Get your industry’s AI rankings every Monday. Track it →
Found
/
The List
/
Fragrance & Perfume
/

Boy Smells

Boy Smells

AI visibility and ranking for Fragrance & Perfume: United States

Fragrance & Perfume [US]
Visit website ↗

Los Angeles brand leading with personal fragrance alongside a candle line, with a New York store.

Boy Smells
appears in
1.9
% of measured AI answers in this industry and market.

Found score

Track Boy Smells’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 4, 2026

Updated

October 4, 2026

Latest scan visibility

2.4

October 4, 2026

Overall visibility

1.9

21 August 2026 – 4 October 2026 (scans 1–8)

Industry rank

19

Within this industry and market

Published scan history

Across 8 recorded scans from 21 August 2026 to 4 October 2026, Boy Smells's single-scan score moved from 1.3% to 2.4%, up 1.1 percentage points. Latest recorded scan 2.4% on 4 October 2026; combined-window score 1.9%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 1.9% over 21 August 2026 – 4 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20261.3%
24 August 20261.8%
30 August 20262.4%
6 September 20262.2%
13 September 20261.1%
20 September 20260.9%
27 September 20263.3%
4 October 20262.4%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

3.4%

Perplexity Logo

Perplexity

1.9%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

0.5%

21 August 2026 – 4 October 2026 (scans 1–8)

Claude LogoDeep Seek LogoGrok Logo

See insights from more platforms.

Track your brand everywhere its mentioned with Lift.

Explore Lift →

ChatGPT names Boy Smells most often.

It appears in 3.4% of collected ChatGPT answers and 0.5% of Google AI Overviews answers: a difference of 2.9 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 25 of 150 questions.

Boy Smells appears in at least one collected answer to 16.7% of the tracked questions. That is question coverage; the 1.9% visibility score measures its share of individual answers.

Across 8 published scans, visibility ranged from 0.9% to 3.3%. The latest scan was 2.4% on 4 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 4 October 2026 (scans 1–8)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best American fragrance brands
  • Best American fragrance brands stocked at Sephora
  • Best American made fragrance
  • Best American owned fragrance brands
  • Best American perfume Los Angeles
  • Best American perfume brands

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best fragrance houses USA (D.S. & Durga, Le Labo, Imaginary Authors)
  • Best niche perfume brands USA (D.S. & Durga, Imaginary Authors, Le Labo)
  • Which American perfume brands are actually good (D.S. & Durga, Aftelier Perfumes, Imaginary Authors)
  • Best American fragrance brands (Le Labo, D.S. & Durga, Imaginary Authors)
  • Best American alternative to French perfume brands (Phlur, D.S. & Durga, Maison Louis Marie)
  • Best award winning American fragrance brands (NEST New York, Le Labo, Maison Louis Marie)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best American perfume Los Angeles

From the recorded answer

**[BOY Smells]( …
Read recorded answer

Recorded answer text · Google AI Overviews · 4 October 2026

Top American perfume brands and destination shops based in Los Angeles include standout local niche creators and iconic fragrance shopping spots.

### Top LA-Inspired & Local Perfume Brands

- [Perfumehead The Icons Collection](: A debut extrait de parfum line priced at around $80** for its sample set, inspired directly by the scenes, scents, and culture of Los Angeles. Available online and through select local stockists like their West Hollywood presence. - Capsule Parfumerie / Litoralle Aromatica: Recognized as a top name in local independent perfumery (winning Best of LA Perfumery), crafting artisanal scents rooted in Californian coastal and botanical aesthetics. - BOY Smells: Headquartered locally in Los Angeles, this major American brand redefines modern fine fragrance and candles with genderful, dynamic scent profiles.

