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Fjern

Fjern

AI visibility and ranking for Outdoor & Adventure: United Kingdom

Outdoor & Adventure [UK]
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Newer UK direct-to-consumer outdoor apparel brand with Scandinavian-inspired design.

Fjern
appears in
0.1
% of measured AI answers in this industry and market.

Found score

Track Fjern’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 18, 2026

Updated

October 18, 2026

Latest scan visibility

0.7

October 18, 2026

Overall visibility

0.1

21 August 2026 – 18 October 2026 (scans 1–10)

Industry rank

36

Within this industry and market

Published scan history

Across 10 recorded scans from 21 August 2026 to 18 October 2026, Fjern's single-scan score moved from 0.0% to 0.7%, up 0.7 percentage points. Latest recorded scan 0.7% on 18 October 2026; combined-window score 0.1%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 0.1% over 21 August 2026 – 18 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20260.0%
24 August 20260.0%
30 August 20260.0%
6 September 20260.0%
13 September 20260.2%
20 September 20260.0%
27 September 20260.0%
4 October 20260.0%
11 October 20260.2%
18 October 20260.7%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

0.3%

Perplexity Logo

Perplexity

0.0%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

0.1%

21 August 2026 – 18 October 2026 (scans 1–10)

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ChatGPT names Fjern most often.

It appears in 0.3% of collected ChatGPT answers and 0.0% of Perplexity answers: a difference of 0.3 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 4 of 150 questions.

Fjern appears in at least one collected answer to 2.7% of the tracked questions. That is question coverage; the 0.1% visibility score measures its share of individual answers.

Across 10 published scans, visibility ranged from 0.0% to 0.7%. The latest scan was 0.7% on 18 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 18 October 2026 (scans 1–10)

Share of collected answers naming each brand

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best PFAS free outdoor gear UK
  • Best gear for a first overnight hike UK
  • Best gear for hillwalking UK
  • Best gear for national park camping UK

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Which outdoor brands are actually British owned (Rab, Lowe Alpine, Mountain Equipment)
  • Best British outdoor brands (Rab, Jottnar, Montane)
  • Best British made outdoor gear (Mountain Equipment, Keela, Rab)
  • Best British hiking brands (Rab, Montane, Mountain Equipment)
  • Best British owned outdoor brands (Rab, Mountain Equipment, Berghaus)
  • Best award winning British outdoor brands (Rab, Mountain Equipment, Paramo)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best PFAS free outdoor gear UK

From the recorded answer

Fjern: Offers eco-conscious technical shells like the [[Mens Forsvar Pro Eco Waterproof Jacket]( …
Read recorded answer

Recorded answer text · Google AI Overviews · 13 September 2026

The [Rab Men's Namche GORE-TEX Jacket ]( is a top-tier, PFAS-free waterproof choice available in the UK, utilizing Gore-Tex's ePE membrane and recycled face fabric.The UK outdoor market features several standout brands and products fully committed to eliminating "forever chemicals" (PFAS/PFCs) from their waterproof coatings, tents, and apparel.[](

### Top PFAS-Free Brands & Gear in the UK

- Alpkit: Every waterproof jacket, insulated jacket, and sleeping bag made by Alpkit is completely PFAS-free, alongside tents like the Khort and Ultra series that use fluorine-free treatments.[]( - Páramo: Celebrated by Countryfile for historically avoiding all added PFAS for water repellency, relying instead on Nikwax directionality technology (such as in the Páramo Velez jacket).[]( - Finisterre: This UK sustainable surf and outdoor brand utilizes verified PFAS-Free Water Repellents across its technical apparel.[]( - Patagonia: Offers extensive transparency on materials, manufacturing jackets and gear Made without PFAS using alternative ePE and PFC-free DWR treatments.[]( - Fjern: Offers eco-conscious technical shells like the [Mens Forsvar Pro Eco Waterproof Jacket ]( featuring a PFC-free DWR ecoSHIELD fabric.

If you'd like, let me know:

- What type of activity you are gearing up for (hiking, camping, everyday commuting) - What specific item you need (jacket, trousers, tent, or boots) - Your approximate budget

I can give you a more tailored recommendation.

ChatGPT

The question asked

Best gear for a first overnight hike UK

From the recorded answer

!Pikku Camping Stove (Titanium) | Fjern …
Read recorded answer

Recorded answer text · ChatGPT · 18 October 2026

# Best gear for your first overnight hike in the UK

For your first UK overnight hike, I'd aim for a lightweight, waterproof and reliable setup, rather than spending a fortune on specialist kit. British weather can change quickly, even in summer, so staying dry, warm and comfortable matters more than shaving every gram off your pack.

My recommendation is to start with a one-night trip on a relatively forgiving route, carrying everything you need to sleep, cook, eat and navigate safely.

## 1\. The essential kit

!Sea to Summit Alto TR2 tent review: a nifty, lightweight little backpacking tent | T3

Shelter: tent and ground protection

Look for a 1-2 person backpacking tent with a proper waterproof flysheet, sealed seams and a porch for muddy boots.

Budget: £100-£250

A two-person tent is often worth considering even if hiking solo, for extra room.

