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Rohan

Rohan

AI visibility and ranking for Outdoor & Adventure: United Kingdom

Outdoor & Adventure [UK]
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Long-running UK travel and outdoor clothing brand.

Rohan
appears in
2.2
% of measured AI answers in this industry and market.

Found score

Track Rohan’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 25, 2026

Updated

October 25, 2026

Latest scan visibility

2.0

October 25, 2026

Overall visibility

2.2

21 August 2026 – 25 October 2026 (scans 1–11)

Industry rank

18

Within this industry and market

Published scan history

Across 11 recorded scans from 21 August 2026 to 25 October 2026, Rohan's single-scan score moved from 2.0% to 2.0%, unchanged (0.0 percentage points). Latest recorded scan 2.0% on 25 October 2026; combined-window score 2.2%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 2.2% over 21 August 2026 – 25 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20262.0%
24 August 20262.0%
30 August 20262.7%
6 September 20262.2%
13 September 20262.4%
20 September 20262.4%
27 September 20262.2%
4 October 20262.2%
11 October 20262.0%
18 October 20262.0%
25 October 20262.0%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

3.9%

Perplexity Logo

Perplexity

2.2%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

0.5%

21 August 2026 – 25 October 2026 (scans 1–11)

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ChatGPT names Rohan most often.

It appears in 3.9% of collected ChatGPT answers and 0.5% of Google AI Overviews answers: a difference of 3.4 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 32 of 150 questions.

Rohan appears in at least one collected answer to 21.3% of the tracked questions. That is question coverage; the 2.2% visibility score measures its share of individual answers.

Across 11 published scans, visibility ranged from 2.0% to 2.7%. The latest scan was 2.0% on 25 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 25 October 2026 (scans 1–11)

Share of collected answers naming each brand

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best British hiking brands
  • Best British outdoor brand that ships internationally
  • Best British outdoor brand vs imported outdoor brand
  • Best British outdoor brands
  • Best British owned outdoor brands
  • Best boutique hiking brands Edinburgh

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Which outdoor brands are actually British owned (Rab, Lowe Alpine, Montane)
  • Best British outdoor brands (Rab, Mountain Equipment, Berghaus)
  • Best British owned outdoor brands (Rab, Montane, Paramo)
  • Best independent outdoor gear brands UK (Alpkit, Keela, Paramo)
  • Which British outdoor brands are actually good (Rab, Mountain Equipment, Montane)
  • Best British made outdoor gear (PHD Designs, Keela, Buffalo Systems)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best hiking gear Sheffield

From the recorded answer

Call Directions Website Located as an independent specialist and home to Rohan at Foothills Sheffield Ltd., this store carries technical apparel and gear like the Lowe Alpine AirZone Active 22L Day Pack (approx. £80) and Paramo Velez Adventure Trousers (approx. £162).
Read recorded answer

Recorded answer text · Google AI Overviews · 25 October 2026

You can find the best hiking gear in Sheffield at top local outdoor shops and independent specialists:

### Top Outdoor Shops in Sheffield

---

![]( Foothills Sheffield 4.9 (284) Outdoor clothing and equipment shop Closed Sheffield Call Directions Website Located as an independent specialist and home to Rohan at Foothills Sheffield Ltd., this store carries technical apparel and gear like the Lowe Alpine AirZone Active 22L Day Pack (approx. £80) and Paramo Velez Adventure Trousers (approx. £162).

---

![]( GO Outdoors (Fox Valley)3.9 (57) Camping Shop Closed Sheffield Call Directions Website Situated in the Fox Valley shopping centre (Stocksbridge, S36 2AB), this massive 17,000-square-foot store stocks major outdoor brands like Rab, OEX, Berghaus, and Eurohike, backed by strong customer service and price-matching. Read more or check reviews on GO Outdoors Sheffield.

---

![]( Blacks Sheffield 4.3 (400) Outdoor clothing and equipment shop Closed Sheffield Call Directions Website Conveniently located on The Moor in the city centre, offering a wide selection of waterproof jackets, sturdy walking boots, tents, and rucksacks with high customer praise for staff advice.