### Best Places to Shop for Perfume in LA

---

![]( Scent Bar 4.6 (272) Perfume store Closed 7405 Beverly Blvd Call Directions Website The physical, unpretentious brick-and-mortar boutique by Luckyscent, perfect for discovering rare, hard-to-find indie and niche American and international fragrances with expert, relaxed guidance. ---

![]( Perfumes Los Angeles 4.9 (1.5K) Perfume store Closed 1115 Maple Ave Call Directions Website Located at 1115 Maple Avenue in Downtown LA, known for an extensive stock of designer and mainstream favorites (like [Calvin Klein CK One]( starting around $26 ) paired with highly rated customer service.To help narrow down your choice, let me know:

- Are you looking for a local LA-based perfume house or a perfume store to visit in person? - What scent notes do you prefer (woody, floral, fresh, or gourmand)? - Do you have a specific budget in mind?

ChatGPT

The question asked

Best American owned fragrance brands

From the recorded answer

| Boy Smells | American independent | Gender-fluid, expressive, sensual scents | …
Read recorded answer

Recorded answer text · ChatGPT · 4 October 2026

Absolutely. I'd separate “American-owned” from merely “American-founded.” That matters because several famous U.S. fragrance houses have been acquired by European or multinational companies.

### Best American-owned fragrance brands

| Brand | Ownership | What it's best for | |---|---|---| | Henry Rose | American founder-led | Sophisticated, transparent, genderless scents | | PHLUR | U.S.-based independent | Modern, approachable, clean/transparent aesthetic | | DedCool | American-founded/LA-based | Musk, skin scents, layering, contemporary fragrances | | Rogue Perfumery | Independent American | Artisanal, vintage-inspired, high-quality perfumery | | Imaginary Authors | Independent American | Artistic, literary, unusual compositions | | Fulton & Roark | Independent American | Masculine/unisex, woods, solid fragrances | | Boy Smells | American independent | Gender-fluid, expressive, sensual scents | | Aftelier | American independent | Natural/artisanal perfumery | | Ineke | American independent | Floral, sophisticated niche fragrances | | Strangelove NYC | American independent | Ultra-luxury, oud/rose, sensual niche scents |

A few particularly strong picks:

1. Henry Rose - probably my first recommendation if you want American-owned + luxury-feeling + wearable. It was founded by Michelle Pfeiffer and emphasizes 100% ingredient transparency. henryrose.com

2. Rogue Perfumery - excellent if you want serious perfumery rather than celebrity/department-store fragrance. Founder and perfumer Manuel Cross runs the house, with a strong vintage-perfumery influence. rogueperfumery.com

3. PHLUR - a good choice if you want modern, easy-to-wear scents without going ultra-expensive. The brand describes itself as a modern fine-fragrance house and continues to emphasize sustainability and transparency. phlur.com

4. DedCool - particularly good for musk/skin scents and layering. It's based in Los Angeles and was founded by Carina Chaz. dedcool.com

### One important distinction

I wouldn't count Le Labo or D.S. & Durga if your goal is specifically American-owned.

- Le Labo was founded in New York, but has been owned by Estée Lauder Companies since 2014. Estée Lauder is an American company, so technically it is American-owned-but it's no longer an independent American house. www.elcompanies.com - D.S. & Durga is American-founded, but was acquired by London-based Manzanita Capital in 2024, so I wouldn't put it on an American-owned list. en.wikipedia.org

If by *“American owned” you mean American-owned and independently owned, I'd narrow the list to Henry Rose, Rogue Perfumery, PHLUR, DedCool, Imaginary Authors, Fulton & Roark, Boy Smells, Aftelier, Ineke, and Strangelove NYC*.

If you want, I can also rank these Top 10 by fragrance quality, longevity, luxury level, and price.

