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Heretic Parfum

Heretic Parfum

AI visibility and ranking for Fragrance & Perfume: United States

Fragrance & Perfume [US]
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Los Angeles fragrance house.

Heretic Parfum
appears in
6.2
% of measured AI answers in this industry and market.

Found score

Track Heretic Parfum’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 25, 2026

Updated

October 25, 2026

Latest scan visibility

4.7

October 25, 2026

Overall visibility

6.2

21 August 2026 – 25 October 2026 (scans 1–11)

Industry rank

7

Within this industry and market

Published scan history

Across 11 recorded scans from 21 August 2026 to 25 October 2026, Heretic Parfum's single-scan score moved from 7.3% to 4.7%, down 2.6 percentage points. Latest recorded scan 4.7% on 25 October 2026; combined-window score 6.2%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 6.2% over 21 August 2026 – 25 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20267.3%
24 August 20267.1%
30 August 20263.8%
6 September 20266.2%
13 September 20268.7%
20 September 20263.8%
27 September 20265.1%
4 October 20265.6%
11 October 20269.3%
18 October 20266.7%
25 October 20264.7%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

6.2%

Perplexity Logo

Perplexity

8.8%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

3.6%

21 August 2026 – 25 October 2026 (scans 1–11)

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Perplexity names Heretic Parfum most often.

It appears in 8.8% of collected Perplexity answers and 3.6% of Google AI Overviews answers: a difference of 5.2 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 37 of 150 questions.

Heretic Parfum appears in at least one collected answer to 24.7% of the tracked questions. That is question coverage; the 6.2% visibility score measures its share of individual answers.

Across 11 published scans, visibility ranged from 3.8% to 9.3%. The latest scan was 4.7% on 25 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 25 October 2026 (scans 1–11)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best American alternative to French perfume brands
  • Best American fragrance brands
  • Best American fragrance brands you've never heard of
  • Best American made fragrance
  • Best American natural perfume brands
  • Best American owned fragrance brands

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best American perfume brands (D.S. & Durga, Le Labo, Imaginary Authors)
  • Best new American perfume brands (Phlur, Nette, D.S. & Durga)
  • Which American perfume brands are actually good (D.S. & Durga, Aftelier Perfumes, Imaginary Authors)
  • Best American alternative to French perfume brands (Ellis Brooklyn, Arquiste, Henry Rose)
  • Best American fragrance brands stocked at Sephora (Le Labo, NEST New York, Phlur)
  • Best boutique perfume brands USA (Le Labo, Imaginary Authors, Arquiste)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best handmade perfume USA

From the recorded answer

Heretic Parfum (Los Angeles, CA) …
Read recorded answer

Recorded answer text · Google AI Overviews · 25 October 2026

The United States features several standout artisanal and handmade perfume brands known for small-batch crafting, clean ingredients, and distinctive profiles:

### Top Handmade & Artisan Perfume Options in the US

- Heretic Parfum (Los Angeles, CA) - Highlights: 100% naturally derived, plant-based, vegan, and cruelty-free. Blended in organic sugarcane alcohol without synthetics, phthalates, or parabens. - Popular Scent: [Dirty Hinoki ]( (Earthy hinoki wood, cypress, lemon, thyme, and frankincense) - Estimated Price: Around $165 for a 50ml bottle, or around $28-$35 for a discovery set. Available via Heretic Parfum or Credo Beauty. - Bluebyrd Soaps (Made in USA) - Highlights: Small-batch, handmade-to-order Eau de Parfum sprays and alcohol-free perfume oil rollerballs. Vegan, cruelty-free, and phthalate-free. - Popular Scents: Moroccan Cashmere (Powder, vanilla, lavender, and sandalwood) and Tropical Forest (Cara Cara orange, golden pineapple, and coconut). - Estimated Price: Around $25 for a 1 oz spray (discounted from $35) via Bluebyrd Soaps. - DSH Perfumes / Dawn Spencer Hurwitz (Boulder, CO) - Highlights: Highly recommended independent artisan known for bespoke, custom-tailored fragrances and classical fine perfumery techniques.

To help you find the best match, let me know:

- What scent families do you prefer (floral, woody, citrus, or sweet/warm)? - Are you looking for an alcohol-based spray or an alcohol-free oil? - What is your budget range?

