Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Close search
Get your industry’s AI rankings every Monday. Track it →
Your brandBook a Call

Phlur

AI visibility and ranking for Fragrance & Perfume: United States

Fragrance & Perfume [US]
Visit website ↗

New York fragrance brand relaunched under Chriselle Lim and popularised on TikTok.

Phlur
appears in
10.1
% of measured AI answers in this industry and market.

Found score

Track Phlur’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 25, 2026

Updated

October 25, 2026

Latest scan visibility

12.6

October 25, 2026

Overall visibility

10.1

21 August 2026 – 25 October 2026 (scans 1–11)

Industry rank

2

Within this industry and market

Published scan history

Across 11 recorded scans from 21 August 2026 to 25 October 2026, Phlur's single-scan score moved from 9.6% to 12.6%, up 3.0 percentage points. Latest recorded scan 12.6% on 25 October 2026; combined-window score 10.1%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 10.1% over 21 August 2026 – 25 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20269.6%
24 August 20269.8%
30 August 20269.1%
6 September 20269.3%
13 September 20268.9%
20 September 20268.2%
27 September 20269.1%
4 October 202611.6%
11 October 202610.4%
18 October 202612.7%
25 October 202612.6%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

13.4%

Perplexity Logo

Perplexity

9.7%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

7.2%

21 August 2026 – 25 October 2026 (scans 1–11)

Claude LogoDeep Seek LogoGrok Logo

See insights from more platforms.

Track your brand everywhere its mentioned with Lift.

Explore Lift →

ChatGPT names Phlur most often.

It appears in 13.4% of collected ChatGPT answers and 7.2% of Google AI Overviews answers: a difference of 6.2 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 72 of 150 questions.

Phlur appears in at least one collected answer to 48.0% of the tracked questions. That is question coverage; the 10.1% visibility score measures its share of individual answers.

Across 11 published scans, visibility ranged from 8.2% to 12.7%. The latest scan was 12.6% on 25 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 25 October 2026 (scans 1–11)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best American alternative to French perfume brands
  • Best American fragrance brands
  • Best American fragrance brands stocked at Sephora
  • Best American fragrance brands you've never heard of
  • Best American made fragrance
  • Best American natural perfume brands

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best American alternative to French perfume brands (Ellis Brooklyn, Arquiste, Henry Rose)
  • Best fragrance houses USA (D.S. & Durga, Imaginary Authors, Le Labo)
  • Best local perfume brands USA (D.S. & Durga, Imaginary Authors, Dedcool)
  • Best sustainable perfume brands USA (Henry Rose, Skylar, Dedcool)
  • Best luxury American fragrance house (Bond No. 9, House of Sillage, Fulton & Roark)
  • Best premium American perfume (Le Labo, D.S. & Durga, Chris Collins)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best American perfume brands

From the recorded answer

Phlur: A modern clean-fragrance house famous for cozy, intimate scents like Missing Person.
Read recorded answer

Recorded answer text · Google AI Overviews · 25 October 2026

The top American perfume brands include Tom Ford, known for bold luxury scents like Black Orchid; Calvin Klein, famous for timeless unisex and modern classics like CK One and Euphoria; Ralph Lauren, celebrated for preppy and romantic staples like Romance and Polo; and Estée Lauder, a historic pioneer behind iconic fragrances like Youth-Dew.

### Iconic American Designer Houses

- Tom Ford: Renowned for daring, high-end unisex and signature compositions with rare and rich notes (such as Black Orchid and Oud Wood). - Calvin Klein: A pioneer in clean, accessible, and revolutionary everyday wear, highlighted by the game-changing unisex scent CK One. - Ralph Lauren: Captures classic Americana, athletic elegance, and warmth with staples like Romance and the Polo line. - Estée Lauder: A cornerstone of the American beauty industry that fundamentally changed how women bought and wore fragrance with the historic launch of Youth-Dew. - Clinique: Famous for clean, bold, and distinctively herbal-floral creations like the long-standing Aromatics Elixir.

### Popular Modern & Niche Brands

- Le Labo: Based in New York, celebrated for cult-favorite artisanal and custom-blended scents like Santal 33. - Glossier: Known for minimalist, skin-enhancer fragrances like the viral Glossier You. - Phlur: A modern clean-fragrance house famous for cozy, intimate scents like Missing Person. - American Perfumer: A specialized marketplace uniting independent domestic artisans and micro-houses like DSH Perfumes and House of Mammoth.

