Get your industry’s AI rankings every Monday. Track it →
Found
/
The List
/
Outdoor & Adventure
/

Sprayway

Sprayway

AI visibility and ranking for Outdoor & Adventure: United Kingdom

Outdoor & Adventure [UK]
Visit website ↗

Technical outdoor apparel brand.

Sprayway
appears in
1.4
% of measured AI answers in this industry and market.

Found score

Track Sprayway’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 4, 2026

Updated

October 4, 2026

Latest scan visibility

1.1

October 4, 2026

Overall visibility

1.4

21 August 2026 – 4 October 2026 (scans 1–8)

Industry rank

22

Within this industry and market

Published scan history

Across 8 recorded scans from 21 August 2026 to 4 October 2026, Sprayway's single-scan score moved from 1.8% to 1.1%, down 0.7 percentage points. Latest recorded scan 1.1% on 4 October 2026; combined-window score 1.4%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 1.4% over 21 August 2026 – 4 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20261.8%
24 August 20261.8%
30 August 20260.9%
6 September 20261.8%
13 September 20261.1%
20 September 20261.1%
27 September 20261.8%
4 October 20261.1%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

0.8%

Perplexity Logo

Perplexity

3.4%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

0.1%

21 August 2026 – 4 October 2026 (scans 1–8)

Claude LogoDeep Seek LogoGrok Logo

See insights from more platforms.

Track your brand everywhere its mentioned with Lift.

Explore Lift →

Perplexity names Sprayway most often.

It appears in 3.4% of collected Perplexity answers and 0.1% of Google AI Overviews answers: a difference of 3.3 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 15 of 150 questions.

Sprayway appears in at least one collected answer to 10.0% of the tracked questions. That is question coverage; the 1.4% visibility score measures its share of individual answers.

Across 8 published scans, visibility ranged from 0.9% to 1.8%. The latest scan was 1.1% on 4 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 4 October 2026 (scans 1–8)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best British camping brands
  • Best British hiking brands
  • Best British outdoor brand that ships internationally
  • Best British outdoor brand vs imported outdoor brand
  • Best British outdoor brands
  • Best British owned outdoor brands

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best British outdoor brands (Rab, Berghaus, Montane)
  • Which British outdoor brands are sold overseas (Rab, Berghaus, Montane)
  • Best British made outdoor gear (Paramo, Terra Nova Equipment, Rab)
  • Best independent outdoor gear brands UK (PHD Designs, Alpkit, Montane)
  • Best British camping brands (Vango, Terra Nova Equipment, Rab)
  • Best new British outdoor brands (Atom Packs, Rab, Berghaus)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best gear for multi day hikes UK

From the recorded answer

Outer Shell: Carry a high-performance waterproof jacket and waterproof trousers (such as Gore-Tex models from Rab or Sprayway) regardless of the forecast.
Read recorded answer

Recorded answer text · Google AI Overviews · 27 September 2026

Essential gear for a multi-day hike in the UK includes a 40-60 litre backpack, a 3-season or 4-season tent, and reliable waterproof layers, tailored to handle the unpredictable British weather.

### Backpack & Packing

- Rucksack: Choose a 40 to 60-litre backpack (such as the [Gregory Zulu 55L]( ) to comfortably fit your multi-day kit. - Dry Bag Liner: Place a large waterproof bag or rucksack liner inside your pack to keep your sleeping bag and spare clothes dry.

### Sleep System & Shelter

- Tent: Pack a lightweight, wind-resistant, 2-person tent (like the [MSR Hubba Hubba]( ). Store poles and pegs separately. - Sleeping Bag: Bring a 3 to 4-season sleeping bag depending on the time of year and elevation. - Sleeping Mat: Use an insulated, high R-value sleeping pad (such as the [Therm-a-Rest NeoAir]( ) to block ground cold.

### Clothing & Waterproofs

- Layering System: Wear moisture-wicking base layers, a fleece mid-layer, and a packable down jacket for camp warmth. Avoid cotton completely. - Outer Shell: Carry a high-performance waterproof jacket and waterproof trousers (such as Gore-Tex models from Rab or Sprayway) regardless of the forecast. - Footwear & Socks: Sturdy, waterproof hiking boots with ankle support and wool-blend walking socks. Pack at least one extra pair of dry socks.

