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Boy Smells

Boy Smells

AI visibility and ranking for Fragrance & Perfume: United States

Fragrance & Perfume [US]
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Los Angeles brand leading with personal fragrance alongside a candle line, with a New York store.

Boy Smells
appears in
2.1
% of measured AI answers in this industry and market.

Found score

Track Boy Smells’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 25, 2026

Updated

October 25, 2026

Latest scan visibility

3.4

October 25, 2026

Overall visibility

2.1

21 August 2026 – 25 October 2026 (scans 1–11)

Industry rank

18

Within this industry and market

Published scan history

Across 11 recorded scans from 21 August 2026 to 25 October 2026, Boy Smells's single-scan score moved from 1.3% to 3.4%, up 2.1 percentage points. Latest recorded scan 3.4% on 25 October 2026; combined-window score 2.1%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 2.1% over 21 August 2026 – 25 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20261.3%
24 August 20261.8%
30 August 20262.4%
6 September 20262.2%
13 September 20261.1%
20 September 20260.9%
27 September 20263.3%
4 October 20262.4%
11 October 20261.8%
18 October 20262.2%
25 October 20263.4%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

3.3%

Perplexity Logo

Perplexity

2.4%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

0.5%

21 August 2026 – 25 October 2026 (scans 1–11)

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ChatGPT names Boy Smells most often.

It appears in 3.3% of collected ChatGPT answers and 0.5% of Google AI Overviews answers: a difference of 2.8 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 26 of 150 questions.

Boy Smells appears in at least one collected answer to 17.3% of the tracked questions. That is question coverage; the 2.1% visibility score measures its share of individual answers.

Across 11 published scans, visibility ranged from 0.9% to 3.4%. The latest scan was 3.4% on 25 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 25 October 2026 (scans 1–11)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best American fragrance brands
  • Best American fragrance brands stocked at Sephora
  • Best American made fragrance
  • Best American owned fragrance brands
  • Best American perfume Los Angeles
  • Best American perfume brands

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best American perfume brands (D.S. & Durga, Le Labo, Imaginary Authors)
  • Which American perfume brands are actually good (D.S. & Durga, Aftelier Perfumes, Imaginary Authors)
  • Best American alternative to French perfume brands (Ellis Brooklyn, Arquiste, Henry Rose)
  • Best American fragrance brands stocked at Sephora (Le Labo, NEST New York, Phlur)
  • Best boutique perfume brands USA (Le Labo, Imaginary Authors, Arquiste)
  • Best fragrance brands America (Le Labo, D.S. & Durga, Henry Rose)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best new American perfume brands

From the recorded answer

Boy SmellsBoy Smells: Originally famous for candles, their gender-fluid fine fragrances bridge sweet, floral, and woody profiles with a contemporary California aesthetic.
Read recorded answer

Recorded answer text · Google AI Overviews · 25 October 2026

The best new and modern-leaning American independent and niche perfume brands stand out for clean formulations, genderless storytelling, and artistic compositions:

- PhlurPhlur: Reimagined under creative direction, Phlur delivers modern, viral, and skin-close gourmand and clean scents like Missing Person and Golden Rule. - D.S. & DurgaD.S. & Durga: Founded by a Brooklyn-based husband-and-wife duo, this cult indie house mixes indie cool with high-concept musical and regional storytelling (such as Radio Bombay and I Don't Know What). - NOYZNOYZ: A fresh-on-the-scene American independent line focusing on clean, mood-based, and transparently formulated scents. - The MakerThe Maker: Hailing from the historic hotel in-state (Hudson, New York), their luxury fragrances like Alias balance bohemian warmth with sophisticated, earthy nuances. - Boy SmellsBoy Smells: Originally famous for candles, their gender-fluid fine fragrances bridge sweet, floral, and woody profiles with a contemporary California aesthetic. - Ellis BrooklynEllis Brooklyn: Founded by a beauty writer with a focus on clean, sustainable luxury, offering vibrant American-life-inspired creations like Isla Sirena.

