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Regatta

Regatta

AI visibility and ranking for Outdoor & Adventure: United Kingdom

Outdoor & Adventure [UK]
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Mainstream outdoor apparel brand.

Regatta
appears in
5.7
% of measured AI answers in this industry and market.

Found score

Track Regatta’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 25, 2026

Updated

October 25, 2026

Latest scan visibility

8.5

October 25, 2026

Overall visibility

5.7

21 August 2026 – 25 October 2026 (scans 1–11)

Industry rank

9

Within this industry and market

Published scan history

Across 11 recorded scans from 21 August 2026 to 25 October 2026, Regatta's single-scan score moved from 4.7% to 8.5%, up 3.8 percentage points. Latest recorded scan 8.5% on 25 October 2026; combined-window score 5.7%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 5.7% over 21 August 2026 – 25 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20264.7%
24 August 20265.6%
30 August 20264.7%
6 September 20264.4%
13 September 20265.3%
20 September 20265.8%
27 September 20264.9%
4 October 20265.8%
11 October 20266.9%
18 October 20266.4%
25 October 20268.5%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

7.8%

Perplexity Logo

Perplexity

5.3%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

4.1%

21 August 2026 – 25 October 2026 (scans 1–11)

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ChatGPT names Regatta most often.

It appears in 7.8% of collected ChatGPT answers and 4.1% of Google AI Overviews answers: a difference of 3.7 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 53 of 150 questions.

Regatta appears in at least one collected answer to 35.3% of the tracked questions. That is question coverage; the 5.7% visibility score measures its share of individual answers.

Across 11 published scans, visibility ranged from 4.4% to 8.5%. The latest scan was 8.5% on 25 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 25 October 2026 (scans 1–11)

Share of collected answers naming each brand

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best British hiking brands
  • Best British outdoor brand that ships internationally
  • Best British outdoor brand vs imported outdoor brand
  • Best British outdoor brands
  • Best British owned outdoor brands
  • Best Instagram famous outdoor brand UK

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best British outdoor brands (Rab, Mountain Equipment, Berghaus)
  • Best independent outdoor gear brands UK (Alpkit, Keela, Paramo)
  • Best British made outdoor gear (PHD Designs, Keela, Buffalo Systems)
  • Best British hiking brands (Rab, Mountain Equipment, Montane)
  • Best British camping brands (Terra Nova Equipment, Vango, Alpkit)
  • Best British made vs imported camping gear (Snugpak, Terra Nova Equipment, PHD Designs)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best British owned outdoor brands

From the recorded answer

Craghoppers: Famous for decades for its durable Kiwi Classic walking trousers, sun-protective fabrics, and general-use hiking wear (part of the Regatta group).
Read recorded answer

Recorded answer text · Google AI Overviews · 25 October 2026

The best British outdoor and mountaineering brands span technical apparel, expedition gear, and specialized equipment:

### Technical Apparel & Mountaineering

- Rab: Founded in Sheffield in 1981, Rab is a premier name for down jackets (such as the Neutrino Pro ) and high-altitude cold-weather shells. - Montane: Established in 1993, Montane focuses on ultra-lightweight, breathable, and high-performance clothing built for fast-moving mountain endurance in harsh weather. - Berghaus: A long-standing iconic British leader in technical waterproof jackets, fleece, and mountaineering apparel. - Mountain Equipment: A trusted staple for serious alpine climbing, expedition sleeping bags, and technical down/shell layers. - Craghoppers: Famous for decades for its durable Kiwi Classic walking trousers, sun-protective fabrics, and general-use hiking wear (part of the Regatta group). - Sub Zero: Based in Leicestershire since 1969, they design and manufacture high-performance British-made base layers and technical apparel.

### Specialized & Heritage Outdoor Gear

- Atom Packs: Based in the Lake District, this small independent workshop crafts custom, ultralight hiking backpacks in-house. - Aiguille: Also located in the Lake District, known for rugged, hand-crafted expedition packs and climbing gear. - Hilltrek: Specializes in traditional, ultra-durable weather-resistant cotton (Ventile) garments favored by mountain rescue teams. - Terra Nova: Renowned designer and manufacturer of high-performance, lightweight tents and camping equipment (holding record titles for the world's lightest tents). - Multimat: Maker of durable sleeping and camping mats.

If you share what specific activity you are planning (e.g., multi-day backpacking, winter mountaineering, or casual day walks) and your budget, I can recommend the exact brand and gear setup for your needs.

ChatGPT

The question asked

Which British outdoor brands are actually good

From the recorded answer

Regatta\: Good for affordable walking clothes and occasional use. I wouldn't automatically choose its cheapest products for demanding, frequent mountain use.
Read recorded answer

Recorded answer text · ChatGPT · 25 October 2026

If you want British outdoor brands that are actually worth buying, rather than just heritage names with a nice logo, I'd judge them on four things: real-world performance, durability, repairability and value for money.