### Navigation & Safety

- Navigation: Carry a physical 1:25,000 or 1:50,000 Ordnance Survey map and a magnetic compass, backed up by a GPS device or phone mapping app. - Emergency Kit: Pack a head torch with spare batteries, a first-aid kit with blister plasters, an emergency bivvy bag with a whistle, and a power bank for your phone.

If you share where in the UK you plan to hike and the time of year, I can give you a more specific weight limit and weather-specific gear adjustments.

ChatGPT

The question asked

Best British hiking brands

From the recorded answer

| Sprayway | Waterproofs and everyday hillwalking | Good value, underrated | …
Read recorded answer

Recorded answer text · ChatGPT · 4 October 2026

If you mean British-founded hiking/outdoor brands, these are the ones I'd put at the top of the list:

| Brand | Best for | My take | |---|---|---| | Rab | Jackets, insulation, mountain clothing | ⭐ Best all-rounder | | Montane | Lightweight hiking, waterproofs, fast & light | ⭐ Best for lightweight kit | | Mountain Equipment | Serious mountain use, insulation, shells | ⭐ Best technical choice | | Berghaus | General hiking, waterproofs, backpacks | ⭐ Best traditional British brand | | Paramo | Wet/windy UK conditions | ⭐ Excellent for British weather | | Alpkit | Hiking & backpacking on a budget | ⭐ Best value | | Sprayway | Waterproofs and everyday hillwalking | Good value, underrated | | Keela | Hard-wearing waterproofs | Particularly good for wet conditions | | Terra Nova | Lightweight tents & shelters | Excellent for backpacking | | OMM | Ultralight running/hiking | Great for fast-and-light adventures |

These brands consistently appear in UK hiking/outdoor roundups, while specialist UK hiking testing has also featured Rab, Montane and Mountain Equipment among its standout gear brands. flux.agency

### 🏆 My top 5

1. Rab - probably the safest choice if you want one British brand that covers almost everything. Particularly strong for insulated jackets, waterproofs and mountain clothing. coastandfell.co.uk

2. Mountain Equipment - I'd choose this for more serious Scottish mountain days, winter hiking and mountaineering. Their Lightline and Saltoro ranges are particularly well established.

### [Mountain Equipment Men's Lightline Jacket]() £280.00

3. Montane - fantastic if you prioritise low weight and breathability. Its technical clothing is aimed heavily at fast hiking, running and mountain use. flux.agencywww.ukhillwalking.com

### [Men's Montane Minimus Lite Jacket]() £125.00

4. Berghaus - a great choice if you want something slightly more traditional and versatile for UK hillwalking, with a long history in British outdoor gear. flux.agency

5. Alpkit - my pick when value for money matters. Particularly interesting for backpacking and camping rather than just clothing.

### If I were buying a British-brand hiking kit

Rab + Montane + Mountain Equipment would be my core combination. I'd add Berghaus for a robust everyday pack or walking gear, and Paramo if I regularly walked in persistent UK rain.

If you tell me whether you're looking for jackets, trousers, boots, backpacks or a complete hiking outfit, I can narrow this down to the best 5 products currently available in the UK.

Perplexity

The question asked

Best British owned outdoor brands

From the recorded answer

Sprayway - British outdoor clothing brand with a good reputation for waterproof jackets and practical hillwalking gear.
Read recorded answer

Recorded answer text · Perplexity · 4 October 2026

The best British-owned outdoor brands depend on whether you want technical mountain gear, everyday walking clothing, or camping equipment. Strong options include:

