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Outdoor & Adventure
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Trespass

Trespass

AI visibility and ranking for Outdoor & Adventure: United Kingdom

Outdoor & Adventure [UK]
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Mainstream outdoor apparel brand.

Trespass
appears in
3.2
% of measured AI answers in this industry and market.

Found score

Track Trespass’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 25, 2026

Updated

October 25, 2026

Latest scan visibility

3.6

October 25, 2026

Overall visibility

3.2

21 August 2026 – 25 October 2026 (scans 1–11)

Industry rank

13

Within this industry and market

Published scan history

Across 11 recorded scans from 21 August 2026 to 25 October 2026, Trespass's single-scan score moved from 3.3% to 3.6%, up 0.3 percentage points. Latest recorded scan 3.6% on 25 October 2026; combined-window score 3.2%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 3.2% over 21 August 2026 – 25 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20263.3%
24 August 20264.2%
30 August 20263.3%
6 September 20261.6%
13 September 20263.8%
20 September 20263.3%
27 September 20262.2%
4 October 20263.1%
11 October 20263.8%
18 October 20262.9%
25 October 20263.6%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

3.4%

Perplexity Logo

Perplexity

2.8%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

3.3%

21 August 2026 – 25 October 2026 (scans 1–11)

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ChatGPT names Trespass most often.

It appears in 3.4% of collected ChatGPT answers and 2.8% of Perplexity answers: a difference of 0.6 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 38 of 150 questions.

Trespass appears in at least one collected answer to 25.3% of the tracked questions. That is question coverage; the 3.2% visibility score measures its share of individual answers.

Across 11 published scans, visibility ranged from 1.6% to 4.2%. The latest scan was 3.6% on 25 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 25 October 2026 (scans 1–11)

Share of collected answers naming each brand

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best British hiking brands
  • Best Christmas gifts for outdoor lovers UK
  • Best Father's Day camping gift UK
  • Best award winning British outdoor brands
  • Best boutique hiking brands Edinburgh
  • Best brand recommended by hiking guides UK

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Which outdoor brands are actually British owned (Rab, Lowe Alpine, Montane)
  • Best British outdoor brands (Rab, Mountain Equipment, Berghaus)
  • Best British owned outdoor brands (Rab, Montane, Paramo)
  • Best independent outdoor gear brands UK (Alpkit, Keela, Paramo)
  • Which British outdoor brands are actually good (Rab, Mountain Equipment, Montane)
  • Best British made outdoor gear (PHD Designs, Keela, Buffalo Systems)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Is Trespass good quality

From the recorded answer

Yes, Trespass is a good, reliable budget-to-mid-range outdoor brand, particularly well-suited for everyday use, family walks, casual hiking, and the school run rather than extreme alpine expeditions.
Read recorded answer

Recorded answer text · Google AI Overviews · 25 October 2026

Yes, Trespass is a good, reliable budget-to-mid-range outdoor brand, particularly well-suited for everyday use, family walks, casual hiking, and the school run rather than extreme alpine expeditions.

### Pros of Trespass

- Affordable Pricing: Products offer great value for money compared to high-end technical mountaineering brands. - Decent Weatherproofing: They use proprietary technologies like Tres-Tex® and the TP membrane, which provide solid waterproof, windproof, and breathable performance for general rainy conditions (typically around 5,000mm ratings on standard jackets). - Long Heritage: Established in Glasgow in 1938 (and officially branded as Trespass in 1984), the company has decades of experience manufacturing outdoor wear and uniforms. - Wide Range: They sell everything from waterproof jackets and fleeces to walking boots, skiwear, tents, and camping accessories. - Strong Customer Ratings: The brand holds a 4.5/5 TrustScore on Trustpilot with thousands of positive reviews praising warmth and affordability.

### Cons & Limitations

- Not for Extreme Conditions: While great for light-to-moderate use, the materials may struggle or wear out faster if subjected to harsh, multi-day mountain storms or heavy-duty professional trekking compared to brands like Gore-Tex-equipped competitors. - Sizing Inconsistencies: Some customers note that sizing can run a bit small or inconsistent, meaning you may need to size up. - Delivery/Customer Service Hiccups: Online orders can occasionally face courier delays.

You can browse current collections and gear directly on the Trespass Official Website.If you'd like, tell me:

- What activity you plan to use the gear for (e.g., dog walking, heavy hiking, skiing, or daily commuting) - Which specific item you are looking at (like a jacket or boots)

I can help you decide if it fits your needs or suggest alternative brands.

ChatGPT

The question asked

What outdoor brands do Brits actually buy

From the recorded answer

Mountain Warehouse · Regatta · Trespass · Quechua …
Read recorded answer

Recorded answer text · ChatGPT · 25 October 2026

If you want to know what outdoor brands Brits actually buy, rather than just which ones have the best reputation among hikers, the big story is that the UK market splits into three groups: affordable practical gear, mainstream outdoor fashion, and specialist technical kit.

