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NEST New York

NEST New York

AI visibility and ranking for Fragrance & Perfume: United States

Fragrance & Perfume [US]
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New York home-fragrance brand with a personal fragrance line.

NEST New York
appears in
2.2
% of measured AI answers in this industry and market.

Found score

Track NEST New York’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 25, 2026

Updated

October 25, 2026

Latest scan visibility

3.1

October 25, 2026

Overall visibility

2.2

21 August 2026 – 25 October 2026 (scans 1–11)

Industry rank

17

Within this industry and market

Published scan history

Across 11 recorded scans from 21 August 2026 to 25 October 2026, NEST New York's single-scan score moved from 2.7% to 3.1%, up 0.4 percentage points. Latest recorded scan 3.1% on 25 October 2026; combined-window score 2.2%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 2.2% over 21 August 2026 – 25 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20262.7%
24 August 20261.1%
30 August 20262.7%
6 September 20262.7%
13 September 20261.3%
20 September 20261.1%
27 September 20263.1%
4 October 20261.6%
11 October 20262.2%
18 October 20262.2%
25 October 20263.1%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

3.6%

Perplexity Logo

Perplexity

2.1%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

0.9%

21 August 2026 – 25 October 2026 (scans 1–11)

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ChatGPT names NEST New York most often.

It appears in 3.6% of collected ChatGPT answers and 0.9% of Google AI Overviews answers: a difference of 2.7 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 31 of 150 questions.

NEST New York appears in at least one collected answer to 20.7% of the tracked questions. That is question coverage; the 2.2% visibility score measures its share of individual answers.

Across 11 published scans, visibility ranged from 1.1% to 3.1%. The latest scan was 3.1% on 25 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 25 October 2026 (scans 1–11)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best American fragrance brands
  • Best American fragrance brands stocked at Sephora
  • Best American owned fragrance brands
  • Best American perfume New York
  • Best affordable alternative to designer perfume USA
  • Best affordable perfume brands USA

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best niche perfume brands USA (D.S. & Durga, Le Labo, Imaginary Authors)
  • Best American fragrance brands (D.S. & Durga, Le Labo, Bond No. 9)
  • Best American owned fragrance brands (D.S. & Durga, Fulton & Roark, Imaginary Authors)
  • Best American perfume brands (D.S. & Durga, Le Labo, Imaginary Authors)
  • Which American perfume brands are actually good (D.S. & Durga, Aftelier Perfumes, Imaginary Authors)
  • Best American alternative to French perfume brands (Ellis Brooklyn, Arquiste, Henry Rose)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best new American perfume brands

From the recorded answer

NOYZNOYZ: A fresh-on-the-scene American independent line focusing on clean, mood-based, and transparently formulated scents. - The MakerThe Maker: Hailing from the historic hotel in-state (Hudson, New York), their luxury fragrances like Alias balance bohemian …
Read recorded answer

Recorded answer text · Google AI Overviews · 25 October 2026

The best new and modern-leaning American independent and niche perfume brands stand out for clean formulations, genderless storytelling, and artistic compositions:

- PhlurPhlur: Reimagined under creative direction, Phlur delivers modern, viral, and skin-close gourmand and clean scents like Missing Person and Golden Rule. - D.S. & DurgaD.S. & Durga: Founded by a Brooklyn-based husband-and-wife duo, this cult indie house mixes indie cool with high-concept musical and regional storytelling (such as Radio Bombay and I Don't Know What). - NOYZNOYZ: A fresh-on-the-scene American independent line focusing on clean, mood-based, and transparently formulated scents. - The MakerThe Maker: Hailing from the historic hotel in-state (Hudson, New York), their luxury fragrances like Alias balance bohemian warmth with sophisticated, earthy nuances. - Boy SmellsBoy Smells: Originally famous for candles, their gender-fluid fine fragrances bridge sweet, floral, and woody profiles with a contemporary California aesthetic. - Ellis BrooklynEllis Brooklyn: Founded by a beauty writer with a focus on clean, sustainable luxury, offering vibrant American-life-inspired creations like Isla Sirena.

ChatGPT

The question asked

Best award winning American fragrance brands

From the recorded answer

!NEST New York - 1.7 oz Golden Nectar Eau de Parfum | Ulta Beauty …
Read recorded answer

Recorded answer text · ChatGPT · 25 October 2026

# Best award-winning American fragrance brands

If you're looking for American perfume houses with a strong reputation for quality, creativity, and award-winning scents, I'd start with a mix of independent perfumers and established U.S. brands.

One important distinction: an American fragrance brand isn't necessarily an American-owned company, and an award-winning fragrance doesn't mean every perfume from that brand has won an award. The Fragrance Foundation USA and the Art and Olfaction Awards are two useful places to identify recognized fragrances and independent perfumery talent. fragrance.orgartandolfaction.comwww.matriarch.biz

## My top brands to explore

!D.S. & Durga Debaser Eau de Parfum | 1.7 oz | Smallflower

1\. D.S. & Durga

(Best overall niche pick)

Brooklyn, New York

Artistic, distinctive perfumes inspired by music, landscapes, memories, and American culture. A great choice if you want something modern and less conventional.

