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Sprayway

Sprayway

AI visibility and ranking for Outdoor & Adventure: United Kingdom

Outdoor & Adventure [UK]
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Technical outdoor apparel brand.

Sprayway
appears in
1.5
% of measured AI answers in this industry and market.

Found score

Track Sprayway’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 25, 2026

Updated

October 25, 2026

Latest scan visibility

1.8

October 25, 2026

Overall visibility

1.5

21 August 2026 – 25 October 2026 (scans 1–11)

Industry rank

23

Within this industry and market

Published scan history

Across 11 recorded scans from 21 August 2026 to 25 October 2026, Sprayway's single-scan score moved from 1.8% to 1.8%, unchanged (0.0 percentage points). Latest recorded scan 1.8% on 25 October 2026; combined-window score 1.5%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 1.5% over 21 August 2026 – 25 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20261.8%
24 August 20261.8%
30 August 20260.9%
6 September 20261.8%
13 September 20261.1%
20 September 20261.1%
27 September 20261.8%
4 October 20261.1%
11 October 20261.8%
18 October 20262.0%
25 October 20261.8%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

1.0%

Perplexity Logo

Perplexity

3.3%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

0.3%

21 August 2026 – 25 October 2026 (scans 1–11)

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Perplexity names Sprayway most often.

It appears in 3.3% of collected Perplexity answers and 0.3% of Google AI Overviews answers: a difference of 3.0 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 23 of 150 questions.

Sprayway appears in at least one collected answer to 15.3% of the tracked questions. That is question coverage; the 1.5% visibility score measures its share of individual answers.

Across 11 published scans, visibility ranged from 0.9% to 2.0%. The latest scan was 1.8% on 25 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 25 October 2026 (scans 1–11)

Share of collected answers naming each brand

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best British camping brands
  • Best British hiking brands
  • Best British outdoor brand that ships internationally
  • Best British outdoor brand vs imported outdoor brand
  • Best British outdoor brands
  • Best British owned outdoor brands

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Which outdoor brands are actually British owned (Rab, Lowe Alpine, Montane)
  • Best British owned outdoor brands (Rab, Montane, Paramo)
  • Best independent outdoor gear brands UK (Alpkit, Keela, Paramo)
  • Best British made outdoor gear (PHD Designs, Keela, Buffalo Systems)
  • Best British camping brands (Terra Nova Equipment, Vango, Alpkit)
  • Best British made vs imported camping gear (Snugpak, Terra Nova Equipment, PHD Designs)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best British hiking brands

From the recorded answer

Sprayway: A heritage British brand recognized for solid Gore-Tex waterproof protection and polar fleece options.
Read recorded answer

Recorded answer text · Google AI Overviews · 25 October 2026

The best hiking brands in the UK span specialized British mountain heritage labels, top-tier technical innovators, and reliable footwear and pack specialists available at major retailers like Cotswold Outdoor.

### Top British & UK-Based Hiking Brands

- Rab: Famous for high-performance down jackets, technical shell layers, and mountain-ready gear engineered in Derbyshire. - Montane: An independent British brand specializing in lightweight, high-output alpine clothing, waterproof shells, and technical running and hiking layers. - Berghaus: A classic UK staple offering everything from reliable mid-tier waterproofs to heavy-duty Gore-Tex Pro alpine gear. - Alpkit: An independent, direct-to-consumer brand offering technical down jackets, waterproof layers, and bikepacking/camping gear at competitive prices. - Mountain Equipment: Widely trusted by UK walkers and climbers for expedition-grade insulation, durable shells, and dependable fleece layers. - Sprayway: A heritage British brand recognized for solid Gore-Tex waterproof protection and polar fleece options. - Bridgedale: Based in Northern Ireland, renowned for high-durability, moisture-wicking hiking socks.

### Leading International & Technical Brands

- Patagonia & Arc'teryx: Globally acclaimed for premier waterproof rain jackets, technical fleeces, and sustainable outdoor apparel. - Osprey: The gold standard for ergonomic, durable hiking and backpacking rucksacks. - Scarpa, Meindl & Lowa: Trusted European specialists for sturdy, leather and Gore-Tex hiking boots designed for rugged terrain. - Merrell, Salomon & Adidas Terrex: Popular choices for lightweight hiking shoes, trail-running hybrids, and day-walk comfort.

