · United Kingdom sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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