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Hilltrek Outdoor Clothing

Hilltrek Outdoor Clothing

AI visibility and ranking for Outdoor & Adventure: United Kingdom

Outdoor & Adventure [UK]
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Scottish maker of tweed and technical outerwear.

Hilltrek Outdoor Clothing
appears in
0.8
% of measured AI answers in this industry and market.

Found score

Track Hilltrek Outdoor Clothing’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 25, 2026

Updated

October 25, 2026

Latest scan visibility

1.6

October 25, 2026

Overall visibility

0.8

21 August 2026 – 25 October 2026 (scans 1–11)

Industry rank

29

Within this industry and market

Published scan history

Across 11 recorded scans from 21 August 2026 to 25 October 2026, Hilltrek Outdoor Clothing's single-scan score moved from 0.2% to 1.6%, up 1.4 percentage points. Latest recorded scan 1.6% on 25 October 2026; combined-window score 0.8%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 0.8% over 21 August 2026 – 25 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20260.2%
24 August 20260.7%
30 August 20260.7%
6 September 20260.7%
13 September 20261.1%
20 September 20260.7%
27 September 20260.7%
4 October 20260.7%
11 October 20261.3%
18 October 20260.4%
25 October 20261.6%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

0.3%

Perplexity Logo

Perplexity

0.2%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

1.9%

21 August 2026 – 25 October 2026 (scans 1–11)

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Google AI Overviews names Hilltrek Outdoor Clothing most often.

It appears in 1.9% of collected Google AI Overviews answers and 0.2% of Perplexity answers: a difference of 1.7 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 14 of 150 questions.

Hilltrek Outdoor Clothing appears in at least one collected answer to 9.3% of the tracked questions. That is question coverage; the 0.8% visibility score measures its share of individual answers.

Across 11 published scans, visibility ranged from 0.2% to 1.6%. The latest scan was 1.6% on 25 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 25 October 2026 (scans 1–11)

Share of collected answers naming each brand

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best British hiking brands
  • Best British made outdoor gear
  • Best British outdoor brands
  • Best British owned outdoor brands
  • Best award winning British outdoor brands
  • Best boutique hiking brands Edinburgh

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Which outdoor brands are actually British owned (Rab, Lowe Alpine, Montane)
  • Best British outdoor brands (Rab, Mountain Equipment, Berghaus)
  • Best independent outdoor gear brands UK (Alpkit, Keela, Paramo)
  • Which British outdoor brands are actually good (Rab, Mountain Equipment, Montane)
  • Best British hiking brands (Rab, Mountain Equipment, Montane)
  • Which British outdoor brands are sold overseas (Alpkit, Rab, Berghaus)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best British made outdoor gear

From the recorded answer

Hilltrek (Aboyne / Royal Deeside, Scotland): Hand-crafts traditional, heavy-duty outdoor jackets, smocks, and trousers using breathable, high-performance Ventile cotton and weather-resistant fabrics.
Read recorded answer

Recorded answer text · Google AI Overviews · 25 October 2026

The UK is home to specialized brands that design, craft, or manufacture genuine outdoor gear and clothing locally.

### Top British-Made & UK-Crafted Outdoor Gear

- Keela (Glenrothes, Scotland): Known for its flagship waterproof shells like the Keela Munro Waterproof Jacket, trusted by mountain rescue teams and tactical forces for extreme condensation control and weather protection. - Hilltrek (Aboyne / Royal Deeside, Scotland): Hand-crafts traditional, heavy-duty outdoor jackets, smocks, and trousers using breathable, high-performance Ventile cotton and weather-resistant fabrics. - Fortis Clothing (England): Field-proven waterproof and breathable outdoor apparel made directly in-house, such as the Mens Field Jacket and technical country wear. - Alpkit (East Midlands & UK workshop): An independent British brand offering specialized UK-made gear collections including dry bags, bike-packing packs, and chalk bags manufactured locally alongside down and technical apparel. - Trakke (Scotland): Builds heavy-duty, weather-resistant everyday and adventure packs (like the Bannoch Backpack ) using waxed canvas and durable hardware made in Britain. - Buffalo Systems (Sheffield, England): Famous for iconic pile-and-Pertex weather-resistant mountain shirts, jackets, and trousers designed for harsh British winter conditions. - Aiguille Alpine (Cumbria, England) & PHD (Yorkshire, England): Specialists in custom, hand-built alpine rucksacks and high-altitude down insulation layers tailored in the UK. - Terra Nova (Derbyshire, England): Renowned for ultra-lightweight, high-performance expedition and backpacking tents engineered for severe mountain weather. - DMM (Llanberis, Wales): The premier British manufacturer of technical rock climbing hardware, carabiners, and bouldering crash mats forged in Snowdonia. - Altberg (Yorkshire, England): Handcrafts high-grade leather walking, hiking, and military boots built for rugged moorlands and long-distance trails.