To help narrow down the best choice for you, tell me:

- What type of gear do you need most (boots, waterproof jacket, rucksack, or base layers)? - What kind of terrain or weather will you mostly be walking in? - What is your budget?

ChatGPT

The question asked

Best award winning British outdoor brands

From the recorded answer

!Sprayway Rask Mens Waterproof Gore-Tex Paclite Jacket | Agoora Outdoor …
Read recorded answer

Recorded answer text · ChatGPT · 25 October 2026

# Best award-winning British outdoor brands

Britain has a fantastic heritage of outdoor clothing and equipment, from traditional countrywear and mountaineering kit to modern technical waterproofs, hiking boots and sustainable outdoor clothing.

If you're looking for the best British outdoor brands with award-winning products or a strong reputation for quality, I'd start with brands that have a proven outdoor heritage, practical performance and distinctive British design. It's worth distinguishing brands that have won specific industry awards from those that are simply well regarded.

## My top picks

!2024 Rab Kangri GTX Jacket Gore-Tex Waterproof Men's Ink Blue

## 1\. Rab

(Best for technical mountain gear)

Peak District, England

Known for high-performance waterproof jackets, down insulation, sleeping bags and mountaineering equipment. Rab's Veil XP 30 won the 2025 UK Outdoor Industry Awards Product of the Year, and its Syclon XP 40 won the 2026 award. www.theoia.co.ukwww.theoia.co.ukwww.theoia.co.uk

Official website

---

!Paramo Men's Alta III Jacket | GO Outdoors

## 2\. Páramo

(Best for sustainability and repairability)

Particularly interesting for walkers who want breathable waterproof clothing, durable construction and a repairable garment. Páramo won The Great Outdoors Reader Awards 2025 for Outdoor Clothing and Equipment Brand of the Year. www.thegreatoutdoorsmag.comwww.thegreatoutdoorsmag.com

Official website

---

!Balance Men's Breathable Waterproof Shell Jacket

## 3\. Alpkit

(Best for value)

A strong choice for hiking, camping, climbing and bikepacking, with an emphasis on accessible prices, repairs and inclusive sizing. Winner of The Great Outdoors Reader Awards 2026 for Outdoor Clothing and Equipment Brand of the Year. www.thegreatoutdoorsmag.comeu.alpkit.com

Official website

---

!Phase Lite Waterproof Jacket(フェイズライト ジャケット)カラー/Flame Orange | MONTANE

## 4\. Montane

Ideal for lightweight hiking layers, running in the mountains, fastpacking and serious hillwalking. Its Fireball Nano Hoodie won the clothing category at the 2023 UK Outdoor Industry Awards, announced in 2024. sportstextiles.comwww.theoia.co.uk

Official website

---

!Sprayway Rask Mens Waterproof Gore-Tex Paclite Jacket | Agoora Outdoor

## 5\. Sprayway

A practical option for everyday walking, trekking and wet-weather use. Its CWT Active TL Jacket won the clothing category in the 2026 UK Outdoor Industry Awards. www.thegreatoutdoorsmag.comwww.thegreatoutdoorsmag.comwww.thegreatoutdoorsmag.comeu.alpkit.comsportstextiles.comwww.theoia.co.ukwww.theoia.co.ukwww.theoia.co.uk

Official website

---

!Buffalo Jackets & Clothing - UK Made - Free Delivery | Military Kit

## 6\. Buffalo Systems

A distinctive British specialist known for pile-and-shell clothing designed for demanding mountain conditions. A good option if you value functional, hard-wearing kit over mainstream outdoor fashion. It was shortlisted for The Great Outdoors 2025 brand award. www.thegreatoutdoorsmag.comwww.thegreatoutdoorsmag.com

Official website

---

!Men's MTN Guide Alpine Pro Gore-Tex Jacket - Red | Berghaus

## 7\. Berghaus

An established British outdoor name for walking jackets, fleeces, rucksacks and general hiking kit. Its 3D Freeflow backpack won the backpack/travel luggage category at the 2023 UK Outdoor Industry Awards. sportstextiles.comwww.theoia.co.uk

Official website

## Which brands stand out most?

| What matters most | My pick | |--------|--------| | Recent award-winning technical gear | Rab | | Sustainability and long-term use | Páramo | | Value for money | Alpkit | | Lightweight mountain performance | Montane | | Everyday British walking gear | Sprayway | | Specialist mountain clothing | Buffalo Systems | | Broad range of outdoor equipment | Berghaus |

These are British-founded or British outdoor brands; that doesn't necessarily mean every product is manufactured in Britain.

