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NEST New York

NEST New York

AI visibility and ranking for Fragrance & Perfume: United States

Fragrance & Perfume [US]
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New York home-fragrance brand with a personal fragrance line.

NEST New York
appears in
2.0
% of measured AI answers in this industry and market.

Found score

Track NEST New York’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 4, 2026

Updated

October 4, 2026

Latest scan visibility

1.6

October 4, 2026

Overall visibility

2.0

21 August 2026 – 4 October 2026 (scans 1–8)

Industry rank

18

Within this industry and market

Published scan history

Across 8 recorded scans from 21 August 2026 to 4 October 2026, NEST New York's single-scan score moved from 2.7% to 1.6%, down 1.1 percentage points. Latest recorded scan 1.6% on 4 October 2026; combined-window score 2.0%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 2.0% over 21 August 2026 – 4 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20262.7%
24 August 20261.1%
30 August 20262.7%
6 September 20262.7%
13 September 20261.3%
20 September 20261.1%
27 September 20263.1%
4 October 20261.6%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

3.5%

Perplexity Logo

Perplexity

1.9%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

0.7%

21 August 2026 – 4 October 2026 (scans 1–8)

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ChatGPT names NEST New York most often.

It appears in 3.5% of collected ChatGPT answers and 0.7% of Google AI Overviews answers: a difference of 2.8 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 24 of 150 questions.

NEST New York appears in at least one collected answer to 16.0% of the tracked questions. That is question coverage; the 2.0% visibility score measures its share of individual answers.

Across 8 published scans, visibility ranged from 1.1% to 3.1%. The latest scan was 1.6% on 4 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 4 October 2026 (scans 1–8)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best American fragrance brands
  • Best American fragrance brands stocked at Sephora
  • Best American owned fragrance brands
  • Best American perfume New York
  • Best affordable alternative to designer perfume USA
  • Best affordable perfume brands USA

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best boutique perfume brands USA (D.S. & Durga, Le Labo, Maison Louis Marie)
  • Best fragrance houses USA (D.S. & Durga, Le Labo, Imaginary Authors)
  • Best niche perfume brands USA (D.S. & Durga, Imaginary Authors, Le Labo)
  • Which American perfume brands are actually good (D.S. & Durga, Aftelier Perfumes, Imaginary Authors)
  • Best new American perfume brands (Noyz, Phlur, Boy Smells)
  • Best American fragrance brands (Le Labo, D.S. & Durga, Imaginary Authors)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best American owned fragrance brands

From the recorded answer

NEST New York: A market leader in luxury home and fine fragrances known for sophisticated, high-performance candles and scent collections.
Read recorded answer

Recorded answer text · Google AI Overviews · 4 October 2026

Some of the best American-owned fragrance brands range from celebrated independent niche houses to luxury staples.

### Top American Independent & Niche Brands

- Imaginary Authors: An independent house based in Oregon, known for conceptual, narrative-driven scents like Abandoned Mansion and Cape Heartache. - Olympic Orchids: A Pacific Northwest-based indie brand celebrated for complex, botanical, and resinous perfumes inspired by local nature. - Solstice Scents: An artisan brand famous for intensely atmospheric, photorealistic gourmand and outdoor-inspired fragrances. - Precious Liquid: A Florida-based luxury niche line founded by master perfumer Richard Herpin, known for long-lasting, tropical-tinged creations like Oud Symphony.

### Established & Luxury American Houses

- Tom Ford: Though distributed globally and under corporate ownership umbrellas at various points, the luxury house originally established its distinct American glamor and heavy-hitter status (like Ombré Leather and Oud Wood ) out of the US. - NEST New York: A market leader in luxury home and fine fragrances known for sophisticated, high-performance candles and scent collections. - Chris Collins: A prominent Black-owned luxury fragrance brand offering sophisticated scents inspired by the Harlem Renaissance and global travel.

If you want to narrow down the list, let me know:

- Your preferred scent profile (woody, floral, fresh, or gourmand) - Whether you are looking for niche/indie or designer/luxury - Your target budget or occasion

ChatGPT

The question asked

Best award winning American fragrance brands

From the recorded answer

| NEST New York | Elegant, accessible luxury with particularly strong home fragrance | Lychee Rose EDP won Popular in 2024; NEST also won/received multiple home-fragrance honors, including 2026's White Lotus, Cucumber & White Sage. fragrance.org | ⭐⭐⭐⭐½ | …
Read recorded answer

Recorded answer text · ChatGPT · 4 October 2026

If by American fragrance brands you mean brands founded/created in the U.S., rather than simply brands sold in America, these are the strongest award-backed names I'd put at the top of the list.

