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Alpkit

Alpkit

AI visibility and ranking for Outdoor & Adventure: United Kingdom

Outdoor & Adventure [UK]
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East Midlands direct-to-consumer brand with a broad gear range.

Alpkit
appears in
26.7
% of measured AI answers in this industry and market.

Found score

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AI visibility scores and ranking

Data through

October 4, 2026

Updated

October 4, 2026

Latest scan visibility

26.7

October 4, 2026

Overall visibility

26.7

21 August 2026 – 4 October 2026 (scans 1–8)

Industry rank

2

Within this industry and market

Published scan history

Across 8 recorded scans from 21 August 2026 to 4 October 2026, Alpkit's single-scan score moved from 28.9% to 26.7%, down 2.2 percentage points. Latest recorded scan 26.7% on 4 October 2026; combined-window score 26.7%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 26.7% over 21 August 2026 – 4 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 202628.9%
24 August 202628.0%
30 August 202624.7%
6 September 202626.7%
13 September 202627.1%
20 September 202626.9%
27 September 202624.4%
4 October 202626.7%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

31.5%

Perplexity Logo

Perplexity

20.9%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

27.6%

21 August 2026 – 4 October 2026 (scans 1–8)

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ChatGPT names Alpkit most often.

It appears in 31.5% of collected ChatGPT answers and 20.9% of Perplexity answers: a difference of 10.6 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 99 of 150 questions.

Alpkit appears in at least one collected answer to 66.0% of the tracked questions. That is question coverage; the 26.7% visibility score measures its share of individual answers.

Across 8 published scans, visibility ranged from 24.4% to 28.9%. The latest scan was 26.7% on 4 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 4 October 2026 (scans 1–8)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best B Corp outdoor brand UK
  • Best British camping brands
  • Best British hiking brands
  • Best British made outdoor gear
  • Best British made vs imported camping gear
  • Best British outdoor brand that ships internationally

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best brand recommended by hiking guides UK (Rab, Montane, Mountain Equipment)
  • Best travel adventure gear UK (Paramo, Snugpak, Montane)
  • Best cheap hiking gear that still holds up UK (Trespass, Regatta, Craghoppers)
  • Best budget outdoor brand UK (Regatta, Craghoppers, Trespass)
  • Best hiking gear Sheffield (Altberg Boots, Rab, Paramo)
  • Is Blacks still a good brand (Berghaus, Rab, OEX)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best British camping brands

From the recorded answer

Alpkit: A Derbyshire-based outdoor brand born out of a passion for self-supported grit and mountain sports. They make highly practical, value-focused camping gear, sleeping mats, and technical apparel designed by real outdoor users.
Read recorded answer

Recorded answer text · Google AI Overviews · 4 October 2026

Vango is the top British camping brand for overall family and backpacking gear, celebrated for its durability in the unpredictable UK climate.

### Top British Camping Brands

- Vango: Founded in Scotland in 1966, Vango is a household name across UK campsites. They specialize in everything from massive family air-beam tents to ultralight backpacking shelters like the Vango Nevis 300 Tent, which is frequently recommended for the Duke of Edinburgh (D of E) expeditions. - Terra Nova and Wild Country: Based in Derbyshire, England, Terra Nova engineers world-renowned, bombproof 4-season expedition tents (such as the Laser and Quasar ranges). Their sister brand, Wild Country, offers award-winning, budget-friendlier designs derived from the same high-end alpine knowledge. - Alpkit: A Derbyshire-based outdoor brand born out of a passion for self-supported grit and mountain sports. They make highly practical, value-focused camping gear, sleeping mats, and technical apparel designed by real outdoor users. - Mountain Equipment: Operating out of Greater Manchester since 1961, they are elite specialists in down insulation, sleeping bags, and technical mountain wear meant for cold, wet British conditions. - Rab: Founded in Sheffield by Rab Carrington, this iconic brand is globally famous for high-performance down jackets, sleeping bags, and lightweight shelters tailored for serious backpackers and mountaineers.

If you tell me what type of camping you plan to do (such as family car camping, lightweight wild camping, or festival trips) and your approximate budget, I can recommend the ideal brand and specific setup for your needs.

