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Outdoor & Adventure
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Paramo

Paramo

AI visibility and ranking for Outdoor & Adventure: United Kingdom

Outdoor & Adventure [UK]
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Technical outdoor apparel brand.

Paramo
appears in
11.8
% of measured AI answers in this industry and market.

Found score

Track Paramo’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 25, 2026

Updated

October 25, 2026

Latest scan visibility

13.0

October 25, 2026

Overall visibility

11.8

21 August 2026 – 25 October 2026 (scans 1–11)

Industry rank

7

Within this industry and market

Published scan history

Across 11 recorded scans from 21 August 2026 to 25 October 2026, Paramo's single-scan score moved from 10.7% to 13.0%, up 2.3 percentage points. Latest recorded scan 13.0% on 25 October 2026; combined-window score 11.8%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 11.8% over 21 August 2026 – 25 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 202610.7%
24 August 202610.7%
30 August 202612.0%
6 September 202612.9%
13 September 202610.0%
20 September 202612.7%
27 September 202610.7%
4 October 202613.1%
11 October 202613.3%
18 October 202610.4%
25 October 202613.0%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

14.4%

Perplexity Logo

Perplexity

11.6%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

9.2%

21 August 2026 – 25 October 2026 (scans 1–11)

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ChatGPT names Paramo most often.

It appears in 14.4% of collected ChatGPT answers and 9.2% of Google AI Overviews answers: a difference of 5.2 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 50 of 150 questions.

Paramo appears in at least one collected answer to 33.3% of the tracked questions. That is question coverage; the 11.8% visibility score measures its share of individual answers.

Across 11 published scans, visibility ranged from 10.0% to 13.3%. The latest scan was 13.0% on 25 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 25 October 2026 (scans 1–11)

Share of collected answers naming each brand

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best B Corp outdoor brand UK
  • Best British camping brands
  • Best British hiking brands
  • Best British made outdoor gear
  • Best British made vs imported camping gear
  • Best British outdoor brand that ships internationally

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best British camping brands (Terra Nova Equipment, Vango, Alpkit)
  • Best British made vs imported camping gear (Snugpak, Terra Nova Equipment, PHD Designs)
  • Is expensive outdoor gear worth it UK (Rab, Alpkit, Montane)
  • Which outdoor brands have Black Friday sales UK (Rab, Mountain Equipment, Montane)
  • Best cheap hiking gear that still holds up UK (Alpkit, Regatta, Craghoppers)
  • Best gear for multi day hikes UK (Alpkit, Highlander Outdoor, Lowe Alpine)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best British outdoor brands

From the recorded answer

Paramo: Famous for directional, PFC-free waterproof garments that handle wet British weather exceptionally well without traditional membrane clamminess.
Read recorded answer

Recorded answer text · Google AI Overviews · 25 October 2026

The top British outdoor brands span technical mountaineering apparel, handcrafted gear, and heritage equipment:

### Technical Apparel & Mountaineering

- Rab: Founded in Alfreton, Derbyshire, renowned for high-performance down jackets (like the Neutrino Pro) and technical mountain wear. - Berghaus: Based in Sunderland, a historic staple known for durable waterproof jackets, fleeces, and mountaineering heritage gear. - Montane: Established in 1993, focused on lightweight, breathable clothing designed for fast-paced movement in extreme weather. - Mountain Equipment: A trusted name for expedition-grade down, sleeping bags, and technical shells used by serious hillwalkers and mountaineers. - Paramo: Famous for directional, PFC-free waterproof garments that handle wet British weather exceptionally well without traditional membrane clamminess. - Jöttnar: A high-end British technical apparel brand specializing in heavy-duty mountaineering and Arctic-grade shells.

### Independent & British-Made Gear

- Alpkit: Based in the UK, offering affordable-to-midrange camping gear, technical clothing, and bikepacking equipment with a strong community ethos. - Buffalo Systems: Manufactured in Sheffield, famous for unique Pertex-shell and pile-lining mountain shirts and trousers designed to be worn next-to-skin in cold, wet conditions. - Terra Nova: Based in Derbyshire, globally respected for ultra-lightweight, high-performance expedition and wild-camping tents. - Snugpak: Operating out of the Yorkshire Dales, manufacturing specialized sleeping bags, insulated jackets, and military/tactical outdoor gear. - PHD (Specialised Down): Yorkshire-based maker of custom, ultra-lightweight down sleeping bags and expedition apparel. - DMM: Based in Llanberis, North Wales, a world-leading manufacturer of rock climbing and mountaineering hardware (karabiners, nuts, harnesses).

Are you looking for gear for a specific activity (such as winter hillwalking, ultra-running, or wild camping), or a particular type of product like a waterproof jacket or tent?

ChatGPT

The question asked

Best British hiking brands

From the recorded answer

!Paramo Velez Waterproof Jacket | Tested and reviewed …
Read recorded answer

Recorded answer text · ChatGPT · 25 October 2026

The UK has some excellent hiking brands, from technical mountain kit built for the Scottish Highlands to durable waterproofs designed for typical British weather. After searching, these are the British brands I'd put on your shortlist.

## 8 of the best British hiking brands

!2024 Rab Kangri GTX Jacket Gore-Tex Waterproof Men's Ink Blue

## 1\. Rab

Best all-round technical hiking gear

Strong for waterproof jackets, down insulation, fleeces and sleeping bags. A great brand for regular hillwalking, cold-weather hikes and mountain trips.

Price: ££-£££

Shop Rab

---

![Women's Lightweight Jackets - Waterproof & Down

- Montane - UK](

## 2\. Montane

Best for lightweight hiking

Particularly good for breathable layers, lightweight waterproofs, walking trousers and insulation. Worth exploring if you like moving quickly and keeping your pack light.

