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PHD Designs

PHD Designs

AI visibility and ranking for Outdoor & Adventure: United Kingdom

Outdoor & Adventure [UK]
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North Yorkshire maker of down sleeping bags and jackets.

PHD Designs
appears in
1.2
% of measured AI answers in this industry and market.

Found score

Track PHD Designs’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 25, 2026

Updated

October 25, 2026

Latest scan visibility

2.2

October 25, 2026

Overall visibility

1.2

21 August 2026 – 25 October 2026 (scans 1–11)

Industry rank

26

Within this industry and market

Published scan history

Across 11 recorded scans from 21 August 2026 to 25 October 2026, PHD Designs's single-scan score moved from 1.3% to 2.2%, up 0.9 percentage points. Latest recorded scan 2.2% on 25 October 2026; combined-window score 1.2%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 1.2% over 21 August 2026 – 25 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20261.3%
24 August 20262.0%
30 August 20260.7%
6 September 20260.7%
13 September 20260.9%
20 September 20260.7%
27 September 20260.9%
4 October 20261.1%
11 October 20260.9%
18 October 20262.2%
25 October 20262.2%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

1.0%

Perplexity Logo

Perplexity

1.3%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

1.5%

21 August 2026 – 25 October 2026 (scans 1–11)

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Google AI Overviews names PHD Designs most often.

It appears in 1.5% of collected Google AI Overviews answers and 1.0% of ChatGPT answers: a difference of 0.5 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 15 of 150 questions.

PHD Designs appears in at least one collected answer to 10.0% of the tracked questions. That is question coverage; the 1.2% visibility score measures its share of individual answers.

Across 11 published scans, visibility ranged from 0.7% to 2.2%. The latest scan was 2.2% on 25 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 25 October 2026 (scans 1–11)

Share of collected answers naming each brand

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best British camping brands
  • Best British made outdoor gear
  • Best British made vs imported camping gear
  • Best British outdoor brands
  • Best British owned outdoor brands
  • Best award winning British outdoor brands

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best British owned outdoor brands (Rab, Montane, Paramo)
  • Which British outdoor brands are actually good (Rab, Mountain Equipment, Montane)
  • Best British hiking brands (Rab, Mountain Equipment, Montane)
  • Which British outdoor brands are sold overseas (Alpkit, Rab, Berghaus)
  • Best award winning British outdoor brands (Rab, Alpkit, Paramo)
  • Best rated outdoor brand UK (Paramo, Rab, Montane)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best British outdoor brands

From the recorded answer

PHD (Specialised Down): Yorkshire-based maker of custom, ultra-lightweight down sleeping bags and expedition apparel.
Read recorded answer

Recorded answer text · Google AI Overviews · 25 October 2026

The top British outdoor brands span technical mountaineering apparel, handcrafted gear, and heritage equipment:

### Technical Apparel & Mountaineering

- Rab: Founded in Alfreton, Derbyshire, renowned for high-performance down jackets (like the Neutrino Pro) and technical mountain wear. - Berghaus: Based in Sunderland, a historic staple known for durable waterproof jackets, fleeces, and mountaineering heritage gear. - Montane: Established in 1993, focused on lightweight, breathable clothing designed for fast-paced movement in extreme weather. - Mountain Equipment: A trusted name for expedition-grade down, sleeping bags, and technical shells used by serious hillwalkers and mountaineers. - Paramo: Famous for directional, PFC-free waterproof garments that handle wet British weather exceptionally well without traditional membrane clamminess. - Jöttnar: A high-end British technical apparel brand specializing in heavy-duty mountaineering and Arctic-grade shells.

### Independent & British-Made Gear

- Alpkit: Based in the UK, offering affordable-to-midrange camping gear, technical clothing, and bikepacking equipment with a strong community ethos. - Buffalo Systems: Manufactured in Sheffield, famous for unique Pertex-shell and pile-lining mountain shirts and trousers designed to be worn next-to-skin in cold, wet conditions. - Terra Nova: Based in Derbyshire, globally respected for ultra-lightweight, high-performance expedition and wild-camping tents. - Snugpak: Operating out of the Yorkshire Dales, manufacturing specialized sleeping bags, insulated jackets, and military/tactical outdoor gear. - PHD (Specialised Down): Yorkshire-based maker of custom, ultra-lightweight down sleeping bags and expedition apparel. - DMM: Based in Llanberis, North Wales, a world-leading manufacturer of rock climbing and mountaineering hardware (karabiners, nuts, harnesses).