---

![]( Mountain Warehouse 4.1 (163) Outdoor clothing and equipment shop Closed Sheffield Call Directions Website Located at St. James Retail Park in Greenhill, providing budget-friendly outdoor clothing, footwear, and day-hiking accessories.

---

Peak District Specialist Shops Just a short trip from Sheffield into the Peak District, you can visit renowned independent stores like Outside Ltd in Hathersage or Hitch n Hike in Bamford for expert boot-fitting and climbing/hiking equipment.If you'd like to narrow down your options, tell me:

- What specific piece of gear do you need (boots, waterproof jacket, backpack)? - Is your budget entry-level or technical/expedition grade?

ChatGPT

The question asked

Is expensive outdoor gear worth it UK

From the recorded answer

!Rohan | Specialists in Outdoor & Travel Clothing Since 1972 …
Read recorded answer

Recorded answer text · ChatGPT · 25 October 2026

# Is expensive outdoor gear worth it in the UK?

Yes, sometimes - but you don't need premium gear for most UK outdoor activities. The biggest difference is usually in reliability, comfort, durability and performance in poor weather, rather than the brand name or price tag.

The UK is a particularly interesting case because our outdoor conditions often mean dealing with persistent rain, wind, damp ground, muddy trails and temperatures that change quickly. Cheap gear can be perfectly adequate on a summer walk, but its weaknesses become more obvious on a wet, windy hill in the Peak District or Lake District.

My rule of thumb: spend more on the things that keep you safe, warm and dry; save on the things that mainly provide convenience or style.

## Where spending more is worth it

!Rab Mens Kangri GTX Jacket Ink

1\. Waterproof jacket - worth upgrading

Good target: £100-£200

A more capable jacket can offer better breathability, tougher fabric, adjustable cuffs, a useful hood and ventilation. For regular hillwalking in bad weather, these features matter more than a famous logo. www.which.co.ukwww.theguardian.comwww.thebmc.co.ukcoastandfell.co.ukwww.which.co.uk

---

![Hiking Shoes vs Boots: UK Guide for Beginner Walkers - Lone Creek Apparel](

2\. Boots or hiking shoes - buy for fit first

Good target: £70-£150

Grip, comfort, stability and suitable waterproofing are important. But a £90 pair that fits your feet well can beat a £200 pair that causes blisters. Try them on with your walking socks. www.thebmc.co.uk

---

!Lowe Alpine Airzone Trek 45:55 Rucksack | Fast Delivery | OAS.ie - Outdoor Adventure Store

3\. Backpack - worth paying for comfort

Good target: £50-£120 for day hikes

A properly fitting back system and hip belt make a real difference on longer walks. You don't need an expensive expedition pack for carrying lunch, water and spare layers. www.which.co.uk

---

!Rohan | Specialists in Outdoor & Travel Clothing Since 1972

4\. Fleece and base layers - save your money

Good target: £10-£40 per item

Affordable synthetic layers work well for most walks. Fit, warmth and drying time are more important than paying extra for a premium brand.

---

!Vango Blade 200 2-Person Tent - liGo.co.uk

5\. Tents and sleeping bags - depends on the conditions

Spend according to use

A campsite tent used on occasional summer weekends doesn't need to be expedition-grade. For exposed, windy campsites or wild camping in colder seasons, weather resistance, stability and suitable temperature ratings become much more important.

## What does the price difference actually buy?

Here's a practical comparison for waterproof jackets available in the UK.

!Regatta Pack It Men's Jacket RMW281 Black | Camping and General

Budget: around £30-£60

## £

Suitable for everyday rain, dog walks and occasional countryside trips. Breathability and ventilation may be limited.

---

!Rab Downpour Mountain Jackets | Absolute-Snow

Mid-range: around £100-£200

## ££

Often the sweet spot for regular British hillwalking: better ventilation, features and weather protection without extreme prices.

---

!Buy Mountain Equipment Makalu Hardshell Jacket online at Sport Conrad

Premium: £300-£500+

## £££

Can offer tougher construction and specialist features for demanding conditions. Often unnecessary for casual walks.

