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Paramo

Paramo

AI visibility and ranking for Outdoor & Adventure: United Kingdom

Outdoor & Adventure [UK]
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Technical outdoor apparel brand.

Paramo
appears in
11.6
% of measured AI answers in this industry and market.

Found score

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AI visibility scores and ranking

Data through

October 4, 2026

Updated

October 4, 2026

Latest scan visibility

13.1

October 4, 2026

Overall visibility

11.6

21 August 2026 – 4 October 2026 (scans 1–8)

Industry rank

7

Within this industry and market

Published scan history

Across 8 recorded scans from 21 August 2026 to 4 October 2026, Paramo's single-scan score moved from 10.7% to 13.1%, up 2.4 percentage points. Latest recorded scan 13.1% on 4 October 2026; combined-window score 11.6%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 11.6% over 21 August 2026 – 4 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 202610.7%
24 August 202610.7%
30 August 202612.0%
6 September 202612.9%
13 September 202610.0%
20 September 202612.7%
27 September 202610.7%
4 October 202613.1%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

14.1%

Perplexity Logo

Perplexity

11.6%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

9.1%

21 August 2026 – 4 October 2026 (scans 1–8)

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ChatGPT names Paramo most often.

It appears in 14.1% of collected ChatGPT answers and 9.1% of Google AI Overviews answers: a difference of 5.0 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 45 of 150 questions.

Paramo appears in at least one collected answer to 30.0% of the tracked questions. That is question coverage; the 11.6% visibility score measures its share of individual answers.

Across 8 published scans, visibility ranged from 10.0% to 13.1%. The latest scan was 13.1% on 4 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 4 October 2026 (scans 1–8)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best B Corp outdoor brand UK
  • Best British camping brands
  • Best British hiking brands
  • Best British made outdoor gear
  • Best British made vs imported camping gear
  • Best British outdoor brand that ships internationally

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best British camping brands (Vango, Terra Nova Equipment, Rab)
  • Which outdoor brands have Black Friday sales UK (Berghaus, Rohan, Rab)
  • Best first outdoor brand to try UK (Craghoppers, Rab, Regatta)
  • Best cheap hiking gear that still holds up UK (Trespass, Regatta, Craghoppers)
  • Best outdoor brand for a first time camper UK (Vango, Alpkit, Berghaus)
  • Best budget outdoor brand UK (Regatta, Craghoppers, Trespass)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best hiking gear Sheffield

From the recorded answer

Call Directions Website An independent shop famous for expert walking boot fitting. They stock specialized footwear and clothing from brands like Altberg, Meindl, Scarpa, and Páramo.
Read recorded answer

Recorded answer text · Google AI Overviews · 4 October 2026

You can buy top-tier hiking gear in Sheffield at independent specialists and large outdoor stores like Foothills Sheffield and GO Outdoors Sheffield.

### Top Outdoor Shops in Sheffield

---

![]( Foothills Sheffield 4.9 (282) Outdoor clothing and equipment shop Closed 11 Edgedale Rd Call Directions Website An independent shop famous for expert walking boot fitting. They stock specialized footwear and clothing from brands like Altberg, Meindl, Scarpa, and Páramo. ---

![]( GO Outdoors Sheffield 4.2 (468) Camping Shop Closed Hill St Call Directions Website A massive superstore offering a huge range of gear. You can find tents, waterproof jackets, and boots from Rab, Berghaus, Montane, and Scarpa. ---

![]( Fjällräven Store 4.9 (39) Clothing Shop Closed 3 Charles St Call Directions Website Run in partnership with The Sporting Lodge. It features durable outdoor clothing, trousers, and popular everyday daypacks.

### Recommended Hiking Gear Priced at 80 GBP at Foothills Sheffield. It features a ventilated mesh back panel to keep you cool and an integrated rain cover.Priced at 109 GBP. These rugged trousers include stretch panels on the knees and hips, plus side ventilation zips for steep climbs.Show more To help narrow down the best options for your next trip, let me know:

- What type of terrain or trails you plan to tackle (e.g., local Peak District day walks or longer mountain treks) - Your specific budget for the gear - If you are looking for clothing, footwear, or a backpack

ChatGPT

The question asked

Best British outdoor brands

From the recorded answer

| Páramo | Wet/windy UK conditions | ⭐ Best specialist waterproofs | …
Read recorded answer