If you tell me what specific activity you are gearing up for (e.g., hillwalking, climbing, bikepacking, or wild camping) and your approximate budget, I can recommend the exact brand and piece of kit that fits best.

ChatGPT

The question asked

Best boutique hiking brands Edinburgh

From the recorded answer

3\. Hilltrek* A small Scottish maker of handmade outdoor jackets, smocks and trousers. Its emphasis on traditional materials, durability and customisation makes it ideal if you value craftsmanship over mainstream branding.
Read recorded answer

Recorded answer text · ChatGPT · 25 October 2026

If you're looking for boutique hiking brands in Edinburgh - stylish, well-made outdoor clothing with a more independent or design-led feel than the big sports chains - I'd start with Scottish outdoor labels and a couple of excellent specialist shops.

The best options fall into two categories: distinctive Scottish brands for something a little different, and Edinburgh boutiques where you can browse premium outdoor clothing in person.

## Best boutique outdoor brands to know

!Meander Jacket V.2 - MeanderApparel

1\. Meander Apparel

(Best local style)

Edinburgh-based, with understated performance clothing designed to work for hillwalking, cycling and everyday wear. A great fit if you want technical fabrics without looking like you're dressed for an expedition.

Explore: meanderapparel.com · www.lovefromscotland.co.ukhiddenscotland.com

---

![Technical Layers | FINDRA - FINDRA Clothing](

2\. Findra

A Scottish Borders label specialising in outdoor lifestyle clothing, merino wool and versatile technical layers. Particularly worth exploring for women's hiking apparel with a thoughtful, less mass-market aesthetic.

Explore: findra.co.uk · www.lovefromscotland.co.ukwww.mountaineering.scot

---

!Braemar Smock in Single Ventile® - with hand-warmer and zipped chest pockets

3\. Hilltrek

A small Scottish maker of handmade outdoor jackets, smocks and trousers. Its emphasis on traditional materials, durability and customisation makes it ideal if you value craftsmanship over mainstream branding.

Explore: hilltrek.co.uk · www.lovefromscotland.co.ukhiddenscotland.comwww.mountaineering.scot

---

!Finisterre Men's Clothing & Gear | Built To Last

4\. Finisterre

Premium, understated outdoor clothing with a coastal influence. A good option for versatile jackets, knitwear and layers that transition easily from a Scottish trail to city life.

Edinburgh shop: 58 George Street · finisterre.com · finisterre.com

## Best Edinburgh shops for boutique hiking gear

!Scottish outdoor lifestyle brand Meander opens new Edinburgh store after securing £350k | Scottish Financial News

1\. Meander Apparel

22 North West Circus Place, Stockbridge

My top pick for a genuinely boutique feel. Shop Scottish-designed technical clothing alongside a curated selection of lifestyle and outdoor labels.

Official store details · meanderapparel.commeanderapparel.com

---

![Scandinavian Outdoor Clothing & Lifestyle - Nordic Outdoor](

2\. Nordic Outdoor

6 Frederick Street, city centre

Best for premium Scandinavian style, technical layers and distinctive outdoor brands, including Mammut. A good balance of design and genuine hillwalking practicality.

Official store details · www.nordicoutdoor.co.uk

---

!Alpkit opens outdoor store and bike shop in Edinburgh

3\. Alpkit Edinburgh

56 Causewayside, Newington

Best for functional, thoughtfully designed gear and practical kit for Scottish adventures. Less fashion-boutique, more community-minded outdoor specialist.