ChatGPT

The question asked

Best British outdoor brands

From the recorded answer

Current UK outdoor-brand rankings especially highlight Rab, Alpkit, Berghaus, Montane and Mountain Equipment.
Read recorded answer

Recorded answer text · ChatGPT · 4 October 2026

If you mean British-founded outdoor brands, rather than brands merely sold in Britain, these are the ones I'd put at the top of the list. Current UK outdoor-brand rankings especially highlight Rab, Alpkit, Berghaus, Montane and Mountain Equipment. flux.agencyflux.agency

| Brand | Best for | My take | |---|---|---| | Rab | Down, insulation, mountain clothing | ⭐ Best all-round technical choice | | Mountain Equipment | Mountaineering, expedition gear | ⭐ Best for serious mountain use | | Montane | Lightweight hiking/running gear | ⭐ Best for fast & light | | Berghaus | Hiking, waterproofs, backpacks | ⭐ Best heritage all-rounder | | Alpkit | Camping, backpacking, clothing | ⭐ Best value | | Páramo | Wet/windy UK conditions | ⭐ Best specialist waterproofs | | Terra Nova | Lightweight tents | ⭐ Best for backpacking shelters | | Keela | Hard-wearing waterproofs | Great value, particularly for wet UK weather | | Vango | Tents & family camping | Strong choice for general camping | | Craghoppers | Walking/travel clothing | More affordable, less technical |

### My top 5

1. Rab - probably the first British brand I'd look at. Particularly excellent for down jackets, insulation and mountain clothing. flux.agencyflux.agency

### [Rab Microlight Alpine Jacket]() £210.00

2. Mountain Equipment - go here when you're buying for Scottish winter, climbing or genuinely demanding conditions.

3. Montane - excellent if you prefer lightweight kit and move quickly in the hills.

4. Berghaus - one of Britain's classic outdoor brands, with a particularly strong heritage in waterproofs and packs. It also has very high UK brand awareness. www.statista.com

5. Alpkit - arguably the best place to start if you want good British outdoor gear without spending Rab/Mountain Equipment money.

### One important distinction

British brand ≠ British-made. Most of these brands design/develop products in Britain but manufacture internationally. If your priority is actually made in the UK, the list gets much shorter; brands such as Terra Nova and specialist manufacturers become more interesting. www.outr.co.uk

If you tell me what you're buying - waterproof jacket, fleece, walking trousers, boots, backpack, tent, or everyday outdoor clothing - I can rank the best 5 British brands for that specific category and give you current products/prices.

Perplexity

The question asked

Best British hiking brands

From the recorded answer

Alpkit - Good-value tents, backpacks, clothing, and accessories, with a practical focus on affordability.
Read recorded answer

Recorded answer text · Perplexity · 4 October 2026

The best British hiking brands depend on the type of equipment, but these are strong choices:

- Rab - Excellent down jackets, insulated layers, sleeping bags, and technical clothing; a top all-rounder for mountain use. - Montane - Lightweight, breathable clothing and active insulation for hiking, trail running, and fast-and-light trips. - Mountain Equipment - High-quality technical clothing, down gear, tents, and sleeping bags, particularly for serious mountain conditions. - Berghaus - Broad range of jackets, fleeces, packs, and footwear; good for general hiking and hillwalking. - Paramo - Especially good for wet, windy British conditions; its directional clothing system is distinctive and durable. - Osprey UK? - Not British-founded, so it is best treated as an international brand rather than a British one. - Alpkit - Good-value tents, backpacks, clothing, and accessories, with a practical focus on affordability. - Keela - Durable, comparatively affordable waterproofs and outdoor clothing; particularly well regarded for hard-wearing British-weather gear. - DMM - British-made climbing and mountaineering hardware, including carabiners, harnesses, and protection equipment. - Tilley - Durable outdoor hats, useful for sun and rain protection on long walks.

Best overall shortlist: Rab for technical clothing, Montane for lightweight layers, Mountain Equipment for mountain gear, Paramo for persistent rain, Alpkit for value, and Berghaus for versatile everyday hiking equipment. British outdoor-brand roundups commonly highlight Rab, Montane, Mountain Equipment, Berghaus, and Paramo among the leading names.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Alpkit

Outdoor & Adventure

21 August 2026 – 4 October 2026 (scans 1–8)

26.7

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

960

Answers naming the brand

3600

Answers collected

26.7

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Alpkit ranks #2 among 38 tracked brands for Outdoor & Adventure · United Kingdom (21 August 2026 – 4 October 2026). Its visibility is 26.7%. It was named in 960 of 3,600 AI answers across 99 of 150 tracked questions, averaging position 2.3 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 26.7% AI visibility for Alpkit in Outdoor & Adventure · United Kingdom, measured over 21 August 2026 – 4 October 2026. It ranks #2 among 38 tracked brands.

How often does AI mention this brand?

Alpkit was named in 960 of 3,600 collected AI answers, across 99 of 150 tracked questions, for Outdoor & Adventure · United Kingdom (21 August 2026 – 4 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Alpkit by all 3,600 answers in the published Outdoor & Adventure · United Kingdom sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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Every shopper question this brand is missing from, the split across ChatGPT, Perplexity and Google AI Overviews, and what is causing the gap.
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