Price: ££-£££

Shop Montane

---

!Paramo Velez Waterproof Jacket | Tested and reviewed

## 3\. Páramo

Best for wet British weather

Known for its distinctive waterproof clothing system, which prioritises moisture transfer and comfort during prolonged wet-weather walking. Particularly worth considering for Dartmoor, the Peak District and coastal walks.

Price: ££-£££

Shop Páramo

---

!Women's Highland Storm 3L Waterproof Jacket - Blue | Berghaus

## 4\. Berghaus

Best versatile everyday hiking kit

A longstanding British outdoor brand with waterproof jackets, fleeces, rucksacks and walking clothing. A sensible option for everyday walks and weekend hiking without automatically buying top-end technical gear.

Price: £-£££

Shop Berghaus

---

!Mountain Equipment Men's K7 Jacket | GWC

## 5\. Mountain Equipment

Best for serious mountain conditions

Specialises in technical shells, insulated jackets, sleeping bags and mountaineering equipment. A strong contender for winter hiking and demanding mountain routes.

Price: ££-£££

Shop Mountain Equipment

---

!Orion 45L Mountaineering Backpack

## 6\. Alpkit

Best for value

Offers a broad range of walking clothing, backpacks, tents and camping accessories. Particularly appealing if you're assembling a complete hiking setup on a budget.

Price: £-££

Shop Alpkit

---

![Altberg - Tethera (5 Width Fittings) - Lockwoods Ski & Outdoor](

## 7\. Altberg

Best for traditional hiking boots

A specialist worth knowing if you prefer supportive, durable leather boots. Particularly relevant for rough terrain, long-distance walking and hikers who value repairability.

Price: ££-£££

Shop Altberg

---

!Keela Pinnacle Waterproof Jacket Mens in Cobalt Blue

## 8\. Keela

Best for practical, hard-wearing waterproofs

A Scottish brand known for functional outdoor clothing and weather protection. A good alternative to compare if durability and dependable wet-weather performance matter more than fashion.

Price: ££-£££

Shop Keela

This shortlist reflects each brand's specialities rather than a definitive test ranking. www.outr.co.ukflux.agencywww.ethicalconsumer.org

## Which would I choose?

| If you want… | Brands to compare first | |--------|--------| | One dependable technical clothing brand | Rab | | Lightweight gear for long hikes | Montane | | Comfort in persistent British rain | Páramo, Keela | | Good-value hiking equipment | Alpkit, Berghaus | | Winter mountain gear | Mountain Equipment, Rab | | Durable leather walking boots | Altberg |

## One important distinction

British brand doesn't necessarily mean British-made. Many brands design their products in the UK but manufacture some or all of them overseas. If buying British-made is important to you, check the country of manufacture for the specific item. www.outr.co.ukflux.agencywww.ethicalconsumer.org

My starting shortlist would be Rab, Montane and Páramo for technical clothing, lightweight performance and wet-weather comfort respectively.

Are you mainly looking for technical hiking gear, traditional British outdoor clothing, or the best quality for the money? That would change which brands I'd prioritise.

Perplexity

The question asked

Best hiking gear Sheffield

From the recorded answer

Foothills, Nether Edge - Best overall for expert advice and properly fitted walking boots. It stocks brands including Altberg, Meindl, Scarpa, Rohan and Páramo, and is close to the Peak District. Address: 11 Edgedale Road, S7 2BQ.
Read recorded answer

Recorded answer text · Perplexity · 25 October 2026

For the best hiking gear in Sheffield, start with these shops:

- Foothills, Nether Edge - Best overall for expert advice and properly fitted walking boots. It stocks brands including Altberg, Meindl, Scarpa, Rohan and Páramo, and is close to the Peak District. Address: 11 Edgedale Road, S7 2BQ. - GO Outdoors, Highfield - Best for the widest general selection, including clothing, footwear, camping equipment and accessories. Address: Hill Street, Sheffield S2 4SZ. - Blacks, Meadowhall - Convenient for waterproofs, boots, backpacks, camping equipment and navigation devices, with staff able to advise on products such as Garmin devices. - Regatta Great Outdoors, Fox Valley - A good budget-to-mid-range option for waterproof jackets, walking shoes and socks. Address: Fox Valley Retail Park, Stocksbridge S36 2JA. - Mountain Warehouse - Best for affordable entry-level clothing and equipment, with Sheffield branches at Fox Valley and Jordanthorpe.

Recommendation: choose Foothills for boots and specialist advice; GO Outdoors for a complete kit; and Mountain Warehouse or Regatta if keeping costs down. For Peak District day hikes, prioritise waterproof walking boots, a waterproof jacket and trousers, moisture-wicking layers, a 20-30-litre rucksack, water, navigation, and a headtorch.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Paramo

Outdoor & Adventure

21 August 2026 – 25 October 2026 (scans 1–11)

11.8

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

582

Answers naming the brand

4947

Answers collected

11.8

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Paramo ranks #7 among 38 tracked brands for Outdoor & Adventure · United Kingdom (21 August 2026 – 25 October 2026). Its visibility is 11.8%. It was named in 582 of 4,947 AI answers across 50 of 150 tracked questions, averaging position 3.5 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 11.8% AI visibility for Paramo in Outdoor & Adventure · United Kingdom, measured over 21 August 2026 – 25 October 2026. It ranks #7 among 38 tracked brands.

How often does AI mention this brand?

Paramo was named in 582 of 4,947 collected AI answers, across 50 of 150 tracked questions, for Outdoor & Adventure · United Kingdom (21 August 2026 – 25 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Paramo by all 4,947 answers in the published Outdoor & Adventure · United Kingdom sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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Found by Flux
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Every shopper question this brand is missing from, the split across ChatGPT, Perplexity and Google AI Overviews, and what is causing the gap.
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