- Páramo - British company based in East Sussex, known for highly weather-resistant directional clothing and repairability. Best for wet, windy UK conditions. - Jöttnar - Founded by British Royal Marines; specialises in premium alpine, insulation and mountaineering clothing. Best for high-performance technical kit. - Montane - British-founded brand focused on lightweight clothing, trail running, fast-and-light trekking and mountaineering. - Rab - Founded in Sheffield by climber Rab Carrington in 1981; particularly strong for down jackets, sleeping bags and mountain clothing. It is now part of Equip Outdoor Technologies, whose UK headquarters are in Derbyshire. - Mountain Equipment - Long-established British mountaineering brand, respected for down gear, sleeping bags, tents and expedition equipment. - Terra Nova Equipment - British tent and outdoor-equipment maker, especially known for lightweight and expedition tents. - Vango - Scottish-founded camping brand offering good-value tents, sleeping bags, backpacks and family camping equipment. - Berghaus - British-founded technical outdoor brand, now owned by Pentland Group. Best known for hiking clothing, footwear and packs. - Regatta - British-owned, family-run mass-market outdoor brand with affordable walking clothing and camping equipment; its wider group also includes Craghoppers and Dare2B. - Craghoppers - Practical travel and walking clothing, particularly strong for insect-resistant and easy-care garments; owned by the same British group as Regatta. - Sprayway - British outdoor clothing brand with a good reputation for waterproof jackets and practical hillwalking gear. - Lowe Alpine - British-founded backpack brand, now associated with Equip Outdoor Technologies alongside Rab; particularly good for trekking and expedition packs. - Tilley - Canadian-founded rather than British-owned, so often mistakenly included in British-brand lists; it should be excluded if UK ownership is essential.

Best overall shortlist: - Premium technical clothing: Páramo, Jöttnar, Rab, Mountain Equipment - Lightweight mountain kit: Montane, Rab, Terra Nova - Backpacks: Lowe Alpine, Berghaus - Affordable everyday walking: Regatta, Craghoppers, Sprayway - Family camping: Vango

Ownership changes frequently, so “British brand” and “British-owned” should be treated separately: Rab, Berghaus and Lowe Alpine have British origins but are now part of larger ownership groups.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

Your questions. Your market. Your next move.

Track your own prompts with Lift.

Go beyond the public list. Choose questions about your products, competitors and customers, then track how AI answers them over time.

Chat GPT logo

Which running shoes suit wide feet?

Product fit

Perplexity Logo

What are good alternatives to my usual skincare brand?

Comparison

Claude Logo

Which sofa brands deliver to regional Australia?

Market

Deep Seek Logo

Which protein powders contain no dairy?

Product fit

Grok Logo

Is this brand worth the premium?

Brand perception

Chat GPT logo

Which outdoor brands offer repair services?

Purchase intent

Perplexity Logo

What should I compare before buying a home gym?

Discovery

Claude Logo

Which coffee subscription suits a small office?

Audience

Deep Seek Logo

What do shoppers say about this brand’s sizing?

Brand perception

Explore Lift →

Illustrative prompts · tailored to your tracking plan

Pause animation

Found / Brand snapshot

Sprayway

Outdoor & Adventure

21 August 2026 – 4 October 2026 (scans 1–8)

1.4

%

AI visibility

Free industry report

See the bigger picture in your industry

Get the industry report by email. Compare brand rankings and AI platform results in your market, then share the findings with your team.

Industry rankings / Brand visibility / Platform comparisons

Get the free industry report →

A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

51

Answers naming the brand

3600

Answers collected

1.4

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Sprayway ranks #22 among 38 tracked brands for Outdoor & Adventure · United Kingdom (21 August 2026 – 4 October 2026). Its visibility is 1.4%. It was named in 51 of 3,600 AI answers across 15 of 150 tracked questions, averaging position 6.5 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 1.4% AI visibility for Sprayway in Outdoor & Adventure · United Kingdom, measured over 21 August 2026 – 4 October 2026. It ranks #22 among 38 tracked brands.

How often does AI mention this brand?

Sprayway was named in 51 of 3,600 collected AI answers, across 15 of 150 tracked questions, for Outdoor & Adventure · United Kingdom (21 August 2026 – 4 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Sprayway by all 3,600 answers in the published Outdoor & Adventure · United Kingdom sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

Close
Found by Flux
Get the full AI search report
Every shopper question this brand is missing from, the split across ChatGPT, Perplexity and Google AI Overviews, and what is causing the gap.
Where should we send it?
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.