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Fjern

Fjern

AI visibility and ranking for Outdoor & Adventure: United Kingdom

Outdoor & Adventure [UK]
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Newer UK direct-to-consumer outdoor apparel brand with Scandinavian-inspired design.

Fjern
appears in
0.2
% of measured AI answers in this industry and market.

Found score

Track Fjern’s AI visibility weekly →

AI visibility scores and ranking

Data through

November 8, 2026

Updated

November 8, 2026

Latest scan visibility

0.4

November 8, 2026

Overall visibility

0.2

21 August 2026 – 8 November 2026 (scans 1–13)

Industry rank

34

Within this industry and market

Published scan history

Across 13 recorded scans from 21 August 2026 to 8 November 2026, Fjern's single-scan score moved from 0.0% to 0.4%, up 0.4 percentage points. Latest recorded scan 0.4% on 8 November 2026; combined-window score 0.2%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 0.2% over 21 August 2026 – 8 November 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20260.0%
24 August 20260.0%
30 August 20260.0%
6 September 20260.0%
13 September 20260.2%
20 September 20260.0%
27 September 20260.0%
4 October 20260.0%
11 October 20260.2%
18 October 20260.7%
25 October 20260.2%
1 November 20260.4%
8 November 20260.4%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

0.5%

Perplexity Logo

Perplexity

0.0%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

0.1%

21 August 2026 – 8 November 2026 (scans 1–13)

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ChatGPT names Fjern most often.

It appears in 0.5% of collected ChatGPT answers and 0.0% of Perplexity answers: a difference of 0.5 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 5 of 150 questions.

Fjern appears in at least one collected answer to 3.3% of the tracked questions. That is question coverage; the 0.2% visibility score measures its share of individual answers.

Across 13 published scans, visibility ranged from 0.0% to 0.7%. The latest scan was 0.4% on 8 November 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 8 November 2026 (scans 1–13)

Share of collected answers naming each brand

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best PFAS free outdoor gear UK
  • Best gear for a first overnight hike UK
  • Best gear for a week long camping trip UK
  • Best gear for hillwalking UK
  • Best gear for national park camping UK

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Which British outdoor brands are actually good (Rab, Mountain Equipment, Montane)
  • Best British owned outdoor brands (Rab, Montane, Alpkit)
  • Which British outdoor brands are sold overseas (Rab, Berghaus, Mountain Equipment)
  • Best British outdoor brands (Rab, Mountain Equipment, Montane)
  • Best British hiking brands (Mountain Equipment, Rab, Montane)
  • Which outdoor brands are actually British owned (Paramo, Alpkit, Montane)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best PFAS free outdoor gear UK

From the recorded answer

Fjern: Offers eco-conscious technical shells like the [[Mens Forsvar Pro Eco Waterproof Jacket]( …
Read recorded answer

Recorded answer text · Google AI Overviews · 13 September 2026

The [Rab Men's Namche GORE-TEX Jacket ]( is a top-tier, PFAS-free waterproof choice available in the UK, utilizing Gore-Tex's ePE membrane and recycled face fabric.The UK outdoor market features several standout brands and products fully committed to eliminating "forever chemicals" (PFAS/PFCs) from their waterproof coatings, tents, and apparel.[](

### Top PFAS-Free Brands & Gear in the UK

- Alpkit: Every waterproof jacket, insulated jacket, and sleeping bag made by Alpkit is completely PFAS-free, alongside tents like the Khort and Ultra series that use fluorine-free treatments.[]( - Páramo: Celebrated by Countryfile for historically avoiding all added PFAS for water repellency, relying instead on Nikwax directionality technology (such as in the Páramo Velez jacket).[]( - Finisterre: This UK sustainable surf and outdoor brand utilizes verified PFAS-Free Water Repellents across its technical apparel.[]( - Patagonia: Offers extensive transparency on materials, manufacturing jackets and gear Made without PFAS using alternative ePE and PFC-free DWR treatments.[]( - Fjern: Offers eco-conscious technical shells like the [Mens Forsvar Pro Eco Waterproof Jacket ]( featuring a PFC-free DWR ecoSHIELD fabric.

If you'd like, let me know:

- What type of activity you are gearing up for (hiking, camping, everyday commuting) - What specific item you need (jacket, trousers, tent, or boots) - Your approximate budget

I can give you a more tailored recommendation.