ChatGPT

The question asked

Best niche perfume brands USA

From the recorded answer

!Dirty Vanilla Eau de Parfum | Heretic Parfum - HERETIC PARFUM …
Read recorded answer

Recorded answer text · ChatGPT · 25 October 2026

# Best niche perfume brands in the USA (2026)

If you want fragrances that feel distinctive, artistic, luxurious, and less mainstream than typical designer perfumes, I'd start with a mix of American independent perfume houses and established niche luxury brands\. Recent fragrance roundups from Vogue and Harper's Bazaar highlight several standout houses for their original scent profiles, creative storytelling, and craftsmanship. www.vogue.comwww.harpersbazaar.com

## 10 niche perfume brands worth exploring

![D.S. & DURGA - Debaser - Eau de Parfum - Duftkunsthandlung](

## 1\. D.S. & Durga

Brooklyn, New York · Artistic and unconventional

Known for translating places, music, memories, and nature into fragrances. A great choice if you want something creative without sacrificing wearability.

Try\: Debaser for green fig and creamy woods; I Don't Know What for a subtle, modern skin-scent effect.

Website: dsanddurga.com

---

!Le Labo - Santal 33 edp 100 ml | NK

## 2\. Le Labo

New York origins · Minimalist luxury

Famous for woody, musky compositions and its understated aesthetic. Best if you want a polished signature fragrance that works for everyday wear.

Try\: Santal 33 for dry sandalwood and leather-like woods; Thé Noir 29 for dark tea, fig, and woods.

Website: lelabofragrances.com

---

!Imaginary Authors - Memoirs of a Trespasser

## 3\. Imaginary Authors

Portland, Oregon · Storytelling and originality

A standout for imaginative, literary fragrances with unusual concepts. Ideal for collectors who enjoy smelling something unexpected.

Try\: Memoirs of a Trespasser for smoky vanilla, woods, and a warm amber-like character.

Website: imaginaryauthors.com

---

!Kerosene Unknown Pleasures EDP | 100 ml | Smallflower

## 4\. Kerosene

Michigan · Bold gourmand fragrances

Particularly appealing if you love sweet, rich, attention-grabbing scents rather than delicate fresh perfumes.

Try\: Unknown Pleasures for lemon, tea, and a creamy waffle-and-vanilla impression.

Website: kerosene.fr

---

!Liis - Celestial Object Eau de Parfum

## 5\. Liis

California · Soft, modern sophistication

An excellent option for people who prefer elegant, intimate fragrances that aren't overpowering. The aesthetic is contemporary and understated.

Try\: Celestial Object for a soft, creamy, powdery scent; Choux Choux for a fluffy gourmand direction.

Website: liisfragrances.com

---

!Ummagumma FZOTIC perfume - a fragrance for women and men 2017

## 6\. Fzotic

San Francisco · Experimental and artistic

A compelling house for people who want niche perfumery to feel like art. Its compositions explore unusual combinations rather than conventional crowd-pleasing formulas.

Try\: Ummagumma for dark chocolate, tobacco, and warm, resinous notes.

Website: fzotic.com

---

![Régime des Fleurs Chloë Sevigny Little Flower Eau de Parfum

- Arielle Shoshana](

## 7\. Régime des Fleurs

Los Angeles · Artistic florals

Great for fragrance lovers who appreciate unusual floral compositions, fashion-forward aesthetics, and a more editorial approach to perfume.

Try\: Little Flower for a modern rose-centered floral.

Website: regimedesfleurs.com

---

!Dirty Vanilla Eau de Parfum | Heretic Parfum - HERETIC PARFUM

## 8\. Heretic Parfum

Los Angeles · Dark, sensual, unconventional

Worth exploring if you enjoy earthy, woody, smoky, or provocative fragrances with an alternative aesthetic.

Try\: Dirty Vanilla for a less sugary, more woody take on vanilla.

Website: hereticparfum.com

---

!Annabel's Birthday Cake by Marissa Zappas - SAINTE CELLIER

## 9\. Marissa Zappas

New York · Playful, conceptual perfumery

One to explore if you want perfume with personality, unexpected notes, and a strong artistic point of view.

Try\: Annabel's Birthday Cake for a whimsical, sweet, floral-gourmand experience.

Website: marissazappas.com

---

!Amber Tapestry Eau de Parfum Spray

## 10\. Aftelier Perfumes

Berkeley, California · Natural artisanal perfumery

A distinctive choice if you value botanical materials and the craft of independent perfumery over conventional luxury branding.

Explore\: Its natural perfume collection, especially if you enjoy nuanced florals, herbs, and resins.

Website: aftelier.com

These brands span a range from wearable, minimalist scents to experimental, artistic compositions. The selections draw on recent niche-fragrance coverage and profiles of American independent perfumers. www.vogue.comosmetheca.bescentedchemistry.com

## Which brands are best for your style?

![D.S. & DURGA: Debaser Eau de Parfum 50mL - FINCH hudson](

Best overall for distinctive everyday wear\: D.S. & Durga

Creative, modern, and versatile.