The UK has some genuinely excellent outdoor manufacturers, but they specialise in different things. A company that makes brilliant waterproof jackets might be mediocre for hiking trousers, while a heritage walking brand might be excellent for boots but overpriced for everything else.

## The British outdoor brands I'd look at first

!Rab Microlight Alpine Jacket

## 1\. Rab

(Best all-rounder)

Best for\: Down jackets, synthetic insulation, waterproof shells and mountain clothing.

Probably the safest starting point for technical outdoor clothing. Rab makes serious mountain kit without everything being priced at the very top of the market. It's particularly strong in insulating layers and down jackets.

Watch out for\: Some premium jackets are expensive, and you don't necessarily need the flagship model for ordinary walking.

Verdict: A brand I'd happily shortlist for regular hillwalking and cold-weather use.

---

!Paramo Velez Waterproof Jacket | Tested and reviewed

## 2\. Páramo

(Best for British rain)

Best for\: Long walks, persistent rain, cold weather and people who get sweaty in conventional waterproofs.

Páramo's directional waterproof system works differently from standard membrane jackets. It prioritises moving moisture away from the body and can be very comfortable for prolonged wet-weather walking. Its repair and reproofing approach is another advantage.

Watch out for\: Jackets can be bulky, and they're not the obvious choice for ultralight backpacking.

Verdict: An especially interesting alternative to the usual Gore-Tex jacket. Which? rated it a Recommended Brand for waterproof jackets. www.which.co.ukwww.ethicalconsumer.orgwww.outr.co.uk

---

!K7 Jacket - Alaska Mountaineering & Hiking

## 3\. Mountain Equipment

Best for\: Winter mountaineering, alpine climbing, serious insulation and sleeping bags.

A specialist rather than a fashion-led outdoor label. Its technical range is worth considering when warmth, weather protection and equipment designed for demanding conditions matter.

Watch out for\: Much of its top-end kit is overkill for dog walks and gentle countryside rambles.

Verdict: One of the first brands I'd investigate for genuinely demanding mountain use.

---

![Women's Lightweight Jackets - Waterproof & Down

- Montane - UK](

## 4\. Montane

Best for\: Lightweight hiking, fastpacking, trail running and technical layering.

Montane focuses on lightweight performance kit. It is a particularly good name to compare against Rab if you want to move quickly, carry less weight or avoid excessively bulky clothing.

Watch out for\: Lightweight construction can involve compromises in abrasion resistance, depending on the garment.

Verdict: A strong technical choice, not just another outdoor logo. Which? rated it a Recommended Brand for waterproof jackets. www.which.co.ukwww.ethicalconsumer.orgwww.outr.co.uk

---

!Ultra 1 Ultralight 1-Person Sub 900g Bikepacking Tent

## 5\. Alpkit

(Best value)

Best for\: Camping, backpacking, tents, backpacks and everyday outdoor equipment.

Alpkit is where I'd look when I want useful specifications without automatically paying premium-brand prices. Its broad range makes it practical for building an entire camping setup, particularly on a budget.

Watch out for\: Quality and performance vary between product categories, so assess the specific item rather than assuming everything is exceptional.

Verdict: One of the most compelling brands for people who want to get outdoors regularly without spending a fortune. www.ethicalconsumer.orgwww.outr.co.ukwww.which.co.uk

---

!Women's Highland Storm 3L Waterproof Jacket - Orange | Berghaus

## 6\. Berghaus

Best for\: General walking, waterproof jackets, fleeces and rucksacks.

An established British outdoor name with a broad range of practical kit. It's worth checking when you want dependable everyday outdoor gear, particularly during sales.

Watch out for\: The brand spans different price points and product tiers; don't assume every item is equivalent to its more technical ranges.

Verdict: A sensible mainstream option. Which? rated it a Recommended Brand for waterproof jackets. www.which.co.ukwww.ethicalconsumer.orgwww.outr.co.uk

---

![Altberg Tethera Boot - Basecamp](

## 7\. Altberg

Best for\: Leather walking boots, demanding terrain and long-term footwear.

Altberg is a specialist worth investigating if you value substantial footwear, good fit options and the prospect of resoling rather than replacing your boots.

Watch out for\: Traditional leather boots can be heavier and stiffer than modern trail shoes. Fit is more important than reputation.

Verdict: A particularly interesting choice if you want boots you can maintain for years. Check the manufacturing origin of the exact model. www.ethicalconsumer.orgwww.outr.co.ukwww.which.co.uk

---

!Best budget waterproof jackets 2025 | Cheaper choices on test

## 8\. Keela

Best for\: Hard-wearing waterproofs, practical outdoor clothing and foul-weather use.

Less fashionable than some of the big names, but worth investigating if your priorities are functionality and robust construction rather than lifestyle branding.

Watch out for\: Check weight, breathability and fit carefully; rugged kit isn't always the most comfortable option for fast walking.