ChatGPT

The question asked

Best gear for a first overnight hike UK

From the recorded answer

!Layering for Hiking 101: How to Dress for Changing Weather on the Trail - Trekking Wild!Choosing Hillwalking Trousers for Wet and Wild Conditions!Salomon Cross Hike 2 Mid Gore-Tex walking boot review | Countryfile.com!100% Merino Wool Clothing | icebreaker®!How to choose walking socks: the complete UK guide for comfortable, blister-free walks | Walks4all!Womens Orkan II Waterproof Shell Jacket (Navy/Rust) - Fjern![Best walking gaiters UK 2026: The ultimate guide | Walks4all]( …
Read recorded answer

Recorded answer text · ChatGPT · 8 November 2026

# Best gear for your first overnight hike in the UK

If you're planning your first overnight hiking trip in the UK, I'd recommend building a reliable, lightweight, three-season kit rather than spending a fortune on ultralight equipment.

The aim is to carry everything you need for one night, stay warm and dry if British weather turns, and avoid making your first hike unnecessarily difficult.

My recommendation is to aim for\:

- Backpack\: 45-55 litres. - Total pack weight\: ideally 8-12kg including food and water. - Tent\: lightweight 2-person backpacking tent. - Sleeping bag\: around 0°C comfort rating for spring/autumn use. - Sleeping mat\: insulated, ideally R-value 3 or higher for cooler conditions.

These are sensible starting points, rather than rigid rules. The BMC also recommends matching equipment to the terrain, season and forecast. www.thebmc.co.ukwww.thebmc.co.ukwww.fieldworthy.co.uk

## 1\. The essential gear I'd buy

### Shelter and sleeping equipment

Decathlon Dome Trekking Tent Mt500

## £129.99

Decathlon UK + others · 4.7/5

A good starting point for a proper backpacking tent. Two-person capacity gives you room for your kit.

View tent

---

Decathlon 0°c Trekking Sleeping Bag Mt500

## £80.00

Argos + others · 4.7/5

A practical synthetic sleeping bag for cooler overnight conditions. Check its comfort rating, not just its lowest survival temperature.

View sleeping bag

---

Thermarest RidgeRest Classic Sleeping Pad The original retur…

## £27.95

Alpine Sports · 5/5

A simple foam sleeping mat. Affordable and reliable, although bulkier than an inflatable alternative.

View sleeping mat

My advice\: Don't underestimate your sleeping mat. Staying warm underneath you is just as important as having a good sleeping bag.

### Backpack and carrying equipment

Mountain Warehouse Ventura 40L Rucksack

## £49.99

Mountain Warehouse + others

A budget option worth trying on. Check that the tent and sleeping kit fit comfortably before committing to a 40L pack.

View backpack

I'd personally try a 45-55L pack if buying specifically for overnight backpacking. A comfortable hip belt and correct torso fit matter more than brand.

### Cooking, lighting and small essentials

Coleman Fyrelite Stove

## £14.95

Rainbow Conversions + others

Simple camping stove for boiling water and making hot meals.

View stove

---

Forclaz 300-lumen Rechargeable Headlamp

## £24.99

Decathlon UK + others · 4.8/5

Rechargeable headtorch. Essential for setting up camp and moving around after dark.

View headtorch

## 2\. Clothing - particularly important in the UK !Layering for Hiking 101: How to Dress for Changing Weather on the Trail - Trekking Wild!Choosing Hillwalking Trousers for Wet and Wild Conditions!Salomon Cross Hike 2 Mid Gore-Tex walking boot review | Countryfile.com!100% Merino Wool Clothing | icebreaker®!How to choose walking socks: the complete UK guide for comfortable, blister-free walks | Walks4all!Womens Orkan II Waterproof Shell Jacket (Navy/Rust) - Fjern!Best walking gaiters UK 2026: The ultimate guide | Walks4all!Grisport Fuse Brown Waxed Leather Waterproof Unisex Trekking Boot

I'd pack the following\:

| Item | What I'd recommend | |--------|--------| | Waterproof jacket | Proper breathable hiking shell | | Waterproof trousers | Lightweight packable overtrousers | | Base layer | Merino wool or synthetic | | Mid layer | Fleece | | Insulation | Lightweight down or synthetic jacket | | Walking trousers | Quick-drying, non-cotton | | Socks | Two pairs of hiking socks | | Footwear | Comfortable, well-fitting hiking shoes or boots | | Accessories | Warm hat and gloves |

A particularly important tip: don't hike in jeans or cotton clothing. They hold moisture and can become very uncomfortable and cold.