Recorded answer text · ChatGPT · 4 October 2026

If you mean British-founded outdoor brands, rather than brands merely sold in Britain, these are the ones I'd put at the top of the list. Current UK outdoor-brand rankings especially highlight Rab, Alpkit, Berghaus, Montane and Mountain Equipment. flux.agencyflux.agency

| Brand | Best for | My take | |---|---|---| | Rab | Down, insulation, mountain clothing | ⭐ Best all-round technical choice | | Mountain Equipment | Mountaineering, expedition gear | ⭐ Best for serious mountain use | | Montane | Lightweight hiking/running gear | ⭐ Best for fast & light | | Berghaus | Hiking, waterproofs, backpacks | ⭐ Best heritage all-rounder | | Alpkit | Camping, backpacking, clothing | ⭐ Best value | | Páramo | Wet/windy UK conditions | ⭐ Best specialist waterproofs | | Terra Nova | Lightweight tents | ⭐ Best for backpacking shelters | | Keela | Hard-wearing waterproofs | Great value, particularly for wet UK weather | | Vango | Tents & family camping | Strong choice for general camping | | Craghoppers | Walking/travel clothing | More affordable, less technical |

### My top 5

1. Rab - probably the first British brand I'd look at. Particularly excellent for down jackets, insulation and mountain clothing. flux.agencyflux.agency

### [Rab Microlight Alpine Jacket]() £210.00

2. Mountain Equipment - go here when you're buying for Scottish winter, climbing or genuinely demanding conditions.

3. Montane - excellent if you prefer lightweight kit and move quickly in the hills.

4. Berghaus - one of Britain's classic outdoor brands, with a particularly strong heritage in waterproofs and packs. It also has very high UK brand awareness. www.statista.com

5. Alpkit - arguably the best place to start if you want good British outdoor gear without spending Rab/Mountain Equipment money.

### One important distinction

British brand ≠ British-made. Most of these brands design/develop products in Britain but manufacture internationally. If your priority is actually made in the UK, the list gets much shorter; brands such as Terra Nova and specialist manufacturers become more interesting. www.outr.co.uk

If you tell me what you're buying - waterproof jacket, fleece, walking trousers, boots, backpack, tent, or everyday outdoor clothing - I can rank the best 5 British brands for that specific category and give you current products/prices.

Perplexity

The question asked

Best British hiking brands

From the recorded answer

Paramo - Especially good for wet, windy British conditions; its directional clothing system is distinctive and durable.
Read recorded answer

Recorded answer text · Perplexity · 4 October 2026

The best British hiking brands depend on the type of equipment, but these are strong choices:

- Rab - Excellent down jackets, insulated layers, sleeping bags, and technical clothing; a top all-rounder for mountain use. - Montane - Lightweight, breathable clothing and active insulation for hiking, trail running, and fast-and-light trips. - Mountain Equipment - High-quality technical clothing, down gear, tents, and sleeping bags, particularly for serious mountain conditions. - Berghaus - Broad range of jackets, fleeces, packs, and footwear; good for general hiking and hillwalking. - Paramo - Especially good for wet, windy British conditions; its directional clothing system is distinctive and durable. - Osprey UK? - Not British-founded, so it is best treated as an international brand rather than a British one. - Alpkit - Good-value tents, backpacks, clothing, and accessories, with a practical focus on affordability. - Keela - Durable, comparatively affordable waterproofs and outdoor clothing; particularly well regarded for hard-wearing British-weather gear. - DMM - British-made climbing and mountaineering hardware, including carabiners, harnesses, and protection equipment. - Tilley - Durable outdoor hats, useful for sun and rain protection on long walks.

Best overall shortlist: Rab for technical clothing, Montane for lightweight layers, Mountain Equipment for mountain gear, Paramo for persistent rain, Alpkit for value, and Berghaus for versatile everyday hiking equipment. British outdoor-brand roundups commonly highlight Rab, Montane, Mountain Equipment, Berghaus, and Paramo among the leading names.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Paramo

Outdoor & Adventure

21 August 2026 – 4 October 2026 (scans 1–8)

11.6

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

417

Answers naming the brand

3600

Answers collected

11.6

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Paramo ranks #7 among 38 tracked brands for Outdoor & Adventure · United Kingdom (21 August 2026 – 4 October 2026). Its visibility is 11.6%. It was named in 417 of 3,600 AI answers across 45 of 150 tracked questions, averaging position 3.5 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 11.6% AI visibility for Paramo in Outdoor & Adventure · United Kingdom, measured over 21 August 2026 – 4 October 2026. It ranks #7 among 38 tracked brands.

How often does AI mention this brand?

Paramo was named in 417 of 3,600 collected AI answers, across 45 of 150 tracked questions, for Outdoor & Adventure · United Kingdom (21 August 2026 – 4 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Paramo by all 3,600 answers in the published Outdoor & Adventure · United Kingdom sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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