---

!ATEPA 3-Piece Backpacking Camping Bundle - 1-Person Ultralight Tent, 3

Sleep system: sleeping bag and mat

Choose a sleeping bag rated for the temperatures you expect, plus an insulated mat. Check the bag's EN/ISO comfort rating rather than relying on its extreme rating.

Budget: £80-£180 combined

For many mild-weather trips, a three-season setup is versatile, but colder UK conditions may need more insulation.

---

![Nevo Extreme 50L Backpack - Camel Mountain](

Backpack: roughly 40-60 litres

Aim for around 45-55 litres if your tent and sleep kit pack down reasonably well. Try it on loaded before buying.

Budget: £60-£150

A pack liner or waterproof dry bags are more dependable than a rain cover alone.

---

!Alpkit Nautilus waterproof hiking pants review | Advnture

Clothing: waterproof layers and broken-in footwear

Bring a waterproof jacket, waterproof trousers, quick-drying walking trousers, spare socks, a warm fleece or insulated jacket, and a hat.

Budget: £100-£250 if starting from scratch

Trail shoes can work on suitable paths; boots offer more protection on rough, wet terrain. Fit and grip matter most.

---

!Pikku Camping Stove (Titanium) | Fjern

Cooking and water

Take a compact stove, compatible fuel, a small pot, lighter, spoon and enough water capacity for the route. Bring food that is easy to prepare.

Budget: £25-£70

Plan water resupply points in advance; streams aren't automatically safe to drink from without treatment.

## 2\. The smaller items you really shouldn't forget

## Packing checklist

of

The British Mountaineering Council's hillwalking gear guide also recommends carrying appropriate clothing, navigation tools, food, water and emergency equipment. www.thebmc.co.ukwww.dofe.org

## 3\. What I'd buy on a budget

You don't need premium ultralight equipment for your first trip. I'd look at established UK outdoor retailers such as Decathlon, Go Outdoors and Cotswold Outdoor, and consider borrowing or hiring the big items before committing.

!Vango Nevis 200 Tent 2026 - WM Camping

Tent: Vango Nevis 200

Budget-conscious starting point

A practical backpacking tent to investigate for one-night trips. Check packed weight and weather suitability before buying.

---

!Buy Osprey Rook 50 Backpack - Men's Backpacking in Singapore & Malaysia - The Wallet Shop

Backpack: Osprey Rook 50

### £147.86

Listed price; may change

A 50-litre option to try on in person, especially if you're carrying a full tent and sleeping kit.

---

!Réchaud à gaz avec piézo - MT100 pour les clubs et collectivités | Decathlon Pro

Cooking: Decathlon Forclaz stove and cookware range

Start with a basic compact stove and one pot. Make sure the fuel canister is compatible and follow the manufacturer's safety instructions.

My budget target\: around £300-£500 if you need to buy nearly everything, including the tent, sleep system, backpack and basic clothing. You can spend much less if you already own suitable walking gear or borrow the camping equipment.

## 4\. Important UK-specific advice

- Practise before you go. Pitch the tent in your garden or a campsite, and test your sleeping bag and mat together. - Keep your sleeping kit dry. Use a pack liner and separate dry bags for spare clothes and electronics. - Check the forecast and route. Wind, heavy rain, cold and poor visibility can make an otherwise straightforward walk hazardous. - Plan where you can camp. Wild camping isn't generally permitted without the landowner's permission in England and Wales, subject to specific exceptions and local arrangements. Scotland has different access rules, and Dartmoor has designated areas where backpack camping is permitted under its applicable rules. - Tell someone your route and expected return time. Carry a backup navigation method and don't rely on mobile signal.

## 5\. Let me tailor the gear list to you

The best setup depends quite a lot on where you're going and how much you want to spend.

What's your total budget?

Under £200

£200-£400

£400-£700

£700+

---

Where will you sleep?

Wild camping (carrying everything)

Organised campsite

Mountain hut or bothy

Not sure yet

---

When are you going?

Autumn

Winter

Spring

Summer

---

What's your hiking experience?

Complete beginner

Comfortable with day hikes

Experienced walker, new to overnight hiking

[Find my ideal gear setup]

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Fjern

Outdoor & Adventure

21 August 2026 – 18 October 2026 (scans 1–10)

0.1

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

5

Answers naming the brand

4500

Answers collected

0.1

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Fjern ranks #36 among 38 tracked brands for Outdoor & Adventure · United Kingdom (21 August 2026 – 18 October 2026). Its visibility is 0.1%. It was named in 5 of 4,500 AI answers across 4 of 150 tracked questions, averaging position 2.2 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 0.1% AI visibility for Fjern in Outdoor & Adventure · United Kingdom, measured over 21 August 2026 – 18 October 2026. It ranks #36 among 38 tracked brands.

How often does AI mention this brand?

Fjern was named in 5 of 4,500 collected AI answers, across 4 of 150 tracked questions, for Outdoor & Adventure · United Kingdom (21 August 2026 – 18 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Fjern by all 4,500 answers in the published Outdoor & Adventure · United Kingdom sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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