Rohan

AI visibility and ranking for Outdoor & Adventure: United Kingdom

Outdoor & Adventure [UK]

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Long-running UK travel and outdoor clothing brand.

Rohan

appears in

2.3

% of measured AI answers in this industry and market.

Found score

Track Rohan’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 4, 2026

Updated

October 4, 2026

Latest scan visibility

2.2

October 4, 2026

Overall visibility

2.3

21 August 2026 – 4 October 2026 (scans 1–8)

Industry rank

Within this industry and market

Published scan history

Across 8 recorded scans from 21 August 2026 to 4 October 2026, Rohan's single-scan score moved from 2.0% to 2.2%, up 0.2 percentage points. Latest recorded scan 2.2% on 4 October 2026; combined-window score 2.3%.

View recorded scan history

Individual recorded scans. Each row is one scan on one date. The published combined-window score is 2.3% over 21 August 2026 – 4 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan date	Single-scan score
21 August 2026	2.0%
24 August 2026	2.0%
30 August 2026	2.7%
6 September 2026	2.2%
13 September 2026	2.4%
20 September 2026	2.4%
27 September 2026	2.2%
4 October 2026	2.2%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

ChatGPT

4.0%

Perplexity

2.4%

AI Overviews

0.4%

21 August 2026 – 4 October 2026 (scans 1–8)

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ChatGPT names Rohan most often.

It appears in 4.0% of collected ChatGPT answers and 0.4% of Google AI Overviews answers: a difference of 3.6 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 26 of 150 questions.

Rohan appears in at least one collected answer to 17.3% of the tracked questions. That is question coverage; the 2.3% visibility score measures its share of individual answers.

Across 8 published scans, visibility ranged from 2.0% to 2.7%. The latest scan was 2.2% on 4 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 4 October 2026 (scans 1–8)

Rab

29.8

Alpkit

26.7

Berghaus

16.1

Montane

14.9

Mountain Equipment

13.3

Share of collected answers naming each brand

Explore other markets.

Australia United States United Kingdom

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

Best British hiking brands
Best British outdoor brand that ships internationally
Best British outdoor brand vs imported outdoor brand
Best British outdoor brands
Best British owned outdoor brands
Best boutique hiking brands Edinburgh

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

Best British owned outdoor brands (Rab, Paramo, Alpkit)
Which British outdoor brands are actually good (Rab, Montane, Mountain Equipment)
Best British hiking brands (Berghaus, Montane, Rab)
Best British made outdoor gear (Paramo, Terra Nova Equipment, Rab)
Best independent outdoor gear brands UK (PHD Designs, Alpkit, Montane)
Best British camping brands (Vango, Terra Nova Equipment, Rab)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

4 October 2026

The question asked

Best boutique hiking brands Edinburgh

From the recorded answer

Rohan Edinburgh 4.7 (46) …

Read recorded answer

Recorded answer text · Google AI Overviews · 4 October 2026

Top boutique and specialist independent hiking brands and stockists in Edinburgh include Alpkit Edinburgh and Nordic Outdoor, offering distinct, high-quality outdoor gear away from standard high-street chains.

### Boutique & Specialist Outdoor Stores in Edinburgh

---

![]( Alpkit Edinburgh 4.9 (104) Outdoor clothing and equipment shop Closed 56 Causewayside Call Directions Website

- Address: 56 Causewayside, Newington, Edinburgh EH9 1PY - Focus: Voted the UK's Best Outdoor Clothing and Equipment Brand by TGO readers, this British independent brand makes durable, sustainable apparel, tents, and trekking kit designed for rugged hills.

---

![]( Nordic Outdoor 4.7 (100) Outdoor clothing and equipment shop Closed 20 Bruntsfield Pl Call Directions Website

- Address: 20 Bruntsfield Pl, Edinburgh EH10 4HN - Focus: Operating in Edinburgh since 2012, this specialist retailer serves as an ambassador for Scandinavian outdoor culture. It stocks premium boutique and heritage Scandinavian hiking brands like Fjällräven and Amundsen Sports.

---

![]( Rohan Edinburgh 4.7 (46) Outdoor clothing and equipment shop Closed 86 George St Call Directions Website

- Address: 86 George St, Edinburgh EH2 3BU - Focus: A specialized British travel and hiking apparel brand operating on George Street since 1986, focused on ultra-lightweight, packable, and high-performance technical walking gear.

### Highlighted Independent Hiking Equipment Add to list

- Details: Exceptionally durable trekking trousers combining stretch softshell with G-1000 Eco organic cotton/recycled polyester reinforcements. - Price: Available starting around 159.95 GBP via Nordic Outdoor.

Show more If you'd like, let me know:

- What specific type of gear or clothing you are looking for (e.g., waterproof jackets, boots, trousers) - Your preferred style or aesthetic (technical alpine vs. heritage/casual outdoor)

I can narrow down the exact brand recommendations for your next hike.

