Fragrance & Perfume AI Visibility Index: US
We asked ChatGPT, Perplexity and Google's AI Overviews the same 150 questions American fragrance & perfume shoppers actually ask. That is 2,700 answers analysed.
2700
answers45
brandsThe leaderboard
Every brand in this vertical, scored on the same questions across every surface.
What the data shows
Never named: the brands AI didn't mention.
2 of 45 tracked brands were never named once across the 2,700 answers analysed: Elorea and Joya Studio.
The ladder so far.
Le Labo leads with a Visibility Score of 15.1 (407 of 2,700 answers, 84 of 150 questions), followed by Phlur at 9.1 and Imaginary Authors at 8.7.
The leader earns it on both fronts.
Le Labo's Visibility Score, the highest in the US Fragrance & Perfume field, named in 407 of 2,700 AI answers, while also holding the category's largest Instagram following (2,017,646).
Common questions
Which Fragrance & Perfume brand does AI recommend most?
Le Labo ranks first in the US Fragrance & Perfume AI Visibility Index with a Visibility Score of 15.1.
How many Fragrance & Perfume brands does Found measure?
Found measures 45 American Fragrance & Perfume brands, scanned 21 August – 20 September 2026 across ChatGPT, Perplexity and Google AI Overviews.
How is the Fragrance & Perfume Visibility Score calculated?
We asked ChatGPT, Perplexity and Google's AI Overviews the same questions American Fragrance & Perfume shoppers actually ask, scanned 21 August – 20 September 2026, with 2,700 answers analysed. Here is who the machines recommend.
Where can I see the full methodology?
The full method - question selection, scan cadence, population rules and scoring - is published at flux.agency/found/methodology.
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