Indicative price bands, not fixed prices or a guarantee of performance. Actual prices depend on sales, model and retailer. www.theguardian.comcoastandfell.co.ukwww.which.co.uk

## How to avoid wasting money

- Buy for your actual activities. Walking local trails every weekend is different from winter mountaineering. - Shop last season's models. Previous-generation gear on sale can offer much better value than the newest release. - Don't confuse waterproof with breathable. Both matter when you're walking uphill and generating heat. - Maintain what you own. Cleaning and reproofing waterproof clothing can extend its useful life. - Consider second-hand premium gear. It can be excellent value if the fabric, seams, zips and waterproofing are still in good condition. - Don't buy a complete premium kit before you know what you need. Upgrade the items that actually cause discomfort or limit your activities.

## My verdict

For most people in the UK, mid-range gear is the best investment\. You can get properly equipped without spending hundreds on every item, and premium gear makes the most sense when you walk frequently, face harsher conditions or need to reduce weight.

For a useful next step, which type of outdoor activity are you mainly buying gear for?

What do you mainly do outdoors?

Casual walks and dog walking

Hillwalking (Peak District, Lakes, Snowdonia)

Camping and wild camping

Backpacking and multi-day hikes

Winter hiking and mountaineering

---

What's your budget for the gear you're considering?

Under £100

£100-£300

£300-£600

£600+

---

What matters most?

Best value for money

Longest lasting

Best performance in UK weather

Lightweight and comfortable

[Find the best-value gear]

Perplexity

The question asked

Best British hiking brands

From the recorded answer

Rohan - Comfortable, durable travel and walking clothing, especially for lowland hiking and multi-day trips.
Read recorded answer

Recorded answer text · Perplexity · 25 October 2026

The best British hiking brands depend on what you need, but these are excellent starting points:

- Rab - Technical insulation, waterproofs, sleeping bags, and expedition gear; especially strong for cold and wet conditions. - Mountain Equipment - High-quality mountaineering clothing, down insulation, tents, and sleeping bags; best for serious mountain use. - Montane - Lightweight clothing, waterproofs, fleeces, and fast-and-light mountain gear. - Berghaus - Durable, versatile jackets, trousers, footwear, and backpacks for general hillwalking and mountain conditions. - Alpkit - Good-value clothing, tents, packs, and accessories, with a strong emphasis on repairability and practical design. - Paramo - Excellent for prolonged wet, windy British conditions, particularly if you prefer highly breathable directional waterproof systems. - Inov-8 - Trail shoes, fell-running footwear, and lightweight hiking boots with strong grip; particularly good for muddy or rough terrain. - Keela - Under-the-radar British brand offering capable waterproofs and outdoor clothing at relatively reasonable prices. - Sprayway - Reliable waterproof jackets and trousers, generally aimed at everyday hillwalking and mountain use. - Craghoppers - Practical, affordable walking clothing and travel gear; a good choice for casual hikes and value-conscious buyers. - Altberg - Traditional British-made walking boots, including repairable and resolable options for long-term use. - Rohan - Comfortable, durable travel and walking clothing, especially for lowland hiking and multi-day trips.

Best overall shortlist: Rab, Montane, Mountain Equipment, Berghaus, Alpkit, and Paramo. For footwear, consider Inov-8 or Altberg; for budget-friendly everyday hiking, Alpkit and Craghoppers are particularly attractive.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Rohan

Outdoor & Adventure

21 August 2026 – 25 October 2026 (scans 1–11)

2.2

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

109

Answers naming the brand

4947

Answers collected

2.2

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Rohan ranks #18 among 38 tracked brands for Outdoor & Adventure · United Kingdom (21 August 2026 – 25 October 2026). Its visibility is 2.2%. It was named in 109 of 4,947 AI answers across 32 of 150 tracked questions, averaging position 3.8 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 2.2% AI visibility for Rohan in Outdoor & Adventure · United Kingdom, measured over 21 August 2026 – 25 October 2026. It ranks #18 among 38 tracked brands.

How often does AI mention this brand?

Rohan was named in 109 of 4,947 collected AI answers, across 32 of 150 tracked questions, for Outdoor & Adventure · United Kingdom (21 August 2026 – 25 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Rohan by all 4,947 answers in the published Outdoor & Adventure · United Kingdom sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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Every shopper question this brand is missing from, the split across ChatGPT, Perplexity and Google AI Overviews, and what is causing the gap.
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