Ellis Brooklyn

AI visibility and ranking for Fragrance & Perfume: United States

Fragrance & Perfume [US]

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Brooklyn fragrance house founded by Bee Shapiro.

Ellis Brooklyn

appears in

6.4

% of measured AI answers in this industry and market.

Found score

Track Ellis Brooklyn’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 4, 2026

Updated

October 4, 2026

Latest scan visibility

6.4

October 4, 2026

Overall visibility

6.4

21 August 2026 – 4 October 2026 (scans 1–8)

Industry rank

Within this industry and market

Published scan history

Across 8 recorded scans from 21 August 2026 to 4 October 2026, Ellis Brooklyn's single-scan score moved from 8.7% to 6.4%, down 2.3 percentage points. Latest recorded scan 6.4% on 4 October 2026; combined-window score 6.4%.

View recorded scan history

Individual recorded scans. Each row is one scan on one date. The published combined-window score is 6.4% over 21 August 2026 – 4 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan date	Single-scan score
21 August 2026	8.7%
24 August 2026	7.3%
30 August 2026	5.6%
6 September 2026	6.0%
13 September 2026	6.7%
20 September 2026	4.2%
27 September 2026	6.2%
4 October 2026	6.4%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

ChatGPT

3.5%

Perplexity

12.2%

AI Overviews

3.4%

21 August 2026 – 4 October 2026 (scans 1–8)

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Perplexity names Ellis Brooklyn most often.

It appears in 12.2% of collected Perplexity answers and 3.4% of Google AI Overviews answers: a difference of 8.8 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 49 of 150 questions.

Ellis Brooklyn appears in at least one collected answer to 32.7% of the tracked questions. That is question coverage; the 6.4% visibility score measures its share of individual answers.

Across 8 published scans, visibility ranged from 4.2% to 8.7%. The latest scan was 6.4% on 4 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 4 October 2026 (scans 1–8)

Le Labo

15.2

Phlur

9.4

Imaginary Authors

8.8

D.S. & Durga

8.2

Fulton & Roark

7.2

Share of collected answers naming each brand

Explore other markets.

Australia United States United Kingdom

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

Best American alternative to French perfume brands
Best American fragrance brands
Best American fragrance brands stocked at Sephora
Best American fragrance brands you've never heard of
Best American made fragrance
Best American natural perfume brands

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

Best boutique perfume brands USA (D.S. & Durga, Le Labo, Maison Louis Marie)
Best new American perfume brands (Noyz, Phlur, Boy Smells)
Best award winning American fragrance brands (NEST New York, Le Labo, Maison Louis Marie)
Best fragrance brands America (Le Labo, Bond No. 9, D.S. & Durga)
Best luxury American fragrance house (D.S. & Durga, Le Labo, Aedes de Venustas)
Best non toxic perfume USA (Phlur, Abbott, By Rosie Jane)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

4 October 2026

The question asked

What perfume brands do Americans actually wear

From the recorded answer

Phlur & Ellis Brooklyn: Trendy, clean-beauty-focused houses found in mainstream retailers like Sephora and Nordstrom that appeal heavily to younger demographics.

Read recorded answer

Recorded answer text · Google AI Overviews · 4 October 2026

Americans actually wear a mix of accessible designer favorites, viral internet-loved scents, and iconic American heritage brands for daily wear.

### Popular Everyday Designer and Mall Brands

- Bath & Body Works & Victoria's Secret: Mass-market body mists and fragrances like [Victoria's Secret Bombshell]( remain some of the most widely owned everyday scents across the U.S. - Clinique: Known for [Clinique Happy](, a citrus-floral staple that has been a casual American vanity fixture for decades. - Ralph Lauren: Classic fresh options like Ralph consistently score high in U.S. popularity metrics for accessible everyday wear. - Calvin Klein: Renowned for pioneering clean, unisex everyday freshness with [CK One](

### Viral and Modern Favorites

- Glossier: [Glossier You]( is a massive modern favorite designed to blend with individual skin chemistry for a subtle, personal scent. - Le Labo & Maison Francis Kurkdjian: High-end and luxury scents like [Santal 33]( (Le Labo) and [Baccarat Rouge 540]( (Maison Francis Kurkdjian) dominate urban centers, nightlife, and heavy social media attention. - Phlur & Ellis Brooklyn: Trendy, clean-beauty-focused houses found in mainstream retailers like Sephora and Nordstrom that appeal heavily to younger demographics.

If you're looking for a new signature scent, tell me:

- Are you looking for men's, women's, or unisex fragrances? - What scent families do you prefer (floral, fresh, woody, or warm/sweet)? - What is your target budget?