## 3\. Navigation and safety kit !Outdoor - Compasses for Adventure & Outdoors - Silva.se!Petzl Tikka CORE Headtorch | Tested and reviewed!Emergency Shelter | Bivvy Bag | Harrier Trail Running!How to use a compass and map to navigate | Explained by experts!Review: Petzl Tikkina, Tikka Core and Actik Core Headtorches - BASE Magazine!Emergency Shelter | Bivvy Bag | Harrier Trail Running

These are essentials, not optional extras\:

- OS map covering your route. - Compass and knowledge of how to use it. - Fully charged mobile phone. - Power bank and charging cable. - First aid kit and blister plasters. - Emergency whistle. - Emergency survival bag. - Headtorch with spare battery or backup lighting. - Water bottles (1.5-2 litres is a useful starting capacity). - Water purification filter or tablets if you plan to collect water. - Sunscreen and personal medication.

The BMC's hillwalking equipment guide has a useful additional checklist. www.thebmc.co.ukwww.ellis-brigham.com

## 4\. Food and cooking for one night

You don't need complicated meals.

!Halulite Dualist - HS, Fast Heating Pot System | GSI Outdoors!Camping breakfast with hot coffee and oatmeal prepared at remote mountain campsite, hiking trip.!The ultimate hiking snacks, chosen by experts!TOAKS Titanium 750 mL Backpacking Cook Pot Review (Tested)!preparing oatmeal porridge outdoors on gas burner. camping cooking equipment!UKC Gear - REVIEW: TentMeals Dehydrated Food - plenty of bang for your buck![Blueberry Trailmix-Energy Bars (Pack of 6) - Nuttack Nutrition]( RightOnTrek Adventure Meals | Outside Bozeman!Hiking in Finland: Packing for a Multi-Day Solo Summer Backpacking Trip - In the Woods, Dear!The ultimate hiking snacks, chosen by experts

I'd take\:

Dinner

- Pasta or couscous. - Dehydrated camping meal. - Instant soup or noodles.

Breakfast

- Instant porridge. - Coffee or tea. - Cereal bars.

Snacks

- Trail mix. - Chocolate. - Flapjack. - Nuts and dried fruit.

Also take enough food for an unexpected delay. A hot meal and drink after a wet day's walking can make a huge difference.

## 5\. Your complete overnight packing checklist

Overnight hike checklist (/ packed)

[Reset checklist]

## 6\. Important UK wild camping rules

Before choosing your route, understand where you can legally camp.

- Scotland: responsible wild camping is generally permitted under the Scottish Outdoor Access Code, subject to local restrictions. - England and Wales: wild camping generally requires landowner permission, with some specific exceptions and local arrangements. - Dartmoor has specific areas where backpack camping is permitted under its byelaws.

The BMC has a useful UK wild camping guide\. Always follow Leave No Trace principles, avoid fires and take all rubbish home. www.thebmc.co.ukthebmc.co.uk

---

## 7\. Where I'd recommend starting

For a first overnight hike, I'd avoid remote mountain routes and choose somewhere with a manageable walk, established paths and an easy escape route.

!About Move Sussex | Your Trusted Sussex Guide | Move Sussex

South Downs Gentle rolling countryside and established walking routes. Good for building confidence.

!OPINION: Furore over fly camping on Dartmoor misses the point | Advnture

Dartmoor Great backpacking scenery, with designated areas for permitted backpack camping.

!Best Lake District Camping Spots | Avanti West Coast

Lake District Beautiful overnight hiking, but choose a lower-level route for your first trip.

## Let me narrow down the best gear for you

I can put together a proper shopping list with specific products, prices and a realistic total budget.

What's your overall gear budget?

Under £200

£200-£250

£250-£400

£400-£600

£600+

---

What type of gear do you prefer?

Budget but decent quality

Best value for money

Lightweight premium gear

---

When will you be hiking?

Spring to autumn

Winter as well

All year round

---

What sort of overnight camping?

Wild camping

Established campsites

A mixture of both

[Build my gear shopping list]

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Fjern

Outdoor & Adventure

21 August 2026 – 8 November 2026 (scans 1–13)

0.2

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

10

Answers naming the brand

5842

Answers collected

0.2

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Fjern ranks #34 among 38 tracked brands for Outdoor & Adventure · United Kingdom (21 August 2026 – 8 November 2026). Its visibility is 0.2%. It was named in 10 of 5,842 AI answers across 5 of 150 tracked questions, averaging position 2.0 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 0.2% AI visibility for Fjern in Outdoor & Adventure · United Kingdom, measured over 21 August 2026 – 8 November 2026. It ranks #34 among 38 tracked brands.

How often does AI mention this brand?

Fjern was named in 10 of 5,842 collected AI answers, across 5 of 150 tracked questions, for Outdoor & Adventure · United Kingdom (21 August 2026 – 8 November 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Fjern by all 5,842 answers in the published Outdoor & Adventure · United Kingdom sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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