A 2025 UK outdoor retail report found that Nike, The North Face, adidas, Patagonia and Mountain Warehouse were among the most-mentioned brands when consumers were asked, without prompting, which outdoor brands came to mind. That measures awareness, though, not actual purchases. assets.ctfassets.netwww-statista-com.libproxy.pcc.edusalience.co.uk

## The brands that matter in Britain

!9. <a target="_new" href=" Mini</a> - 11 U.K. MCs who deserve to blow up in 2018 | The FADER

1\. Mainstream outdoor fashion

The North Face · Berghaus · Columbia · adidas

The North Face is arguably the standout name for combining outdoor credibility with everyday fashion. Berghaus and Columbia are established practical alternatives, while adidas overlaps with hiking and casual outdoor wear. The North Face had 90% aided brand awareness in a 2024 UK survey. assets.ctfassets.netwww-statista-com.libproxy.pcc.edusalience.co.uk

---

!Buy Mountain Warehouse Orange Brisk Extreme Mens Waterproof Jacket from the Next UK online shop

2\. Affordable, practical outdoor gear

Mountain Warehouse · Regatta · Trespass · Quechua

These are the names to watch for everyday walkers, dog owners, families, casual campers and people buying waterproofs without spending premium prices. Mountain Warehouse ranked fifth in unprompted outdoor brand awareness in the 2025 survey; Trespass and Regatta also feature prominently in UK outdoor retail search data. assets.ctfassets.netsalience.co.ukwww.savills.co.ukassets.publishing.service.gov.ukyougov.co.ukwww-statista-com.libproxy.pcc.edu

---

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3\. Premium and specialist outdoor gear

Rab · Patagonia · Arc'teryx · Montane · Mountain Equipment

These brands are especially relevant to serious hikers, climbers, mountaineers and people willing to pay for performance. Patagonia and Arc'teryx also have fashion appeal beyond technical users. UK search data shows substantial interest in both brands, but search demand alone doesn't establish sales volume. salience.co.ukwww.savills.co.uk

---

!Scarpe da trail running, le 16 migliori del momento, così belle che puoi usarle anche in ufficio | GQ Italia

4\. Outdoor footwear and trail crossover

Salomon · Merrell · Scarpa · Timberland

Footwear is its own competitive battleground: Salomon bridges trail running and streetwear, Merrell appeals to walkers, and Scarpa has a more specialist following. assets.publishing.service.gov.uksalience.co.ukyougov.co.uk

## What the numbers actually tell us

Here are three useful indicators, with an important distinction between what people recognise and what they purchase.

| Indicator | What stands out | |--------|--------| | Unprompted awareness, 2025 | Nike, The North Face, adidas, Patagonia, Mountain Warehouse | | Overall recognition, 2024 | The North Face: 90%; Berghaus: 61%; Patagonia: 45% | | UK outdoor retail search traffic, July 2025 | Decathlon and GO Outdoors led the retailer websites; The North Face led individual outdoor brands |

Sources: UK outdoor consumer survey, Statista and Salience's search analysis. assets.ctfassets.netwww-statista-com.libproxy.pcc.edusalience.co.uk

One particularly useful finding: in the 2025 survey of 415 recent outdoor buyers, comfort was the top purchase consideration, followed by durability, material quality and price. Weather protection also mattered. Brand prestige and fashion ranked lower. assets.ctfassets.net

## My take

If you're trying to understand the real British outdoor market, I'd start with these eight names\:

- The North Face - broad recognition and lifestyle appeal. - Mountain Warehouse - mainstream outdoor retail. - Regatta - practical, accessible outdoor clothing. - Berghaus - established British outdoor identity. - Rab - technical outdoor credibility. - Patagonia - premium outdoor and sustainability positioning. - Salomon - footwear, trail running and fashion crossover. - Trespass - accessible outdoor clothing.

This is a practical shortlist, not a verified ranking of unit sales. Publicly accessible data doesn't provide one definitive, like-for-like league table of how many outdoor garments Brits buy by brand.

One question that would help narrow this down\: are you interested in what Brits buy for actual hiking and camping, what they wear as everyday outdoor fashion, or which brands sell the most overall? Those produce quite different rankings.

Perplexity

The question asked

Best camp chair UK

From the recorded answer

Best value padded chair: Trespass Paddy - comfortable and inexpensive.
Read recorded answer

Recorded answer text · Perplexity · 25 October 2026

For most UK campers, the Vango Embrace Chair is the best all-round choice: comfortable, supportive and practical for longer evenings at the campsite.

- Best overall: Vango Embrace Chair - a strong all-purpose option. - Best budget: Argos Pro Action Folding Camping Chair - around £10. - Best value padded chair: Trespass Paddy - comfortable and inexpensive. - Best lightweight/backpacking option: Helinox Chair 2 - 1.185 kg and packs to 35.5 × 11 × 11 cm, though it costs about £130. - Best luxury comfort: OLPRO Olympus XL - padded bucket seat, lumbar support and an XL frame. - Best heavy-duty family chair: OLPRO Henwick - steel frame, 150 kg capacity, cooler and cup holders. - Best premium option: YETI Trailhead - exceptionally durable and supportive, but expensive at £300.

Best buy for most people: choose the Vango Embrace for regular car camping, or the Helinox Chair 2 if low weight and compact packing matter most. Check the chair's weight limit and packed length before buying, especially for taller or larger users.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Trespass

Outdoor & Adventure

21 August 2026 – 25 October 2026 (scans 1–11)

3.2

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

158

Answers naming the brand

4947

Answers collected

3.2

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Trespass ranks #13 among 38 tracked brands for Outdoor & Adventure · United Kingdom (21 August 2026 – 25 October 2026). Its visibility is 3.2%. It was named in 158 of 4,947 AI answers across 38 of 150 tracked questions, averaging position 2.9 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 3.2% AI visibility for Trespass in Outdoor & Adventure · United Kingdom, measured over 21 August 2026 – 25 October 2026. It ranks #13 among 38 tracked brands.

How often does AI mention this brand?

Trespass was named in 158 of 4,947 collected AI answers, across 38 of 150 tracked questions, for Outdoor & Adventure · United Kingdom (21 August 2026 – 25 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Trespass by all 4,947 answers in the published Outdoor & Adventure · United Kingdom sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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Every shopper question this brand is missing from, the split across ChatGPT, Perplexity and Google AI Overviews, and what is causing the gap.
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