For the latest independently recognised winners, see the UK Outdoor Industry Awards 2026 results and The Great Outdoors Reader Awards\.

One question\: Are you most interested in British brands for outdoor clothing and countrywear, hiking and mountaineering equipment, or premium British-made products? The shortlist changes quite a bit depending on which you mean.

Perplexity

The question asked

Best British outdoor brands

From the recorded answer

Sprayway - Strong value for British hillwalking, especially waterproof jackets, fleeces, and clothing suited to cool, wet conditions.
Read recorded answer

Recorded answer text · Perplexity · 25 October 2026

The best British outdoor brands depend on the activity, but these are the strongest choices overall:

- Rab - Best for technical mountain clothing, down jackets, waterproofs, sleeping bags, and climbing gear. It began in Sheffield in 1981 and is known for practical, hard-wearing equipment. - Mountain Equipment - Excellent for alpine, expedition, and winter gear, particularly down insulation, technical shells, and sleeping bags. - Berghaus - A leading all-rounder for hiking jackets, waterproofs, backpacks, and general mountain use; it was founded in Newcastle. - Montane - Best for lightweight, fast-and-light clothing for trail running, hiking, and mountaineering. - Terra Nova - A top choice for lightweight, expedition, and backpacking tents, with roots in Derbyshire. - Sprayway - Strong value for British hillwalking, especially waterproof jackets, fleeces, and clothing suited to cool, wet conditions. - Alpkit - Often offers very good performance and value across tents, clothing, packs, and camping equipment. - Finisterre - Best for sustainable, sea-influenced outdoor clothing, including durable jackets and merino layers. - Craghoppers - Good for travel, everyday hiking, warm-weather clothing, and practical outdoor trousers rather than extreme alpine use. - Vango - A dependable camping brand for tents, sleeping bags, awnings, and family camping equipment. - Sealskinz - Particularly good for waterproof socks, gloves, and accessories; some products are made in Norfolk. - Barbour - Best for heritage country clothing and waxed jackets rather than high-performance alpine equipment.

### Quick recommendations

| Need | Best picks | |---|---| | Technical mountain use | Rab, Mountain Equipment, Montane | | Hiking and hillwalking | Berghaus, Sprayway, Rab | | Lightweight backpacking | Alpkit, Montane, Terra Nova | | Camping | Vango, Terra Nova, Alpkit | | Sustainable lifestyle outdoor wear | Finisterre | | Country wear | Barbour | | Waterproof accessories | Sealskinz |

For a single safe choice, Rab is probably the best all-round British technical brand; Berghaus is the more versatile hiking choice, while Alpkit generally offers the strongest value.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Sprayway

Outdoor & Adventure

21 August 2026 – 25 October 2026 (scans 1–11)

1.5

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

76

Answers naming the brand

4947

Answers collected

1.5

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Sprayway ranks #23 among 38 tracked brands for Outdoor & Adventure · United Kingdom (21 August 2026 – 25 October 2026). Its visibility is 1.5%. It was named in 76 of 4,947 AI answers across 23 of 150 tracked questions, averaging position 6.1 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 1.5% AI visibility for Sprayway in Outdoor & Adventure · United Kingdom, measured over 21 August 2026 – 25 October 2026. It ranks #23 among 38 tracked brands.

How often does AI mention this brand?

Sprayway was named in 76 of 4,947 collected AI answers, across 23 of 150 tracked questions, for Outdoor & Adventure · United Kingdom (21 August 2026 – 25 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Sprayway by all 4,947 answers in the published Outdoor & Adventure · United Kingdom sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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