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Keela

Keela

AI visibility and ranking for Outdoor & Adventure: United Kingdom

Outdoor & Adventure [UK]
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Scottish technical outerwear brand.

Keela
appears in
4.0
% of measured AI answers in this industry and market.

Found score

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AI visibility scores and ranking

Data through

October 4, 2026

Updated

October 4, 2026

Latest scan visibility

4.7

October 4, 2026

Overall visibility

4.0

21 August 2026 – 4 October 2026 (scans 1–8)

Industry rank

11

Within this industry and market

Published scan history

Across 8 recorded scans from 21 August 2026 to 4 October 2026, Keela's single-scan score moved from 4.2% to 4.7%, up 0.5 percentage points. Latest recorded scan 4.7% on 4 October 2026; combined-window score 4.0%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 4.0% over 21 August 2026 – 4 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20264.2%
24 August 20263.1%
30 August 20264.2%
6 September 20264.9%
13 September 20264.2%
20 September 20263.3%
27 September 20263.6%
4 October 20264.7%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

4.7%

Perplexity Logo

Perplexity

4.8%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

2.7%

21 August 2026 – 4 October 2026 (scans 1–8)

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Perplexity names Keela most often.

It appears in 4.8% of collected Perplexity answers and 2.7% of Google AI Overviews answers: a difference of 2.1 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 33 of 150 questions.

Keela appears in at least one collected answer to 22.0% of the tracked questions. That is question coverage; the 4.0% visibility score measures its share of individual answers.

Across 8 published scans, visibility ranged from 3.1% to 4.9%. The latest scan was 4.7% on 4 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 4 October 2026 (scans 1–8)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best British camping brands
  • Best British hiking brands
  • Best British made outdoor gear
  • Best British made vs imported camping gear
  • Best British outdoor brand that ships internationally
  • Best British outdoor brand vs imported outdoor brand

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best British owned outdoor brands (Rab, Paramo, Alpkit)
  • Best British camping brands (Vango, Terra Nova Equipment, Rab)
  • Best new British outdoor brands (Atom Packs, Rab, Berghaus)
  • Best brand recommended by hiking guides UK (Rab, Montane, Mountain Equipment)
  • What outdoor brands do Brits actually buy (Regatta, Trespass, Craghoppers)
  • Which outdoor brands are actually ethical in Britain (Alpkit, Rab, Lowe Alpine)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best British outdoor brands

From the recorded answer

Keela: Originating from Scotland, trusted heavily by mountain rescue teams for uncompromising, wet-weather technical performance.
Read recorded answer

Recorded answer text · Google AI Overviews · 4 October 2026

Rab, Berghaus, and Montane are among the best and most established British outdoor brands, known for technical innovation and high-performance weather protection.

### Top Technical & Mountain Brands

- Rab: Founded in Sheffield, it is a staple for mountaineers, famous for high-quality down jackets, sleeping bags, and technical shell layers designed for harsh conditions. - Berghaus: A classic North East England heritage brand recognized for pioneering waterproof Gore-Tex jackets, durable fleeces, and robust hiking boots. - Montane: Based in the UK, specializing in lightweight, breathable apparel tailored for endurance mountain sports, fastpacking, and trail running.

### Heritage & Country Living

- Barbour: World-renowned for traditional waxed cotton jackets, durable quilted outerwear, and classic British rural style. - Keela: Originating from Scotland, trusted heavily by mountain rescue teams for uncompromising, wet-weather technical performance.

### Budget & Accessible High Street

- Regatta & Mountain Warehouse: Popular high-street options providing affordable waterproof jackets, fleece layers, and camping gear for casual walkers. - Peter Storm: A long-standing heritage brand offering entry-level waterproofs and practical gear ideal for light commuting and weekend rambles.

If you let me know your intended activity (e.g., winter mountaineering, casual hiking, or camping) and your budget range, I can recommend the ideal brand and specific piece of kit for your needs.

ChatGPT

The question asked

Best British hiking brands

From the recorded answer

| Keela | Hard-wearing waterproofs | Particularly good for wet conditions | …
Read recorded answer

Recorded answer text · ChatGPT · 4 October 2026

If you mean British-founded hiking/outdoor brands, these are the ones I'd put at the top of the list:

| Brand | Best for | My take | |---|---|---| | Rab | Jackets, insulation, mountain clothing | ⭐ Best all-rounder | | Montane | Lightweight hiking, waterproofs, fast & light | ⭐ Best for lightweight kit | | Mountain Equipment | Serious mountain use, insulation, shells | ⭐ Best technical choice | | Berghaus | General hiking, waterproofs, backpacks | ⭐ Best traditional British brand | | Paramo | Wet/windy UK conditions | ⭐ Excellent for British weather | | Alpkit | Hiking & backpacking on a budget | ⭐ Best value | | Sprayway | Waterproofs and everyday hillwalking | Good value, underrated | | Keela | Hard-wearing waterproofs | Particularly good for wet conditions | | Terra Nova | Lightweight tents & shelters | Excellent for backpacking | | OMM | Ultralight running/hiking | Great for fast-and-light adventures |

These brands consistently appear in UK hiking/outdoor roundups, while specialist UK hiking testing has also featured Rab, Montane and Mountain Equipment among its standout gear brands. flux.agency

### 🏆 My top 5

1. Rab - probably the safest choice if you want one British brand that covers almost everything. Particularly strong for insulated jackets, waterproofs and mountain clothing. coastandfell.co.uk

2. Mountain Equipment - I'd choose this for more serious Scottish mountain days, winter hiking and mountaineering. Their Lightline and Saltoro ranges are particularly well established.

