Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Close search
Get your industry’s AI rankings every Monday. Track it →
Your brandBook a Call
Found
/
The List
/
Outdoor & Adventure
/

Snugpak

Snugpak

AI visibility and ranking for Outdoor & Adventure: United Kingdom

Outdoor & Adventure [UK]
Visit website ↗

West Yorkshire brand making sleep systems with a military-outdoor crossover.

Snugpak
appears in
3.5
% of measured AI answers in this industry and market.

Found score

Track Snugpak’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 25, 2026

Updated

October 25, 2026

Latest scan visibility

4.7

October 25, 2026

Overall visibility

3.5

21 August 2026 – 25 October 2026 (scans 1–11)

Industry rank

12

Within this industry and market

Published scan history

Across 11 recorded scans from 21 August 2026 to 25 October 2026, Snugpak's single-scan score moved from 3.3% to 4.7%, up 1.4 percentage points. Latest recorded scan 4.7% on 25 October 2026; combined-window score 3.5%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 3.5% over 21 August 2026 – 25 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20263.3%
24 August 20262.0%
30 August 20263.8%
6 September 20263.3%
13 September 20262.4%
20 September 20263.3%
27 September 20262.9%
4 October 20263.1%
11 October 20264.0%
18 October 20265.3%
25 October 20264.7%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

2.7%

Perplexity Logo

Perplexity

3.9%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

3.8%

21 August 2026 – 25 October 2026 (scans 1–11)

Claude LogoDeep Seek LogoGrok Logo

See insights from more platforms.

Track your brand everywhere its mentioned with Lift.

Explore Lift →

Perplexity names Snugpak most often.

It appears in 3.9% of collected Perplexity answers and 2.7% of ChatGPT answers: a difference of 1.2 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 31 of 150 questions.

Snugpak appears in at least one collected answer to 20.7% of the tracked questions. That is question coverage; the 3.5% visibility score measures its share of individual answers.

Across 11 published scans, visibility ranged from 2.0% to 5.3%. The latest scan was 4.7% on 25 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 25 October 2026 (scans 1–11)

Share of collected answers naming each brand

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best British camping brands
  • Best British made outdoor gear
  • Best British made vs imported camping gear
  • Best British outdoor brand that ships internationally
  • Best British outdoor brand vs imported outdoor brand
  • Best British outdoor brands

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best British hiking brands (Rab, Mountain Equipment, Montane)
  • Which British outdoor brands are sold overseas (Alpkit, Rab, Berghaus)
  • Best award winning British outdoor brands (Rab, Alpkit, Paramo)
  • Best rated outdoor brand UK (Paramo, Rab, Montane)
  • Best Instagram famous outdoor brand UK (Berghaus, Rab, Craghoppers)
  • Best hiking gear Sheffield (Altberg Boots, Rohan, Paramo)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best British outdoor brands

From the recorded answer

Snugpak: Operating out of the Yorkshire Dales, manufacturing specialized sleeping bags, insulated jackets, and military/tactical outdoor gear.
Read recorded answer

Recorded answer text · Google AI Overviews · 25 October 2026

The top British outdoor brands span technical mountaineering apparel, handcrafted gear, and heritage equipment:

### Technical Apparel & Mountaineering

- Rab: Founded in Alfreton, Derbyshire, renowned for high-performance down jackets (like the Neutrino Pro) and technical mountain wear. - Berghaus: Based in Sunderland, a historic staple known for durable waterproof jackets, fleeces, and mountaineering heritage gear. - Montane: Established in 1993, focused on lightweight, breathable clothing designed for fast-paced movement in extreme weather. - Mountain Equipment: A trusted name for expedition-grade down, sleeping bags, and technical shells used by serious hillwalkers and mountaineers. - Paramo: Famous for directional, PFC-free waterproof garments that handle wet British weather exceptionally well without traditional membrane clamminess. - Jöttnar: A high-end British technical apparel brand specializing in heavy-duty mountaineering and Arctic-grade shells.

### Independent & British-Made Gear

- Alpkit: Based in the UK, offering affordable-to-midrange camping gear, technical clothing, and bikepacking equipment with a strong community ethos. - Buffalo Systems: Manufactured in Sheffield, famous for unique Pertex-shell and pile-lining mountain shirts and trousers designed to be worn next-to-skin in cold, wet conditions. - Terra Nova: Based in Derbyshire, globally respected for ultra-lightweight, high-performance expedition and wild-camping tents. - Snugpak: Operating out of the Yorkshire Dales, manufacturing specialized sleeping bags, insulated jackets, and military/tactical outdoor gear. - PHD (Specialised Down): Yorkshire-based maker of custom, ultra-lightweight down sleeping bags and expedition apparel. - DMM: Based in Llanberis, North Wales, a world-leading manufacturer of rock climbing and mountaineering hardware (karabiners, nuts, harnesses).