!Le Labo Santal 33 - Eau de Parfum | Ingredients

Best for understated luxury\: Le Labo

Woody, sophisticated, and recognizable.

!Unknown Pleasures Kerosene perfume - a fragrance for women and men 2013

Best for sweet, memorable scents\: Kerosene

Rich gourmand fragrances with character.

!Celestial Object by Liis | Ministry of Scent

Best for a subtle, elegant scent\: Liis

Soft, contemporary, and intimate.

!Ummagumma FZOTIC perfume - a fragrance for women and men 2017

Best for true fragrance enthusiasts\: Fzotic

Artistic, unusual, and less conventional.

## My buying advice

Start with discovery sets or samples rather than full bottles. Test each fragrance on your skin and check how it develops over several hours; a perfume that smells excellent on paper may wear very differently on you.

One question so I can narrow this down\: What kind of niche perfume are you looking for?

1\. Preferred style

Luxury and sophisticated

Unique and rare - not what everyone wears

Fresh, clean and subtle

Sweet, vanilla and gourmand

Woody, oud and spicy

Long-lasting and strong projection

---

2\. Budget per bottle (USD)

Under \$100

\$100-150

\$150-250

\$250+

---

3\. Who is it for?

Men

Women

Unisex

[Find my best niche perfumes]

Perplexity

The question asked

Best American fragrance brands

From the recorded answer

Heretic Parfum - Experimental, botanical-leaning scents with an unconventional edge.
Read recorded answer

Recorded answer text · Perplexity · 25 October 2026

Here are some of the best American fragrance brands, organized by style:

- Tom Ford - Luxury, bold, polished scents; try Oud Wood, Black Orchid, or Tobacco Vanille. - D.S. & Durga - Artistic, unusual fragrances inspired by music, landscapes, and storytelling; try Debaser or Bowmakers. - Le Labo - Minimalist, modern perfumes with strong signature compositions; Santal 33 is the standout. - Bond No. 9 - Opulent New York-themed fragrances with distinctive bottles and strong projection. - Ralph Lauren - Classic American designer fragrances, from fresh and sporty to elegant; try Polo or Romance. - Estée Lauder - Established classics, including Youth-Dew, Beautiful, and Pleasures. - Ellis Brooklyn - Contemporary, accessible perfumes with a clean, modern feel. - Commodity - Unisex fragrances organized by intensity, with straightforward modern compositions. - DedCool - Casual, gender-neutral scents, especially appealing if you like soft, skin-like fragrances. - Henry Rose - Modern gender-neutral perfumes with transparent ingredient disclosure. - Imaginary Authors - Conceptual niche fragrances built around fictional stories and literary themes. - Heretic Parfum - Experimental, botanical-leaning scents with an unconventional edge. - Phlur - Contemporary, approachable fragrances with popular skin scents and soft woods. - Sol de Janeiro - Sweet, tropical body mists, especially Cheirosa 62; the brand had the highest U.S. social-media visibility among fragrance brands in 2024. - Demeter Fragrance Library - Affordable single-note fragrances, including playful scents such as Play-Doh.

Best starting choices:

- Best luxury: Tom Ford - Best niche/artistic: D.S. & Durga - Best New York style: Le Labo or Bond No. 9 - Best affordable niche: Commodity or DedCool - Best classic designer: Ralph Lauren or Estée Lauder - Best body mist: Sol de Janeiro - Best unusual fragrances: Imaginary Authors or Demeter

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Heretic Parfum

Fragrance & Perfume

21 August 2026 – 25 October 2026 (scans 1–11)

6.2

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

307

Answers naming the brand

4945

Answers collected

6.2

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Heretic Parfum ranks #7 among 45 tracked brands for Fragrance & Perfume · United States (21 August 2026 – 25 October 2026). Its visibility is 6.2%. It was named in 307 of 4,945 AI answers across 37 of 150 tracked questions, averaging position 3.3 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 6.2% AI visibility for Heretic Parfum in Fragrance & Perfume · United States, measured over 21 August 2026 – 25 October 2026. It ranks #7 among 45 tracked brands.

How often does AI mention this brand?

Heretic Parfum was named in 307 of 4,945 collected AI answers, across 37 of 150 tracked questions, for Fragrance & Perfume · United States (21 August 2026 – 25 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Heretic Parfum by all 4,945 answers in the published Fragrance & Perfume · United States sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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