### [Mountain Equipment Men's Lightline Jacket]() £280.00

3. Montane - fantastic if you prioritise low weight and breathability. Its technical clothing is aimed heavily at fast hiking, running and mountain use. flux.agencywww.ukhillwalking.com

### [Men's Montane Minimus Lite Jacket]() £125.00

4. Berghaus - a great choice if you want something slightly more traditional and versatile for UK hillwalking, with a long history in British outdoor gear. flux.agency

5. Alpkit - my pick when value for money matters. Particularly interesting for backpacking and camping rather than just clothing.

### If I were buying a British-brand hiking kit

Rab + Montane + Mountain Equipment would be my core combination. I'd add Berghaus for a robust everyday pack or walking gear, and Paramo if I regularly walked in persistent UK rain.

If you tell me whether you're looking for jackets, trousers, boots, backpacks or a complete hiking outfit, I can narrow this down to the best 5 products currently available in the UK.

Perplexity

The question asked

Which British outdoor brands are actually good

From the recorded answer

Keela - a less glamorous but very practical Scottish brand, particularly strong for hard-wearing waterproofs, insulated jackets and wet-weather gear. It is often a good value choice.
Read recorded answer

Recorded answer text · Perplexity · 4 October 2026

The British outdoor brands with the strongest reputations for real-world performance and durability are:

- Rab - the safest all-round recommendation for climbing, mountaineering, insulation and shells. Its roots are in Sheffield, and it remains one of Britain's best-known technical brands. - Montane - excellent lightweight clothing, windproofs, synthetic insulation and fast-and-light mountain kit. Particularly good when weight matters. - Páramo - superb in persistent wet, windy conditions, especially for walking and low-output use. Its Nikwax-based directional system is different from conventional waterproof membranes, so it needs regular reproofing and suits people who value comfort over minimal weight. - Mountain Equipment - among the best choices for serious mountaineering, winter climbing and high-altitude equipment. Its down clothing and sleeping bags are especially respected. - Osprey? - not British, despite being widely sold in the UK; skip it if you specifically want British brands. - Montane - also worth repeating for trail running, fast hiking and lightweight layering; it generally offers better technical value than fashion-led outdoor labels. - Keela - a less glamorous but very practical Scottish brand, particularly strong for hard-wearing waterproofs, insulated jackets and wet-weather gear. It is often a good value choice. - Craghoppers - best for affordable travel, everyday walking and insect-resistant clothing rather than extreme mountain use. - Berghaus - still capable, especially for hiking clothing, fleeces and waterproofs, but its quality varies more by product line than Rab or Mountain Equipment. - Cotswold Outdoor? - a retailer, not a manufacturer.

### Best by use

| Use | Best choices | |---|---| | General hiking | Rab, Montane, Berghaus | | Winter walking and mountaineering | Mountain Equipment, Rab | | Constant rain and damp conditions | Páramo, Keela | | Lightweight fast hiking | Montane, Rab | | Budget walking gear | Craghoppers, selected Berghaus | | Durable expedition-style kit | Mountain Equipment, Rab, Keela | | Climbing hardware and accessories | DMM, preferably alongside a specialist clothing brand |

Short version: start with Rab or Montane for most people; choose Mountain Equipment for serious winter use, Páramo for wet British weather, and Keela when durability and value matter more than branding. No brand is uniformly excellent, so judge the individual garment's fabric, construction, fit and intended use rather than buying an entire outfit from one label.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Keela

Outdoor & Adventure

21 August 2026 – 4 October 2026 (scans 1–8)

4.0

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

145

Answers naming the brand

3600

Answers collected

4.0

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Keela ranks #11 among 38 tracked brands for Outdoor & Adventure · United Kingdom (21 August 2026 – 4 October 2026). Its visibility is 4.0%. It was named in 145 of 3,600 AI answers across 33 of 150 tracked questions, averaging position 5.4 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 4.0% AI visibility for Keela in Outdoor & Adventure · United Kingdom, measured over 21 August 2026 – 4 October 2026. It ranks #11 among 38 tracked brands.

How often does AI mention this brand?

Keela was named in 145 of 3,600 collected AI answers, across 33 of 150 tracked questions, for Outdoor & Adventure · United Kingdom (21 August 2026 – 4 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Keela by all 3,600 answers in the published Outdoor & Adventure · United Kingdom sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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