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Ellis Brooklyn

Ellis Brooklyn

AI visibility and ranking for Fragrance & Perfume: United States

Fragrance & Perfume [US]
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Brooklyn fragrance house founded by Bee Shapiro.

Ellis Brooklyn
appears in
6.9
% of measured AI answers in this industry and market.

Found score

Track Ellis Brooklyn’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 25, 2026

Updated

October 25, 2026

Latest scan visibility

9.0

October 25, 2026

Overall visibility

6.9

21 August 2026 – 25 October 2026 (scans 1–11)

Industry rank

5

Within this industry and market

Published scan history

Across 11 recorded scans from 21 August 2026 to 25 October 2026, Ellis Brooklyn's single-scan score moved from 8.7% to 9.0%, up 0.3 percentage points. Latest recorded scan 9.0% on 25 October 2026; combined-window score 6.9%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 6.9% over 21 August 2026 – 25 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20268.7%
24 August 20267.3%
30 August 20265.6%
6 September 20266.0%
13 September 20266.7%
20 September 20264.2%
27 September 20266.2%
4 October 20266.4%
11 October 20267.6%
18 October 20268.7%
25 October 20269.0%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

4.1%

Perplexity Logo

Perplexity

12.7%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

4.0%

21 August 2026 – 25 October 2026 (scans 1–11)

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Perplexity names Ellis Brooklyn most often.

It appears in 12.7% of collected Perplexity answers and 4.0% of Google AI Overviews answers: a difference of 8.7 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 60 of 150 questions.

Ellis Brooklyn appears in at least one collected answer to 40.0% of the tracked questions. That is question coverage; the 6.9% visibility score measures its share of individual answers.

Across 11 published scans, visibility ranged from 4.2% to 9.0%. The latest scan was 9.0% on 25 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 25 October 2026 (scans 1–11)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best American alternative to French perfume brands
  • Best American fragrance brands
  • Best American fragrance brands stocked at Sephora
  • Best American fragrance brands you've never heard of
  • Best American made fragrance
  • Best American natural perfume brands

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Which American perfume brands are actually good (D.S. & Durga, Aftelier Perfumes, Imaginary Authors)
  • Best boutique perfume brands USA (Le Labo, Imaginary Authors, Arquiste)
  • Best fragrance brands America (Le Labo, D.S. & Durga, Henry Rose)
  • Best fragrance houses USA (D.S. & Durga, Imaginary Authors, Le Labo)
  • Best American made fragrance (D.S. & Durga, Le Labo, Henry Rose)
  • Best American perfume Los Angeles (Dedcool, Henry Rose, D.S. & Durga)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best new American perfume brands

From the recorded answer

Ellis BrooklynEllis Brooklyn: Founded by a beauty writer with a focus on clean, sustainable luxury, offering vibrant American-life-inspired creations like Isla Sirena.
Read recorded answer

Recorded answer text · Google AI Overviews · 25 October 2026

The best new and modern-leaning American independent and niche perfume brands stand out for clean formulations, genderless storytelling, and artistic compositions:

- PhlurPhlur: Reimagined under creative direction, Phlur delivers modern, viral, and skin-close gourmand and clean scents like Missing Person and Golden Rule. - D.S. & DurgaD.S. & Durga: Founded by a Brooklyn-based husband-and-wife duo, this cult indie house mixes indie cool with high-concept musical and regional storytelling (such as Radio Bombay and I Don't Know What). - NOYZNOYZ: A fresh-on-the-scene American independent line focusing on clean, mood-based, and transparently formulated scents. - The MakerThe Maker: Hailing from the historic hotel in-state (Hudson, New York), their luxury fragrances like Alias balance bohemian warmth with sophisticated, earthy nuances. - Boy SmellsBoy Smells: Originally famous for candles, their gender-fluid fine fragrances bridge sweet, floral, and woody profiles with a contemporary California aesthetic. - Ellis BrooklynEllis Brooklyn: Founded by a beauty writer with a focus on clean, sustainable luxury, offering vibrant American-life-inspired creations like Isla Sirena.

ChatGPT

The question asked

Best American perfume New York

From the recorded answer

!Ellis Brooklyn - Myth Eau De Parfum …
Read recorded answer

Recorded answer text · ChatGPT · 25 October 2026

If you're looking for the best American perfume brands in New York City, I'd start with these five. They offer distinctive American-made or American-founded fragrances, from fresh everyday scents to rich luxury perfumes.

## Best American perfume brands to try

!D.S. & Durga Debaser Eau de Parfum | 1.7 oz | Smallflower

1\. D.S. & Durga

(Best overall)

Brooklyn, New York

Creative, artistic fragrances inspired by music, places and memories. Try Debaser for green fig and creamy woods, or I Don't Know What for a subtle, modern woody scent.