ChatGPT

4 October 2026

The question asked

Best female founded outdoor brands UK

From the recorded answer

| Rohan | Sarah & Paul Howcroft | Technical hiking/travel clothing | ⭐ Best established British brand | …

Read recorded answer

Recorded answer text · ChatGPT · 4 October 2026

If by “UK” you mean British-founded / UK-based brands, these are the strongest female-founded options I found:

| Brand | Founder(s) | Best for | My take | |---|---|---|---| | FINDRA | Alex Feechan | Cycling, hiking, everyday outdoor | ⭐ Best overall | | ACAI Outdoorwear | Kasia Bromley + Joe Bromley | Women's hiking/outdoor trousers & clothing | ⭐ Best for women-specific fit | | Tomahawk Outdoor Clothing | Sarah | Women's hiking & activewear | ⭐ Best independent/small brand | | Rohan | Sarah & Paul Howcroft | Technical hiking/travel clothing | ⭐ Best established British brand | | Passenger | Alexa & Richard Sutcliffe | Outdoor lifestyle, hiking, camping | ⭐ Best casual/outdoor crossover | | Wild Isle Outfitters | Sarah Pennell | Hoodies, cosy outdoor lifestyle wear | Best for casual/outdoorsy style |

### My top 3

1. FINDRA - strongest recommendation. Scottish founder Alex Feechan started FINDRA after seeing a gap in women's outdoor clothing. The brand is particularly good if you want clothing that works for hiking, cycling and everyday wear, rather than ultra-technical mountaineering kit. findraclothing.com

2. ACAI Outdoorwear - best if you specifically want women's hiking gear. Kasia Bromley launched ACAI after finding women's outdoorwear poorly fitted and overly male-oriented. The brand focuses heavily on female fit, flattering technical trousers and stylish performance clothing. ACAI explicitly describes itself as female-founded. www.ldc.co.uk

3. Tomahawk - interesting smaller British alternative. Founded by Sarah in the North East of England, Tomahawk is designed and tested around women's real-world outdoor use, from mountain hikes to everyday activity. tomahawkoutdoorclothing.co.uk

Worth noting: Rohan is a particularly good historical example: it was founded in 1972 by husband-and-wife team Sarah and Paul Howcroft, making Sarah one of the early female founders in British technical outdoor clothing. www.rohan.co.uk

If you mean “best female-founded UK brands specifically for hiking/walking”, rather than outdoor lifestyle brands generally, I'd narrow the list to FINDRA, ACAI and Tomahawk.

Perplexity

4 October 2026

The question asked

Best British outdoor brands

From the recorded answer

Páramo, Tilley, and Rohan - Strong choices for practical travel, walking, and wet-weather clothing.

Read recorded answer

Recorded answer text · Perplexity · 4 October 2026

The best British outdoor brands depend on the activity, but these are the strongest choices:

- Rab - Excellent down jackets, insulated layers, sleeping bags, and mountaineering clothing; founded in Sheffield and now headquartered in Derbyshire. - Mountain Equipment - High-end alpine and expedition gear, especially technical clothing, sleeping bags, and tents. - Berghaus - A classic all-rounder for waterproof jackets, hiking clothing, boots, and backpacks; founded in Newcastle. - Montane - Lightweight, technical clothing for trail running, fast hiking, and mountaineering. - Páramo - Highly weather-resistant clothing designed for wet, cold conditions; particularly popular with walkers who prioritize comfort over minimal weight. - Alpkit - Good-value clothing, tents, bikepacking equipment, and camping gear, with a strong repair and sustainability focus. - Osprey Europe / Lowe Alpine - Reliable hiking and trekking packs; Lowe Alpine is the more distinctly British heritage brand. - Finisterre - Durable, sustainable clothing for coastal living, surfing, and general outdoor use; based in Cornwall. - Fjällräven UK? - Popular in Britain but Swedish rather than British, so it should not be counted as a British brand. - Jöttnar - Premium technical insulation and mountain clothing, founded by former British Royal Marines. - DMM - Welsh climbing-hardware specialist producing carabiners, protection, pulleys, and rescue equipment. - Páramo, Tilley, and Rohan - Strong choices for practical travel, walking, and wet-weather clothing.

### Best by use

| Use | Recommended brands | |---|---| | General hiking | Rab, Berghaus, Montane | | Alpine and expedition use | Mountain Equipment, Rab, Jöttnar | | Budget-conscious gear | Alpkit, Lowe Alpine | | Wet-weather walking | Páramo, Rab, Berghaus | | Trail running | Montane, Rab | | Surfing and coastal clothing | Finisterre | | Climbing hardware | DMM | | Backpacks | Lowe Alpine, Berghaus, Alpkit |

For the best overall combination of reputation, performance, and breadth, start with Rab, Mountain Equipment, Montane, Berghaus, and Alpkit.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Rohan

Outdoor & Adventure

21 August 2026 – 4 October 2026 (scans 1–8)

2.3

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

Answers naming the brand

3600

Answers collected

2.3

AI visibility

Answers naming the brand ÷ all collected answers × 100

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

Record each response

Track brand mentions and positions across the published scans.

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Rohan ranks #17 among 38 tracked brands for Outdoor & Adventure · United Kingdom (21 August 2026 – 4 October 2026). Its visibility is 2.3%. It was named in 82 of 3,600 AI answers across 26 of 150 tracked questions, averaging position 3.8 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 2.3% AI visibility for Rohan in Outdoor & Adventure · United Kingdom, measured over 21 August 2026 – 4 October 2026. It ranks #17 among 38 tracked brands.

How often does AI mention this brand?

Rohan was named in 82 of 3,600 collected AI answers, across 26 of 150 tracked questions, for Outdoor & Adventure · United Kingdom (21 August 2026 – 4 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Rohan by all 3,600 answers in the published Outdoor & Adventure · United Kingdom sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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Rohan

AI visibility and ranking for Outdoor & Adventure: United Kingdom

Long-running UK travel and outdoor clothing brand.

AI visibility scores and ranking