Montane

AI visibility and ranking for Outdoor & Adventure: United Kingdom

Outdoor & Adventure [UK]

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Northumberland technical apparel brand.

Montane

appears in

14.9

% of measured AI answers in this industry and market.

Found score

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AI visibility scores and ranking

Data through

October 4, 2026

Updated

October 4, 2026

Latest scan visibility

18.0

October 4, 2026

Overall visibility

14.9

21 August 2026 – 4 October 2026 (scans 1–8)

Industry rank

Within this industry and market

Published scan history

Across 8 recorded scans from 21 August 2026 to 4 October 2026, Montane's single-scan score moved from 14.9% to 18.0%, up 3.1 percentage points. Latest recorded scan 18.0% on 4 October 2026; combined-window score 14.9%.

View recorded scan history

Individual recorded scans. Each row is one scan on one date. The published combined-window score is 14.9% over 21 August 2026 – 4 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan date	Single-scan score
21 August 2026	14.9%
24 August 2026	16.2%
30 August 2026	15.1%
6 September 2026	14.9%
13 September 2026	13.1%
20 September 2026	13.1%
27 September 2026	13.6%
4 October 2026	18.0%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

ChatGPT

21.2%

Perplexity

11.6%

AI Overviews

11.8%

21 August 2026 – 4 October 2026 (scans 1–8)

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ChatGPT names Montane most often.

It appears in 21.2% of collected ChatGPT answers and 11.6% of Perplexity answers: a difference of 9.6 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 66 of 150 questions.

Montane appears in at least one collected answer to 44.0% of the tracked questions. That is question coverage; the 14.9% visibility score measures its share of individual answers.

Across 8 published scans, visibility ranged from 13.1% to 18.0%. The latest scan was 18.0% on 4 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 4 October 2026 (scans 1–8)

Rab

29.8

Alpkit

26.7

Berghaus

16.1

Montane

14.9

Mountain Equipment

13.3

Share of collected answers naming each brand

Explore other markets.

Australia United States United Kingdom

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

Best British camping brands
Best British hiking brands
Best British made outdoor gear
Best British made vs imported camping gear
Best British outdoor brand that ships internationally
Best British outdoor brand vs imported outdoor brand

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

Which outdoor brands are actually ethical in Britain (Alpkit, Rab, Lowe Alpine)
Best British made vs imported camping gear (Terra Nova Equipment, Snugpak, Rab)
Best gear for multi day hikes UK (Rab, Berghaus, Terra Nova Equipment)
Best sleeping bags UK (Mountain Equipment, Rab, Vango)
Best B Corp outdoor brand UK (Alpkit, Berghaus, Paramo)
Best bivvy bags UK (Alpkit, Rab, Terra Nova Equipment)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

4 October 2026

The question asked

Best British outdoor brands

From the recorded answer

Rab, Berghaus, and Montane* are among the best and most established British outdoor brands, known for technical innovation and high-performance weather protection.

Read recorded answer

Recorded answer text · Google AI Overviews · 4 October 2026

Rab, Berghaus, and Montane are among the best and most established British outdoor brands, known for technical innovation and high-performance weather protection.

### Top Technical & Mountain Brands

- Rab: Founded in Sheffield, it is a staple for mountaineers, famous for high-quality down jackets, sleeping bags, and technical shell layers designed for harsh conditions. - Berghaus: A classic North East England heritage brand recognized for pioneering waterproof Gore-Tex jackets, durable fleeces, and robust hiking boots. - Montane: Based in the UK, specializing in lightweight, breathable apparel tailored for endurance mountain sports, fastpacking, and trail running.

### Heritage & Country Living

- Barbour: World-renowned for traditional waxed cotton jackets, durable quilted outerwear, and classic British rural style. - Keela: Originating from Scotland, trusted heavily by mountain rescue teams for uncompromising, wet-weather technical performance.

### Budget & Accessible High Street

- Regatta & Mountain Warehouse: Popular high-street options providing affordable waterproof jackets, fleece layers, and camping gear for casual walkers. - Peter Storm: A long-standing heritage brand offering entry-level waterproofs and practical gear ideal for light commuting and weekend rambles.

If you let me know your intended activity (e.g., winter mountaineering, casual hiking, or camping) and your budget range, I can recommend the ideal brand and specific piece of kit for your needs.