If you'd like to narrow this down, let me know:

- Your preferred scent profile (floral, woody, fresh, or sweet/warm) - Whether you are looking for everyday wear or a special occasion fragrance - Your budget range

I can give you a more tailored recommendation.

ChatGPT

The question asked

Best perfume brands America

From the recorded answer

8\. Phlur* - modern, soft and musky scents. Try Missing Person.
Read recorded answer

Recorded answer text · ChatGPT · 25 October 2026

# Best perfume brands in America (2026)

The best perfume brands in the U.S. depend on whether you want luxury, long-lasting fragrance, everyday wear, or good value. Popular choices include American brands such as Tom Ford, Calvin Klein, Ralph Lauren, Le Labo, and Estée Lauder, alongside international favorites such as Chanel and Dior. www.grandviewresearch.comwhatscent.appbestinbusiness.news

## Top perfume brands to know

!Kjøp Black Orchid EdP 100 ml - TOM FORD - KICKS

1\. Tom Ford

(Luxury)

Rich, bold, sophisticated fragrances. Best-known options include Black Orchid, Oud Wood, and Lost Cherry. A great choice for evening wear and special occasions.

Price level: \$\$\$\$

Official website

---

!Calvin Klein ck One Eau de Toilette Spray - 6.7 oz. - ShopCGX

2\. Calvin Klein

(Affordable classic)

Clean, fresh, casual fragrances. CK One is a versatile unisex option, while Eternity and Euphoria offer other styles.

Price level: \$-\$\$

Official website

---

!Polo Blue Eau De Toilette Cologne | Ralph Lauren Fragrances

3\. Ralph Lauren

(Everyday wear)

Classic American style, with fresh, sporty and woody scents. Polo Blue is a good starting point for men; Romance is a popular option in the women's line.

Price level: \$\$-\$\$\$

Official website

---

!Le Labo - Santal 33 edp 100 ml | NK

4\. Le Labo

(Niche luxury)

Distinctive, modern fragrances with woody and musky notes. Santal 33 is its signature scent; Another 13 is a softer, musky alternative.

Price level: \$\$\$\$

Official website

---

!Beautiful Eau de Parfum Spray | Estée Lauder

5\. Estée Lauder

(Elegant classics)

Known for polished floral and feminine fragrances. Beautiful and Pleasures are worth exploring if you prefer traditional, elegant perfumes.

Price level: \$\$-\$\$\$

Official website

---

!Glossier Glossier You Eau de Parfum | SEPHORA UK

6\. Glossier

(Modern everyday)

Best known for Glossier You, a soft, peppery, musky skin scent that works well for everyday use and people who prefer understated fragrance.

Price level: \$\$

Official website

## More excellent brands popular in America

!MARC JACOBS Daisy Eau de Toilette online bestellen | MÜLLER

7\. Marc Jacobs - youthful, light floral fragrances. Try Daisy.

!Delicate Perfumes | Sephora

8\. Phlur - modern, soft and musky scents. Try Missing Person.

!Sol de Janeiro Brazilian Crush Cheirosa 62 - Perfume Mist - SweetCare Brasil

9\. Sol de Janeiro - sweet, tropical body mists. Try Cheirosa 62.

!Ariana Grande Cloud Eau de Parfum

10\. Ariana Grande Fragrances - sweet, creamy fragrances at accessible prices. Try Cloud.

These brands are also frequently mentioned in current U.S. fragrance coverage. whatscent.app

## My recommendations by purpose

| What you want | Brands to start with | |--------|--------| | Luxury perfume | Tom Ford, Chanel, Dior | | Affordable perfume | Calvin Klein, Ariana Grande | | Long-lasting, noticeable scent | Tom Ford, Le Labo; test individual fragrances | | Fresh, clean scent | Calvin Klein, Ralph Lauren | | Sweet, attractive scent | Ariana Grande, Sol de Janeiro | | Elegant floral scent | Estée Lauder, Marc Jacobs | | Unique, niche fragrance | Le Labo, Phlur |

There is no single best brand for everyone, and longevity varies by fragrance and skin.

Tell me one thing\: Are you looking for perfume for women, men, or unisex? I can narrow it down to the five best options with approximate U.S. prices.

