The question asked
Best new American perfume brands
From the recorded answer
Ellis BrooklynEllis Brooklyn: Founded by a beauty writer with a focus on clean, sustainable luxury, offering vibrant American-life-inspired creations like Isla Sirena.
Read recorded answer
Recorded answer text · Google AI Overviews · 25 October 2026
The best new and modern-leaning American independent and niche perfume brands stand out for clean formulations, genderless storytelling, and artistic compositions:
- PhlurPhlur: Reimagined under creative direction, Phlur delivers modern, viral, and skin-close gourmand and clean scents like Missing Person and Golden Rule. - D.S. & DurgaD.S. & Durga: Founded by a Brooklyn-based husband-and-wife duo, this cult indie house mixes indie cool with high-concept musical and regional storytelling (such as Radio Bombay and I Don't Know What). - NOYZNOYZ: A fresh-on-the-scene American independent line focusing on clean, mood-based, and transparently formulated scents. - The MakerThe Maker: Hailing from the historic hotel in-state (Hudson, New York), their luxury fragrances like Alias balance bohemian warmth with sophisticated, earthy nuances. - Boy SmellsBoy Smells: Originally famous for candles, their gender-fluid fine fragrances bridge sweet, floral, and woody profiles with a contemporary California aesthetic. - Ellis BrooklynEllis Brooklyn: Founded by a beauty writer with a focus on clean, sustainable luxury, offering vibrant American-life-inspired creations like Isla Sirena.





