Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Close search
Get your industry’s AI rankings every Monday. Track it →
Your brandBook a Call
Found
/
The List
/
Outdoor & Adventure
/

Craghoppers

Craghoppers

AI visibility and ranking for Outdoor & Adventure: United Kingdom

Outdoor & Adventure [UK]
Visit website ↗

Mainstream outdoor apparel brand.

Craghoppers
appears in
6.1
% of measured AI answers in this industry and market.

Found score

Track Craghoppers’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 25, 2026

Updated

October 25, 2026

Latest scan visibility

7.2

October 25, 2026

Overall visibility

6.1

21 August 2026 – 25 October 2026 (scans 1–11)

Industry rank

8

Within this industry and market

Published scan history

Across 11 recorded scans from 21 August 2026 to 25 October 2026, Craghoppers's single-scan score moved from 5.1% to 7.2%, up 2.1 percentage points. Latest recorded scan 7.2% on 25 October 2026; combined-window score 6.1%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 6.1% over 21 August 2026 – 25 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20265.1%
24 August 20265.8%
30 August 20264.7%
6 September 20264.9%
13 September 20265.1%
20 September 20265.8%
27 September 20266.4%
4 October 20266.7%
11 October 20268.0%
18 October 20267.1%
25 October 20267.2%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

4.6%

Perplexity Logo

Perplexity

7.8%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

5.8%

21 August 2026 – 25 October 2026 (scans 1–11)

Claude LogoDeep Seek LogoGrok Logo

See insights from more platforms.

Track your brand everywhere its mentioned with Lift.

Explore Lift →

Perplexity names Craghoppers most often.

It appears in 7.8% of collected Perplexity answers and 4.6% of ChatGPT answers: a difference of 3.2 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 52 of 150 questions.

Craghoppers appears in at least one collected answer to 34.7% of the tracked questions. That is question coverage; the 6.1% visibility score measures its share of individual answers.

Across 11 published scans, visibility ranged from 4.7% to 8.0%. The latest scan was 7.2% on 25 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 25 October 2026 (scans 1–11)

Share of collected answers naming each brand

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best British hiking brands
  • Best British made outdoor gear
  • Best British outdoor brand that ships internationally
  • Best British outdoor brand vs imported outdoor brand
  • Best British outdoor brands
  • Best British owned outdoor brands

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best independent outdoor gear brands UK (Alpkit, Keela, Paramo)
  • Best British made outdoor gear (PHD Designs, Keela, Buffalo Systems)
  • Best British camping brands (Terra Nova Equipment, Vango, Alpkit)
  • Best British made vs imported camping gear (Snugpak, Terra Nova Equipment, PHD Designs)
  • Best award winning British outdoor brands (Rab, Alpkit, Paramo)
  • Best British outdoor brand that ships internationally (Rab, Alpkit, Buffalo Systems)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best British owned outdoor brands

From the recorded answer

Craghoppers: Famous for decades for its durable Kiwi Classic walking trousers, sun-protective fabrics, and general-use hiking wear (part of the Regatta group).
Read recorded answer

Recorded answer text · Google AI Overviews · 25 October 2026

The best British outdoor and mountaineering brands span technical apparel, expedition gear, and specialized equipment:

### Technical Apparel & Mountaineering

- Rab: Founded in Sheffield in 1981, Rab is a premier name for down jackets (such as the Neutrino Pro ) and high-altitude cold-weather shells. - Montane: Established in 1993, Montane focuses on ultra-lightweight, breathable, and high-performance clothing built for fast-moving mountain endurance in harsh weather. - Berghaus: A long-standing iconic British leader in technical waterproof jackets, fleece, and mountaineering apparel. - Mountain Equipment: A trusted staple for serious alpine climbing, expedition sleeping bags, and technical down/shell layers. - Craghoppers: Famous for decades for its durable Kiwi Classic walking trousers, sun-protective fabrics, and general-use hiking wear (part of the Regatta group). - Sub Zero: Based in Leicestershire since 1969, they design and manufacture high-performance British-made base layers and technical apparel.

### Specialized & Heritage Outdoor Gear

- Atom Packs: Based in the Lake District, this small independent workshop crafts custom, ultralight hiking backpacks in-house. - Aiguille: Also located in the Lake District, known for rugged, hand-crafted expedition packs and climbing gear. - Hilltrek: Specializes in traditional, ultra-durable weather-resistant cotton (Ventile) garments favored by mountain rescue teams. - Terra Nova: Renowned designer and manufacturer of high-performance, lightweight tents and camping equipment (holding record titles for the world's lightest tents). - Multimat: Maker of durable sleeping and camping mats.

