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Inov-8

Inov-8

AI visibility and ranking for Outdoor & Adventure: United Kingdom

Outdoor & Adventure [UK]
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Lake District trail footwear brand.

Inov-8
appears in
1.3
% of measured AI answers in this industry and market.

Found score

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AI visibility scores and ranking

Data through

October 4, 2026

Updated

October 4, 2026

Latest scan visibility

0.9

October 4, 2026

Overall visibility

1.3

21 August 2026 – 4 October 2026 (scans 1–8)

Industry rank

24

Within this industry and market

Published scan history

Across 8 recorded scans from 21 August 2026 to 4 October 2026, Inov-8's single-scan score moved from 2.0% to 0.9%, down 1.1 percentage points. Latest recorded scan 0.9% on 4 October 2026; combined-window score 1.3%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 1.3% over 21 August 2026 – 4 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20262.0%
24 August 20262.7%
30 August 20261.6%
6 September 20261.1%
13 September 20260.9%
20 September 20260.7%
27 September 20260.7%
4 October 20260.9%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

0.8%

Perplexity Logo

Perplexity

2.1%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

1.1%

21 August 2026 – 4 October 2026 (scans 1–8)

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Perplexity names Inov-8 most often.

It appears in 2.1% of collected Perplexity answers and 0.8% of ChatGPT answers: a difference of 1.3 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 19 of 150 questions.

Inov-8 appears in at least one collected answer to 12.7% of the tracked questions. That is question coverage; the 1.3% visibility score measures its share of individual answers.

Across 8 published scans, visibility ranged from 0.7% to 2.7%. The latest scan was 0.9% on 4 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 4 October 2026 (scans 1–8)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best British hiking brands
  • Best British made outdoor gear
  • Best British outdoor brand vs imported outdoor brand
  • Best British outdoor brands
  • Best British owned outdoor brands
  • Best Instagram famous outdoor brand UK

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Which outdoor brands are actually British owned (Rab, Lowe Alpine, Montane)
  • Best British outdoor brands (Rab, Berghaus, Montane)
  • Best British owned outdoor brands (Rab, Paramo, Alpkit)
  • Which British outdoor brands are sold overseas (Rab, Berghaus, Montane)
  • Which British outdoor brands are actually good (Rab, Montane, Mountain Equipment)
  • Best British hiking brands (Berghaus, Montane, Rab)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best British outdoor brands

From the recorded answer

Inov-8: Originating in the Lake District, famous for grip-focused trail running and hiking footwear.
Read recorded answer

Recorded answer text · Google AI Overviews · 27 September 2026

The top British outdoor brands include Rab for mountaineering gear, Berghaus for classic technical apparel, and Alpkit for direct-to-consumer value.

### Technical & Mountain Apparel

- Rab: Founded in Alfreton in 1980, renowned globally for high-end down jackets, sleeping bags, and serious alpine layers. - Berghaus: Based in Sunderland/Newcastle since 1966, a pioneer in waterproof jackets and technical outdoor rucksacks. - Montane: Based in the UK, specializing in lightweight, breathable technical clothing for endurance runners and fast-and-light mountaineers. - Mountain Equipment: A staple for climbers and high-altitude expeditions, offering robust shells and down insulation. - Paramo: Known for directional waterproof technology (Nikwax Analogy) and repairable, soft-feeling waterproofs favored by UK hillwalkers.

### Specialist, Independent & British-Made

- Alpkit: An independent brand based in the Peak District offering affordable, high-performance gear from tents to technical shells. - PHD (Pioneering Designs): Hand-crafts elite custom down clothing and sleeping bags in the UK. - Aiguille Alpine: Hand-makes high-end rucksacks and climbing gear in Staveley, Lake District. - Inov-8: Originating in the Lake District, famous for grip-focused trail running and hiking footwear.

### Heritage & Country Wear

- Barbour: World-famous for iconic waxed cotton jackets and traditional countryside heritage. - Musto: A leading high-performance sailing and country sports brand holding Royal Warrants. - Craghoppers: Known for practical travel trousers, sun-protective fabrics, and insect-repellent outdoor clothing.