ChatGPT

The question asked

Best American fragrance brands

From the recorded answer

!Woodphoria: Eau de Parfum & Fine Fragrance | Boy Smells …
Read recorded answer

Recorded answer text · ChatGPT · 25 October 2026

If you're looking for the best American fragrance brands, I'd start with a mix of luxury houses, independent niche perfumers, and modern everyday brands. American perfumery is especially interesting for creative, unconventional scents, expressive woods and musks, and fragrances inspired by places, memories, and culture. osmetheca.bewww.vogue.comflux.agency

## 10 American fragrance brands worth knowing

![Perfume - Debaser

- Daughters](

1\. D.S. & Durga

(Best overall niche pick)

Brooklyn, New York

Artistic, distinctive fragrances inspired by music, landscapes, and memories. A great choice if you want something more original than typical department-store perfume.

Try\: Debaser for green fig; I Don't Know What for a modern woody musk. osmetheca.beflux.agencywww.perfume-match.com

Official website

---

!Köp Black Orchid Parfum 100 ml - TOM FORD - KICKS

2\. Tom Ford Beauty

American luxury

Polished, bold, sensual fragrances with a glamorous aesthetic. A strong option for luxury gifts, date nights, and sophisticated evening scents.

Try\: Oud Wood for smooth woods and spices; Black Orchid for a dark, opulent floral. osmetheca.beflux.agencywww.perfume-match.com

Official website

---

!SANTAL 33 & ANOTHER 13 SET | Eau de Parfum | Le Labo Fragrances

3\. Le Labo

Founded in New York

Minimalist, contemporary perfumery with woody, musky, and understated unisex options. Now part of Estée Lauder Companies, rather than independently owned.

Try\: Santal 33 for dry sandalwood and leather-like woods; Another 13 for a musky skin scent. osmetheca.beflux.agencywww.perfume-match.com

Official website

---

!Henry Rose: Genderless Fragrances for Every Mood

4\. Henry Rose

Modern luxury

An approachable, gender-inclusive fragrance line with an emphasis on ingredient transparency and polished, wearable compositions.

Try\: Dave for a warm, sophisticated gourmand-leaning scent. osmetheca.bewww.vogue.comflux.agency

Official website

---

![Memoirs Of A Trespasser Extrait De Parfum - Scentoria](

5\. Imaginary Authors

Portland, Oregon

Creative, story-driven perfumes that feel like literary worlds translated into scent. Ideal for fragrance collectors who enjoy unusual compositions.

Try\: Memoirs of a Trespasser for smoky vanilla and warm woods. osmetheca.bewhatscent.app

Official website

---

!Delicate Perfumes | Sephora

6\. Phlur

Modern, everyday fragrance

A good entry point for contemporary scents, from soft skin musks to creamy woods and fruity florals.

Try\: Missing Person for a soft, intimate skin-scent style; Father Figure for a greener, creamier fig profile. fultonandroark.comstylesage-platform-docs.s3.amazonaws.com

Official website

---

!Xtra Milk DedCool perfume - a fragrance for women and men 2022

7\. DedCool

Minimalist and gender-inclusive

Especially worth exploring if you like layering fragrances, clean musks, and understated scents that sit close to the skin.

Try\: Milk or Xtra Milk for a soft, musky everyday fragrance. flux.agencywww.vogue.comwww.harpersbazaar.com

Official website

---

!Fulton & Roark Calle Ocho Extrait De Parfum, 1.7 oz. | Neiman Marcus

8\. Fulton & Roark

American-inspired niche perfumery

Known for place-inspired fragrance storytelling and convenient solid colognes, alongside spray perfumes.

Try\: Calle Ocho for a fragrance inspired by Miami; explore the solid colognes for travel and portability. fultonandroark.comstylesage-platform-docs.s3.amazonaws.comwww.moderncologne.com

Official website

---

!Woodphoria: Eau de Parfum & Fine Fragrance | Boy Smells

9\. Boy Smells

Expressive and contemporary

A playful, gender-inclusive brand with sensual woods, florals, and unexpected combinations. Worth considering if you prefer a modern, fashion-forward feel.

Try\: Woodphoria for a woody, warm scent profile. fultonandroark.comstylesage-platform-docs.s3.amazonaws.com

Official website

---

!Unknown Pleasures Kerosene perfume - a fragrance for women and men 2013

10\. Kerosene

Bold gourmand fragrances

An independent American perfume house to investigate if you love strong, memorable scents with sweet, roasted, smoky, or dessert-like facets.