Are you looking for gear for a specific activity (such as winter hillwalking, ultra-running, or wild camping), or a particular type of product like a waterproof jacket or tent?

ChatGPT

The question asked

Best British camping brands

From the recorded answer

!Snugpak Softie Elite 3 - Synthetic sleeping bag | Free EU Delivery | Bergfreunde …
Read recorded answer

Recorded answer text · ChatGPT · 25 October 2026

The best British camping brands depend on whether you want traditional canvas tents, lightweight backpacking gear, family camping equipment, or premium outdoor clothing. The UK has several excellent homegrown brands, ranging from heritage manufacturers to modern technical specialists.

Here's a shortlist worth considering, with an emphasis on British heritage, reputation and what each brand does best.

## Best British camping brands

!Vango AirBeam Tents - Quick Pitching Vango Air Tents - WM Camping

1\. Vango - Best all-rounder

Scottish origins · Mid-range

A strong choice for family camping, inflatable tents, sleeping bags and camping furniture. A good starting point for UK campsite holidays.

Website: vango.co.uk

---

![Green Terra Nova Voyager Two-Person Tent - GO Outdoors](

2\. Terra Nova - Best premium tents

Derbyshire · Premium

Renowned for lightweight backpacking and expedition tents. Ideal for wild camping, long-distance hiking and challenging mountain weather. Some tents are made in the UK. www.livefortheoutdoors.comwww.terra-nova.co.ukwww.bctshop.co.ukmakeitbritish.co.uk

Website: terra-nova.co.uk

---

!Ultra 1 Ultralight 1-Person Sub 900g Bikepacking Tent

3\. Alpkit - Best value for adventurous campers

British outdoor brand · Budget to mid-range

Offers tents, sleeping bags, backpacks, sleeping mats and clothing. Particularly appealing for bikepacking, hiking and weekend wild camps. www.outr.co.ukmakeitbritish.co.ukwww.bctshop.co.ukwww.terra-nova.co.uk

Website: alpkit.com

---

!Discovery 6 Berth Inflatable Tent | OLPRO

4\. OLPRO - Best for family camping

Family and leisure camping

Worth considering for spacious tunnel tents, inflatable air tents and campervan awnings, especially if comfort and usable living space matter most.

Website: olproshop.com

---

!Rab Ascent -18°C Down Sleeping Bag - Women's - Regular - Left Zip | Outside.co.uk

5\. Rab - Best sleeping bags and insulation

Technical outdoor gear · Premium

An excellent brand to explore for down sleeping bags, insulated jackets and mountain clothing for cold-weather camping. More focused on technical equipment than family tents.

Website: rab.equipment

---

![Women's Lightweight Jackets - Waterproof & Down

- Montane - UK](

6\. Montane - Best lightweight clothing

Hiking and fast-and-light adventures

Specialises in lightweight waterproofs, insulating layers and outdoor clothing. Particularly suitable for campers who hike to their pitch rather than drive to it.

Website: montane.com

---

!Snugpak Softie Elite 3 - Synthetic sleeping bag | Free EU Delivery | Bergfreunde

7\. Snugpak - Best for rugged camping

Practical and expedition-oriented

Known for sleeping bags, insulated clothing and compact outdoor equipment. A good option for campers who prioritise warmth, durability and practical kit.

Website: snugpak.com

## Other British names worth knowing

- Wild Country - more affordable backpacking tents from the Terra Nova family. - Mountain Equipment - premium sleeping bags, tents and cold-weather kit. - Buffalo Systems - distinctive, hard-wearing clothing for cold, wet conditions. - BCT Outdoors - traditional canvas tents and glamping equipment manufactured in Scotland. www.bctshop.co.ukwww.terra-nova.co.ukmakeitbritish.co.uk

## Which should you choose?

| Your camping style | My pick | |--------|--------| | Family holidays at campsites | Vango or OLPRO | | Wild camping and backpacking | Terra Nova or Alpkit | | Best value for a complete kit | Alpkit or Vango | | Cold-weather camping | Rab or Mountain Equipment | | Traditional canvas camping | BCT Outdoors | | Rugged sleeping bags and insulation | Snugpak |

One important distinction\: British brand does not necessarily mean British-made. If buying British-manufactured equipment is important to you, check the country of manufacture for the specific product rather than relying on the brand's origins.