If you share what specific activity you are planning (e.g., multi-day backpacking, winter mountaineering, or casual day walks) and your budget, I can recommend the exact brand and gear setup for your needs.

ChatGPT

The question asked

Best British hiking brands

From the recorded answer

… www.outr.co.ukflux.agencywww.ethicalconsumer.org ## Which would I choose? | If you want… | Brands to compare first | |--------|--------| | One dependable technical clothing brand | Rab | | Lightweight gear for long hikes | Montane | | Comfort in persistent British rain …
Read recorded answer

Recorded answer text · ChatGPT · 25 October 2026

The UK has some excellent hiking brands, from technical mountain kit built for the Scottish Highlands to durable waterproofs designed for typical British weather. After searching, these are the British brands I'd put on your shortlist.

## 8 of the best British hiking brands

!2024 Rab Kangri GTX Jacket Gore-Tex Waterproof Men's Ink Blue

## 1\. Rab

Best all-round technical hiking gear

Strong for waterproof jackets, down insulation, fleeces and sleeping bags. A great brand for regular hillwalking, cold-weather hikes and mountain trips.

Price: ££-£££

Shop Rab

---

![Women's Lightweight Jackets - Waterproof & Down

- Montane - UK](

## 2\. Montane

Best for lightweight hiking

Particularly good for breathable layers, lightweight waterproofs, walking trousers and insulation. Worth exploring if you like moving quickly and keeping your pack light.

Price: ££-£££

Shop Montane

---

!Paramo Velez Waterproof Jacket | Tested and reviewed

## 3\. Páramo

Best for wet British weather

Known for its distinctive waterproof clothing system, which prioritises moisture transfer and comfort during prolonged wet-weather walking. Particularly worth considering for Dartmoor, the Peak District and coastal walks.

Price: ££-£££

Shop Páramo

---

!Women's Highland Storm 3L Waterproof Jacket - Blue | Berghaus

## 4\. Berghaus

Best versatile everyday hiking kit

A longstanding British outdoor brand with waterproof jackets, fleeces, rucksacks and walking clothing. A sensible option for everyday walks and weekend hiking without automatically buying top-end technical gear.

Price: £-£££

Shop Berghaus

---

!Mountain Equipment Men's K7 Jacket | GWC

## 5\. Mountain Equipment

Best for serious mountain conditions

Specialises in technical shells, insulated jackets, sleeping bags and mountaineering equipment. A strong contender for winter hiking and demanding mountain routes.

Price: ££-£££

Shop Mountain Equipment

---

!Orion 45L Mountaineering Backpack

## 6\. Alpkit

Best for value

Offers a broad range of walking clothing, backpacks, tents and camping accessories. Particularly appealing if you're assembling a complete hiking setup on a budget.

Price: £-££

Shop Alpkit

---

![Altberg - Tethera (5 Width Fittings) - Lockwoods Ski & Outdoor](

## 7\. Altberg

Best for traditional hiking boots

A specialist worth knowing if you prefer supportive, durable leather boots. Particularly relevant for rough terrain, long-distance walking and hikers who value repairability.

Price: ££-£££

Shop Altberg

---

!Keela Pinnacle Waterproof Jacket Mens in Cobalt Blue

## 8\. Keela

Best for practical, hard-wearing waterproofs

A Scottish brand known for functional outdoor clothing and weather protection. A good alternative to compare if durability and dependable wet-weather performance matter more than fashion.

Price: ££-£££

Shop Keela

This shortlist reflects each brand's specialities rather than a definitive test ranking. www.outr.co.ukflux.agencywww.ethicalconsumer.org

## Which would I choose?

| If you want… | Brands to compare first | |--------|--------| | One dependable technical clothing brand | Rab | | Lightweight gear for long hikes | Montane | | Comfort in persistent British rain | Páramo, Keela | | Good-value hiking equipment | Alpkit, Berghaus | | Winter mountain gear | Mountain Equipment, Rab | | Durable leather walking boots | Altberg |

## One important distinction

British brand doesn't necessarily mean British-made. Many brands design their products in the UK but manufacture some or all of them overseas. If buying British-made is important to you, check the country of manufacture for the specific item. www.outr.co.ukflux.agencywww.ethicalconsumer.org

My starting shortlist would be Rab, Montane and Páramo for technical clothing, lightweight performance and wet-weather comfort respectively.

Are you mainly looking for technical hiking gear, traditional British outdoor clothing, or the best quality for the money? That would change which brands I'd prioritise.

