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Heretic Parfum

Heretic Parfum

AI visibility and ranking for Fragrance & Perfume: United States

Fragrance & Perfume [US]
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Los Angeles fragrance house.

Heretic Parfum
appears in
5.9
% of measured AI answers in this industry and market.

Found score

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AI visibility scores and ranking

Data through

October 4, 2026

Updated

October 4, 2026

Latest scan visibility

5.6

October 4, 2026

Overall visibility

5.9

21 August 2026 – 4 October 2026 (scans 1–8)

Industry rank

7

Within this industry and market

Published scan history

Across 8 recorded scans from 21 August 2026 to 4 October 2026, Heretic Parfum's single-scan score moved from 7.3% to 5.6%, down 1.7 percentage points. Latest recorded scan 5.6% on 4 October 2026; combined-window score 5.9%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 5.9% over 21 August 2026 – 4 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20267.3%
24 August 20267.1%
30 August 20263.8%
6 September 20266.2%
13 September 20268.7%
20 September 20263.8%
27 September 20265.1%
4 October 20265.6%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

5.5%

Perplexity Logo

Perplexity

9.2%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

3.2%

21 August 2026 – 4 October 2026 (scans 1–8)

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Perplexity names Heretic Parfum most often.

It appears in 9.2% of collected Perplexity answers and 3.2% of Google AI Overviews answers: a difference of 6.0 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 35 of 150 questions.

Heretic Parfum appears in at least one collected answer to 23.3% of the tracked questions. That is question coverage; the 5.9% visibility score measures its share of individual answers.

Across 8 published scans, visibility ranged from 3.8% to 8.7%. The latest scan was 5.6% on 4 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 4 October 2026 (scans 1–8)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best American alternative to French perfume brands
  • Best American fragrance brands
  • Best American fragrance brands you've never heard of
  • Best American made fragrance
  • Best American natural perfume brands
  • Best American owned fragrance brands

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best new American perfume brands (Noyz, Phlur, Boy Smells)
  • Best award winning American fragrance brands (NEST New York, Le Labo, Maison Louis Marie)
  • Best American fragrance brands stocked at Sephora (Phlur, Kayali, Dedcool)
  • Which American perfume brand is stocked at Sephora (Henry Rose, Phlur, Ellis Brooklyn)
  • Best clean perfume USA (Henry Rose, Ellis Brooklyn, Le Labo)
  • Best fragrance brands America (Le Labo, Bond No. 9, D.S. & Durga)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best vegan perfume brands USA

From the recorded answer

… he best vegan perfume brands in the USA include accessible favorites like Pacifica Beauty and luxury artisanal houses like Heretic Parfum, all offering plant-based, cruelty-free formulas without animal musks or secretions.[]( …
Read recorded answer

Recorded answer text · Google AI Overviews · 4 October 2026

The best vegan perfume brands in the USA include accessible favorites like Pacifica Beauty and luxury artisanal houses like Heretic Parfum, all offering plant-based, cruelty-free formulas without animal musks or secretions.

### Top Vegan Perfume Brands in the USA

- Pacifica Beauty (Portland, Oregon) - Price Range: Around $15 - $22 per bottle - Why it stands out: 100% vegan, cruelty-free, and budget-friendly. Uses natural corn-based alcohol and essential oils. - Popular Scent: Solar Flower (Jasmine and Neroli) or Himalayan Patchouli Berry. - Heretic Parfum (Los Angeles, California) - Price Range: Around $165 per 50mL bottle - Why it stands out: Luxury, plant-based, and naturally derived artisan fragrances that avoid synthetic additives. - Popular Scent: Nocturnal Tuberose (rich tuberose balanced with orange blossom and gardenia). - DIME Beauty Co. (Salt Lake City, Utah) - Price Range: Around $62 per bottle - Why it stands out: Clean, hypoallergenic, vegan, and cruelty-free formulas designed for sensitive skin and everyday wear. - Popular Scent: Stay Awhile (cozy vanilla with subtle citrus and pistachio undertones). - Oakcha (USA-based fragrance house) - Price Range: Around $30 - $45 per bottle - Why it stands out: Specializes in high-quality extrait de parfum vegan and cruelty-free alternatives inspired by popular luxury scents. - Popular Scent: Torrid Day (inspired by Tom Ford's Tobacco Vanille).