### 🏆 Best award-winning American fragrance brands

| Brand | Why it stands out | Award evidence | My take | |---|---|---|---| | Tom Ford Beauty | Luxury, highly polished, powerful signature scents | Multiple Fragrance Foundation wins; Tom Ford Bois Pacifique and Black Lacquer won in 2025, while Ébène Fumé won Perfume Extraordinaire in 2022. Tom Ford himself is in the Fragrance Foundation Hall of Fame. fragrance.org | ⭐⭐⭐⭐⭐ | | Ralph Lauren Fragrances | Classic American luxury; excellent men's and women's lines | Polo '67 EDT won Men's Prestige in 2025; Ralph Lauren was inducted into the Fragrance Foundation Hall of Fame in 2025. fragrance.orgfragrance.org | ⭐⭐⭐⭐⭐ | | NEST New York | Elegant, accessible luxury with particularly strong home fragrance | Lychee Rose EDP won Popular in 2024; NEST also won/received multiple home-fragrance honors, including 2026's White Lotus, Cucumber & White Sage. fragrance.org | ⭐⭐⭐⭐½ | | D.S. & Durga | One of America's best artistic/niche houses; unusual, sophisticated compositions | Won Indie Fragrance of the Year in 2025 for Murder Mystery Set and has also won Fragrance Foundation recognition for its campaigns. fragrance.orgfragrance.org | ⭐⭐⭐⭐⭐ | | Arquiste | Historically inspired, very sophisticated niche perfumery | L'Or de Louis won Indie Fragrance of the Year in 2024. fragrance.org | ⭐⭐⭐⭐⭐ | | Liis | Modern, minimalist American niche perfumery | Celestial Object was a 2026 Indie Fragrance of the Year finalist. fragrance.org | ⭐⭐⭐⭐½ | | The Maker | Artistic, New York-oriented niche fragrance | Stag Eau de Parfum won Indie Fragrance of the Year in 2022. fragrance.orgfragrance.org | ⭐⭐⭐⭐½ |

### My top 5

1. Tom Ford - Best overall if you want luxury + prestige + proven awards. Try Oud Wood, Tobacco Vanille, Ombré Leather, Grey Vetiver or Ébène Fumé.

2. D.S. & Durga - Best if you want something distinctive and artistic rather than a conventional designer fragrance.

3. Arquiste - Best for historical storytelling and sophisticated niche perfumery. L'Or de Louis is particularly interesting given its 2024 Indie win. fragrance.org

4. Ralph Lauren - Best for classic American elegance, especially if you're shopping for men's fragrances. The brand's award history is extensive, and Ralph Lauren received the industry's Hall of Fame honor in 2025. fragrance.orgfragrance.org

5. NEST New York - Best for beautiful, wearable fragrances at a more approachable luxury price, with an especially strong reputation in home fragrance. fragrance.org

### If you're looking for true American niche perfume

I'd narrow it to:

D.S. & Durga → Arquiste → Liis → The Maker

These are more interesting choices than simply going with big American designer names.

One important distinction: Kilian Paris, Le Labo, Bond No. 9, Creed, etc. shouldn't automatically be put in an "American fragrance brands" list just because they're prominent in the U.S. Their ownership/founding histories are more complicated or non-American.

If you tell me your budget ($100 / $200 / $300+) and whether you're looking for men's, women's, or unisex, I can give you the 10 best award-winning American perfumes to actually buy, including the specific scents.

Perplexity

The question asked

Best perfume brands for the money USA

From the recorded answer

If you want the best perfume brands for the money in the USA, the strongest value picks are Ariana Grande, Ouai, By Rosie Jane, Snif, Nest New York, and Armaf. These brands show up repeatedly in editor roundups of affordable or budget-friendly fragrances, with many good options under $100 and several under $65.
Read recorded answer

Recorded answer text · Perplexity · 27 September 2026

If you want the best perfume brands for the money in the USA, the strongest value picks are Ariana Grande, Ouai, By Rosie Jane, Snif, Nest New York, and Armaf. These brands show up repeatedly in editor roundups of affordable or budget-friendly fragrances, with many good options under $100 and several under $65.

Here's a practical value-focused shortlist:

| Brand | Why it's good value | Typical price level from the results | |---|---|---| | Ariana Grande | Popular, well-liked budget fragrances; editor pick for best budget | Around $72 for Cloud | | Ouai | Clean, modern scents that smell more expensive than they are | Around $64 for Melrose Place / Rue St. Honoré | | By Rosie Jane | Affordable scents that still feel polished and luxury-adjacent | Under $100 | | Snif | Budget-friendly, minimalist fragrances with a premium feel | Around $65 or less | | Nest New York | Strong “smells expensive” reputation with accessible pricing | Around $35 for a perfume oil | | Armaf | Often highlighted as a very strong value proposition, especially for men | Mid-range value brand |

If you want the safest buy for women's perfumes on a budget, editors most often point to Ariana Grande Cloud, Ouai, By Rosie Jane Dulce, and Snif Vanilla Vice as standout value choices.

If you want the best value brands overall in the USA, I'd rank them like this:

1. Ouai 2. Ariana Grande 3. By Rosie Jane 4. Snif 5. Nest New York 6. Armaf

If you want, I can also give you: - the best perfume brands for men - the best under-$50 brands - or a “smells expensive” list by scent type such as fresh, vanilla, fruity, or woody.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

NEST New York

Fragrance & Perfume

21 August 2026 – 4 October 2026 (scans 1–8)

2.0

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

73

Answers naming the brand

3600

Answers collected

2.0

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, NEST New York ranks #18 among 45 tracked brands for Fragrance & Perfume · United States (21 August 2026 – 4 October 2026). Its visibility is 2.0%. It was named in 73 of 3,600 AI answers across 24 of 150 tracked questions, averaging position 2.5 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 2.0% AI visibility for NEST New York in Fragrance & Perfume · United States, measured over 21 August 2026 – 4 October 2026. It ranks #18 among 45 tracked brands.

How often does AI mention this brand?

NEST New York was named in 73 of 3,600 collected AI answers, across 24 of 150 tracked questions, for Fragrance & Perfume · United States (21 August 2026 – 4 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming NEST New York by all 3,600 answers in the published Fragrance & Perfume · United States sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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