Try\: Unknown Pleasures for a lemony, sweet tea-and-waffle gourmand impression. osmetheca.bewhatscent.app

Official website

## My top picks by style

| If you want… | Start with | |--------|--------| | Luxury and sophistication | Tom Ford Beauty | | Artistic, niche fragrances | D.S. & Durga | | Minimalist, woody scents | Le Labo | | Modern, easy-to-wear perfume | Henry Rose | | Unusual, collectible fragrances | Imaginary Authors | | Soft, clean skin scents | DedCool | | Bold, sweet fragrances | Kerosene |

My recommendation\: Start with D.S. & Durga if you want a distinctly creative American perfume house, Tom Ford if you want a more glamorous luxury experience, or Imaginary Authors if originality matters most.

One distinction worth knowing: American-founded doesn't necessarily mean American-made. Brands may source ingredients or manufacture fragrances internationally.

Perplexity

The question asked

Best American owned fragrance brands

From the recorded answer

Boy Smells - Los Angeles brand known for gender-inclusive fragrances with bold, contemporary profiles. Try Woodphoria or Hinoki Fantôme.
Read recorded answer

Recorded answer text · Perplexity · 25 October 2026

Here are some of the best American-owned fragrance brands, spanning niche, luxury, independent, and accessible options:

- D.S. & Durga - New York-based, highly distinctive scents inspired by music, landscapes, and Americana. Try Debaser or Bowmakers. It is a strong choice for artistic, unconventional perfumery. - Fulton & Roark - Independent American house known for place-inspired fragrances and solid colognes. Best for understated, masculine-leaning scents and travel-friendly formats. - Imaginary Authors - Portland-based brand that presents fragrances as fictional books. Try Every Storm a Serenade or Cape Heartache for creative, atmospheric compositions. - Ellis Brooklyn - Woman-founded American brand offering approachable, modern fragrances. Try Salt, Myth, or Sun Fruit. - Henry Rose - Founded by Michelle Pfeiffer, with an emphasis on ingredient transparency and EWG-verified formulas. Try Dark Is Night or Queens & Monsters. - Boy Smells - Los Angeles brand known for gender-inclusive fragrances with bold, contemporary profiles. Try Woodphoria or Hinoki Fantôme. - Phlur - American independent brand with accessible, modern scents and a strong online following. Try Missing Person or Father Figure. - Commodity - Offers fragrances organized by intensity, making it easy to choose between lighter and richer versions of a scent. Try Milk, Gold, or Book. - Heretic Parfum - Los Angeles-based house known for unconventional, botanical-forward fragrances. Best for people who enjoy unusual, sensual compositions. - Demeter Fragrance Library - Pennsylvania-based brand famous for single-note and novelty fragrances such as Dirt, Rain, and Play-Doh. - Olympic Orchids - Independent Pacific Northwest house founded by perfumer Ellen Covey, especially good for experimental and nature-inspired fragrances. - Bruno Fazzolari - Independent American perfumer known for refined, artistic compositions and a small, distinctive collection.

Best overall picks:

- Best artistic niche brand: D.S. & Durga - Best independent American house: Imaginary Authors - Best accessible modern brand: Ellis Brooklyn - Best transparent formula approach: Henry Rose - Best unusual or novelty fragrances: Demeter - Best gender-inclusive style: Boy Smells

Note: Le Labo is New York-founded and remains a major American fragrance name, but it is now owned by Estée Lauder Companies, so it is not independently American-owned.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Boy Smells

Fragrance & Perfume

21 August 2026 – 25 October 2026 (scans 1–11)

2.1

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

103

Answers naming the brand

4945

Answers collected

2.1

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Boy Smells ranks #18 among 45 tracked brands for Fragrance & Perfume · United States (21 August 2026 – 25 October 2026). Its visibility is 2.1%. It was named in 103 of 4,945 AI answers across 26 of 150 tracked questions, averaging position 4.0 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 2.1% AI visibility for Boy Smells in Fragrance & Perfume · United States, measured over 21 August 2026 – 25 October 2026. It ranks #18 among 45 tracked brands.

How often does AI mention this brand?

Boy Smells was named in 103 of 4,945 collected AI answers, across 26 of 150 tracked questions, for Fragrance & Perfume · United States (21 August 2026 – 25 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Boy Smells by all 4,945 answers in the published Fragrance & Perfume · United States sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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