Verdict: An underrated name to compare with the better-known technical brands. www.ethicalconsumer.orgwww.outr.co.ukwww.which.co.uk

## Which brands are genuinely best for each job?

| If you're buying… | My shortlist | |--------|--------| | A good all-round hiking jacket | Rab, Montane | | A waterproof for miserable British weather | Páramo, Keela | | Winter mountain clothing | Mountain Equipment, Rab | | Lightweight technical clothing | Montane | | Affordable camping gear | Alpkit | | General-purpose walking kit | Berghaus | | Leather walking boots | Altberg | | Classic country clothing | Barbour |

These are practical shortlists, not a claim that one manufacturer wins every independent test.

## What about the famous names that aren't necessarily the best?

- Regatta\: Good for affordable walking clothes and occasional use. I wouldn't automatically choose its cheapest products for demanding, frequent mountain use. - Craghoppers\: Worth considering for travel, general walking and practical everyday outdoor clothing. Less specialised than the leading mountain brands. - Barbour\: Excellent if you want traditional country style and waxed jackets. Not the same thing as buying a lightweight, highly breathable technical mountain shell. - Karrimor\: Can make sense on a tight budget, but I'd scrutinise the exact product and its intended use rather than buying on the name alone.

One useful reality check: in Which?'s published waterproof-jacket brand survey, Páramo scored an 88% customer score, compared with 79% for Montane and Mountain Equipment, 77% for Rab and Berghaus, and 77% for Regatta. Those scores reflect surveyed customers, not a controlled head-to-head test of every jacket. www.which.co.ukwww.ethicalconsumer.orgwww.outr.co.uk

## One important distinction: British brand versus British-made

If you want to support British manufacturing, don't assume a British-founded company manufactures everything here. Altberg has UK-made footwear, while Alpkit's range includes products made overseas as well as UK-manufactured items. Páramo also manufactures much of its clothing through a Colombian production partnership. Check the origin of the particular item rather than the nationality of the brand. www.ethicalconsumer.orgwww.outr.co.ukwww.which.co.uk

My bottom line\: I'd start with Rab, Páramo, Mountain Equipment, Montane and Alpkit for clothing and equipment, then look at Altberg specifically for boots. Buy on the strength of the individual product, not the badge.

One question that would help narrow this down: what sort of outdoor use do you have in mind - ordinary countryside walks, serious hillwalking, camping and backpacking, or rugged everyday clothing? The best-value brands change quite a bit depending on that.

Perplexity

The question asked

Best hiking gear Sheffield

From the recorded answer

Regatta Great Outdoors, Fox Valley - A good budget-to-mid-range option for waterproof jackets, walking shoes and socks. Address: Fox Valley Retail Park, Stocksbridge S36 2JA.
Read recorded answer

Recorded answer text · Perplexity · 25 October 2026

For the best hiking gear in Sheffield, start with these shops:

- Foothills, Nether Edge - Best overall for expert advice and properly fitted walking boots. It stocks brands including Altberg, Meindl, Scarpa, Rohan and Páramo, and is close to the Peak District. Address: 11 Edgedale Road, S7 2BQ. - GO Outdoors, Highfield - Best for the widest general selection, including clothing, footwear, camping equipment and accessories. Address: Hill Street, Sheffield S2 4SZ. - Blacks, Meadowhall - Convenient for waterproofs, boots, backpacks, camping equipment and navigation devices, with staff able to advise on products such as Garmin devices. - Regatta Great Outdoors, Fox Valley - A good budget-to-mid-range option for waterproof jackets, walking shoes and socks. Address: Fox Valley Retail Park, Stocksbridge S36 2JA. - Mountain Warehouse - Best for affordable entry-level clothing and equipment, with Sheffield branches at Fox Valley and Jordanthorpe.

Recommendation: choose Foothills for boots and specialist advice; GO Outdoors for a complete kit; and Mountain Warehouse or Regatta if keeping costs down. For Peak District day hikes, prioritise waterproof walking boots, a waterproof jacket and trousers, moisture-wicking layers, a 20-30-litre rucksack, water, navigation, and a headtorch.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Regatta

Outdoor & Adventure

21 August 2026 – 25 October 2026 (scans 1–11)

5.7

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

283

Answers naming the brand

4947

Answers collected

5.7

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Regatta ranks #9 among 38 tracked brands for Outdoor & Adventure · United Kingdom (21 August 2026 – 25 October 2026). Its visibility is 5.7%. It was named in 283 of 4,947 AI answers across 53 of 150 tracked questions, averaging position 3.2 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 5.7% AI visibility for Regatta in Outdoor & Adventure · United Kingdom, measured over 21 August 2026 – 25 October 2026. It ranks #9 among 38 tracked brands.

How often does AI mention this brand?

Regatta was named in 283 of 4,947 collected AI answers, across 53 of 150 tracked questions, for Outdoor & Adventure · United Kingdom (21 August 2026 – 25 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Regatta by all 4,947 answers in the published Outdoor & Adventure · United Kingdom sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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