Are you mainly interested in traditional British canvas camping brands, modern technical gear, or the best British brands regardless of price? I can narrow the list down accordingly.

Perplexity

The question asked

Best tents UK

From the recorded answer

| Best solo tent | Snugpak Ionosphere | Compact, affordable and designed for solo campers. | …
Read recorded answer

Recorded answer text · Perplexity · 25 October 2026

The best UK tent depends on how you camp:

| Use | Recommended tent | Why | |---|---|---| | Best overall family tent | Vango Savannah 400 | Spacious, comfortable and well suited to UK car camping. | | Best budget family tent | Quechua Arpenaz 4.2 Fresh & Black | Good value with blackout fabric and practical family space. | | Best inflatable tent | Vango Joro Air 450 | Easier pitching and good family capacity. | | Best two-person tent | Robens Starlight 2 | Strong all-round option for camping trips. | | Best backpacking tent | MSR Tindheim 2 | Lightweight and suitable for carrying on multi-day trips. | | Best solo tent | Snugpak Ionosphere | Compact, affordable and designed for solo campers. | | Best festival tent | Mountain Warehouse Festival Dome | Very inexpensive and adequate for short, fair-weather trips. | | Best large-family tent | Dometic Rarotonga FTT 601 Redux | Large multi-room layout, though expensive and heavy. | | Best 4-season wild-camping tent | Nordisk Telemark 2.2 LW | Lightweight protection for demanding UK conditions. |

Best choice for most people: the Quechua Arpenaz 4.2 Fresh & Black offers the strongest balance of price, usable space and heat/light control. For a more spacious and premium family setup, choose the Vango Savannah 400.

Before buying, check:

- Capacity: choose a tent rated for one or two more people than will sleep in it. - Pitching: air tents are simpler but cost more; poled tents are usually lighter and cheaper. - Weather resistance: prioritise a fully sewn-in groundsheet, sturdy guylines and a good hydrostatic-head rating for UK rain. - Packed size and weight: especially important if using public transport or carrying the tent. - Blackout fabric: useful for sleeping later in bright summer conditions, but it can make the tent warmer during sunny days.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

Your questions. Your market. Your next move.

Track your own prompts with Lift.

Go beyond the public list. Choose questions about your products, competitors and customers, then track how AI answers them over time.

Chat GPT logo

Which running shoes suit wide feet?

Product fit

Perplexity Logo

What are good alternatives to my usual skincare brand?

Comparison

Claude Logo

Which sofa brands deliver to regional Australia?

Market

Deep Seek Logo

Which protein powders contain no dairy?

Product fit

Grok Logo

Is this brand worth the premium?

Brand perception

Chat GPT logo

Which outdoor brands offer repair services?

Purchase intent

Perplexity Logo

What should I compare before buying a home gym?

Discovery

Claude Logo

Which coffee subscription suits a small office?

Audience

Deep Seek Logo

What do shoppers say about this brand’s sizing?

Brand perception

Explore Lift →

Illustrative prompts · tailored to your tracking plan

Pause animation

Found / Brand snapshot

Snugpak

Outdoor & Adventure

21 August 2026 – 25 October 2026 (scans 1–11)

3.5

%

AI visibility

Free industry report

See the bigger picture in your industry

Get the industry report by email. Compare brand rankings and AI platform results in your market, then share the findings with your team.

Industry rankings / Brand visibility / Platform comparisons

Get the free industry report →

A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

172

Answers naming the brand

4947

Answers collected

3.5

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Snugpak ranks #12 among 38 tracked brands for Outdoor & Adventure · United Kingdom (21 August 2026 – 25 October 2026). Its visibility is 3.5%. It was named in 172 of 4,947 AI answers across 31 of 150 tracked questions, averaging position 5.0 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 3.5% AI visibility for Snugpak in Outdoor & Adventure · United Kingdom, measured over 21 August 2026 – 25 October 2026. It ranks #12 among 38 tracked brands.

How often does AI mention this brand?

Snugpak was named in 172 of 4,947 collected AI answers, across 31 of 150 tracked questions, for Outdoor & Adventure · United Kingdom (21 August 2026 – 25 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Snugpak by all 4,947 answers in the published Outdoor & Adventure · United Kingdom sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

Close
Found by Flux
Get the full AI search report
Every shopper question this brand is missing from, the split across ChatGPT, Perplexity and Google AI Overviews, and what is causing the gap.
Where should we send it?
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.