Are you looking for gear for a specific activity (such as winter hillwalking, ultra-running, or wild camping), or a particular type of product like a waterproof jacket or tent?

ChatGPT

The question asked

Best British made outdoor gear

From the recorded answer

!PHD Gear Adviser - Gear - Sleeping bags …
Read recorded answer

Recorded answer text · ChatGPT · 25 October 2026

If you want the best outdoor gear genuinely made in Britain, rather than just British brands selling imported kit, there are some excellent options for walking, hiking, camping and wet-weather use.

I'd start with British manufacturers known for durability, repairability and practical designs. The key distinction is that a British brand doesn't necessarily manufacture every product in the UK, so it's worth checking the origin of each item.

## Best British-made outdoor brands

!Buffalo Systems Mountain Shirt Olive Green | Military Kit

1\. Buffalo Systems - best for rugged technical clothing

(Top pick)

Sheffield-made clothing designed for cold, wet and windy conditions. Its pile-lined windproof garments are particularly suited to exposed hills, winter walking and demanding outdoor work.

Buy for\: Mountain Shirt, Special 6 Shirt and technical trousers.

UK manufacturing: clothing is made in Sheffield. flux.agencymakeitbritish.co.uk

Official website

---

![Altberg Men's Fremington - Craigdon Mountain Sports Perth](

2\. Altberg - best boots

A superb choice for traditional leather hiking boots, long walks and demanding terrain. Particularly appealing if you value a proper fit, robust construction and the ability to have footwear repaired.

Buy for\: Leather hillwalking and trekking boots.

UK manufacturing: handcrafted in North Yorkshire, with resoling options on suitable models. www.outr.co.uk

Official website

---

!Guide du matos:: Sac à dos:: Aiguille Alpine

3\. Aiguille Alpine - best handmade packs

A specialist maker of climbing and alpine rucksacks, with handmade equipment and bespoke options. A great choice if you prefer small-scale manufacturing over mass-market kit.

Buy for\: Climbing packs, mountain rucksacks and custom bags.

UK manufacturing: based in the Lake District. www.outr.co.uk

Official website

---

!Gravel Bag 5L Roll-Top Handlebar Bag

4\. Alpkit - best value and versatility

A good starting point for camping, hiking and bikepacking without paying premium prices for everything. The important detail is that Alpkit makes selected products in its own UK factory, while other products are manufactured abroad.

Buy for\: UK-made bikepacking bags, bouldering mats and selected accessories.

Its own UK factory makes bikepacking bags and packs, among other products. alpkit.comwww.alpkit.live

Shop the UK-made range

---

!PHD Gear Adviser - Gear - Sleeping bags

5\. PHD Designs - best for lightweight expedition kit

A specialist option for people who want to reduce pack weight without sacrificing warmth. Particularly worth considering for serious backpacking, winter camping and high-altitude expeditions.

Buy for\: Down sleeping bags, insulated jackets and expedition clothing.

Known for specialist UK-made down equipment.

Official website

---

!Terra Nova Laser Lite 1 Tent | UK | Ultralight Outdoor Gear

6\. Terra Nova Equipment - best tents

A strong option for lightweight backpacking and wild camping, from weekend trips to demanding expeditions. Check the country of manufacture for the specific tent, as not every model is UK-made.

Buy for\: Lightweight trekking tents and expedition shelters.

Some models are manufactured in Derbyshire. www.outr.co.uk

Official website

---

!Keela Munro Waterproof Jacket Mens in Mango/Wolf Grey

7\. Keela - best practical wet-weather clothing

Worth investigating for tough waterproofs and functional outdoor clothing designed with Britain's changeable weather in mind. It is a Scottish brand, but check the origin of individual garments if UK manufacture is essential.

Buy for\: Waterproof jackets, overtrousers and hard-wearing walking clothing.

Official website

## What about the famous British brands?

These are also worth knowing, although British heritage doesn't automatically mean British manufacture.

!Rab Men's Neutrino Pro Down Alpine Summit Jacket 800 Fill Power - Seven Horizons

Rab

Excellent down jackets, sleeping bags and technical mountain gear. Best for performance rather than buying exclusively UK-made products.

