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Gelert

Gelert

AI visibility and ranking for Outdoor & Adventure: United Kingdom

Outdoor & Adventure [UK]
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Welsh camping and hiking brand.

Gelert
appears in
0.2
% of measured AI answers in this industry and market.

Found score

Track Gelert’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 18, 2026

Updated

October 18, 2026

Latest scan visibility

0.2

October 18, 2026

Overall visibility

0.2

21 August 2026 – 18 October 2026 (scans 1–10)

Industry rank

33

Within this industry and market

Published scan history

Across 10 recorded scans from 21 August 2026 to 18 October 2026, Gelert's single-scan score moved from 0.0% to 0.2%, up 0.2 percentage points. Latest recorded scan 0.2% on 18 October 2026; combined-window score 0.2%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 0.2% over 21 August 2026 – 18 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20260.0%
24 August 20260.2%
30 August 20260.2%
6 September 20260.2%
13 September 20260.4%
20 September 20260.0%
27 September 20260.2%
4 October 20260.2%
11 October 20260.2%
18 October 20260.2%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

0.2%

Perplexity Logo

Perplexity

0.3%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

0.1%

21 August 2026 – 18 October 2026 (scans 1–10)

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Perplexity names Gelert most often.

It appears in 0.3% of collected Perplexity answers and 0.1% of Google AI Overviews answers: a difference of 0.2 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 6 of 150 questions.

Gelert appears in at least one collected answer to 4.0% of the tracked questions. That is question coverage; the 0.2% visibility score measures its share of individual answers.

Across 10 published scans, visibility ranged from 0.0% to 0.4%. The latest scan was 0.2% on 18 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 18 October 2026 (scans 1–10)

Share of collected answers naming each brand

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best British camping brands
  • Best camping cookware set UK
  • Best gear for camping on a budget UK
  • Best gear for hiking with kids UK
  • Which outdoor brands are actually British owned
  • Which outdoor brands are actually ethical in Britain

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Which outdoor brands are actually British owned (Rab, Lowe Alpine, Mountain Equipment)
  • Best British outdoor brands (Rab, Jottnar, Montane)
  • Best British made outdoor gear (Mountain Equipment, Keela, Rab)
  • Best British hiking brands (Rab, Montane, Mountain Equipment)
  • Best British owned outdoor brands (Rab, Mountain Equipment, Berghaus)
  • Best award winning British outdoor brands (Rab, Mountain Equipment, Paramo)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Which outdoor brands are actually ethical in Britain

From the recorded answer

Zero Sustainable Material Points: Brands like Arc'teryx, Salomon, Karrimor, Mountain Equipment, Rohan, Trespass, and Gelert receive very low or zero marks from ethical watchdogs for sustainable material use and circularity services.
Read recorded answer

Recorded answer text · Google AI Overviews · 4 October 2026

According to the Ethical Consumer Outdoor Clothing Guide, the top-scoring and genuinely ethical outdoor brands operating in Britain include:

- Páramo: Scored highest (90/100) for its leadership in PFC-free waterproof technology, fair trade manufacturing (via the Miquelina Foundation), and durable, repairable garments. - Finisterre: A Cornish B-Corp brand scoring 80/100, known for sustainable and recycled surf and outdoor apparel, transparent supply chains, and plastic-free packaging. - Alpkit: An independent British B Corp that publishes full supply-chain sustainability reports, champions repair services, and runs the Continuum Project to recycle and donate used gear. - Patagonia: An American brand with a major UK presence, recognized for heavy use of recycled and Fair Trade Certified materials, a repair/resale program (Worn Wear ), and 1% for the Planet contributions (though noted for lingering PFC use in select legacy items). - Vaude: A German outdoor gear and apparel leader scoring high on environmental transparency, climate neutrality, and Bluesign-approved sustainable production. - Fjällräven: Celebrated for durable, long-lasting gear like G-1000 fabric, strict animal welfare standards for down and wool, and elimination of harmful PFCs.

### Brands That Score Poorly (Greenwashing Watch)

- Low Scorers: Berghaus (21/100) and The North Face (28/100) score poorly due to supply chain and chemical/material impacts. - Zero Sustainable Material Points: Brands like Arc'teryx, Salomon, Karrimor, Mountain Equipment, Rohan, Trespass, and Gelert receive very low or zero marks from ethical watchdogs for sustainable material use and circularity services.

If you have a specific type of gear in mind (like waterproof jackets, walking boots, or rucksacks), I can recommend specific ethical models from these brands.