Perplexity

The question asked

Best British outdoor brands

From the recorded answer

Craghoppers - Good for travel, everyday hiking, warm-weather clothing, and practical outdoor trousers rather than extreme alpine use.
Read recorded answer

Recorded answer text · Perplexity · 25 October 2026

The best British outdoor brands depend on the activity, but these are the strongest choices overall:

- Rab - Best for technical mountain clothing, down jackets, waterproofs, sleeping bags, and climbing gear. It began in Sheffield in 1981 and is known for practical, hard-wearing equipment. - Mountain Equipment - Excellent for alpine, expedition, and winter gear, particularly down insulation, technical shells, and sleeping bags. - Berghaus - A leading all-rounder for hiking jackets, waterproofs, backpacks, and general mountain use; it was founded in Newcastle. - Montane - Best for lightweight, fast-and-light clothing for trail running, hiking, and mountaineering. - Terra Nova - A top choice for lightweight, expedition, and backpacking tents, with roots in Derbyshire. - Sprayway - Strong value for British hillwalking, especially waterproof jackets, fleeces, and clothing suited to cool, wet conditions. - Alpkit - Often offers very good performance and value across tents, clothing, packs, and camping equipment. - Finisterre - Best for sustainable, sea-influenced outdoor clothing, including durable jackets and merino layers. - Craghoppers - Good for travel, everyday hiking, warm-weather clothing, and practical outdoor trousers rather than extreme alpine use. - Vango - A dependable camping brand for tents, sleeping bags, awnings, and family camping equipment. - Sealskinz - Particularly good for waterproof socks, gloves, and accessories; some products are made in Norfolk. - Barbour - Best for heritage country clothing and waxed jackets rather than high-performance alpine equipment.

### Quick recommendations

| Need | Best picks | |---|---| | Technical mountain use | Rab, Mountain Equipment, Montane | | Hiking and hillwalking | Berghaus, Sprayway, Rab | | Lightweight backpacking | Alpkit, Montane, Terra Nova | | Camping | Vango, Terra Nova, Alpkit | | Sustainable lifestyle outdoor wear | Finisterre | | Country wear | Barbour | | Waterproof accessories | Sealskinz |

For a single safe choice, Rab is probably the best all-round British technical brand; Berghaus is the more versatile hiking choice, while Alpkit generally offers the strongest value.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

Your questions. Your market. Your next move.

Track your own prompts with Lift.

Go beyond the public list. Choose questions about your products, competitors and customers, then track how AI answers them over time.

Chat GPT logo

Which running shoes suit wide feet?

Product fit

Perplexity Logo

What are good alternatives to my usual skincare brand?

Comparison

Claude Logo

Which sofa brands deliver to regional Australia?

Market

Deep Seek Logo

Which protein powders contain no dairy?

Product fit

Grok Logo

Is this brand worth the premium?

Brand perception

Chat GPT logo

Which outdoor brands offer repair services?

Purchase intent

Perplexity Logo

What should I compare before buying a home gym?

Discovery

Claude Logo

Which coffee subscription suits a small office?

Audience

Deep Seek Logo

What do shoppers say about this brand’s sizing?

Brand perception

Explore Lift →

Illustrative prompts · tailored to your tracking plan

Pause animation

Found / Brand snapshot

Craghoppers

Outdoor & Adventure

21 August 2026 – 25 October 2026 (scans 1–11)

6.1

%

AI visibility

Free industry report

See the bigger picture in your industry

Get the industry report by email. Compare brand rankings and AI platform results in your market, then share the findings with your team.

Industry rankings / Brand visibility / Platform comparisons

Get the free industry report →

A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

300

Answers naming the brand

4947

Answers collected

6.1

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Craghoppers ranks #8 among 38 tracked brands for Outdoor & Adventure · United Kingdom (21 August 2026 – 25 October 2026). Its visibility is 6.1%. It was named in 300 of 4,947 AI answers across 52 of 150 tracked questions, averaging position 4.0 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 6.1% AI visibility for Craghoppers in Outdoor & Adventure · United Kingdom, measured over 21 August 2026 – 25 October 2026. It ranks #8 among 38 tracked brands.

How often does AI mention this brand?

Craghoppers was named in 300 of 4,947 collected AI answers, across 52 of 150 tracked questions, for Outdoor & Adventure · United Kingdom (21 August 2026 – 25 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Craghoppers by all 4,947 answers in the published Outdoor & Adventure · United Kingdom sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

Close
Found by Flux
Get the full AI search report
Every shopper question this brand is missing from, the split across ChatGPT, Perplexity and Google AI Overviews, and what is causing the gap.
Where should we send it?
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.