To help narrow down the best choice for you, tell me:

- What activity you plan to do (hiking, camping, trail running, or casual walks) - Your approximate budget - Whether you prefer lightweight technical gear or traditional heritage wear

ChatGPT

The question asked

Best outdoor gear on sale UK

From the recorded answer

Decathlon UK hiking sale - currently showing deals including a Regatta Pack It Jacket at £25 (50% off) and INOV-8 Rocfly G 390 GTX boots at £99.99 (from £169.99). www.decathlon.co.uk …
Read recorded answer

Recorded answer text · ChatGPT · 4 October 2026

I found some worthwhile UK outdoor deals available now. The strongest options are:

### 🥾 Best current deals

### [Regatta Men's Pack It III Waterproof Jacket]() £17.79

### [Regatta Survivor 5 20L Backpack]() £15.00

### [Trespass 35L Backpack Rocka]() £29.99

### [Berghaus Men's Storm Trek GORE-TEX Boots]() £150.20

- Best cheap waterproof: Regatta Pack It III - around £18. - Best budget daypack: Regatta Survivor 5 20L - £15. - Best larger rucksack: Trespass Rocka 35L - about £30. - Best premium footwear deal: Berghaus Storm Trek GORE-TEX - about £150.

### 🏕️ Retailer sales worth checking

- GO Outdoors sale - particularly good for Berghaus, Rab, Salomon and Scarpa, with dedicated walking, boots, waterproof and camping sections. www.gooutdoors.co.uk - Decathlon UK hiking sale - currently showing deals including a Regatta Pack It Jacket at £25 (50% off) and INOV-8 Rocfly G 390 GTX boots at £99.99 (from £169.99). www.decathlon.co.uk - Decathlon also has the Salomon Quest 5 GTX at £149.99, £40 off, if you're after serious walking boots. www.decathlon.co.uk

My pick: If you're building a UK hiking setup on a budget, I'd prioritise a good waterproof jacket + proper walking boots, then spend less on the backpack/accessories.

If you tell me your budget (e.g. £100 / £250 / £500) and whether you're after hiking, camping, winter walking, or general outdoor gear, I can find the 10 best bargains currently on sale.

Perplexity

The question asked

Best hiking boots UK

From the recorded answer

| Best grip | Inov-8 Roclite G 345 GTX | Aggressive outsole suited to muddy, wet and uneven ground. | …
Read recorded answer

Recorded answer text · Perplexity · 4 October 2026

For most UK day hikes, the Scarpa Terra GTX is the strongest all-round choice: comfortable, waterproof and supportive without being excessively stiff. It was rated the best overall walking boot in recent UK testing.

| Best for | Boot | Why choose it | |---|---|---| | Best overall | Scarpa Terra GTX | Durable leather construction, waterproof Gore-Tex lining and good support for varied UK terrain. | | Best lightweight option | Aku Trekker Lite III | Lighter and more agile than traditional leather boots; a strong alternative to the Scarpa. | | Best for long, rugged walks | Lowa Renegade Evo GTX Mid | Comfortable, supportive and versatile, though relatively expensive at about £220. | | Best grip | Inov-8 Roclite G 345 GTX | Aggressive outsole suited to muddy, wet and uneven ground. | | Best budget choice | Quechua MH500 Waterproof | Good value at around £80, particularly for occasional walkers. | | Best women's fit | Altberg Fremington | Well-regarded women's walking boot with a supportive fit. | | Best fast-hiking option | Merrell Moab 3 Mid GTX | Comfortable immediately and suitable for everyday trails and day hikes. |

Buying advice: choose a waterproof mid boot for wet UK conditions, but prioritise fit over brand. Try boots on with hiking socks, leave roughly a thumb's width in front of the toes, and check that the heel does not lift when walking uphill. For scrambling or winter mountain routes, choose a stiffer boot with a more protective sole rather than a lightweight trail model.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Inov-8

Outdoor & Adventure

21 August 2026 – 4 October 2026 (scans 1–8)

1.3

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

47

Answers naming the brand

3600

Answers collected

1.3

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Inov-8 ranks #24 among 38 tracked brands for Outdoor & Adventure · United Kingdom (21 August 2026 – 4 October 2026). Its visibility is 1.3%. It was named in 47 of 3,600 AI answers across 19 of 150 tracked questions, averaging position 6.2 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 1.3% AI visibility for Inov-8 in Outdoor & Adventure · United Kingdom, measured over 21 August 2026 – 4 October 2026. It ranks #24 among 38 tracked brands.

How often does AI mention this brand?

Inov-8 was named in 47 of 3,600 collected AI answers, across 19 of 150 tracked questions, for Outdoor & Adventure · United Kingdom (21 August 2026 – 4 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Inov-8 by all 3,600 answers in the published Outdoor & Adventure · United Kingdom sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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Every shopper question this brand is missing from, the split across ChatGPT, Perplexity and Google AI Overviews, and what is causing the gap.
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