Try\: Debaser for green fig and creamy woods; I Don't Know What for a subtle, radiant scent. Its fragrance work has received recognition from the Fragrance Foundation. fragrance.orgwww.prnewswire.com

Shop D.S. & Durga

---

![Black No. 1 (Blackbird)

- Perfumology](

2\. House of Matriarch

Seattle, Washington

A luxury artisan house known for complex, expressive compositions and an emphasis on natural perfumery. Especially appealing if you like unconventional, statement-making fragrances.

Award recognition\: Its Bonsai perfume won the 2020 Art and Olfaction Award in the Artisan category. artandolfaction.comwww.matriarch.biz

Shop House of Matriarch

---

![Olympic Orchids - Ministry of Scent](

3\. Olympic Orchids

Pacific Northwest, USA

A niche house created by perfumer Ellen Covey, known for experimental scents featuring forests, flowers, earth, and unusual naturalistic accords.

Award recognition\: Woodcut won the 2015 Art and Olfaction Award in the Artisan category. artandolfaction.com

Shop Olympic Orchids

---

!Violet Ambrosia Eau de Parfum Spray

4\. Aftelier Perfumes

Berkeley, California

A respected name in natural perfumery, particularly for people who appreciate botanical ingredients, nuanced compositions, and small-batch craftsmanship.

Best for\: Natural perfume enthusiasts and collectors who want something personal and artisanal. Founder Mandy Aftel received the Art and Olfaction Awards' Septimus Piesse Visionary Award in 2022. artandolfaction.com

Shop Aftelier

---

!NEST New York - 1.7 oz Golden Nectar Eau de Parfum | Ulta Beauty

5\. NEST New York

New York, USA

A strong option for polished, approachable fragrances and beautifully made home scents. More mainstream and gift-friendly than the artisan houses above.

Award recognition\: Golden Nectar Eau de Parfum was named a Fragrance of the Year winner in the Popular category at the 2023 Fragrance Foundation Awards. fragrance.orgwww.prnewswire.com

Shop NEST New York

---

![Fragrances - House of Mammoth](

6\. House of Mammoth

United States

An independent fragrance house worth exploring for creative, contemporary compositions and a collector-oriented approach.

Award recognition\: Voices won the 2023 Art and Olfaction Award in the Artisan category. artandolfaction.com

Explore House of Mammoth

## Which should you choose?

| If you want… | My pick | |--------|--------| | Best all-around niche fragrance | D.S. & Durga | | Artistic, luxury statement scents | House of Matriarch | | Unusual, nature-inspired perfumery | Olympic Orchids | | Natural botanical perfumes | Aftelier | | Easy-to-wear scents and gifts | NEST New York | | Award-winning indie artistry | House of Mammoth |

These are my curated picks, not a definitive ranking by total awards. The awards cited include different years and categories, so they aren't direct head-to-head comparisons.

For the strongest starting point, I'd sample D.S. & Durga, House of Matriarch, and Olympic Orchids if you're after niche perfumery rather than conventional department-store fragrances.

If you want, I can also help you [find the best luxury American perfumes](f) or [compare award-winning fragrances by price](f)\.

Perplexity

The question asked

Best American perfume New York

From the recorded answer

NEST New York Vanilla Bourbon - warm vanilla, bourbon, and amber at a more accessible luxury price.
Read recorded answer

Recorded answer text · Perplexity · 25 October 2026

If you mean the best American perfume brand from New York, start with D.S. & Durga-a Brooklyn-based independent house known for artistic, story-driven fragrances. Try:

- Bowmakers - woody, resinous, polished; inspired by violin-making. - Radio Bombay - warm sandalwood, cedar, and creamy woods. - Debaser - green fig, coconut milk, and woody notes.

Other excellent New York choices:

- Le Labo Santal 33 - iconic dry sandalwood, cardamom, iris, and violet; made in New York and widely recognized worldwide. - Bond No. 9 New York - luxury scents themed around New York neighborhoods; New York Nights and Greenwich Village are popular options. - NEST New York Vanilla Bourbon - warm vanilla, bourbon, and amber at a more accessible luxury price. - BOND No. 9 New York Oud - a rich, concentrated oud, rose, and musk fragrance for a bold evening scent.

Best overall recommendation: D.S. & Durga Radio Bombay for something distinctly American and creative; Le Labo Santal 33 for the most recognizable New York signature.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

NEST New York

Fragrance & Perfume

21 August 2026 – 25 October 2026 (scans 1–11)

2.2

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

107

Answers naming the brand

4945

Answers collected

2.2

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, NEST New York ranks #17 among 45 tracked brands for Fragrance & Perfume · United States (21 August 2026 – 25 October 2026). Its visibility is 2.2%. It was named in 107 of 4,945 AI answers across 31 of 150 tracked questions, averaging position 2.5 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 2.2% AI visibility for NEST New York in Fragrance & Perfume · United States, measured over 21 August 2026 – 25 October 2026. It ranks #17 among 45 tracked brands.

How often does AI mention this brand?

NEST New York was named in 107 of 4,945 collected AI answers, across 31 of 150 tracked questions, for Fragrance & Perfume · United States (21 August 2026 – 25 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming NEST New York by all 4,945 answers in the published Fragrance & Perfume · United States sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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