### Comparison of Popular USA Vegan Perfumes | Brand | Price Range | Key Scent Profile | Main Feature | |---|---|---|---| | Pacifica | $15 - $22 | Floral, fruity, fresh | Ultra-affordable, corn-alcohol base | | DIME Beauty | $62 | Warm, sweet, cozy | Clean & hypoallergenic for sensitive skin | | Oakcha | $30 - $45 | Smoky, rich, complex | Luxury-inspired extrait de parfum dupes | | Heretic Parfum | $165 | Botanical, lush, deep | 100% naturally derived luxury niche |

If you tell me your preferred scent notes (such as floral, vanilla, woody, or fresh citrus) and your budget, I can recommend the exact fragrance match for you.

ChatGPT

The question asked

Best boutique perfume brands USA

From the recorded answer

| Heretic Parfum | Los Angeles, CA | Dark, experimental, botanical-leaning scents | Dirty | …
Read recorded answer

Recorded answer text · ChatGPT · 4 October 2026

If by boutique perfume brands in the USA you mean independent/US-based fragrance houses rather than mainstream designer brands, these are some of the most interesting to explore in 2026. Current fragrance coverage and enthusiast discussions particularly point to D.S. & Durga, Imaginary Authors, Fulton & Roark, Heretic, and several smaller artisan houses. fultonandroark.com

### 🇺🇸 Best boutique / niche perfume brands

| Brand | Based in | What makes it special | Good starting point | |---|---|---|---| | D.S. & Durga | Brooklyn, NY | Artistic, unconventional, sophisticated | Debaser | | Imaginary Authors | Portland, OR | Every fragrance is built around a fictional story | Memoirs of a Trespasser | | Fulton & Roark | North Carolina | Distinctly American, place-inspired fragrances; also solid cologne | Calle Ocho | | Heretic Parfum | Los Angeles, CA | Dark, experimental, botanical-leaning scents | Dirty | | Régime des Fleurs | Los Angeles, CA | High-fashion, artistic and unusual compositions | Little Flower | | Eris Parfums | New York | Bold, sensual, highly individualistic perfumes | Mx. | | St. Clair Scents | USA | Small-batch, atmospheric and elegant | Casablanca | | Rogue Perfumery | USA | Excellent for vintage-inspired, traditional perfumery | Mousse Illuminee | | Olympic Orchids | Washington | Very artistic, experimental perfumery | Night Flyer | | Aftelier | Berkeley, CA | Natural perfumery and exceptionally artisanal work | Cuir de Gardenia | | Phlur | USA | Modern, approachable skin scents; easier entry point | Missing Person | | Boy Smells | Los Angeles, CA | Gender-inclusive, expressive, contemporary | Woodphoria |

American indie perfumery has a particularly strong storytelling tradition, with D.S. & Durga, Imaginary Authors, Régime des Fleurs and others often cited as representative houses. osmetheca.be

### My top 5

1. D.S. & Durga - best overall Probably my first stop if you want something that feels genuinely boutique rather than like a luxury designer fragrance.

2. Imaginary Authors - best for creativity Portland-based and built around fictional literary worlds. It's one of the most fun houses for someone who wants a fragrance with personality. www.nicheperfumers.com

### Imaginary Authors Mosaic $115.00

3. Heretic - best for edgy/luxury Great if you like darker, unusual, sensual compositions. Its newer Spectral Grace, for example, leans into an atmospheric, almost cinematic aesthetic.

### Heretic Spectral Grace $125.00

4. Fulton & Roark - best distinctly American house North Carolina-based, with fragrances inspired by American places and landscapes. Its discovery sets and solid fragrances also make it easier to experiment without immediately buying a full bottle. fultonandroark.com

5. Alkemia - best affordable artisan option Very different from the polished luxury niche houses: atmospheric, imaginative and often much more accessible in price.