!Páramo Calls For Industry Collaboration On Journey To Circularity - Outdoor Industry News, Information, Recruitment

Páramo

Particularly interesting for sustained wet-weather walking, breathable waterproof systems and repairable clothing. Much of its clothing is made in Colombia, not Britain. www.ethicalconsumer.org

![Montane Men's Phase Waterproof Jacket

- Montane - UK](

Montane

Great lightweight technical clothing for fast hiking, trail running and mountain use, but most products shouldn't be assumed to be UK-made.

## My recommendation

If I were building a quality outdoor kit collection and wanted to support British manufacturing, I'd prioritise\:

- Clothing\: Buffalo Systems - Boots\: Altberg - Rucksack\: Aiguille Alpine - Tent\: a UK-made Terra Nova model - Accessories and value gear\: Alpkit's explicitly UK-made range

For an outdoor kit collection, buying fewer well-made pieces that can be repaired is often a better long-term investment than buying everything from one brand.

## What sort of outdoor gear are you after?

1\. Main use

Hillwalking and hiking

Wild camping and backpacking

Bushcraft, survival and outdoor work

All-round outdoor clothing and equipment

---

2\. What matters most?

Actually made in Britain

British-owned or British-founded brands

Durability and repairability, wherever made

---

3\. Budget per item

Under £100

£100-£300

£300+ for premium kit

[Find my best gear]

Perplexity

The question asked

Which outdoor brands are actually British owned

From the recorded answer

PHD - independent sleeping-bag and clothing maker based in Yorkshire.
Read recorded answer

Recorded answer text · Perplexity · 25 October 2026

If you mean currently owned by a UK-based company or British owners-not merely founded in Britain-these are among the clearest genuinely British-owned outdoor brands:

- Rab and Lowe Alpine - owned by Yorkshire-based Equip Outdoor Technologies. - Montane - UK-headquartered and British-owned. - Regatta, Craghoppers and Dare 2b - part of the British, family-run Regatta Group. - Mountain Warehouse - British-owned outdoor retailer and brand. - Vango, Force Ten and Highlander - owned by Scotland-based AMG Group. - Snugpak - British outdoor equipment company based in West Yorkshire. - Buffalo Systems - UK-based technical clothing manufacturer. - Páramo and Nikwax - British-owned businesses based in East Sussex. - Keela - Scottish outdoor clothing company. - Jöttnar - Welsh-founded and UK-based. - PHD - independent sleeping-bag and clothing maker based in Yorkshire. - Crux and Lightwave - owned by Derbyshire-based Outdoor Design Logistics. - OMM - British technical mountain-running and lightweight outdoor brand. - Alpkit, Sonder and Trakke - independent, co-founder-led British businesses with customer and staff shareholders. - Elliker - independent and British-owned and operated.

A few brands are British in origin but not British-owned today. For example, Berghaus is owned by Italy's Pentland Group, while Patagonia is American-owned. “Made in Britain” is also a separate question: many British-owned brands design products in the UK but manufacture internationally.

Shortest dependable mainstream list: Rab, Lowe Alpine, Montane, Regatta, Craghoppers, Dare 2b, Mountain Warehouse, Vango, Snugpak, Buffalo, Páramo, Nikwax, Keela, Jöttnar, PHD, Crux, Lightwave, OMM and Alpkit. Ownership can change, so smaller or recently acquired brands should be checked against current company filings.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

PHD Designs

Outdoor & Adventure

21 August 2026 – 25 October 2026 (scans 1–11)

1.2

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

61

Answers naming the brand

4947

Answers collected

1.2

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, PHD Designs ranks #26 among 38 tracked brands for Outdoor & Adventure · United Kingdom (21 August 2026 – 25 October 2026). Its visibility is 1.2%. It was named in 61 of 4,947 AI answers across 15 of 150 tracked questions, averaging position 6.6 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 1.2% AI visibility for PHD Designs in Outdoor & Adventure · United Kingdom, measured over 21 August 2026 – 25 October 2026. It ranks #26 among 38 tracked brands.

How often does AI mention this brand?

PHD Designs was named in 61 of 4,947 collected AI answers, across 15 of 150 tracked questions, for Outdoor & Adventure · United Kingdom (21 August 2026 – 25 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming PHD Designs by all 4,947 answers in the published Outdoor & Adventure · United Kingdom sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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