Perplexity

The question asked

Best new American perfume brands

From the recorded answer

Boy Smells - Los Angeles-based, gender-inclusive fragrances with expressive, often woody, smoky, floral, and musky profiles.
Read recorded answer

Recorded answer text · Perplexity · 4 October 2026

For newer or newly prominent American perfume brands, start with these:

- Noyz - A contemporary, gender-inclusive line launched with six fragrances and quickly expanded through Ulta and Harrods; a good choice for bold, social-media-savvy niche scents. - Phlur - Accessible independent American fragrance with modern, easy-to-wear compositions; especially appealing if you want niche styling without luxury pricing. - Boy Smells - Los Angeles-based, gender-inclusive fragrances with expressive, often woody, smoky, floral, and musky profiles. - Henry Rose - Clean-minded, transparent-positioned fragrance brand; its recent Rhu Berry release combines rhubarb, strawberry jam, and musk for a fruity gourmand effect. - Fulton & Roark - A distinctly American house built around place-inspired compositions and “American Fine Fragrance,” including extraits named after U.S. landscapes. - Juniper Ridge - Best for outdoorsy scents inspired by wild-harvested plants, forests, desert air, and campfire landscapes. - HYLNDS - A strong pick for cool, mineral, spicy, and woody fragrances, including Pale Grey Mountain and Small Black Lake. - House of Bo - An emerging American niche label worth sampling if you prefer polished, artistic compositions and premium presentation. - D.S. & Durga - Not brand-new, but still one of the most inventive American houses, particularly for unusual botanical, literary, and place-based scents. - Joya Studio - Brooklyn-based and especially interesting for handcrafted, experimental, tactile perfumes and limited editions.

Best starting points by taste:

- Most exciting newcomer: Noyz - Best affordable modern option: Phlur - Best outdoorsy brand: Juniper Ridge - Best American sense of place: Fulton & Roark - Best gender-fluid style: Boy Smells - Best unusual/artistic house: D.S. & Durga - Best gourmand newcomer: Henry Rose's Rhu Berry

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

Your questions. Your market. Your next move.

Track your own prompts with Lift.

Go beyond the public list. Choose questions about your products, competitors and customers, then track how AI answers them over time.

Chat GPT logo

Which running shoes suit wide feet?

Product fit

Perplexity Logo

What are good alternatives to my usual skincare brand?

Comparison

Claude Logo

Which sofa brands deliver to regional Australia?

Market

Deep Seek Logo

Which protein powders contain no dairy?

Product fit

Grok Logo

Is this brand worth the premium?

Brand perception

Chat GPT logo

Which outdoor brands offer repair services?

Purchase intent

Perplexity Logo

What should I compare before buying a home gym?

Discovery

Claude Logo

Which coffee subscription suits a small office?

Audience

Deep Seek Logo

What do shoppers say about this brand’s sizing?

Brand perception

Explore Lift →

Illustrative prompts · tailored to your tracking plan

Pause animation

Found / Brand snapshot

Boy Smells

Fragrance & Perfume

21 August 2026 – 4 October 2026 (scans 1–8)

1.9

%

AI visibility

Free industry report

See the bigger picture in your industry

Get the industry report by email. Compare brand rankings and AI platform results in your market, then share the findings with your team.

Industry rankings / Brand visibility / Platform comparisons

Get the free industry report →

A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

70

Answers naming the brand

3600

Answers collected

1.9

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Boy Smells ranks #19 among 45 tracked brands for Fragrance & Perfume · United States (21 August 2026 – 4 October 2026). Its visibility is 1.9%. It was named in 70 of 3,600 AI answers across 25 of 150 tracked questions, averaging position 4.1 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 1.9% AI visibility for Boy Smells in Fragrance & Perfume · United States, measured over 21 August 2026 – 4 October 2026. It ranks #19 among 45 tracked brands.

How often does AI mention this brand?

Boy Smells was named in 70 of 3,600 collected AI answers, across 25 of 150 tracked questions, for Fragrance & Perfume · United States (21 August 2026 – 4 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Boy Smells by all 3,600 answers in the published Fragrance & Perfume · United States sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

Close
Found by Flux
Get the full AI search report
Every shopper question this brand is missing from, the split across ChatGPT, Perplexity and Google AI Overviews, and what is causing the gap.
Where should we send it?
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.