Alpkit website · www.google.comwww.reddit.com

---

!Finisterre Edinburgh Store - Sustainable Outdoor Clothing | Finisterre

4\. Finisterre

58 George Street, New Town

Best for understated premium outdoor fashion, quality knitwear and coastal-inspired layers. More lifestyle-oriented than a dedicated mountaineering shop.

Edinburgh store · finisterre.com

## My recommendation

- Most boutique and locally distinctive\: Meander Apparel in Stockbridge. - Best premium hiking clothing selection\: Nordic Outdoor on Frederick Street. - Best for actual hillwalking equipment\: Alpkit on Causewayside. - Best for stylish everyday outdoor wear\: Finisterre on George Street.

If you want to explore Scottish-made technical gear beyond Edinburgh, look at Cioch Direct and Hilltrek too. Both specialise in more traditional, weather-focused outdoor clothing. www.lovefromscotland.co.ukhiddenscotland.comwww.mountaineering.scot

One question\: are you after fashion-forward hiking brands \(think Scandinavian minimalism and gorpcore), or small independent technical brands that make serious waterproofs and mountain gear? I can narrow the list to suit your taste.

Perplexity

The question asked

Best British hiking brands

From the recorded answer

… f you mean British hiking brands for clothing and gear, the strongest names in the UK market are Rab, Montane, Mountain Equipment, Berghaus, Sprayway, Alpkit, Keela, and Paramo. If you want truly British-made or heritage-focused brands rather than just UK-headquartered ones, the list shifts a bit toward smaller specialist labels like Hilltrek, Cioch, Black's of Greenock, Harvey Maps, DMM, and OMM. A practical way to think about the “best” British hiking brands is by use case: - All-round mountain clothing: Rab, Mountain Equipment, Berghaus, Montane - Wet-weather / classic UK conditions: Paramo, Sprayway, Keela - Lightweight / active hiking: Montane, OMM, Alpkit - **Budget-friendly UK …
Read recorded answer

Recorded answer text · Perplexity · 13 September 2026

If you mean British hiking brands for clothing and gear, the strongest names in the UK market are Rab, Montane, Mountain Equipment, Berghaus, Sprayway, Alpkit, Keela, and Paramo. If you want truly British-made or heritage-focused brands rather than just UK-headquartered ones, the list shifts a bit toward smaller specialist labels like Hilltrek, Cioch, Black's of Greenock, Harvey Maps, DMM, and OMM.

A practical way to think about the “best” British hiking brands is by use case:

- All-round mountain clothing: Rab, Mountain Equipment, Berghaus, Montane - Wet-weather / classic UK conditions: Paramo, Sprayway, Keela - Lightweight / active hiking: Montane, OMM, Alpkit - Budget-friendly UK options: Regatta, Craghoppers, Trespass - Technical accessories and specialist gear: DMM, Harvey Maps, Aiguille Alpine Equipment

If you want the safest “top 5” shortlist, I'd start with Rab, Montane, Mountain Equipment, Berghaus, and Paramo because they recur most often across UK outdoor roundups and hiking discussions.

If you want, I can also give you: - the best British hiking brands by budget - the best British boot brands - or a women's / men's / ultralight shortlist.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Hilltrek Outdoor Clothing

Outdoor & Adventure

21 August 2026 – 25 October 2026 (scans 1–11)

0.8

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

39

Answers naming the brand

4947

Answers collected

0.8

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Hilltrek Outdoor Clothing ranks #29 among 38 tracked brands for Outdoor & Adventure · United Kingdom (21 August 2026 – 25 October 2026). Its visibility is 0.8%. It was named in 39 of 4,947 AI answers across 14 of 150 tracked questions, averaging position 4.1 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 0.8% AI visibility for Hilltrek Outdoor Clothing in Outdoor & Adventure · United Kingdom, measured over 21 August 2026 – 25 October 2026. It ranks #29 among 38 tracked brands.

How often does AI mention this brand?

Hilltrek Outdoor Clothing was named in 39 of 4,947 collected AI answers, across 14 of 150 tracked questions, for Outdoor & Adventure · United Kingdom (21 August 2026 – 25 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Hilltrek Outdoor Clothing by all 4,947 answers in the published Outdoor & Adventure · United Kingdom sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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