ChatGPT

4 October 2026

The question asked

Best British camping brands

From the recorded answer

| Montane | Lightweight outdoor clothing | ⭐ Excellent for hiking/wild camping | …

Read recorded answer

Recorded answer text · ChatGPT · 4 October 2026

If by British you mean UK-founded/UK outdoor brands, these are the standouts:

| Brand | Best for | My take | |---|---|---| | Terra Nova | Lightweight & expedition tents | ⭐ Best premium choice | | Vango | General/family camping & affordable tents | ⭐ Best all-rounder/value | | Wild Country | Backpacking tents | ⭐ Great mid-range option | | Rab | Sleeping bags, insulation & mountain clothing | ⭐ Excellent technical kit | | Alpkit | Budget-conscious backpacking | ⭐ Great value | | Montane | Lightweight outdoor clothing | ⭐ Excellent for hiking/wild camping | | Mountain Equipment | Technical mountain gear & sleeping bags | ⭐ Premium | | Snugpak | Synthetic sleeping bags | ⭐ Durable, practical | | Berghaus | General outdoor clothing & camping | ⭐ Good robust option |

For tents specifically: I'd put Terra Nova at the top for serious backpacking/wild camping. It won the Camping and Caravanning Club's 2025 Best Backpacker Tent award with 91% satisfaction; Wild Country scored 89%. www.campingandcaravanningclub.co.ukwww.advnture.com Terra Nova also manufactures its specialist expedition tents at its Derbyshire facility. www.terra-nova.co.uk

For ordinary UK campsite/family camping: Vango is probably the safest British-brand choice. It has a huge range from inexpensive backpacking tents to large family tents and AirBeam models. www.campingandcaravanningclub.co.ukwww.advnture.com

For a lightweight wild-camping setup, I'd look at Terra Nova + Rab + Montane. For better value, swap Terra Nova for Wild Country or Alpkit.

### [Vango F10 Xenon UL 2]() £339.99

### [Terra Nova Pioneer Lite 2]() £550.00

### [Wild Country Murlan Elite 2]() £535.00

### [Rab Ascent 500]() £199.99

If you tell me your budget (£300 / £500 / £1,000+) and whether you're doing family camping, wild camping or backpacking, I can rank the best British brands specifically for you.

Perplexity

4 October 2026

The question asked

Best British hiking brands

From the recorded answer

Montane - Lightweight, breathable clothing and active insulation for hiking, trail running, and fast-and-light trips.

Read recorded answer

Recorded answer text · Perplexity · 4 October 2026

The best British hiking brands depend on the type of equipment, but these are strong choices:

- Rab - Excellent down jackets, insulated layers, sleeping bags, and technical clothing; a top all-rounder for mountain use. - Montane - Lightweight, breathable clothing and active insulation for hiking, trail running, and fast-and-light trips. - Mountain Equipment - High-quality technical clothing, down gear, tents, and sleeping bags, particularly for serious mountain conditions. - Berghaus - Broad range of jackets, fleeces, packs, and footwear; good for general hiking and hillwalking. - Paramo - Especially good for wet, windy British conditions; its directional clothing system is distinctive and durable. - Osprey UK? - Not British-founded, so it is best treated as an international brand rather than a British one. - Alpkit - Good-value tents, backpacks, clothing, and accessories, with a practical focus on affordability. - Keela - Durable, comparatively affordable waterproofs and outdoor clothing; particularly well regarded for hard-wearing British-weather gear. - DMM - British-made climbing and mountaineering hardware, including carabiners, harnesses, and protection equipment. - Tilley - Durable outdoor hats, useful for sun and rain protection on long walks.

Best overall shortlist: Rab for technical clothing, Montane for lightweight layers, Mountain Equipment for mountain gear, Paramo for persistent rain, Alpkit for value, and Berghaus for versatile everyday hiking equipment. British outdoor-brand roundups commonly highlight Rab, Montane, Mountain Equipment, Berghaus, and Paramo among the leading names.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Montane

Outdoor & Adventure

21 August 2026 – 4 October 2026 (scans 1–8)

14.9

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

535

Answers naming the brand

3600

Answers collected

14.9

AI visibility

Answers naming the brand ÷ all collected answers × 100

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

Record each response

Track brand mentions and positions across the published scans.

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Montane ranks #4 among 38 tracked brands for Outdoor & Adventure · United Kingdom (21 August 2026 – 4 October 2026). Its visibility is 14.9%. It was named in 535 of 3,600 AI answers across 66 of 150 tracked questions, averaging position 3.2 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 14.9% AI visibility for Montane in Outdoor & Adventure · United Kingdom, measured over 21 August 2026 – 4 October 2026. It ranks #4 among 38 tracked brands.

How often does AI mention this brand?

Montane was named in 535 of 3,600 collected AI answers, across 66 of 150 tracked questions, for Outdoor & Adventure · United Kingdom (21 August 2026 – 4 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Montane by all 3,600 answers in the published Outdoor & Adventure · United Kingdom sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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Submitted for review.

Montane