ChatGPT

4 October 2026

The question asked

Best American fragrance brands stocked at Sephora

From the recorded answer

3. Ellis Brooklyn - polished, feminine-leaning niche fragrances. MYTH and SALT are great starting points. www.sephora.com …

Read recorded answer

Recorded answer text · ChatGPT · 4 October 2026

If by American you mean U.S.-founded fragrance houses, these are the strongest Sephora options:

1. PHLUR - best overall; modern, skin-like scents. Try Missing Person or Vanilla Skin. www.sephora.com 2. DedCool - minimalist, genderless, “your skin but better” style. Try Milk, Taunt, or Mochi Milk. www.sephora.com 3. Ellis Brooklyn - polished, feminine-leaning niche fragrances. MYTH and SALT are great starting points. www.sephora.com 4. NEST New York - established NYC fragrance brand; especially good for rich gourmands and florals. www.sephora.com 5. MERIT - understated, sophisticated; Retrospect is the standout. 6. Glossier - casual, musky, “effortlessly cool”; Glossier You is the signature.

My top 3: PHLUR, DedCool, Ellis Brooklyn.

Perplexity

4 October 2026

The question asked

Best American perfume brands

From the recorded answer

Ellis Brooklyn - Modern, approachable fragrances with a strong clean-beauty focus; good choices include Myth, Salt, and Super Amber.

Read recorded answer

Recorded answer text · Perplexity · 4 October 2026

The best American perfume brands span luxury, niche, clean beauty, and accessible designer fragrances. A strong shortlist is:

- Tom Ford - Luxury, polished, and statement-making; try Black Orchid, Oud Wood, or Lost Cherry. It is frequently ranked among the leading American perfume brands. - Estée Lauder - Classic, elegant fragrances with enduring appeal; start with Beautiful or Youth-Dew. - Le Labo - New York-founded niche perfumery known for minimalist, distinctive scents such as Santal 33, Another 13, and Rose 31. - DS & Durga - Artistic, unconventional fragrances inspired by places, music, and landscapes; excellent for adventurous fragrance lovers. - Imaginary Authors - Story-driven niche perfumes with unusual concepts and memorable compositions. - Ellis Brooklyn - Modern, approachable fragrances with a strong clean-beauty focus; good choices include Myth, Salt, and Super Amber. - Heretic Parfum - Botanical, expressive fragrances, including distinctive incense and skin scents. - Commodity - Streamlined fragrances organized around scent profiles and intensity levels, making the range easy to explore. - Ralph Lauren - Reliable designer classics, including Polo, Romance, and Ralph. - Calvin Klein - Affordable, influential modern classics such as CK One, Eternity, and Obsession. - Elizabeth Arden - Best known for accessible classics such as Red Door and Green Tea. - Victoria's Secret - A good option for affordable, sweet, fruity, and body-mist-style fragrances.

Best overall picks by style:

| Preference | Brand | |---|---| | Luxury | Tom Ford | | Niche and artistic | DS & Durga | | Minimalist modern | Le Labo | | Clean and approachable | Ellis Brooklyn | | Classic elegance | Estée Lauder | | Affordable designer | Calvin Klein | | Sweet, youthful scents | Victoria's Secret |

For a single recommendation, choose Tom Ford for luxury, Le Labo for niche sophistication, or Ellis Brooklyn for an approachable everyday fragrance.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Ellis Brooklyn

Fragrance & Perfume

21 August 2026 – 4 October 2026 (scans 1–8)

6.4

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

230

Answers naming the brand

3600

Answers collected

6.4

AI visibility

Answers naming the brand ÷ all collected answers × 100

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

Record each response

Track brand mentions and positions across the published scans.

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Ellis Brooklyn ranks #6 among 45 tracked brands for Fragrance & Perfume · United States (21 August 2026 – 4 October 2026). Its visibility is 6.4%. It was named in 230 of 3,600 AI answers across 49 of 150 tracked questions, averaging position 2.6 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 6.4% AI visibility for Ellis Brooklyn in Fragrance & Perfume · United States, measured over 21 August 2026 – 4 October 2026. It ranks #6 among 45 tracked brands.

How often does AI mention this brand?

Ellis Brooklyn was named in 230 of 3,600 collected AI answers, across 49 of 150 tracked questions, for Fragrance & Perfume · United States (21 August 2026 – 4 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Ellis Brooklyn by all 3,600 answers in the published Fragrance & Perfume · United States sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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Ellis Brooklyn

AI visibility and ranking for Fragrance & Perfume: United States

Brooklyn fragrance house founded by Bee Shapiro.

AI visibility scores and ranking