ChatGPT

The question asked

Best gear for hiking with kids UK

From the recorded answer

Gelert Softshell Waterproof Walking Boots Juniors - £34.99 (Sports Direct UK + others) …
Read recorded answer

Recorded answer text · ChatGPT · 27 September 2026

For UK family hiking, I'd prioritise waterproofing, layers, grippy footwear and keeping the kids' packs light. The Ramblers specifically recommend waterproof jackets, suitable boots/trail shoes, layers, spare socks/gloves, food/drink, a torch, first aid and emergency shelter. Ramblers Ramblers

### My practical kit list

- Junior & Youth StormDri 4000 Jacket - £29.99 (Brand Me Now) - Quechua Kids' Hiking Backpack 7 L - £9.99 (Decathlon UK) - Quechua Kids' Hiking Backpack 10 L - £9.99 (Decathlon UK) - Gelert Softshell Waterproof Walking Boots Juniors - £34.99 (Sports Direct UK + others) - Peter Storm Kids' Rivelin Hiking Boots - £50.00 (GO Outdoors + others) - Jack Wolfskin Little Scout 10 Backpack - £30.41 (Alpinetrek.co.uk + others)

- Waterproof jacket: A lightweight, properly waterproof shell is the most important item. The StormDri 4000 is a relatively inexpensive option; for frequent hiking, look for something with good hood adjustment and room for a fleece underneath. Ramblers' current guidance suggests at least 10,000 mm waterproofing for summer and 20,000 mm for year-round walking. Ramblers - Footwear: Waterproof boots with a decent sole for muddy paths. For easy summer trails, trail shoes can be perfectly adequate; for wet/muddy UK countryside, boots are more forgiving. Ramblers - Backpack: 7-10 L is plenty for younger children. Put only their water, snack, waterproof and perhaps a small treasure-hunting kit in it. Don't turn their pack into a load-bearing exercise. - Layers: Wicking base layer + fleece + waterproof shell. Avoid cotton for colder/wetter walks because it dries slowly. Ramblers - Trousers: Quick-drying hiking trousers; waterproof overtrousers are worthwhile for genuinely wet days. - Socks: Merino or synthetic walking socks, plus one spare pair in a dry bag. - Headwear: Sun hat in summer; warm hat and gloves in colder months. - Safety: Headtorch, whistle, small first-aid kit/blister plasters, emergency blanket/shelter and a phone. Ramblers - Food: More snacks than you think you'll need. Hiking with kids is considerably easier when everyone is fuelled.

### If they're under ~5

I'd spend less on technical hiking gear and more on warmth, waterproofing and comfort. Wellies can be excellent for muddy low-level walks, while proper walking shoes/boots become more useful when you're doing longer or hillier routes. The Ramblers' children's gear testing has also highlighted flexible, grippy waterproof options for younger walkers. Ramblers

If you tell me the kids' ages (e.g. 3 & 7) and roughly how much you want to spend per child, I can put together a specific UK shopping list at budget / mid-range / premium prices.

Perplexity

The question asked

Best camping cookware set UK

From the recorded answer

| Family or campervan use | Gelert Altitude II Cookset | Includes two pots, a kettle, handle, and griddled pan, making it versatile for larger meals. | …
Read recorded answer

Recorded answer text · Perplexity · 18 October 2026

For most UK campers, the Stanley Wildfare Go Cook Set is the best all-round choice: durable stainless steel, compact, suitable for two people, and typically around £40-£50.

| Best for | Recommended set | Why | |---|---|---| | Best overall | Stanley Wildfare Go Cook Set | Robust stainless steel, good for two campers, and reasonably compact at about 900 g. | | Solo backpacking | Alpkit MytiMug Titanium Cook Set | Very light, nests compactly, and includes a lid and spork. | | Two to three people | Sea to Summit Camping Cookware Set | Lightweight at roughly 750 g while providing enough capacity for 2-3 campers. | | Budget camping | Living and Home 9-piece set | Includes a kettle, two pots, frying pan, utensils, and storage bag; suitable for car camping rather than hiking. | | Family or campervan use | Gelert Altitude II Cookset | Includes two pots, a kettle, handle, and griddled pan, making it versatile for larger meals. |

### What to choose

- Backpacking: titanium or hard-anodised aluminium; keep total weight below about 750 g. - Car camping: stainless steel is heavier but more durable and easier to use over varied heat sources. - Non-stick cooking: convenient, but avoid metal utensils and abrasive cleaning. - Two people: look for a pot around 1-1.5 litres plus a frying pan. - Family use: choose at least 2 litres of total pot capacity and separate mugs or plates.

For a single recommendation, choose Stanley for durability, Alpkit for lightweight hiking, or Sea to Summit for the best weight-to-capacity balance.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Gelert

Outdoor & Adventure

21 August 2026 – 18 October 2026 (scans 1–10)

0.2

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

9

Answers naming the brand

4500

Answers collected

0.2

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Gelert ranks #33 among 38 tracked brands for Outdoor & Adventure · United Kingdom (21 August 2026 – 18 October 2026). Its visibility is 0.2%. It was named in 9 of 4,500 AI answers across 6 of 150 tracked questions, averaging position 5.1 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 0.2% AI visibility for Gelert in Outdoor & Adventure · United Kingdom, measured over 21 August 2026 – 18 October 2026. It ranks #33 among 38 tracked brands.

How often does AI mention this brand?

Gelert was named in 9 of 4,500 collected AI answers, across 6 of 150 tracked questions, for Outdoor & Adventure · United Kingdom (21 August 2026 – 18 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Gelert by all 4,500 answers in the published Outdoor & Adventure · United Kingdom sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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