Style: artistic, unisex, niche luxury

---

!New York Nights Eau de Parfum Women and Men Bond No 9 perfume & fragrance - Riah

2\. Bond No. 9

New York City

A luxury perfume house celebrating New York neighborhoods. Try New York Nights for a warm, sweet, floral-gourmand fragrance.

Style: bold, glamorous, statement-making

---

!Milk Expressive Eau de Parfum with Marshmallow & Mahogany Wood - Commodity | Sephora

3\. Commodity

New York flagship in SoHo

Modern, easy-to-wear fragrances with different intensity levels. Try Milk for creamy woods, marshmallow-like sweetness and a cozy feel.

Style: modern, versatile, unisex

Store: 113 Crosby Street. commodityfragrances.com

---

!Ellis Brooklyn - Myth Eau De Parfum

4\. Ellis Brooklyn

Elegant, wearable scents that are particularly good if you prefer feminine, clean or softly sensual perfumes. Try MYTH for a musky, fresh skin-scent effect.

Style: sophisticated, everyday, feminine-leaning

---

![Ranger Station Eau de Parfum - High Horse

- Kempt](

5\. Ranger Station

A great option for something less mainstream, with modern unisex scents and a relaxed, distinctly American feel.

Style: indie, casual, distinctive

NYC store: 316 Bleecker Street. www.google.com

## Where to shop in New York

!Store Locator - Commodity Fragrances (US)

Commodity Fragrances

113 Crosby St, SoHo

Best for exploring Commodity's fragrance collection in person.

!D.S. & Durga's Williamsburg Boutique Spotlights the Versatility of Concrete - Interior Design

D.S. & Durga

Best for unusual, artistic American niche fragrances. Check the brand's official store locator for the current NYC retail location.

!BOND No.9: Perfumes de lujo que rinden un homenaje a New York - Revista Velvet

Bond No. 9

897 Madison Ave

Worth visiting for New York-themed luxury perfumes. nyny-shopping.com

My recommendation\: Start with D.S. & Durga for artistic niche perfumery, Bond No. 9 for luxurious New York character, or Commodity for a modern everyday scent.

One question so I can narrow it down: Are you looking for men's perfume, women's perfume, or unisex perfume?

Perplexity

The question asked

Best American perfume brands

From the recorded answer

Ellis Brooklyn - Best accessible modern brand, offering clean, floral, gourmand, and woody styles.
Read recorded answer

Recorded answer text · Perplexity · 25 October 2026

The best American perfume brands depend on whether you want luxury, niche artistry, classic designer scents, or affordable options:

- Tom Ford - Best for luxury; bold, polished scents such as Black Orchid, Tobacco Vanille, and Oud Wood. - D.S. & Durga - Best for artistic niche fragrance; unusual compositions inspired by landscapes, music, and American culture. - Le Labo - Best for minimalist unisex perfumes; known for Santal 33, Another 13, and Rose 31. - Imaginary Authors - Best for story-driven, creative perfumes with distinctive concepts and packaging. - Bond No. 9 - Best for New York-inspired fragrances, with scents built around the city's neighborhoods and atmosphere. - Régime des Fleurs - Best for contemporary artistic florals and elegant unisex fragrances. - Aftelier - Best for natural, botanical, artisan perfumery. - Ellis Brooklyn - Best accessible modern brand, offering clean, floral, gourmand, and woody styles. - Demeter Fragrance Library - Best for affordable novelty scents, including unusual single-note fragrances such as Play-Doh. - Estée Lauder - Best for classic American designer perfumes, including Beautiful and Pleasures. - Ralph Lauren - Best for timeless designer fragrances with a polished, classic style. - Calvin Klein - Best for clean, casual, widely accessible scents, especially CK One.

Top three overall: 1. Tom Ford for luxury 2. D.S. & Durga for niche artistry 3. Le Labo for versatile unisex fragrances

Note that some brands widely considered “American” are American-founded but manufacture certain fragrances internationally, so check the individual product if “made in the USA” is essential.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Ellis Brooklyn

Fragrance & Perfume

21 August 2026 – 25 October 2026 (scans 1–11)

6.9

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

343

Answers naming the brand

4945

Answers collected

6.9

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Ellis Brooklyn ranks #5 among 45 tracked brands for Fragrance & Perfume · United States (21 August 2026 – 25 October 2026). Its visibility is 6.9%. It was named in 343 of 4,945 AI answers across 60 of 150 tracked questions, averaging position 2.7 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 6.9% AI visibility for Ellis Brooklyn in Fragrance & Perfume · United States, measured over 21 August 2026 – 25 October 2026. It ranks #5 among 45 tracked brands.

How often does AI mention this brand?

Ellis Brooklyn was named in 343 of 4,945 collected AI answers, across 60 of 150 tracked questions, for Fragrance & Perfume · United States (21 August 2026 – 25 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Ellis Brooklyn by all 4,945 answers in the published Fragrance & Perfume · United States sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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Every shopper question this brand is missing from, the split across ChatGPT, Perplexity and Google AI Overviews, and what is causing the gap.
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