### Alkemia Breath and Shadow $115.00

### If you're looking for a luxury boutique brand I'd narrow it to D.S. & Durga, Régime des Fleurs, Eris Parfums, Heretic, Aftelier, and Arquiste.

### If you're looking for small-batch / genuinely indie Look at Imaginary Authors, Olympic Orchids, St. Clair Scents, Rogue Perfumery, Aftelier, Alkemia, and Eris. Enthusiast discussions repeatedly surface these names when people specifically ask for American independent houses. fultonandroark.comwww.fragrantica.com

If you tell me your budget ($50-100 / $100-200 / $200+) and whether you like sweet, woody, floral, oud, fresh, or unisex scents, I can narrow this to the 10 best bottles actually worth buying in the USA right now.

Perplexity

The question asked

Best American perfume brands

From the recorded answer

Heretic Parfum - Botanical, expressive fragrances, including distinctive incense and skin scents.
Read recorded answer

Recorded answer text · Perplexity · 4 October 2026

The best American perfume brands span luxury, niche, clean beauty, and accessible designer fragrances. A strong shortlist is:

- Tom Ford - Luxury, polished, and statement-making; try Black Orchid, Oud Wood, or Lost Cherry. It is frequently ranked among the leading American perfume brands. - Estée Lauder - Classic, elegant fragrances with enduring appeal; start with Beautiful or Youth-Dew. - Le Labo - New York-founded niche perfumery known for minimalist, distinctive scents such as Santal 33, Another 13, and Rose 31. - DS & Durga - Artistic, unconventional fragrances inspired by places, music, and landscapes; excellent for adventurous fragrance lovers. - Imaginary Authors - Story-driven niche perfumes with unusual concepts and memorable compositions. - Ellis Brooklyn - Modern, approachable fragrances with a strong clean-beauty focus; good choices include Myth, Salt, and Super Amber. - Heretic Parfum - Botanical, expressive fragrances, including distinctive incense and skin scents. - Commodity - Streamlined fragrances organized around scent profiles and intensity levels, making the range easy to explore. - Ralph Lauren - Reliable designer classics, including Polo, Romance, and Ralph. - Calvin Klein - Affordable, influential modern classics such as CK One, Eternity, and Obsession. - Elizabeth Arden - Best known for accessible classics such as Red Door and Green Tea. - Victoria's Secret - A good option for affordable, sweet, fruity, and body-mist-style fragrances.

Best overall picks by style:

| Preference | Brand | |---|---| | Luxury | Tom Ford | | Niche and artistic | DS & Durga | | Minimalist modern | Le Labo | | Clean and approachable | Ellis Brooklyn | | Classic elegance | Estée Lauder | | Affordable designer | Calvin Klein | | Sweet, youthful scents | Victoria's Secret |

For a single recommendation, choose Tom Ford for luxury, Le Labo for niche sophistication, or Ellis Brooklyn for an approachable everyday fragrance.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Heretic Parfum

Fragrance & Perfume

21 August 2026 – 4 October 2026 (scans 1–8)

5.9

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

214

Answers naming the brand

3600

Answers collected

5.9

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Heretic Parfum ranks #7 among 45 tracked brands for Fragrance & Perfume · United States (21 August 2026 – 4 October 2026). Its visibility is 5.9%. It was named in 214 of 3,600 AI answers across 35 of 150 tracked questions, averaging position 3.3 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 5.9% AI visibility for Heretic Parfum in Fragrance & Perfume · United States, measured over 21 August 2026 – 4 October 2026. It ranks #7 among 45 tracked brands.

How often does AI mention this brand?

Heretic Parfum was named in 214 of 3,600 collected AI answers, across 35 of 150 tracked questions, for Fragrance & Perfume · United States (21 August 2026 – 4 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Heretic Parfum by all 3,600 answers in the published Fragrance & Perfume · United States sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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