Trespass

Recorded answer text · Google AI Overviews · 4 October 2026

According to the Ethical Consumer Outdoor Clothing Guide, the top-scoring and genuinely ethical outdoor brands operating in Britain include:

- Páramo: Scored highest (90/100) for its leadership in PFC-free waterproof technology, fair trade manufacturing (via the Miquelina Foundation), and durable, repairable garments. - Finisterre: A Cornish B-Corp brand scoring 80/100, known for sustainable and recycled surf and outdoor apparel, transparent supply chains, and plastic-free packaging. - Alpkit: An independent British B Corp that publishes full supply-chain sustainability reports, champions repair services, and runs the Continuum Project to recycle and donate used gear. - Patagonia: An American brand with a major UK presence, recognized for heavy use of recycled and Fair Trade Certified materials, a repair/resale program (Worn Wear ), and 1% for the Planet contributions (though noted for lingering PFC use in select legacy items). - Vaude: A German outdoor gear and apparel leader scoring high on environmental transparency, climate neutrality, and Bluesign-approved sustainable production. - Fjällräven: Celebrated for durable, long-lasting gear like G-1000 fabric, strict animal welfare standards for down and wool, and elimination of harmful PFCs.

### Brands That Score Poorly (Greenwashing Watch)

- Low Scorers: Berghaus (21/100) and The North Face (28/100) score poorly due to supply chain and chemical/material impacts. - Zero Sustainable Material Points: Brands like Arc'teryx, Salomon, Karrimor, Mountain Equipment, Rohan, Trespass, and Gelert receive very low or zero marks from ethical watchdogs for sustainable material use and circularity services.

If you have a specific type of gear in mind (like waterproof jackets, walking boots, or rucksacks), I can recommend specific ethical models from these brands.

Recorded answer text · ChatGPT · 4 October 2026

If by “actually buy” you mean brands that have real penetration among British outdoor consumers-not just fashionable Instagram brands, the UK picture is pretty interesting.

### The brands Brits genuinely buy

| Tier | Brands | What they represent | |---|---|---| | 🥇 Mass-market | Mountain Warehouse, Regatta, Trespass, Craghoppers | Affordable walking, waterproofs, fleeces, everyday countryside gear | | 🥈 Mainstream technical | The North Face, Berghaus, Rab, Columbia, Salomon | More serious outdoor use, but still recognisable to ordinary consumers | | 🥉 Premium/enthusiast | Patagonia, Arc'teryx, Mountain Equipment, Montane, Mammut | Climbers, hikers, outdoors enthusiasts and affluent consumers | | 🏕️ Value/technical | Decathlon / Quechua, Forclaz | Huge practical/value proposition, especially for people who don't care about status |

There's a big distinction between brand awareness, ownership and actual sales, though.

### 🇬🇧 The strongest evidence

A 2025 UK consumer study found that among people familiar with the brands, The North Face had 47% current ownership, followed by Patagonia at 21%, Berghaus 21%, Salomon 15%, Montane 14%, Mountain Equipment 12%, Jack Wolfskin 17% and Mammut 14%. assets.ctfassets.net

But don't mistake that for overall market share-the sample is specifically people aware of those outdoor-fashion brands.

For broader outdoor purchasing, retailer behaviour is revealing. A UK survey found that people buying outdoor clothing/footwear/accessories had purchased from Mountain Warehouse (39%), Go Outdoors (31%), Decathlon (27%), Millets (19%) and Blacks (16%). Sports Direct and JD Sports were surprisingly huge at 50% and 49%. assets.ctfassets.net

And Mountain Warehouse scores 62% popularity among UK adults in YouGov's Q4 2025 fashion/clothing tracker, putting it ahead of Nike and just behind Timberland among the listed brands. yougov.co.uk

### The interesting bit: “cool” ≠ “big”

The North Face is probably the closest thing Britain has to a universal outdoor-fashion brand. It has 90% aided awareness in the UK, versus 61% for Berghaus, 45% for Patagonia and 19% for Arc'teryx. www.statista.com

But Arc'teryx gets disproportionately high attention relative to its actual mass-market penetration. In 2025, 30% of UK respondents said they liked the brand's online shop, while 18% had actually used it. www.statista.com

Meanwhile, current UK outdoor-industry sales data is particularly interesting: for £200+ jackets in Jan-Jul 2026, the UK leaders were Rab, Mountain Equipment and Berghaus. For £100+ backpacks, they were Osprey, Rab and The North Face. www.sportinginsights.com

### My read of the British market

If you're trying to understand what a normal British person would actually recognise and potentially buy, I'd rank the landscape roughly:

Mountain Warehouse → Regatta → The North Face → Berghaus → Craghoppers → Trespass → Decathlon → Rab → Columbia → Salomon → Patagonia → Jack Wolfskin → Mountain Equipment/Montane → Arc'teryx/Mammut

The caveat is that “outdoor” is really several different markets:

- Dog walking / casual countryside: Regatta, Mountain Warehouse, Craghoppers, The North Face - Weekend hiking: Berghaus, Rab, Salomon, Mountain Equipment, Decathlon - Serious mountain use: Rab, Mountain Equipment, Montane, Arc'teryx, Patagonia - Outdoor-as-fashion: The North Face, Patagonia, Arc'teryx, Salomon, Fjällräven - Budget/value: Mountain Warehouse, Decathlon, Regatta, Trespass

So if you're asking because you're choosing brands to stock, launching an outdoor brand, or trying to work out what British consumers perceive as “good”, the answer changes quite a bit.

Recorded answer text · Perplexity · 4 October 2026

Yes-Trespass is generally good quality for the price, especially its jackets, coats, walking clothing, and casual outdoor gear. Customer reviews commonly praise comfort, durability, waterproofing, and value.

Quality can vary by product, though. Some customers report sizing inconsistencies, delivery problems, and occasional failures with footwear-particularly waterproof boots. Trespass is best viewed as a budget-to-mid-range outdoor brand, rather than a premium technical alternative.

Verdict: good value for everyday hiking, commuting, and general outdoor use; for demanding mountain conditions, compare the specific item with brands such as Regatta, Berghaus, or Rab.