Perplexity

The question asked

Best American fragrance brands

From the recorded answer

Phlur - Contemporary, approachable fragrances with popular skin scents and soft woods.
Read recorded answer

Recorded answer text · Perplexity · 25 October 2026

Here are some of the best American fragrance brands, organized by style:

- Tom Ford - Luxury, bold, polished scents; try Oud Wood, Black Orchid, or Tobacco Vanille. - D.S. & Durga - Artistic, unusual fragrances inspired by music, landscapes, and storytelling; try Debaser or Bowmakers. - Le Labo - Minimalist, modern perfumes with strong signature compositions; Santal 33 is the standout. - Bond No. 9 - Opulent New York-themed fragrances with distinctive bottles and strong projection. - Ralph Lauren - Classic American designer fragrances, from fresh and sporty to elegant; try Polo or Romance. - Estée Lauder - Established classics, including Youth-Dew, Beautiful, and Pleasures. - Ellis Brooklyn - Contemporary, accessible perfumes with a clean, modern feel. - Commodity - Unisex fragrances organized by intensity, with straightforward modern compositions. - DedCool - Casual, gender-neutral scents, especially appealing if you like soft, skin-like fragrances. - Henry Rose - Modern gender-neutral perfumes with transparent ingredient disclosure. - Imaginary Authors - Conceptual niche fragrances built around fictional stories and literary themes. - Heretic Parfum - Experimental, botanical-leaning scents with an unconventional edge. - Phlur - Contemporary, approachable fragrances with popular skin scents and soft woods. - Sol de Janeiro - Sweet, tropical body mists, especially Cheirosa 62; the brand had the highest U.S. social-media visibility among fragrance brands in 2024. - Demeter Fragrance Library - Affordable single-note fragrances, including playful scents such as Play-Doh.

Best starting choices:

- Best luxury: Tom Ford - Best niche/artistic: D.S. & Durga - Best New York style: Le Labo or Bond No. 9 - Best affordable niche: Commodity or DedCool - Best classic designer: Ralph Lauren or Estée Lauder - Best body mist: Sol de Janeiro - Best unusual fragrances: Imaginary Authors or Demeter

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

Your questions. Your market. Your next move.

Track your own prompts with Lift.

Go beyond the public list. Choose questions about your products, competitors and customers, then track how AI answers them over time.

Chat GPT logo

Which running shoes suit wide feet?

Product fit

Perplexity Logo

What are good alternatives to my usual skincare brand?

Comparison

Claude Logo

Which sofa brands deliver to regional Australia?

Market

Deep Seek Logo

Which protein powders contain no dairy?

Product fit

Grok Logo

Is this brand worth the premium?

Brand perception

Chat GPT logo

Which outdoor brands offer repair services?

Purchase intent

Perplexity Logo

What should I compare before buying a home gym?

Discovery

Claude Logo

Which coffee subscription suits a small office?

Audience

Deep Seek Logo

What do shoppers say about this brand’s sizing?

Brand perception

Explore Lift →

Illustrative prompts · tailored to your tracking plan

Pause animation

Found / Brand snapshot

Phlur

Fragrance & Perfume

21 August 2026 – 25 October 2026 (scans 1–11)

10.1

%

AI visibility

Free industry report

See the bigger picture in your industry

Get the industry report by email. Compare brand rankings and AI platform results in your market, then share the findings with your team.

Industry rankings / Brand visibility / Platform comparisons

Get the free industry report →

A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

500

Answers naming the brand

4945

Answers collected

10.1

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Phlur ranks #2 among 45 tracked brands for Fragrance & Perfume · United States (21 August 2026 – 25 October 2026). Its visibility is 10.1%. It was named in 500 of 4,945 AI answers across 72 of 150 tracked questions, averaging position 2.4 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 10.1% AI visibility for Phlur in Fragrance & Perfume · United States, measured over 21 August 2026 – 25 October 2026. It ranks #2 among 45 tracked brands.

How often does AI mention this brand?

Phlur was named in 500 of 4,945 collected AI answers, across 72 of 150 tracked questions, for Fragrance & Perfume · United States (21 August 2026 – 25 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Phlur by all 4,945 answers in the published Fragrance & Perfume · United States sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

Close
Found by Flux
Get the full AI search report
Every shopper question this brand is missing from, the split across ChatGPT, Perplexity and Google AI Overviews, and what is causing the gap.
Where should we send it?
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.